LED Business Innovation in Lighting Roland Michal

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1 LED Business Innovation in Lighting Roland Michal 1

2 Agenda How will LED change our business? Zumtobel s approach in the LED business Examples for applications of the LED technology Summary and Outlook 2

3 Agenda How will LED change our business? Zumtobel s approach in the LED business Examples for applications of the LED technology Summary and Outlook 3

Advantages of the LED technology LED is a disruptive technology in the field of lighting Low energy consumption Energy conversion efficacy Directed Light emission No reflectors required Reduced heat

4 Advantages of the LED technology LED is a disruptive technology in the field of lighting Low energy consumption Energy conversion efficacy Directed Light emission No reflectors required Reduced heat dissipation No UV emission Multiple Life Time > operating hours Extended maintenance intervals Compact dimension Full design flexibility New luminaire designs New applications Full color control Hugh color variety Fast color changes Stable color temperature High color saturation Robust Stable against vibration Stable against any impact No glass housing Enviromental sustainability No mercury Low disposal costs Low transportation costs 4

5 LED = Energy Savings Bringing added value to the customer Application: Signage 90% energy saving project Total patrol stations patrol stations world wide Application: Vitrines 50% energy saving flexible colors no glass, no mercury Application: Retrofit lamps 80% energy saving improved color feeling 5

6 LED = Full Color Control Bringing added value to the customer White light is generated by mixing R-G-B LED technology enable full control on mixing LED light is highly saturated... LED chip produces blue light Phosphor coverts blue light to white light... Generating emotional impact on people 6

Lighting Solutions LED solutions Value Chain Luminairs Ballasts

7 LED is generating a paradigm shift in the value chain of lighting Tradional value chain in the lighting industry Zumtobel Group Lighting Solutions LED solutions Value Chain Luminairs Ballasts and controls Lamps Value Chain LED luminairs LED light engines LED lamps 7

8 Agenda How will LED change our business? Zumtobel s approach in the LED business Examples for applications of the LED technology Summary and Outlook 8

9 The market for LED application Zumtobel has a selected market approach Mobile Appliances! Signs and Displays LED Market Automotive! Illumination Signals (Traffic) Luminaires Façade Street Emergency 9

10 IPR is a key topic for growing the LED Business Working in strong partnerships and heading a technology network Zumtobel holds powerful IPR in the field of white color conversion Future generation of IPR shall occur in selected areas White color conversion Optics Number of LED IP Patent E 2009E 2010E LED IP Patent as of 2007 Philips Osram Agilent-Lumileds-HP GE-Gelcore Matsushita-Toshiba Z-Group (Goal) Z-Group (Standard) Thermal management LED luminaires and LED applications 10

11 Zumtobel access to LED chips Strategic Partnership Zumtobel is stepping into the field of LED light sources Stepping into the manufacturing of LED chips is not feasible Focus on strategic partnerships with leading LED chip manufactures Worldwide 5 companies own and share the required IP for LED chip manufacturing Zumtobel selected two strategic partnerships Toyoda Gosei Leading for low and medium power range Strong link by the Joint Venture LEXEDIS Access to the strong IP-portfolio of TG CREE Leading for High-Brightness-Products Leading in lm/w 11

12 Roadmap Zumtobel LED High Power 1mm² chip, 350mA, RT, T c =40 C, steady-state operation, Globe Top K white globe top, R a = Luminous Efficacy (lm/w) FL CFL 20 0 History Extrapolation/Roadmap Halogen Incandescent Time 12

TA Optoelectronics, Lexedis and Ledon were the LED pioneers Starting the growth of the LED Business Development, production and sales of LED light sources Development, production and sales of LED

white LED light sources Use of LED light sources for general lighting purposes, automotive and tansportation Founded 2001 in Jennersdorf, Austria Research cooperation with the Johanneum Institute in

13 TA Optoelectronics, Lexedis and Ledon were the LED pioneers Starting the growth of the LED Business Development, production and sales of LED light sources Development, production and sales of LED components Development, production and sales of LED luminaires and lighting solutions Founded in the summer of 2005 JV between TridonicAtco and Toyoda Gosei Development and production of high-power white LED light sources Use of LED light sources for general lighting purposes, automotive and tansportation Founded 2001 in Jennersdorf, Austria Research cooperation with the Johanneum Institute in Graz, Austria LED modules and controls European market leader for LEDs in sign lighting OEM supplier to luminaire manufacturers all over the world Founded in December 2005 Specialist in applications for innovative lighting solutions based on LED technology Target group: general lighting industry and new fields of application Jan 2007: Takeover of business activities of my-tronic GmbH, Germany 13

Zumtobel LED Division Continue the growth of the LED business Advantages of the LED start-up companies Highly specialized companies enabled fast initial growth No limitations due to organization

14 Zumtobel LED Division Continue the growth of the LED business Advantages of the LED start-up companies Highly specialized companies enabled fast initial growth No limitations due to organization issues and fast decision making processes Limitations of the LED start-up companies Limited alignment of strategy and operations Difficulties for continuing growth (qualitative und quantitative aspects) Zumtobel LED Division is the enabler for continuing a fast and comprehensive growth of the LED business Focused on the development of the LED know how (incl. OLED) Make best use of the existing sales channels Develop and serve new LED market potentials under the brand LEDON Realization of synergies within the Zumtobel Group Generate IPR in selected fields 14

15 LED Division covers the complete value chain of lighting Holistic approach in the field of professional lighting Light sources Ballasts & controls Luminaires Light management Lighting solutions Specialist for the LED technology Internal supplier and own specialist sales channels 15

16 Agenda How will LED change our business? Zumtobel s approach in the LED business Examples for applications of the LED technology Summary and Outlook 16

LED Applications Products for illumination TALEXXengine EM-AP

Integral indicator LED TALEXXstrip ES Low power consumption Easy

/ CRI >75 / 3000K* Spot and Downlight App s Small Size, round

17 LED Applications Products for illumination TALEXXengine EM-AP Anti-Panic or Escape- Route version Multiple fixing options Integral indicator LED TALEXXstrip ES Low power consumption Easy mounting High light output Light Engine for Downlights >1000 lm / CRI >75 / 3000K* Spot and Downlight App s Small Size, round (d=51mm) Small optics for precise light distribution * Preliminary data 17

shapes for different lighting effects LED for commercial refrigeration Energy

18 LED Applications Retail and Shop LED for Showcases/Vitrines Small size No UV or IR radiation Low heat dissipation Adjustable Colour Temperature Various shapes for different lighting effects LED for commercial refrigeration Energy efficiency Flexible shelf lighting Ajustable lighting spectrum No mercury, no glass 18

Immobilien Management GmbH Architects: Loistl & Loistl Projektconsult GmbH Design

19 LED Applications Stadion Center, Vienna Stadion Center, Vienna, Austria 21,000 m² retail space 2,000 m² gastronomy 70 shops November 2006 August 2007 Investor: IG Immobilien Management GmbH Architects: Loistl & Loistl Projektconsult GmbH Design themes: Dr. Christian Mikunda, CommEnt Lighting design: Jürgen Hassler, Make it Real GmbH 19

Competence: Optimum uniformity Appropriate colour temperature corresponding to the building s media

20 LED Applications BMW Museum, Munich Location: BMW Museum, Munich, Germany Architect: Atelier Brückner, Stuttgart Lighting Planner: Delux AG, Zurich Application:3000 m2 LED illumination of a glass façade Competence: Optimum uniformity Appropriate colour temperature corresponding to the building s media concept Flexible use of LED sections Energy efficiency, ease-of-use and maintenance-free Advanced white light quality 20

LED Applications Cable Railway / Schatzalp Davos Location: Schatzalpbahn funicular, Davos, CH Client: Pius App, Erich Schmid (owner) Lighting Planner:

6 m long 8 separately controlled segments per tube Fitted onto handrail of side rail Competence: Overall solution including development, production,

21 LED Applications Cable Railway / Schatzalp Davos Location: Schatzalpbahn funicular, Davos, CH Client: Pius App, Erich Schmid (owner) Lighting Planner: Ledon Lighting GmbH Application: Lighting solution involving LED light tubes 280 tubes, each 2.6 m long 8 separately controlled segments per tube Fitted onto handrail of side rail Competence: Overall solution including development, production, wiring, control system and programming Plug&play package for quick and easy installation Spectacular linear lighting scenario with richly varying lighting atmospheres Individual, customised adjustment of colour effects 21

LED Applications Pixel Cloud Location: BishopsSquare, London, GB

London Development & Production: LEDON Lighting Application: Lighting

24 LEDs on 12 faces Indiviually controllable with 8-bit resolution in

range of lighting moods and appearances Lighting scene and software

22 LED Applications Pixel Cloud Location: BishopsSquare, London, GB Architect: Foster & Partners, London Design: Jason Bruges Studio, London Development & Production: LEDON Lighting Application: Lighting solution by Pixel Cloud Matrix composed of 624 globes Each fitted with 24 LEDs on 12 faces Indiviually controllable with 8-bit resolution in red, green and blue Competence: Spectacular lighting solution Diverse range of lighting moods and appearances Lighting scene and software can be adopted to meet customer Individual, customised adjustment of colour effects 22

23 Agenda How will LED change our business Zumtobel s approach in the LED business Examples for applications of the LED technology Summary and Outlook 23

24 Summary and Outlook Expected LED lighting penetration of global lighting In $ billions $79B Speciality Illumination: Architainment, Freezer, Signage after 2010 LEDs are applicable in ALL Applications of General Lighting General illumination Specification grade Zumtobel Group Strength: 2000 people at the customer base Best Application Know How Unique Sales Channels No need to protect lamp business Vertical integrated value chain Unique Position in LED-Dice Leading in COB Competences in all Key Technologies Specialty illumination Zumtobel LED Division will support at its best 24

25 Thank you for your kind attention 25

Current status, future trends, market opportunities and characterization of LEDs for SSL Applications

Current status, future trends, market opportunities and characterization of LEDs for SSL Applications Khoo Lean Huat, Douglas Sr Sales Manager of ASEAN & ANZ Agenda Where we now and when will LEDs overtake