Corporate Social Responsibility (CSR) SHORT COURSES FOR PROFESSIONALS

Transcription

1 Corporate Social Responsibility (CSR) SHORT COURSES FOR PROFESSIONALS

2 Corporate Social Responsibility (CSR) Course overview Corporate Responsibility is a one-day intermediate intermediate-level training course on designing and managing CSR strategies, programmes and campaigns. This course provides a solid grounding in the practice and communication of socially responsible business. You will learn to design and manage a CSR strategy through which your organisation can express its values and secure its future through a sustainable mutual partnership with employees, stakeholders and communities. 2 / Corporate Social Responsibility (CSR)

3 LEARNING OUTCOMES After this course, you will be able to: Articulate sound approaches to social responsibility Quantify long-term practical and reputational benefits of CSR for your organisation Define he fundamentals of good social responsibility communications Design and implement a CSR strategy for your organisation Plan effective community and employee engagement programmes and campaigns Leverage the results of CSR activity through effective communication Articulate and justify the rationale for your CSR programme Who should attend? This is an intermediate-level course designed for learners with existing knowledge and several years of experience in management, HR, communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is recommended for managers, executives, communication and PR professionals required to design, manage or evaluate CSR strategies, campaigns or activities. Corporate Social Responsibility (CSR) / 3

4 Course agenda Principles of CSR This module covers the principles and rational for CSR and approaches that you can use to develop an effective strategy for your own organisation. Corporate responsibility, corporate citizenship and corporate community involvement Social trends and corporate strategy International standards and recommendations The business case for CSR Integrating social responsibility into corporate culture CSR strategy This module covers the core concepts underlying the application of strategic CSR. Triple bottom line thinking: financial, environmental and social responsibility Building a CSR strategy CSR reporting and global rankings 4 / Corporate Social Responsibility (CSR)

5 CSR programmes This module reviews practical approaches to designing and planning CSR activity. How to create an appropriate and effective CSR programme for your organisation Tried and tested platforms and approaches to CSR programme design Structures, systems, roles and responsibilities Cross-sector collaboration: choosing the right cause Developing cross-sector partnering programmes CSR measurement & evaluation Implementation This module covers hands-on techniques to energise workforce in CSR programmes, and create genuine engagement with communities whose lives your organisation touches. Leveraging community involvement: maximising both social and business benefits Beyond spending: creating impact in the community Distinguishing strategic community involvement from sponsoring and philanthropy Advanced involvement: contributing corporate core competences Employee volunteering as a strategic HR tool Involving employees: tools for motivating and activating Corporate Social Responsibility (CSR) / 5

6 Training at ISOC About ISOC The International School of Communication is a private institution of higher learning. We run training centres in London and Dubai and also train in-house for clients in more than 75 countries. ISOC has been delivering specialist courses on communication for more than 15 years. We work for public and private organisations of all sizes, including blue-chip companies and national governments. We are inspected and accredited by two UK government-regulated training authorities: Pearson Edexcel and the British Accreditation Council (BAC). 6 / Corporate Social Responsibility (CSR)

7 WHAT TO EXPECT Learning at ISOC is fun, stimulating and effective Classes are based on interactive learning not lectures Training is built on real-world skills, not abstract theory Courses are short and intensive, designed for busy professionals Content is updated to continually to reflect innovations in best practice ISOC Accredited Trainer Programme faculty are senior industry professionals ISOC courses are fun, stimulating, interesting, and designed around practical skills that you can put to work straight away Corporate Social Responsibility (CSR) / 7

8 LONDON +44 (0) Grosvenor Place London SW1X 7HH United Kingdom DUBAI +971 (0) Training: Media One Hotel Office: 408 Loft 2C, Media City PO Box , Dubai, UAE BOOK ONLINE