Welcome. Bill Gibson, President COLPM
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- Rudolph Copeland
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1
2 Welcome Bill Gibson, President COLPM
3 Welcome Ron Staudt, Chicago-Kent College of Law
4 Scholarship Center for Access to Justice & Technology Center for Information, Society and Policy Center for Open Government Global Law and Policy Initiative IIT Center for Diabetes Research and Policy Institute for Law and the Humanities Institute for Law and the Workplace Institute for Science, Law and Technology Institute on the Supreme Court of the United States (ISCOTUS) Jury Center Teaching 3 yr required legal writing program Law Offices of Chicago-Kent Superb trial practice & moot court J.D. Certificate Programs Criminal litigation Environmental and energy law Intellectual property law International and comparative law Labor and employment law Litigation and alternative dispute resolution Public interest law Graduate Programs LL.M. in Family law LL.M. in Financial services law LL.M. in International and comparative law LL.M. in International intellectual property law LL.M. in Taxation Master of Intellectual Property Management and Markets Service 4
5 Center for Access to Justice & Technology Justice & Technology Practicum wins Future Ed 3!
6 Welcome
7 Thank you Dave Hambourger Conference Co Chair Karen Rosen COLPM Administrator Deb Villa Chicago-Kent CLE Director
8 Friday Sessions The Future of Price: Defining Value in Value Billing Law Factory v. Bet the Farm Firms Ron Friedmann Disruptive Technologies/ Innovative Thinking Marc Laurtisen Law Firms without Borders Jordan Furlong 2011 Innovaction Awards Jordan & Bill Gibson Reception
9 Saturday Morning Future View: Do You See What I See? Sally Fiona King Innovation with Velocity Tom Clay Serving the Profession Today and Tomorrow Bill Gibson & Mary Beth Pratt
10 The Future of Price: Defining Value in Value Billing
11 The Future of Price: Defining Value in Value Billing 9:15-10:30 Set the stage 10:30-11:00 Crowdsource the principles 11:00-11:45 Synthesis and next steps
12 Ellen Rosenthal- Pfizer Legal Alliance Mark Ohringer- Jones Lang LaSalle Americas, Inc. Paul Lippe Legal OnRamp Toby Brown Vinson & Elkins The Future of Price: Defining Value in Value Billing Lisa Damon Seyfarth Shaw Llp
13 The Future of Price: Defining Value in Value Billing
14 An Overview of the PLA October 28, 2011 Ellen Rosenthal Chief Counsel, Pfizer Legal Alliance VP and Asst. GC, Litigation
15 About the Alliance
16 The Challenge: The Billable-Hour Model is Broken Promotes inefficiency Breeds mistrust between in-house and outside counsel Relationships often focused on discrete matters Incentives not aligned to produce proactive lawyering Task-based billing an obstacle to teamwork and collaboration 16
17 The Pfizer Legal Alliance Firms 17 Firms handling the majority of Pfizer s legal work
18 The Pfizer Legal Alliance: A Fundamental Shift in the Practice of Law True Collaboration Each firm s ability to collaborate vs. compete with other firms to proactively solve problems Long-term Partnership Deeper, long-term working partnerships that enhance Pfizer s legal service across the board 17 law firms working together to advance the value of legal counseling to benefit all Alliance partners, their clients and the legal profession Training & Development Shared development of new knowledge, work practices and experiences for all levels of the firms An Entirely New Mindset Steady flow of work, shared governance, 360 performance evaluation, built-in incentives 18
19 PLA Shared Governance Model PLA Steering Committee Steering Committee - Consists of the PLA Chief Counsel and three senior Pfizer lawyers General Counsel, PLA Chief Counsel and three senior Pfizer - Oversees the strategic direction and operations of the PLA and reports to the General Counsel lawyers responsible for Alliance oversight - The PLA Chief Counsel also oversees the daily operations of the PLA PLA Roundtable - Consists of the Steering Committee, 3 Pfizer lawyers, 6 firm lawyers, and liaisons from Communications and Finance - Develops and implements the PLA Strategic Plan and provides input to the operations of the Alliance. This also includes identifying and addressing key PLA issues EU Roundtable - Consists of 5 Pfizer lawyers and 6 firm lawyers - Addresses issues are they are unique to the EU PLA community and reports to the main Alliance Roundtable Asia Roundtable - Consists of 7 Pfizer lawyers and 5 firm lawyers - Targeted at expanding PLA presence in Asia and reports to the main Alliance Roundtable 19
20 Mutual Value
21 The Pfizer Legal Alliance (PLA) Vision Started in March 2009 to advance the value of legal counseling to benefit all Alliance partners, their clients, and the legal profession 21
22 PLA Value Proposition Cross-firm collaboration and information sharing results in: Greater efficiencies New client opportunities Broadened professional networks Expanded capabilities and scope of work Stronger, more valuable relationship with client A predictable income flow. Commitment to multi-year relationship and elimination of need to pitch for matters Access to learning about Pfizer and other Alliance firms and their lawyers Regular meetings between Pfizer and each Alliance firm foster open discussions and real-time feedback Knowledge-sharing platform PLA Exchange provides opportunities to innovate Annual meetings and firm visits enhance partnerships 22
23 PLA Development Programs Associate Roundtable Helps advance the development of junior lawyers at PLA Firms Lawyers selected based on capacity, commitment to provide superior legal services to Pfizer, and ability to become future leaders Associates are paired with a Pfizer Pfriend and supported by Oversight Committee, composed of lawyers from Pfizer and PLA firms to provide oversight and mentorship Pfizer/PLA Junior Associate Program Pfizer provides select PLA firms with a fully-funded Junior Associate Associates rotate between Pfizer and a PLA firm every 6 months for two years At the end of two years, Associates have the option to join either the firm as a third-year associate or Pfizer Hormone Therapy Boot Camp Provides junior lawyers training in taking depositions Two-day boot camp provides opportunities for junior lawyers to take depositions otherwise conducted by more seasoned lawyers at the firms 23
24 Pfizer Alliance Leaders (PALs): Managing the Portfolio Each Firm has a dedicated senior Pfizer lawyer (PAL) Works with firm Relationship Partners to manage the portfolio of matters: develop work plans, monitor workflow to the firm, troubleshoot issues, solicit feedback, and facilitate secondments. Firm Relationship Partners liaise with the PAL and act as the primary point of contact between the firm and Pfizer. PAL Responsibilities: Meet monthly with firms to discuss top matters and issues Provide timely feedback and information to the Steering Committee Act as the go-to resource for firm information and capabilities 24
25 PLA OnRamp: A New Collaboration Website Secure webhosted platform Structured, editable wikis with file repository for documents conversations Rich profiles of internal/external people Uses familiar tools: Outlook/ Word/ Excel Full-text search External information feeds, web content User contributed documents, blogs, articles Work off-line: print or save content to desktop Permission controls for all content User and management reports Do work and build a knowledge base 25
26 Adding Value to the Relationship: Feedback Pfizer lawyers provide real time feedback on the firms to the PALs Pfizer and firms review matters after completion: Process and relationship improvement Efficiencies next time Share lessons with Pfizer and the firms The 360 Performance Process is the formal mechanism to measure firm performance and occurs at the middle and end of each year PLA firm attorneys Evaluate: - Peer firms they worked with - Pfizer lawyers they worked with - Themselves (self-evaluation) Pfizer attorneys Evaluate: - PLA firms they worked with 26
27 Partnering in Efficiency
28 N.E.W. (Needs, Engagement, PaperWork) PLA Matter Worksheet 1 Needs 2 Engagement 3 PaperWork Assess Needs and A.D.D.S. Discuss the Request Finalize Paperwork to Get Started Outside counsel is a limited resource. Before engaging a PLA firm, determine: Is matter of sufficient value and risk to be handled by outside counsel? If you cannot handle the matter yourself, are there internal resources available to consult? Is this the right time to engage counsel? Has your Practice Group allocated budget to the firm for this matter. If not, Practice Group Lead must contact the PLA Chief Counsel. Select the PLA firm. Consult Practice Group Lead, PAL, or PLA Chief Counsel, if needed. Clearly identify your goals and objectives for the engagement: Advice Sought definitive or preliminary answer? Deliverables written/oral, motion, memo, PowerPoint, etc. Deadline When do you need the response? Staffing Who should work on this? What level of expertise, seniority? How many people? Meet with Firm Relationship Partner and, together: Discuss A.D.D.S. and agree on joint strategy Explore whether there is a way to leverage the PLA to produce efficiencies in handling the matter Classify the matter for tracking purposes: Identify the Effort Value Estimate the Matter Duration Send data to TeamConnect Champion to secure PFT number Effort Value Duration 1 Minor (0-25 hrs/month) months 2 Low ( hrs/month) months 3 Medium ( hrs/month) months 4 High ( hrs/month) months 5 - Very High (801+ hrs/month) 5 - Over 1 year Use Outlook template to compose to your Practice Group s TeamConnect Champion to enter the new matter information: Link to TeamConnect: Outlook template and current list of TeamConnect Champions are under Related Items at: Steering Committee approval is needed before the work is begun if: Matter Value Effort is Level 4 or 5 (TeamConnect will generate an to the SC and the firm PAL); No budget was allocated to the PLA firm by the Practice Group; OR A non-pla firm is requested (Follow this N.E.W. Matter process and TeamConnect will generate an to the SC. You must provide a reason for going outside of the PLA.). Obtain PFT number and provide the number to the firm to begin the work. Questions? PLA@Pfizer.com 28
29 Managing the Portfolio: Continuous Oversight PAL monthly meeting with Firm to review firm portfolio together Firms complete a monthly report and submit to PAL five days before meeting: Information on top matters with firm by PFT number Activity levels measured against initial assignment of effort and duration Information on secondments, feedback, changes to firm Firm and PAL together summarize discussion and PAL responsible to raise concerns or questions that they cannot answer without Steering Committee PAL is charged with reviewing with Firm the allocation of Firm resources within portfolio and ensuring alignment with client priorities and strategies. 29
30 Ellen Rosenthal- Pfizer Legal Alliance Mark Ohringer- Jones Lang LaSalle Americas, Inc. Paul Lippe Legal OnRamp Toby Brown Vinson & Elkins The Future of Price: Defining Value in Value Billing Lisa Damon Seyfarth Shaw LLP
31 Best Principles for Setting Value The Future of Price: Defining Value in Value Billing Worst Principle for Setting Value 10:30-11:00 Coffee & Crowd source the principles
32 Ellen Rosenthal- Pfizer Legal Alliance Mark Ohringer- Jones Lang LaSalle Americas, Inc. Paul Lippe Legal OnRamp Toby Brown Vinson & Elkins The Future of Price: Defining Value in Value Billing Lisa Damon Seyfarth Shaw LLP
33 12:00-1:30 Lunch on Second Floor 1:30-2:30 Law Factory v. Bet the Farm Firms Room 590 Fifth Floor
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