BUSINESS 2017/18 SEMESTER 2 MODULES

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1 People and Organisations Management BBM_4_PEO Tuesday 10am-12pm & 1pm-3pm UK LEVEL: 4 None The module will give students an appreciation of the complexities of understanding people and behaviour within organizations. The module is incorporated with theories of organisational behaviour and people management practices and students will develop an understanding of how and why individuals behave in specific ways in the workplace. Business Economics Management BBS_4_ECO Monday 9am - 11am and 12pm - 2pm UK LEVEL: 4 Students attend both sessions. This module will introduce a range of essential economic concepts and methods and show how these can be applied to understand the world around us. The emphasis of the module is upon the business applications of economics in facilitating the decisions of managers, entrepreneurs in a variety of situations including pricing, advertising, financing, market entry and product developments. The module will also consider the implications of the macro economy on the operations of modern firms.

2 Business Economics 2 BSc (Hons) Economics BBS_4_ECN Wednesday 10am - 12pm and 1pm - 3pm UK LEVEL: 4 Introduction to Business Economics, or reasonable equivalent This module will continue to develop the students understanding of the essential micro and macro-economic theories which are the bed rock to the economic concepts and methods studied in Business Economics (Economics 1). The emphasis of the module is upon the theoretical frameworks underpinning the business applications of economics in facilitating the decisions of policy makers, managers, entrepreneurs in a variety of situations as well as the implications of the macro open economy on the operations of modern firms. Management Accounting BA (Hons) Accounting & Finance BAF_4_MAC Tuesday 10am 12pm and 1pm 3pm UK LEVEL: 4 None The module will introduce students to the basic principles and practices of management accounting. It will enable students to identify how management accounting techniques can be used to support the management processes of planning, controlling and decision-making.the module will cover cost accounting principles, conventions and practices as applied to the ascertainment of costs and the analysis, interpretation and presentation of cost information.

3 Marketing in a Digital World BA (Hons) Marketing BBM_4_MDW Wednesday 9am 1pm UK LEVEL: 4 None A Practical Introduction to Marketing will introduce students to the theory and practices of marketing whilst developing a level of competency in a range of practical skills. Students will be introduced to the basic principles of marketing thus gaining a foundation in the subject area for further studies at level 5 and 6. The core skills to be developed alongside the theoretical knowledge include communication, writing, numeracy, research, and IT Skills. These are all identified skills that are relevant for future marketers and will be developed within the marketing context. The Skills Development Process Initiated In This Unit Will Be Reinforced Throughout The Degree Programme. A Practical Introduction to Marketing Part Two builds on the theory and practices of marketing and skills acquired in semester one while introducing new marketing concepts and developing a level of competency in a range of core practical skills particularly with regard to group work.students will be further introduced to the principles of marketing thus gaining a foundation in the subject area for further studies at levels 5 and 6. The core skills to be developed alongside the theoretical knowledge include communication, research, employability skills, group competencies and IT skills. These are all identified skills that will be relevant for future marketers. The skills development process initiated in this module will be reinforced throughout the degree programme.

4 Management and Information Systems Management BBS_4_MIS Friday 10am - 12pm and 1pm - 3pm UK LEVEL: 4 None This module will provide students with an overview of types of organisations, their structure, nature and functions of management and their use of information systems. They will be introduced to appropriate and effective management practices used in differing organisational contexts and develop the skills required to critically assess the impact and effective use of information systems (IS) with an organisation. They will develop an appreciation of the impact of IS on managerial and strategic thinking, the changes in the competitive landscape, the increasing importance of regulatory, ethical and social compliance, risks and prevention, and IS managed security. Legal Frameworks for Tax and Employment BBS_6_LFT Thursday 11am - 1pm UK CREDITS: 10 Introduction to Business Law, and Contract Law, or equivalent The Legal Frameworks for Tax and Employment module sets out the principal legal issues concerning English employment law and revenue law. The employment law part specifically concentrates on employer and employee rights and obligations in the business environment and then provides an opportunity to develop the general legal framework within which the UK tax system works. The tax part of the module examines the legal rules relating to the taxation of individuals and companies, and the impact of external influences, including EU tax policies, on UK tax objectives and policies.

5 Statistical Techniques for Business and Finance (did not run in16/17) BBS_6_STB Friday 9am 2pm Intro to Macroeconomics, Quantitative Methods or equivalent, Statistics (or equivalent) Students in Business Studies require a good grasp of quantitative (mainly statistical) skills and techniques to analyse and summarise business data, and to understand reports and published material where statistical/quantitative methods have been used. This unit provides these skills. Emphasis is placed on statistical methods and the use is made of appropriate software. Survey Design & Analysis (did not run in16/17) BBS_6_SDA Thursday 6pm 9pm UK CREDITS: 10 Quantitative Methods, or equivalent The Module examines the theory behind a variety of sampling methods commonly used in both academic and commercial research. As well as calculating point estimates of various population parameters bounds of error will be found for these estimates. For a given required bound of error ways of finding the required sample size for various sampling methods will be examined.

6 Business Analysis and the Management of Change BBS_6_BAM Wednesday 12pm - 2pm and 2pm - 4pm Intro to Business (or equivalent) The unit focuses directly on the modelling of business requirements, specifically using object oriented approaches, with an understanding of the associated dynamics of change management within organisations. As such, the unit leads students to an understanding of analytical theory and techniques (e.g. Unified Modelling Language) through their practical application, for instance in case studies. Object oriented approaches are by their nature particularly relevant to e-business environments, & act as the foundation for developing new technology business solutions. Implementing (or changing) an information system in an organisation has the potential to change the features of the organisation : members knowledge, working and managerial practices, balance of power, budgets and structures. Such change also has implications on the relationship between organisational strategy and the information systems strategy; and finally such change can shape the relationship between the organisation and its external stake holder. Enterprise strategy BA (Hons) Accounting & Finance BAF_6_EST Wednesday 9am 1pm None The module builds on the student s ability to apply financial management techniques, financial accounting analysis and management accounting forecasting. Having studied this module students will be able to assess an organisations current environment, make strategic decisions on the direction of the organisation, implement strategy and evaluate the impact of strategic decisions on the organisations stakeholders.

7 Legal Issues in Merchandising BBS_6_LIM Monday 9am 1pm Introduction to Business Law, and Contract Law, or equivalent Legal Issues in Merchandising looks as closely at commercial law, bringing awareness to legal commercial issues in business. This is vital for business students looking for insight in law because it would develop their understanding of the legal practicalities behind the running of a business. Legal Protection of Business Creativity (did not run in 16/17) BBS_6_LPB Tuesday 9am 1pm Introduction to Business Law, and Contract Law, or equivalent Legal Protection of Creativity looks at the intellectual property of a business. IP law refers to creations of the mind or intellect that can be legally owned. Ideas and unique creations can exist in every business. They are important for long term financial success and can make you more competitive than your rivals. This module looks at how to stop competitors from copyingyour most valuable assets; it looks at protection of and against marketing/advertising, information technology, accounts, and other business areas.

8 Life Career Development BBM_6_LCD Tuesday 9am 1pm Intro to Micro and Macro Economics, Intro to Management, Intro to Finance (or equivalent) The Life Career Development unit uses a theoretical framework to consider the process of an individual s personal and career development within their wider social context. The unit will be of particular interest to those intending to specialise in HRM, as it provides a good introduction to the philosophy underpinning the concept of continuing professional development. It is also suitable for anyone who wants to reflect on their personal and professional development as they reach the end of their degree. Optimisation Techniques and Methods (did not run in 16/17) BBS_6_OTM Monday 2pm 6pm Intro to Micro and Macro Economics (or equivalent) This unit introduces and makes use of, analytical and numerical techniques and methods for finding possible optimal solutions to business and financial problems cast in an unconstrained, constrained and strategic environment. This unit covers three main concepts: optimal uses of calculus to find solutions, numerical techniques (iterative and computational) and analytical techniques to find the best possible strategies.

9 Small Business Planning and Strategy BBM_6_SBP Tuesday 10am 2pm Introduction to Business The purpose of the unit is to introduce students to the concept of small business planning, management and strategy. Highlighted are the differences in the planning and decision making processes between small and large enterprises. The unit stresses the fact that similar processes are involved in both small and large firms, but also shows that the greater degree of control involved in a small firm can bring greater rewards in terms of personal development. Social Impacts of the Information Society (did not run in 16/17) BBS_6_SIS Tuesday 1pm 5pm Micro and Macro Economics, Information Systems in Business (or equivalent) This Unit is concerned with the impacts of Social Computing on an information society in which the creation, distribution, diffusion, use, integration and manipulation of information plays a significant role in economic, political, and cultural domains.

10 Technologies in Business BBS_6_TIB Monday 9am 1pm Intro to Web Design/E-Business This module provides an overview of the technologies used in online businesses from the small firm to the global enterprise. Retail Boutiques & Shopper Behaviour (did not run in 16/17) BBS_6_RBS Introduction to Business The module gives students the opportunity to develop the theoretical and practical skills, needed to establish a boutique set-up (high-end retail) establishment. Students will gain direct experience by examining the skills of setting-up, operating a retail business venture and understanding the target consumers retail behaviour, purchasing dynamics and developing shopper intimacy. Students will develop the skill-sets required to understand the new target customer dynamic towards new start-ups and blossoming brands. Students will consider what shoppers will do and are going to do. A form of engaging consumer behaviour in the context of studying the systematic habits and the forces of human behaviour choice, feelings, and emotions towards retail shopping.

11 Managing Business and Innovation (new - 17/18) Management BBS_5_MBI Completion of level 4 or equivalent This module is aimed at providing students with a practical understanding of setting up and managing small or medium sized enterprises and the importance of business innovation. Businesses are at the heart of any economy, especially small and medium sized enterprises. This module brings together theory and practice through an integrated speaker programme, which includes entrepreneur s managers and innovators. A Foreign Language and Applied Research Report (new - 17/18) Management BBS_5_FLR None This module is aims at providing students with the survival language skills in a vocational context. Taught within the Level A1 of the European Language Framework Competence Framework, students will be taught the basic language skills to enable them to understand everyday vocabulary, basic grammar and the ability to communicate orally with someone at an introductory level.

12 Social Media in a Business Context (new - 17/18) Management BBS_5_SMB Completion of level 4 or equivalent This module provides a comprehensive understanding of social media in its design, implementation and use in a variety of business contexts. It includes the Social Media Canvas as a tool that determines how social media can be made integral to business strategy and thus aid businesses in achieving their objectives. Entrepreneurial Mind-set: Business Discovery & Development Management BBS_5_BDD Completion of level 4 or equivalent Entrepreneurs know the best feeling in business discovery and development is when the start-up venture is developed to a size that suits the needs of the market and others believe in its success just like the entrepreneur and a brand presence is established. This module develops on the principles behind what gives entrepreneurs the mind-set and drive to develop and expand businesses, establishing a market presence for their new venture, and launching a presence for the brand. The module gives entrepreneurial-minded students the tools to analyse, launch and establish presence of an enterprise venture within the any highly competitive market, to build a positive reputation. Drawing upon the discovery and development of business profiling which is achieved through big-data, to uncover patterns and relationships in establishing an entrepreneurial venture, within their local environment.

13 Fundamentals of Finance (new - 17/18) Management BAF_5_FOF Completion of level 4 or equivalent This module is an introduction to the basic principles of finance and financial decision-making. It seeks to provide an elementary knowledge of finance, simultaneously highlighting the essential links between accounting and finance concepts; students would thereby be provided with a firm foundation in the theoretical as well as practical aspects of financial decision-making. Human Resource Management (new - 17/18) Management BBM_5_HRE Completion of level 4 or equivalent The module will give students a thorough understanding of how human resource management works in an organisation from both a practical and theoretical approach. This module has been mapped to the CIPD Intermediate Certificate and would form part of the requirement needed to achieve the additional qualification along with Associate Membership of the CIPD on successful completion of the 3rd year HRM degree.

14 Business Contracts (new - 17/18) Management BBS_5_BCT Completion of level 4 or equivalent This module enables students to appreciate the legal rules relating to the formation, contents, and methods of discharge of business contracts, and the consequences that flow from such contracts where they are breached. Marketing Research Management BBM-5-MRE Completion of level 4 or equivalent Through action learning, the module covers the principles and practice of marketing research and the logical structure leading from research problem definition, through research design and data collection to the analysis and credible communication of insight.

15 Fundamentals of Project Management (new - 17/18) Management BBS_5_FPM Completion of level 4 or equivalent This module examines the role of project management within the business environment, the project life cycle, and various techniques of project and work planning, control and evaluation to achieve project objectives. The tools currently available to project managers are illustrated in this module through the use of Microsoft Project software and various other tools that are followed by the PMI and APM BoK (Body of Knowledge). Retail Operations (new - 17/18) Management BBS_5_ROP Completion of level 4 or equivalent This module provides students an overview of the key retail daily operations and the activities that retail outlets have with their consumers. Students will gain understanding of relevant management tools that help successfully formulate and manage retail operations. Developing on practical problems involved in running a retail business, from store and stock management, retail finances, through the role of the store manager to the contact between floor staff and potential customers. Considering the strategic and tactical issues in developing the relationship between retailers, existing and potential new customers. Enhancing the abilities to evaluate the practical application of daily retail operations.

16 Environmental Economics & Sustainability Management BBS-5-EES Completion of level 4 or equivalent This module provides an opportunity for participating students to critically consider the role of the key international stakeholders in environmental economics and sustainability. Skills in critical policy analysis, policy formulation, negotiation and advocacy are developed through conferencing and discourse using transdisciplinary case studies (TCS) where students represent institutional stakeholders active within the realms of environment and sustainability. By building awareness of, and participating in dialogue relating to, relevant areas of politics, philosophy, psychology and development, students engage with topical issues such as climate change, globalisation, food, energy, water, health, employment, human rights, transportation, biodiversity, deforestation, poverty and inequality to resolve actual or potential management issues relating to environmental economics and sustainability. Financial Accounting and Analysis Management BAF-5-FAA Completion of level 4 or equivalent This module will build upon the fundamentals of accounting studied at level 4 to develop the students comprehension of the preparation and of presentation of published financial statements, applying current the International Financial Reporting Standards for a single entity and simple business combinations. The module will also develop knowledge and understanding of the interpretation of financial statements.

17 Diagnostic Analytics (new - 17/18) Management BBS_5_DAN Completion of level 4 or equivalent This module introduces a range of specific concepts and quantitative techniques essential for the management of operations, production, material planning and quality assurance functions. It aims to enable students to process data in order to understand the root causes of various management issues related to the performances of the organisation. Observed data is compared to expected behaviour in order to determine why things happened, and provides a good understanding of a specific aspect of the problem that management wants to solve. Emerging Markets, and the Asia-Pacific Business Environment (new - 17/18) Management BBS_5_EMM Completion of level 4 or equivalent This module studies the process of business and economic development characterising the growth of emerging markets with a focus on the Asia-Pacific region over the last half century and which has shaped the environment within which business operates. The major focus of this module is on economic growth, business organisations and structures, banking and financial systems, employment and labour markets and the role played by trade and foreign investment in Asia-Pacific.

18 Entrepreneurial Finance BA (Hons) International Business Management (top up) BAF_6_EFI Monday 9am 1pm Completion of level 5 or equivalent This module aims to provide course members with the knowledge and skills needed to critically analyse financial information and use it in the pursuit of opportunity which is an important element of entrepreneurship.students learn to use finance & accounting tools to analyse firms in all phases of their life cycle, from the initial idea generation to ultimate sale of the venture. In addition participants should be able to develop a framework of analysis for business opportunities.the module is discipline based and stresses application, it is concerned with deal structure and contract design between entrepreneurs and outside investors.pedagogy and organisation of the material is centred upon financial economic principles to focus on the financial problems associated with incubating and growing new ventures. Mobile Applications From Idea To Mass Adoption BA (Hons) International Business Management (top up) BBS_6_MAP Wednesday 1pm 5pm Completion of level 5 or equivalent The use of mobile apps has now overtaken desktop computing. More and more businesses are using mobile apps within their companies as well as providing products and services through mobile technology. They have ventured beyond basic services and are now offering games, location-based services, order tracking services, retailing, banking, health and medical services, and ticket purchases. They will develop more into other areas such as government and public services.mobile apps are designed to run on small mobile devices such as smartphones, tablets and include wearable technologies.this module will cover key concepts in the design, implementation and business use of mobile applications.

19 Management Accounting for Decision Making BA (Hons) International Business Management (top up) BAF_6_MAD Monday 1pm 5pm Completion of level 5 or equivalent The module is intended to develop an understanding of the principles and application of the decision making, planning and control techniques required for reporting to senior management within an organisation. Recognising that many students on the module will not have studied management accounting before and will not necessarily be planning towork in a management accounting role, the module will develop an understanding of the key management accounting issues that students are likely to have to deal with in their careers. Individual and Organisational Learning and Development BA (Hons) International Business Management (top up) BBM_6_IOL Wednesday 9am 1pm Completion of level 5 or equivalent Individual and Organisational Learning and Development is a core HR modules which enables students to gain an evaluative understanding of theoretical and practical issues involved designing, delivering and evaluating learning interventions. It incorporates the development of reflective practice skills,consultancy skills and the principles of continuing professional development.

20 Social Impacts of Systems in Contemporary Society BA (Hons) International Business Management (top up) BBS_6_SIC Tuesday 9am 1pm Completion of level 5 or equivalent It is trite to say that we live in an information age. Yet it is true that the sheer ubiquity of information systems (IS) and information technology (IT) impacts on all aspects of our personal and working lives, with profound effect. We are now both active participants in, and potential victims of, the effects of IS/IT.This module therefore aims to uncover what is going on in contemporarysocieties including businesses and how we can decide what is right or wrong in the social and moral issues related to IS/IT. This module will also look at Ethics, and how codes of behaviour could be developed/applied to cover situations that information practitioners will face professionalism. We will differentiate between ethics and legality as information and knowledge is approached as one of the major essential resources available to any contemporary organisation which must be managed alongside with other supporting technological resources. Accounting and Finance Taxation Fundamentals BA (Hons) Accounting & Finance BAF 5 TAF Wednesday 1pm 5pm Introduction to Business The module focuses on the computation of the tax liabilities of individuals, including as an employee, or self-employed; and also unincorporated businesses, companies, and groups of companies.assessment is via a three hour examination which is worth 60% of total marks for the unit; plus an individual assignment worth 40%.

21 Accounting and Finance Environmental Economics and Sustainability BSc (Hons) Economics BBS_5_EES Thursday 9am 1pm Introduction to Business or reasonable equivalent This module provides an opportunity for participating students to critically consider the role of the key international stakeholders in environmental economics and sustainability. Skills in critical policy analysis, policy formulation, negotiation and advocacy are developed through conferencing and discourse using trans-disciplinary case studies (TCS) where students represent institutional stakeholders active within the realms of environment and sustainability. By building awareness of, and participating in dialogue relating to, relevant areas of politics, philosophy, psychology and development, students engage with topical issues such as climate change, globalisation, food, energy, water, health, employment, human rights, transportation, biodiversity, deforestation, poverty and inequality to resolve actual or potential management issues relating to environmental economics and sustainability. Accounting and Finance Intermediate Microeconomics BSc (Hons) Economics BBS_5_MIC Wednesday 11am 3pm Business Environment, or reasonable equivalent This intermediate microeconomic module seeks to broaden and deepen the foundations of microeconomics. It provides a fundamental understanding of consumer theory, and the theory of the firm. An exploration of production theory supports this work. The operation of markets and their efficiency are also investigated. General equilibrium and social and welfare issues are introduced.

22 Accounting and Finance Introduction to Econometrics BSc (Hons) Economics BBS_5_ECO Tuesday 9am - 11am and 12pm - 2pm Quantitative Methods, or equivalent This module introduces the student to the basics of econometrics. It starts with the standard OLS methodology and beginning with simple regression analysis, moves to multiple regression analysis. The problems associated with OLS are explained along with their consequences and potential alleviating measures. Indicator or dummy variables are also considered along with their applications. A heavy emphasis on addressing econometric problems via the software Stata in lab sessions will also be pursued. Accounting and Finance Introduction to Financial Management BAF_5_IFM Wednesday 10am - 12pm and 1pm -3pm None The module deals with the theory and techniques of financial decision-making in key areas such as the capital investment decision, the financing decision, the cost of capital, and working capital management. The module is aimed at providing a foundation in finance for students aspiring to be accountants or finance professionals, and therefore seeking a sound technical understanding of financial management and decision-making techniques.

23 Accounting and Finance Investment Theory & Practice BAF_5_ITP Thursday 10am - 12pm and 1pm -3pm Intro to Finance (or equivalent) The unit is an introductory level analysis of financial investment decisions, valuation methods and risk analysis procedures that are characteristic of contemporary capital markets. There is a strong emphasis on developing students awareness of how capital markets operate and the types of financial assets traded. It examines how these assets can be valued, the rewards they offer and the uncertainties involved. In doing so, the unit offers insights into techniques that can be employed to aid the investment appraisal and financial management processes. Accounting and Finance Macroeconomic Environment of Business BBS_5_MEB Thursday 1pm 5pm Intro to Economics, or equivalent The aim of this unit is to provide students with a knowledge and understanding of the macro-economic environment confronting business with specific reference to the United Kingdom. The unit builds on the Business Economics unit studied at level one to provide students with an awareness of the wider fiscal and monetary environment within which firms operate. The unit will also prepare students wishing to choose the Economics of International Business or Finance pathways at level three with the necessary theoretical and policy foundation for the study of more advanced units. The unit will pay particular attention to the way in which macro-economic policy impacts on business. An added concern of this unit will be the relationship between economic activity in the UK and that of the wider global economy, with specific reference to the European Union. The unit aims to equip students with sufficient knowledge and understanding of basic macro-economic principles to follow and understand economic affairs in the newspapers and television.

24 Accounting and Finance Management Economics BBS_6_MGE Thursday 10am 2pm Intro to Micro and Macro Economics, Intro to Management, Intro to Finance (or equivalent) This unit provides the essential tools for economic decision-making in business. It will provide students with an understanding of how economic theory and practice can inform managerial decisions and provide a range of tools for optimising the profitability of the firm and understanding the strategic management environment. Real-world case studies will illustrate the concepts studied in a practical context. Accounting and Finance Advanced Accounting and Reporting BAF_6_AAR Monday 10am 2pm Intro to Micro and Macro Economics, Intro to Management, Intro to Finance (or equivalent). This unit covers the principles of the regulation of financial reporting and conventions and practices of preparing single company financial accounts.

25 Accounting and Finance Advanced Corporate Reporting BA (Hons) Accounting & Finance BAF_6_ACR Tuesday 1pm 5pm Financial Reporting or reasonable equivalent This is an elective module. The first part of the module exposes students to some of the techniques used by researchers to measure the value relevance of corporate disclosures and announcements. The second part of the module covers the advanced aspects of accounting for business combinations and introduces students to some of the contentious areas of financial reporting such as accounting for financial instruments, employee benefits, and share options. Students completing this module will be able to access and utilise relevant information sources available in electronic form, including web sites dedicated to providing financial data, and write reports based on their analysis of such data. In addition, students will be able to use spreadsheets, and other relevant software, to manipulate and analyse financial data. Accounting and Finance Advanced Personal Taxation BA (Hons) Accounting & Finance BAF 6 APT Wednesday 1pm 5pm Introduction to Finance This elective module focuses on the advanced aspects of the computation of the tax liabilities of individuals, including as an employee, or self-employed. The module places emphasis on the ability to plan the tax affairs of an individual so as to minimise their liabilities.assessment is via an individual assignment which is worth 60% of total marks for the unit; plus an two-hour examination worth 40%.

26 Accounting and Finance Financial Analysis BAF_6_FAN Tuesday 10am 2pm Fundamentals of Accounting and Advanced Accounting Reporting This unit covers the principles, conventions and practices of financial accounting as applied to financial reporting and analysis based upon current International Financial Reporting Standards and in doing so students will be expected to gain knowledge of current and future developments in this area. Accounting and Finance Global Financial Markets BBS_6_GFM Friday 9am - 11am, and 12pm - 2pm Introduction to Financial management, Global Business (or equivalent) This unit analyses the increasing integration of international financial markets, its impact on the national economy and the way in which governments have responded to this situation.

27 Accounting and Finance Managing Financial Risk BAF_6_MFR Tuesday 9am 1pm Intro to Micro and Macro Economics, Intro to Management, Intro to Finance (or equivalent) The unit focuses on a particular class of risk that businesses face in the conduct of their commercial operations, namely, financial risk. It investigates how different financial risks can be managed using derivative securities. Among the key issues addressed are: the extent to which financial risks can be hedged ; the centrality of arbitrage and cost of carry assumptions in determining the relationship between asset values and derivative security prices; the complications associated with valuing more difficult derivatives such as options; factors influencing the choice of risk management instrument; the impact of derivatives markets on notions of market efficiency; the limits of financial risk management initiatives and the role of credit derivatives in the financial market crisis. Accounting and Finance Personal finance BA (Hons) Accounting & Finance BAF_6_PFI Monday 9am 1pm Introduction to Finance This module is about the application of the principles of financial management in various aspects of personal financial planning such as budgeting, saving, borrowing and investing. Alternative avenues of investment and finance (both short-term and long-term) are examined from theoretical as well as practical perspectives, along with the important topical issues relating to the subject of personal financial planning.

28 Accounting and Finance Portfolio Investment Analysis BAF_6_PIA Friday 9am 1pm Quantitative Literacy, and Introduction to Financial Management or reasonable equivalent This module is an introduction to the basic principles of finance and financial decision-making. It seeks to provide an elementary knowledge of finance, simultaneously highlighting the essential links between accounting and finance concepts; students would thereby be provided with a firm foundation in the theoretical as well as practical aspects of financial decision-making. Accounting and Finance Accounting for Performance Management Course: 3758 SEMESTER: BAF_6_APM Year long Tuesday 9am 1pm UK CREDITS: 40 Introduction to Accounting The module covers specialised management accounting topics in the areas of planning, control, decision-making and performance management.the module will help the student to understand and analyse the systems used by organisations to measure and manage their performance and to implement their strategies in a changing environment. Traditionally, this function was served by management accounting and budgetary control systems. More recently, other approaches to performance evaluation have been proposed, such as the balanced scorecard.the module will encourage students to consider why organisations measure performance, what the characteristics of good performance measures and good performance measurement systems are. Behavioural aspects of performance measurement, as well as social and ethical considerations, will also be examined.

29 Business Management People Resourcing BBM_6_PER Friday 10am 2pm Principles of HRM or reasonably close equivalent This unit investigates and analyses current practice and developments in employment resourcing with full regard to context. It addresses the breadth of resourcing issues and includes all the activities essential for the acquisition, management and retention of people through to the termination of employment. Business Management Tools of Management Science (did not run in 16/17) BBS_6_TMS Wednesday 1pm 5pm Quantitative Methods, or equivalent The Module examines some of the techniques of Management Science and uses them to solve a range of problems typically needing to be solved by managers who need to make decisions. The techniques used include those used in dynamic programming, inventory control, quality control,queuing theory and Markov processes.

30 Marketing Integrated Marketing Communication BA (Hons) Marketing BBM_5_IMC Thursday 1pm - 3pm and 4pm - 6pm Introduction to Marketing This unit is intended to provide BA Marketing, Combined Honours and Arts Management students with an insight into the theory and practice of Marketing Communications as an integrated discipline. It covers the broad range of methods companies employ to communicate with their many and varied audiences, including both traditional and less obvious tactics. By implication, the unit also covers the techniques used by companies to collect feedback and promote a two-way dialogue with customers and other stakeholder groups. Marketing Marketing Ethics and Law BA (Hons) Marketing BBM_5_MEL Friday 10am 2pm Introduction to Marketing This unit will investigate the relationship between law and ethics identifying areas of controversy where ethical issues surface. To achieve this students will be introduced to fundamental principles of ethics and ethical reasoning so that they can debate ethical and legal issues and dilemmas. Students will analyse the fundamental role of law & government in the business environment, identifying the cultural, economic and political forces that impact on the process and evolutionof marketing legislation.

31 Marketing Retailing BA (Hons) Marketing BBM_5_RET Thursday 9am 1pm Introduction to Marketing This module has been designed to cover all the aspects of modern retailing practice, which has been extended and linked to include retail operations management and retailing services. It uses retailing practices and assignments based on current retailing strategies, research and consultancy with major retailers. The focus is primarily based upon retailing practices in the UK with emphasis on pan-european retailing trends. Marketing Retail Marketing BA (Hons) Marketing BBM_5_REM Friday 10am - 12pm, and 1pm - 3pm Introduction to Marketing This module will provide students with an understanding of the integral nature of marketing within the retail sector by focusing on current industry practices. Retail marketing influences our daily lives in our roles as consumers and shoppers. Its study therefore encompasses a wide range of activities such as environmental analysis; retail marketing research; consumer analysis; merchandise planning; distribution planning; promotional planning; pricing planning; and retail marketing management. The role of retail marketing tends to change in each new retailing situation. The formal study of retail marketing therefore requires an understanding of the definition of marketing; its importance, scope and functions, as well as the evolution of marketing and the marketing concept. Since retail marketing is the application of marketing concepts and philosophy relating to retail operation, a clear definition of marketing will be a good starting point for better understanding of this subject.

32 Marketing Advertising and Promotion BBM_6_APR Wednesday 9am 1pm Introduction to Marketing This module provides students with insights into theories and practice of advertising and promotion. The emergence of an integrated approach to marketing communications as a result of growing global competition and the significant shift in marketing philosophy from transaction to relationship marketing is addressed. Critical understanding and application of emerging theories in this rapidly changing discipline is vital for students entering the business world. Techniques, models and tools are provided to enable to development and evaluation of appropriate and creative campaigns which communicate effectively to the many and varied audiences, of both domestic and international markets. Marketing Brand Management & BA (Hons) Marketing BBM_6_BMG Thursday 10am 2pm Intro to Marketing and Intro to Business Management (or equivalent) The Brand Management unit provides a strategic and tactical approach to learning and applying the key theories, frameworks and models of current brand marketing to solve management problems. This unit will prepare the student for a career in brand management by using a practical approach for the application of complex theoretical ideas. Students will be assessed with a variety of techniques such as exam, group and individual work, non-verbal presentations and written reports.

33 Marketing Consumer Behaviour BBM_6_COB Friday Lecture: 11am - 1pm; Seminar 1pm - 3pm or 3pm - 5pm Intro to Micro and Macro Economics, Intro to Management, Intro to Finance (or equivalent) The field of consumer behaviour is a dynamic discipline, which many regard as an applied social science. Accordingly, the value of the knowledge generated should be judged in terms of its ability to improve the effectiveness of marketing practice. Consumer behaviour is influenced by many perspectives and is interdisciplinary, evidenced by research ranging across numerous fields of study. Given the diversity of the approach and levels it is important that final year students are encouraged to apply the principles of marketing rather than just synthesise information. This application of theory is of particular importance as major consumer behavioural changes are underway not least because of the development of the e-commerce marketing channel and globalisation. Marketing Direct & Digital Marketing Strategy & BA (Hons) Marketing BBM_6_DDM Wednesday 10am 2pm Intro to Business (or equivalent) This unit builds on the knowledge of marketing and digital technologies accumulated over Level 4 and 5, introducing the principles and theories of digital and data lead marketing strategy and how to use these to synthesis relevant data to implement appropriate digital and direct business solutions.it provides an understanding of the concepts and skills required in today s marketing environment, introducing the key building blocks of acquisition, retention and database marketing, together with the legal procedures needed.this unit is accredited by the IDM and on completion students may opt to take the IDM Certificate in Direct and Digital Marketing.

34 Marketing Marketing Management and Strategy BBM_5_MMS Tuesday 3am - 5pm, and 9am - 11am, or 11am - 1pm, or 1pm - 3pm Introduction to Marketing For most organisations, marketing is the single most important determinant of success. Marketing is a management philosophy. It recognises that the success of an organisation depends on meeting customers present and future needs & wants more effectively than its competitors. Today s business environment is changing faster than ever, and the stream of new product available is becoming a torrent. Building on the foundations of Year One Introduction to Marketing this unit is intended to provide and demonstrate the tools and techniques needed to compete successfully in such a business environment. It consolidates and builds analytical ability and disciplined strategic thinking within the marketing framework, through lectures, seminars, and the use of case studies and current issues. Marketing Public Relations & BA (Hons) Marketing BBM_6_PRE Wednesday 11am 3pm Intro to Marketing and Intro to Business Management (or equivalent) This course covers the basic principles, processes and applications of Public Relations Management and Practice. It looks at the role of PR as part of Integrated Marketing Communications within the marketing function. The unit focuses on the practical and creative aspects of planning and developing PR communications techniques. It, therefore, combines theory with practical exercises, case studies, class and group discussions and the development of a substantial practical group project, a PR Campaign Plan and its partial execution. The unit uses extensive real-life case histories and current examples from organisations involved in internal and external communications.

35 Marketing Social Marketing Strategy & BA (Hons) Marketing BBM_6_SMS Friday 11am 3pm Intro to Marketing and Intro to Business Management (or equivalent) Social marketing is defined as the use of marketing principles to influence human behaviour in order to benefit society. This unit is therefore concerned with the role of marketing as a strategic tool for civil society organisations emphasising the importance of planning and control to achieve organisational sustainability and social benefit. The unit examines the important role of analysis in understanding stakeholders, competition, target audiences and evaluating strategies. Aimed at professionals within charities and social enterprises it has appeal for students wishing to extend their knowledge and expertise in not for profit marketing and possibly considering a career in Civil Society Management.