Renaissance. Empowerment Through Employment Job Fair

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3 Job Fair

4 Our Mission Our mission is to promote the economic and social well being of individuals, families, neighborhoods and communities Alameda County Social Services Agency 1

5 Planning & Development Strategy Identify key dates. APRIL Develop project schedule. Create Event Identity Name Event Develop Tag line Develop Preliminary Marketing Package for Stakeholders Review and Comments Identify Venue Locations Identify Companies to participate Identify date/time for Stakeholders Meeting Communications Protocol Establish document flow per SSA protocol. Decide who gets copied and how. Circulate meeting notes. 2 Determine responsibilities. Determine preliminary dates.

6 Planning & Development Strategy MAY Increase brand awareness and understanding among all stakeholders Stakeholders review and comment sessions. (2-3) Build loyalty for the employment effort name. Promote the new employment effort as a community ACSSA brand. Create an emotional connection with community stakeholders. Positively influence your constituents choices and/or behavior. Goals and objectives of the Job Fair Communications activities supporting brand implementation. Time-line for implementation and budget. Target audiences. Key messages. Communications strategies, including internal communications, public relations, Community outreach, advertising and direct marketing. 3 Internal training strategy for project employees. Standards and guidelines strategy.

7 Planning & Development Strategy JUNE Finalize Event Venue Corporate Invites to Participate Packages go out. Organization-wide meetings (S.M.E. input and participation buy-in) Press releases. Special events. Q&A hot line on website. Script of consistent messages. Print, radio, TV ads. Social Media Strategy External Launch Considerations Create consistent message. Target message. Create the right media mix. Leverage public relations, marketing, and community outreach (churches etc.). Be target group focused. Internal Launch Considerations 4 Communicate why this is important. Reiterate what the employment effort stands for. Tell the employees why you did it. Communicate what it means. Talk about future goals and mission. Convey that this is a top-down initiative. Make employees brand-champions and ambassadors.

8 Planning & Development Strategy JULY Confirm Event Venue Location: Security Set-up/Clean-up team Catering Service Selection Parking Options Volunteers/Alameda County workforce Venue Space Planning/Booth Placement. Collect Venue Floor Plans for Way-finding Signage Planning. Finalize Event Budget (per location). Finalize/Print Collateral Materials. Establish Printing Budget and Print Production Schedule. Confirm Corporate Participation. Collect Venue Floor Plans for Way-finding Signage Planning. Purchase Booths (Ace Exhibits). Corporate Recruitment 5 Potential Employee Recruitment Complete Signage Design/Layout and Production Specifications

9 MARKETING STRATEGY Community Outreach AUGUST Contact Clergy of targeted population area Send letter requesting a meeting Personal Presentation to Pastor for Approval Presentation to Audience Probation Officers Foster Youth Organizations Foster Youth Homes Confirm Estimate of Client Participation Corporate PartneRS Corporate Participant Booth Design Presentation for Approval Confirm Logo placement adheres to Corporate Identity Standards Confirm if additional requirements are needed. 6 Media Follow 3-4 Job Fair Participants to document their event experience (regardless of the outcome)

10 implementation sept - NOV Confirm Event Venue Location: Security Set-up/Clean-up team Catering Service Selection Parking Options Volunteers/Alameda County workforce Finalize and Confirm Venue Space Planning/Booth Placement. Finalize and Confirm Venue Floor Plans for Way-finding Signage Planning. Finalize Event Budget Finalize and Confirm Event Day Print Collateral Materials. Confirm Corporate Participation and send booths to production (7-day turnaround). Finalize and Confirm Venue Floor Plans for Way-finding Signage Planning. Finalize Production of Corporate/Company Exhibit Booths (Ace Exhibits). Finalize/Production Volunteer Gift Packages Finalize SSA Job Fair Caseworkers for Resume Prep/Printing. 7 Finalize and Confirm 10 computer workstations w/power cables and wi-fi capabilities, and color printers.

11 About Our Event Identity Maintaining the artistic feel of the present SSA logo with abstract human figures, incorporates multiple characters with the spectrum of rich colors representing diversity that should be well represented in the workplace as well as community activities. of course translates to rebirth which removes the societal labels and antiquated program names such as new beginnings, fresh start, beyond emancipation etc., and replaces it with a name that allows participants to move freely in a work population without feeling labeled or pointed out. We wish you an Amazing Rebirth and personal Empowerment through Employment 8