Creativity and Innovation for bornglobal. focus on crowd funding and crowd thinking. Christin Pfeiffer

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1 Creativity and Innovation for bornglobal industries focus on crowd funding and crowd thinking Christin Pfeiffer

3 Creativity

4 Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterized by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena and to generate solutions.

5 Creativity involves two processes: thinking, then producing. If you have ideas, but don t act on them, you are imaginative but not creative.

7 The Creativity Gap A 2012 Adobe study on creativity shows 8 in 10 people feel that unlocking creativity is critical to economic growth and nearly twothirds of respondents feel creativity is valuable to society, yet a striking minority only 1 in 4 people believe they are living up to their own creative potential.

9 Innovation consists in generating and knowing how to manage creativity Mario Moretti Polegato President of GEOX

10 How to define Innovation?

11 Thanks to Timothy Kastelle

12 How to define innovation capabilities?

13 Thanks to Timothy Kastelle

14 How to define Innovation Capabilities? - a clear strategy - an ambition on innovation combined with the right competences - a stimulating culture with a strong focus on innovation - a management structure that takes obtained results into account by monitoring innovation throughout a period of time - a large network of contacts including partners from diverse dimesions (stakeholder mix) - allocated resources (financially and in terms of HR) to dedicate to innovation and its execution

16 Innovation distinguishes between a leader and a follower - Steve Jobs

17 Thanks to Timothy Kastelle

18 Most products are «born-global»

20 Thanks to Ronald Kleverlaan -

21 Thanks to Ronald Kleverlaan

22 Thanks to Ronald Kleverlaan

23 Thanks to Ronald Kleverlaan

24 Thanks to Ronald Kleverlaan

25 What is Crowd Thinking or Crowdsourcing? Crowdsourcing is the process of taking a task traditionally performed by the employees and associates of an organization and outsourcing it to a defined group of people as an open call to action. The process taps into the knowledge, expertise, time and resources of a predefined crowd to generate innovative results or execute tasks that would solve some of the organization's immediate issues, or produce growth results and possibilities that are beyond the current purview of the organization.

26 What is Design Management? «Simply put, design management is the business side of design» DMI (Design Management Institute) Boston

27 Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments and brands that enhance our quality of life and provide organizational success. On a deeper level, design management seeks to link design, innovation, technology, management and customers to provide competitive advantage across the triple bottom line: economic, social/cultural, and environmental factors. It is the art and science of empowering design to enhance collaboration and synergy between "design and "business to improve design effectiveness.

28 What is Design Thinking? «Design thinking is a system that uses the designer's sensibility and methods to match people's needs with what is technologically feasible and what a viable business can convert into consumer value and market opportunity. Tim Brown, IDEO»

30 Success is when opportunity needs preparation!

31 Some Key Learnings from the Design Management panel SME Assembly (Naples, October 3rd): -Define the design projects right from the beginning (it takes time and consensus) - Consider the role of the design manager (make it clear to everybody) - A design manager must be a leader! - There shall be more practical tools and more peer learning (request to the EC) - Most successful projects were the ones, that had dedicated project leaders in the company - Keep up the spirit!

32 SMART a world of opportunities! Six main factors: smart economy, smart people, smart governance, smart mobility, smart environment, smart living

33 SMART Society Cities must foster creativity, innovation, economic development and collaboration. They must be an inclusive project for all citizens, bringing them to the center of decision-making in order to make urban and social development more democratic. Cities must be reinvented and transformed so that they become more sustainable, and improve quality of life and economic performance. This should be a shared vision and the way forward for citizens, public and private organizations and multistakeholders. Smartness is how cities take decisions, how cities use their resources, how inclusive and collaborative cities are and if there is technology there, it enables this and makes it better. Smartness is technology enabled but it is not technology driven or technology itself.

36 A large international network is of huge added value!

37 The role of a partner: - Execute part of the activities - have specific competences and skills - share managerial and financial responsibilities of the project/collaboration (limited to proper activities)

38 Balance, right Expertise and Excellence

39 Complementarity & Commitment

41 Thanks to Timothy Kastelle

42 Success is a journey, not a destination (Arthur Robert Ashe)

43 Thank you!! INSME Via Giosué Carducci, Rome/Italy phone: pfeiffer@insme.it Christin Pfeiffer

Everithing you can imagine is real - Pablo Picasso.

Everithing you can imagine is real - Pablo Picasso www.dorks.eu What we do? We make business that works by finding creative solutions and we improve your company s image and reputation through good management