Diversity: Where do I start?

Transcription

1 Diversity: Where do I start? Workshop Presenters Frances Wright, Vice President, Diversity & Ethics, Wendy s International Inc. Gerry Fernandez, President, Multicultural Foodservice & Hospitality Alliance (MFHA). Maurice Cox, Vice President, Corporate Development & Diversity, Pepsi-Cola Company Moderator : Priscilla J. Hollman, Vice President, Diversity Relations, Marriott International, Inc

2 Workshop Overview Steps to start a diversity program within your company whether the organization is large or small. The key components of a diversity plan that gets results. Low cost ways to find and retain diverse employees, suppliers, and to market your brand to multicultural consumers. Increase stakeholder, e.g. employees, customers and shareholder, value through diversity.

3 Diversity: Where Do I Start? Frances Wright - VP, Diversity & Ethics February 27, 2006

4 Wendy s International, Inc. Wendy s International, Inc. is one of the world s largest restaurant operating and franchising companies with more than 9800 total restaurants.

5 BRANDS QUICK SERVICE/FAST CASUAL Wendy s Tim Hortons Baja Fresh INVESTMENT INTEREST Café Express Pasta Pomodoro

6 VISION To be the quality leader in everything we do MISSION To deliver superior quality products and services for our customers and communities through leadership, innovation and partnerships

7 Diversity Program Formal program began in the mid 80s Limited focus initially Focus expanded over time Dedicated people resources Dedicated budgetary resources One level from CEO

8 WHERE TO START Assessment of organization What is the strategic business focus? What is the company culture and structure? What are the major opportunities and challenges? What is the current state of Diversity & Inclusion in the organization?

9 External Trends Population Purchasing Power Generational Lifestyle Consumer Workforce Geographical Industry

10 Must make a connection between Diversity and Inclusion to company goals and objectives.

11 Champion s Role Ensure objective organization assessment Outside resources Involve & engage others Provide resources & knowledge

12 Develop Business Case Compile information Identify key themes Translate into company terminology

13 Communicate, Communicate, Communicate Use established process to gain buy-in and commitment It must be real and believable Must address.wifm Enlist others to help you

14 Diversity: Where do I start? Gerald A. Fernandez, President & Founder The MultiCultural Foodservice & Hospitality Alliance (MFHA) 1144 Narragansett Boulevard, Providence, RI / fax

15 Who We Are MFHA is an Educational Non-Profit that promotes the economic benefits of diversity & inclusion in the food and hospitality industry. An inclusive group of individuals & organizations from all segments of the industry.

16 What We Do Build the image of the industry in minority communities. Help create programs that improve cultures and grow profits. Identify solutions to industry s multicultural challenges. Serve as a resource for the industry, the multicultural yellow pages.

17 How We Add Value Diversity branding with workforce & communities. Leadership branding and development. Educational workshops, conferences & events. Relationship development with

18 MFHA s Goals Increase industry s engagement on diversity & inclusion issues. Build the image of our industry in diverse & minority communities.

19 Our Approach to Diversity Diversity of thought, perspectives & experiences is the goal. Diverse points of view produce the best solutions.

20 Workforce Diversity Stakeholders Customer Community Global Application! Suppliers

21 Workforce Increased Productivity Recruiting / Retention Success Improved Communication People Development Customers Better Dining Experience Better Lodging Experience Improved Industry Image Increased Business Community Improved Image Value Added Relationships Strategic Partnerships Cultural Understanding Suppliers Increased MBE Volume Wider Participation Reduced Costs Product Innovation Outcomes that impact profits!

22 Working with Diversity & Community Groups

23 Community Organizations CBO s: Community Based Organizations Social Services Groups Religious Organizations/Groups Education & Training Non-Profits Elected Officials & Political Groups Local Associations

24 Minority Organizations Minority Business Groups: NMSDC Minority Chamber of Commerce Minority Professionals Minority Fraternal Groups College Alumni Associations Minority Women s Groups

25 Diversity Organizations DiversityInc.com National Association for Managing Diversity MFHA NABHOOD WFF

26 Success Stories Wall Street Journal- Ski Area Success Darden Restaurants- MBE Success General Mills- UniverSoul Circus Cendant Hotels- Minority Initiative McDonald s- Women/Minority Owner- Operator Initiative

27 Keys to Success Leadership is committed & communicates Clearly defined business case Appointed high level champion with clout Diversity councils, network groups, advisory boards, conferences etc. Accountability at all levels Employee input