Corporate Social Responsibility: Concept and E periences

Transcription

1 : Corporate Social Responsibility: Concept and E periences. Department of Business Administration Faculty of Economics and Business Administration Thaksin University cnoknoi@hotmail.com 154

2 Abstract This article aims at strengthening the understanding of corporate social responsibility, which is a contemporary organizational management concept. It begins with the explanation of the importance and the meaning of corporate social responsibility. It then explains the corporate social responsibility concept. The final part presents the experiences of the organizations that use the corporate social responsibility concept in managing their organizations. If all organizations accept the corporate social responsibility concept and follow it, it would result in constant development. Corporate Social Responsibility, Social Responsibility, Responsibility (Corporate Social Responsibility) CSR 2519 (Organization for Economic Cooperation and Development: OECD) 2543 (, 2555: 1) (, 2552: 2) CSR (, 2556: 202) 155

3 3 (, 2552: 18) (The Earth Summit) Rio Earth Summit 1992 Bowen (1953: 3) Epstein (1987: 100) (2550: 2) (Stakeholders) 156

4 (2551: 5) Porter and Kramer (2006: 3) 4 1. (Moral Obligation) 2. (Sustainability) Triple Bottom Line 3. (License to Operate) 4. (Reputation) 157

5 CSR CSR Porter and Kramer (2006: 4) Porter and Kramer (2006: 5) CSR CSR CSR Carroll and Buchholtz (2006: 92) 1 : Carroll and Buchholtz, 2006:

6 4 1. (Economic Responsibility) 2. (Law Responsibility) 3. (Ethic Responsibility) 4. (Philanthropy Responsibility) Porter and Kramer (2006: 1) Carroll and Buchholtz (2006: 114) Porter and Kramer (2006: 12) CSR CSR CSR CSR CSR 159

7 (2551) CSR 2551 (2551) CSR CSR CSR CSR CSR CSR 160

8 (2552) CSR CSR CSR CSR CSR CSR CSR CSR CSR (2554) 1) 2) 3) 161

9 Akaraborworn, J. and Akaraborworn, P nd ed. Bangkok: Cabinet and Gazetted. (in Thai) :. Bowen, H. R New York: Harper and Row. Carroll, A. B. and Buchholtz, A. K th ed. Australia: South-Western. Chobtham, P The Implementation of the Social Responsibility of Khanom Electricity Generating Co., Ltd. Master s Thesis, Department of Public Administration, Faculty of Political Science and Public Administration, Chiang Mai University. (in Thai) Epstein, E. M The Corporate Social Policy Process: Beyond Business Ethics, Corporate Social Responsibility, and Corporate Social Responsiveness. 29, 3: Institute of Social Business Bangkok: Icon Printing Publishing. (in Thai) :. Kraisornsuthasinee, S CSR: A New Dimension in Business Administration. 15, 1: 2-8. (in Thai) CSR. 15, 1: 2-8. Leungtrakankoon, T The Social Responsibility of Businesses is Awarded by the Stock Exchange of Thailand. Master s Thesis, Department of Organization and Human Resource Development, Faculty of Human Resource Development, National Institute of Development Administration. (in Thai)

10 . Porter, M. E. and Kramer, M. R Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility. 84, 12: Puksawang, A The CSR Strategies of the Companies Listed on the Stock Exchange. Independent Study, Department of Business Administration, Faculty of Management Science, Sukhothai Thammathirat Open University. (in Thai) CSR.. Thabthimsai, K The Study of Meaning, Patterns and Strategies of Corporate Social Responsibility of the Awarded the Outstanding Listed Companies in Independent Study, Department of Business Administration, Faculty of Management Science, Silpakorn University. (in Thai) CSR Thawornsri, K Corporate Social Responsibility Strategies of Nithi Foods Company Limited. Independent Study, Department of Business Administration, Faculty of Business Administration, Chiang Mai University. (in Thai) Wiriyapipat, N The Movement of ISO to Organizational Culture for Social Responsibility. 33, 2: (in Thai) ISO , 2: received his D.P.A. in Human Resource Management from the National Institute of Development Administration, Thailand. Currently, he is an assistant professor in the Economics and Business Administration Faculty, Thaksin University, Thailand. He has published 6 books, 28 papers in International Journals, 29 papers in National Journals and 30 papers in various International and National Conferences. 163