Advanced Certificate Programmes. Two-week accelerated programmes for in-depth knowledge and advanced skills development.

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1 Advanced Certificate Programmes Two-week accelerated programmes for in-depth knowledge and advanced skills development.

2 Executive and Professional Development Programmes at London School of Business & Finance The London School of Business and Finance (LSBF) is a dynamic modern institution located in the heart of London, one of the world s business capitals. Attracting driven and ambitious candidates from more than 150 countries worldwide and working together with our corporate partners, we develop courses that reflect the needs of the industry and with an international perspective in mind. We offer a broad portfolio of practical industry-focused development programmes, degrees and qualifications in a distinctively flexible and career-focused manner. Our Executive and Professional Development Programmes are designed to reflect today s global business trends and to support you in responding to the challenges at each level of your career progression. Whether you aim to break into a competitive industry, develop your managerial competence, hone your practical skills or aspire to lead your organisation to new heights we have a course to boost your performance. 2

3 I have been given the necessary confidence to face new challenges in my career Simmren Ghatila Thomas Weisel Group 3

4 The Executive Education Portfolio London Summer Schools Two summer school options focusing on global Business and Law, in the heart of central London. Emerging Leaders Programme Four week career acceleration course tailored for ambitious recent university graduates. Postgraduate Certificate Programmes Highly customisable 12 week professional development courses tailored to meet your career aspirations in: Finance Financial Investments Finance and Management Financial Planning and Analysis Investment Banking and Capital Markets M&A and Private Equity Islamic Finance and Asset Management Digital Marketing and Social Media Strategic Brand Management Management Brand Management Management Development Programme Four-week professional development course to enhance your competitiveness and leadership impact. Investment Management Programme Four to six week professional development course to sharpen your financial decision-making skills. Advanced Certificate Programmes Two-week accelerated programmes for in-depth knowledge and advanced skills development. Management Consulting & Project Management Innovation, Technology and Entrepreneurship Strategic Leadership and Change Global Oil and Gas Industry: Strategy, Management & Consultancy International Financial Bootcamp (with Sorbonne Business School) A week-long programme and unique opportunity to receive a joint award from LSBF and Sorbonne Business School. 4

5 Undergraduate Students University Graduates Early Career, MBA Students Mid-Career, MBA Graduates Senior Level, Post-MBA Summer Business School & Summer Law School Emerging Leaders Programme Postgraduate Certificate Programmes Management Development Programme & Investment Management Programme Advanced Certificate Programmes International Financial Bootcamp (with Sorbonne Business School) 5

6 Advanced Certificate Programmes: An Overview LSBF offers a portfolio of ten stand-alone Advanced Certificate Programmes in a wide range of subject areas. The courses are two weeks long and offer students the opportunity to actively engage with more advanced subject knowledge and skills. The courses are delivered in a board-room style manner rather than lectured, and focused around the competencies required to success in particular areas. If you are unsure which courses are the most relevant to achieve your ultimate goals, please contact one of our dedicated programme advisors to assist you to design a programme which is just right for you. You will study alongside like-minded business professionals and benefit from the opportunity to network with peers from around the world. The programmes are designed with real-life case study scenarios and a strong industry focus throughout. The Advanced Certificate Programmes are designed for those with prior knowledge in their field of study, either from prior formal education or through experience. The programmes are ideal for those facing new challenges in their careers, whether seeking a new role or wanting to improve current performance. Key Facts Duration: 2 weeks Campus: London Study mode: Full day Intakes: Several intakes throughout the year Inspirational Environment LSBF Executive Education programmes bring together students from diverse industries and nationalities from around the world to collaborate, network, develop their skills and refine business ideas together. Your peers will bring a wealth of global business insight and cross-cultural perceptions to enrich your classroom experience. Nationality Mix Age Mix Europe 28% Middle East 15% % UK 26% Latin America 17% % % North America, Australia and Oceania 1% Asia Pacific and Far East 6% Africa, 7% 46+ 2% % 6

7 Why Choose Advanced Certificate Programmes? Central City Location Our campus is set in the heart of central London, where business comes to life. Your time will be spent in one of the financial capitals of the world, home to international blue chip firms, thriving cultural hubs and the widest range of opportunities. Condensed Study Mode Our Advanced Certificate Programmes are delivered within a period of 2 weeks. These intense and high quality programmes are designed to provide attendees with knowledge, understanding and skills in their respective fields over a short period of time, allowing you to make the very most of your time away from other commitments. Career Services As an Advanced Certificate Programme student you will have access to LSBF s Career Service department. Our careers team is dedicated to helping you maximise your career potential, enhance your prospects of promotion within your current organisation and increase your marketability to potential future employers. Accommodation Support Whether you are from overseas or the UK, we have a dedicated accommodation service to look after you. Once you are fully enrolled, our programme advisors will be in touch to assist you in finding accommodation in London according to your preferences. Board-room Learning Environment All Advanced Certificate Programmes are delivered in group sizes capped at 18 students. This allows for a personalised training experience, where delegates can gain optimum value for their time. Delegates will work through briefs and practical manager cases and active participation will be required. Practical and Relevant As a London School of Business and Finance student you will gain an in-depth industry-focused and practiceoriented insight into the subjects you choose to study. You can expect to receive the highest quality of tuition, with a strong emphasis on the practical skills that you can apply in the workplace. All courses are taught with a use of practical case studies allowing students to put theory into practice and examples from the professional practice the teaching faculty. Post-Course Support and Materials All participants receive comprehensive course documentation and relevant work templates Furthermore, LSBF will provide 6-month after course support for participants to put their new knowledge into professional practice. Networking and International Exposure During your programme with LSBF you will study alongside industry professionals from a wide range of different backgrounds and cultures. The Advanced Certificate Programme will develop and enhance your interpersonal communication and networking skills as well as foster a global network of new contacts. 7

8 The Teaching Faculty Our experienced tutors not only hold first-class academic qualifications, but they also come with considerable professional experience in their field. This experience has been acquired through having worked in the industry for years, and our small, focused classes ensure that all students receive the attention and the expertise that they deserve. Please see examples of our core teaching faculty team profiles: Mike Berry Mike MSc, Dip DM, F IDM, ARCS is an internationally recognised lecturer and consultant in Marketing with a specialism in Digital Marketing. He has a BSc (Mathematics) and MSc (Social and Economic Studies) from Imperial College, London. Over a 30-year business and academic career he has worked at P&G and held senior roles at top global Advertising Agencies including Wunderman/ Y&R, Euro RSCG (Havas) and Interpublic (IPG). He was Head of Digital for EMEA at Jack Morton Worldwide before becoming a freelance consultant and lecturer. Sahar Ata Sahar is a seasoned expert in Islamic Banking with over 20 years banking experience. She works as board advisor and consultant for few Islamic institutions. She works in asset management. She is the Islamic finance and Islamic capital market module leader in LSBF. She is a visiting lecture to few British universities such as University of East Anglia. She has an MSc degree from the exclusive London School of Economics. MBA from Schiller International University. She is also a highly certified banker, holding qualifications from esteemed industry regulators, CIM Chartered institute of marketing, ICM institute of Chartered Management and Institute of bankers. 8

9 Neil Botten Neil has been in consultancy for more than twenty five years, since becoming Principal Lecturer in Strategic Management at Westminster Business School, University of Westminster. Prior to retirement from academe, he was Director of the Strategic Change Research Group and Deputy Head of Marketing and Business Strategy. Whilst with WBS he was Director of MBA programmes with responsibility for over 180 participants per annum all of whom were practicing managers and senior professionals from a wide variety of backgrounds and organisations. His most recent teaching involves Strategic Management, Managing Change and Foresight & Futures for each of which he was module leader. Emanuela Giangregorio Emanuela is an experienced performance improvement consultant with over 14 years practice in delivering bespoke professional training, structured team building and project consulting. She has trained employees from companies such as Rothchild, Agrega, Zurich Financial Services and MasterCard Worldwide. After achieving a BSc degree in Computer Science and a first class Honours degree in Applied Mathematics in 1991, she joined a large mining and finance company in South Africa (Anglo American Corporation), where she gained 7 years experience in IT risk management, business process improvement and people management. 9

10 Management Consulting & Project Management Overview The modern day organisation looks for hybrid managers, those that can combine the skills sets of a management consultant and a project manager will always be a first choice candidate for any job requiring management consultant or project manager skill sets. A key element of the programme is the focus on the practical application management consulting and project management tools to resolve issues, generate value, maximize growth and improve business performance for clients and organisations. Key benefits Learn how to engage in management of consultancy projects and consultancy delivery Develop your ability to lead projects and design the project scope and estimate/budget project cost and apply risk management techniques in project management Become confident in scheduling project networks, estimate duration, and critical path and prevent project crashing and project creep Acquire the skills to effectively closeout projects and terminate projects when necessary Who is the programme for? The programme is designed for developing the competencies required for a Management Consulting and Project Management role and as such is relevant for those in or interested in careers as: Management Consultants Project Managers Senior Management Consultants Senior Project Managers 10

11 Investment Banking and Capital Markets Investment Banking and Capital Markets The Investment Banking and Capital Markets programme provides an in depth understanding of Investment banking, an overview of Capital Markets, specifically the products, risks and the functions of Investment Banking. The course focuses on equity, bond and derivatives, both valuation and financing and will provide an insight into the sales and trading businesses, including client-related sales and investment as well as proprietary trading. Attendees will learn the requirements clients have in raising finance through debt and/or equity issuance. The course will review analytical techniques, valuation and the pricing of equity, derivative and fixed income instruments. The course should aid students in attaining the skills and competencies to work in Corporate Finance, Sales/Trading, Corporate and Private Banking, Wealth Management, Brokerage and Hedge Funds. A key element of the program will be the exploration of models used to analyse risk, valuation and sensitivity to market movements such as VAR used extensively by the financial services industry. Key Benefits: Understand how to quantitatively and qualitatively analyse Equity and Fixed income securities. Have a clear comprehension of the Efficient Market and Behavioural schools of Capital Markets theory. The cost of capital, cost of debt, cost of equity and the weighted average cost of capital. Gain an overview of Fixed Income theoretical and practical models, as well as an insight into the Derivatives markets to include Swaps, futures, forwards and Options theory. Learn about the organisational structure of the finance function, private sector financial objectives and stakeholder conflict, as well as Corporate Governance theory. Learn about financing businesses, sources of finance, matching finance with assets and activities. Forecasting financing needs, operating and financing gearing, initial public offerings, fixed price, tender issues, bonus issues, stock splits and Mergers and Acquisitions, as well as financial Instruments. Understand capital investment appraisal, comparison of appraisal techniques, ARR, Payback, NPV, IRR. Relevant cashflows, the effect of taxation, adjusting for inflation. Who is the programme for? The course will aid attendees in obtaining the skills and competencies to work in Corporate Finance, Sales/Trading, Corporate and Private Banking, Wealth Management, Brokerage and Hedge Funds. 11

12 Digital Marketing and Social Media Overview A key element of the course is the focus on practical application of digital marketing and social media marketing tools to set up and maintain presence of the digital and social world. You will learn how to plan, coordinate, deliver and test digital and social media marketing campaigns and set targets to monitor the success of these campaigns. A key focus of the course will be the interaction and creative thinking that delegates will partake in, designing creative campaigns and innovative solutions for digital and social Media. Key benefits Develop integrated digital marketing strategy aligned with the general marketing and business objectives Design and deliver a social media communication programme Implement digital marketing communication plans Analyse performance of the digital marketing channels and critically evaluate effectiveness of the digital marketing activities Understand and evaluate the complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities Who is the programme for? This programme is designed specifically for mid-level executives and senior level digital marketing and social media marketing executives with a strong background in conventional marketing/advertising and some foundation knowledge of one or more digital channels. The programme allows the opportunity for participants to develop the competencies required for senior positions in the digital marketing and social media marketing industry. 12

13 M&A and Private Equity Overview Mergers and Acquisitions is a vital element of the corporate financial strategy as well as investment banking activities. This course develops unique competencies that include; organising global equity or a debt offering for a corporation in Europe, Latin America or anywhere in the world, advising a company on a cross-border merger in South Pacific Asia, or creating an innovative private market transaction for a financial institution in America or Europe. Key benefits Engage in M&A and private equity transactions by applying comparable companies analysis and precedent transaction analysis to value target firms Learn how to effectively manage M&A and private equity transactions by applying discounted cash flow analysis to value target companies Gain a comprehensive understanding of the buyout structuring process in relation to leveraged buyout transactions Understand in-depth how to leverage buyout transactions by carrying out the LBO analysis Learn how to effectively prepare the investment memorandum for the M&A and private equity sales process Who is the programme for? The programme is designed to provide delegates with skills sets for 1st year and 2nd year analyst positions and associate positions in corporate roles and private roles. 13

14 Strategic Leadership and Change Overview Strategic Leadership and Change provides an in-depth understanding of how companies can gain a competitive edge in terms of identifying and developing the right strategy, theory effective leadership and continuous change management process. A key element of the programme is the focus on the practical application of simulation and case study approach to provide delegates with the right strategic and leadership skills for creating value. You will learn various techniques enabling you to increase your ability to develop and build strategies, successfully lead and sustain high-performing teams, whilst fostering a sustainable innovative working environment to gain competitive advantage. Key benefits Learn to effectively carry out financial analysis, position audits and make strategic choices in developing and building business strategy: Achieve your strategic goals by improving your persuasion and influencing skills Become skilled in executing business strategy Learn to confidently manage projects and execute business process change, leveraging on information technology Acquire the skills to effectively manage people and organisations in a dynamic business environment Who is the programme for? Strategic leadership and change is designed specifically for mid-level and senior level executives. The programme has been created for those looking to develop the competencies to be an effective manager and leader, with the ability and potential to implement change. 14

15 Financial Planning and Analysis Overview The Financial Planning and Analysis (FP&A) course provides an in-depth understanding of how FP&A can be applied by companies to gain a competitive edge in terms of identifying cost patterns, uncovering savings and maintaining cash flow which is vital for any business both at a strategic and operational level. You will develop the competency to challenge established work processes and engage in strategic review, manage and identify business related key performance indicators (KPI s), develop budgets and forecasts as well as financial planning and analysis to evaluate and control a business and provide decision support for the senior management team. Key benefits Develop and apply financial models and analytical tools to support analysis for strategic initiatives such as budgeting, financial forecasting and operational planning Support senior management teams with in-depth analysis such as analysing financial information and reports to provide accurate and timely financial recommendations to management for decision making purposes Develop the knowledge and skills to monitor performance indicators, report on trends and analyse causes of unexpected variance Learn to implement intelligence tools and dashboard reports and work with a business to sustain this Prepare and present reports to senior management teams and board of directors Who is the programme for? Financial planning and analysis (FP&A) is designed specifically for mid-level executives and entry level financial planning and analyst executives. The programme is designed for developing the competencies required for FP&A roles and as such is relevant for those in or interested in careers as analysts, analysis managers and finance managers or directors. 15

16 Strategic Brand Management Overview This is a dedicated specialist programme designed to foster strategic thinking and develop the skill-set required to build, measure, and manage strong brands. This strategic brand management course aims to provide delegates with an indepth insight into the importance of brand equity and the customer experience and how best it can be maintained. A key element of the programme is the focus on the practical application by using a wealth of experience and state of the art practical examples of leading-edge brand management design and strategies. Key benefits Develop and implement customer based brand equity and brand positioning strategies Learn to effectively design and implement branding strategies and introduce and name new products and brand extensions Learn how to choose the appropriate and most effective branding elements to build brand equity and design marketing programme s that go on to build brand equity Develop a brand equity measurement and management system for measuring sources of brand equity (Capturing Customer Mind-set) Learn to manage brands over geographic boundaries and market segments Who is the programme for? This programme is designed specifically for mid-level and senior level executives. The programme develops the competencies required for a brand management role and as such is relevant for those in or interested in careers as: Brand Managers Account Managers Product Managers Branding Programme/Project Managers 16

17 Islamic Finance and Asset Management Overview The Islamic finance industry is a young industry growing at double digits and has been transformed into a reputable robust source of alternative and mainstay investment class. Expertise are required in this field of investments asset management, which is paramount to the investment classes that are available within Islamic finance. Fund Managers and portfolio investment managers in this field must ensure that all financial activities are carried out in accordance with Shariah principles, and the standards, guidelines and best practices established by governing bodies. Key benefits Learn how to analyse financial statements for Islamic banks and Islamic corporate governance Develop your ability to design sale-based contracts by applying Islamic finance and Islamic financial techniques Design lease-based & equity based contracts and deposit instruments by applying Islamic finance and Islamic financial technique Learn how to value and price Islamic bond instruments Sukuk Comfortably analyse and value Islamic investments Confidently analyse Islamic Insurance Instruments- Takaful Who is the programme for? The programme is designed for developing the competencies required for Islamic Asset Manager and a variety of other roles within the Islamic finances and banking sector. 17

18 Innovation, Technology and Entrepreneurship Overview This course will outline the tools required for formulating and evaluating the technology strategy in entrepreneurial startups when the technology is emerging and leading-edge. A key element of the programme is the critical evaluation of the gap between technology, innovation and commercial success as well as looking at the type of competencies and skills required to meet to close such gap. This is achieved through hands on cutting-edge practical simulation and case studies. This course is aimed to challenge some of the conventional assumptions and foster both mind- and skill-sets required to drive change and innovation within a corporate environment, or when starting up a brand new business. Key benefits Understand and learn how to apply the entrepreneurial process, idea generation and opportunity recognition, shaping and reshaping in creating value Prepare detailed business plans and build pro forma financial statements, create value through franchising agreement and engage in social entrepreneurship Raise finance through equity financing, informal investment, venture capital, debt and any other sources of financing Understand the importance of placing customers at the centre of innovation and changing the organisation to deliver innovation to achieve commercial success in innovative technologies Who is the programme for? Innovation, technology and entrepreneurship is designed specifically for entrepreneurs and intrapreneurs, people that make things happen. It is relevant for those in or interested in careers as, managers, business development managers and directors, technology development and commercialization managers and directors. 18

19 Global Oil and Gas Industry: Strategy, Management & Consultancy Overview The course will identify and cover industry specific challenges and business demands. A key element of the program is the focus on practical application of the learning from the program to resolve issues, generate value, maximize growth and improve business performance for Oil and Gas Companies. This emphasis on application in the course of the program allows participants to build confidence in their understanding of industry terminology and issues and apply Project Management and Management Consulting techniques within that highly specialised environment. The course will also focus on strategies employed to deliver these and the different considerations required at each stage in the lifecycle of the industry. You will learn about the wide variety of industry stakeholders essential to successful delivery of Oil and Gas activities including investors, operators, contractors, vendors and the need to establish the right relationships between parties to achieve requirements. You will learn about research to understand the client s situation, conducting analysis and preparing business proposals for solutions and presenting the solutions to senior management team and board members. You will learn how to find out what the Oil and Gas Company wants to achieve, agree the timescales, costs and resources needed, draw up a detailed plan and schedule for how to achieve each stage of the project, make sure that each stage of the project is progressing on time, on budget and to the right quality standards, and report regularly on progress to the client or to senior managers Key benefits Engage in oil and gas management consultancy projects as well as consultancy delivery Lead oil and gas projects and design the project scope and estimate/budget project cost whilst applying risk management techniques within project management Schedule oil and gas project networks, estimate duration, and critical path and prevent project crashing and project creep Closeout oil and gas projects and termination projects while evaluating project performance Who is the programme for? This programme is designed specifically for hybrid middle and senior level managers with existing careers in oil and gas or who intend to pursue management consulting or project management or a combination of both in the oil and gas industry. 19

20 Entry Criteria An undergraduate degree or equivalent qualification 2-5 years of relevant work experience within the field of study you are pursuing Mature professionals without formal qualifications can be accepted subject to LSBF s discretion or an application interview Non-native English speakers are required to prove their language proficiency by providing results of accredited tests (e.g. IELTS, TOEFL, PTE) or evidence of prior background of studying or working in English-speaking environment Documents Complete application form CV/resume in English Copy of your passport Copy for your diploma or highest qualification achieved Other documents in support of your application How to Speak to a Programme Advisor and Apply? To speak to a programme advisor about the best course options for you please us at executive@lsbf.org.uk or call Application forms and timetables are downloadable from our website. executive@lsbf.org.uk. LSBF.org.uk/Executive London Manchester Birmingham Worldwide