Summary of MPhA Strategic Planning Retreat

Transcription

1 Summary of MPhA Strategic Planning Retreat Thursday, June 9, 2011 Madden s Resort Ewald Consulting 5/22/2013 1

2 Opening Objectives (stated by participants) Explore strategies to engage new pharmacists Create actionable goals Expand ability to be proactive leaders Prioritize o Healthcare Reform o Technology o Advocacy Generate fresh ideas o Think bold, think big Streamline organizational structure in order to accomplish goals in the new environment Reaffirm association mission and vision Discuss marketing position of MPhA Develop something totally different Ewald Consulting 5/22/2013 2

3 SWOT Analysis Education and Training Strengths APCE accredited Medication Therapy Management go to Strong relationship with college of Pharmacy Opportunities Webinars Technician rules and regulations Relevant and timely content delivery methods Co sponsorship credits Certification training programs for pharmaceutical technicians Networking Business tracts Other skill based training Weaknesses Promoting advantages of networking at events Widely varied interest groups that cannot always meet Delivery methods High Cost Threats Competing associations Webinar implementation Return on investment Ewald Consulting 5/22/2013 3

4 SWOT Analysis Legislative and Regulatory Strengths High visibility Julie and Matt Credibility Grass roots abilities Students Track Record Process for consensus Opportunities Healthcare reform Practice act revision Shared vision Increased communication with Minnesota delegates Member involvement Weaknesses Specific areas of grass roots Effective communication Perception that association is not unified Federal issues pertaining to education and advocacy Member involvement Threats Expenses Turf war Lack of unified voice Competing organizations Timeline *Feel being the largest player in the legislative area is both a strength and weakness Ewald Consulting 5/22/2013 4

5 SWOT Analysis Membership Strengths All encompassing Student members More personal Medication Therapy Management leadership Longevity Web site Strategy Opportunities Creating a proactive strategy for engaging students Be leader in pharmaceutical new models of care New BOPh rules for pharmaceutical technicians education Networking Weaknesses Inclusive nature is not inherently understood Defined value Cost Lack of membership in younger demographic Geography Threats Costs Competing associations/organizations Employer education Lack of support by employers Apathy Regional affiliates *Technology represents an opportunity and a threat moving forward Ewald Consulting 5/22/2013 5

6 Strategic Planning Definitions Mission Vision Values Goals Why do we as an association exist? Where are we going as an association? What are the core beliefs of the association? How can we measure our success moving forward? Major potential Goals % increase in membership and engagement 2. Pharmacy Benefit Managers/Audit bill 3. Pharmacist mandated participation in Accountable Care Organizations 4. Plan so all pharmacists known they are included 5. Strategize to begin execution for student engagement with transition through graduation 6. Increase advertising support for the journal 7. Medication Therapy Management only provided by an accredited professional 8. Pharmaceutical and medical records 9. Creatve new, intentional networking programs 10. Greater transparency from the Board of Directors 11. Increase industry support/grants while decreasing expenses 12. Evaluate method and planning for increasing attendance at educational events 13. Increase technology utilization; specifically Quick Response Codes, state pharmaceutical directory 14. Plan for recognizing and rewarding volunteers Ewald Consulting 5/22/2013 6

7 Strategic Directives Increase membership by 10% a. Utilize best practices David and journals b. Identity of MPhA to students i. Mentorship program ii. Presentation to students Who is MPhA? iii. Networking Homecoming, MPSA auction c. Social media i. Facebook, Twitter, Linkedin, Living Social, Groupon d. Box at TCF Stadium 2. Increase membership engagement and let pharmacists know they are included (need notes from group 2 items below came from us) a. Information targeting specific demographics i. Districts/academies ii. Small business/corporate b. Recognition programs for members contributing to association i. Journal, Educational programs, etc. 3. Strategy for engagement and recruitment of students/ graduates, planning for transition from student to graduate a. Fall Reunion i. Facilitate networking with grads ii. Discuss real world issues b. 1 st year rate = student rate c. MPhA resource center/message board 4. Evaluating delivery methods and develop plan for getting more people to educational programs a. Use local RPh s as presenters i. Discussion groups to develop knowledge and practical aplication ii. Career roundtable b. Maximize technology i. Personal touch is needed c. Visibility with colleges and new graduates d. Introduce a social aspect food/drinks e. Tracks by Target Group f. Skill set training i. ACLS, Immunizations, CV review, Interview g. Links directly to the event Ewald Consulting 5/22/2013 7