Due Dates for DECA Manuals Competition dates begin: Week of Oct. 3rd for 30-page manuals (8-weeks to complete)

Size: px
Start display at page:

Download "Due Dates for DECA Manuals Competition dates begin: Week of Oct. 3rd for 30-page manuals (8-weeks to complete)"

Transcription

1 Due Dates for DECA Manuals Competition dates begin: Week of Oct. 3rd for 30-page manuals (8-weeks to complete) Tip- Skip Step 1 (Executive Summary) until the last step, since you are writing a One-to three page synopsis of your entire manual. Each week you will expected to turn-in a minimum of 3 typed pages (double spaced) and sections bolded. Use size 12 font! Weekly Grade of 30 points/ 240 total points! Franchise Business Plan (EFB) (1-2 members) Fri- 10/6 Step 2- Business History, Background, and Objectives (Parts A-E) and Step 3- Business Environment TR- 10/12 Step 4- Products and/or Services (parts A & B) and Step 5- Present Market (Parts A-D) Fri- 10/27 Step 6- Competition (parts A-C) Step 7- Marketing Plan- Parts A-C) TR- 11/02 Step 8- Management and Organization- (parts A-D) TR- 11/16 Step 9- Business Resources- (Parts A-H) Step 10- financial Plan and Data (Parts A-D) TR- 11/30 Step 11- Conclusion, Step 12- Bibliography; Step 13. Appendix (pictures), Step 1- Executive Summary. Independent Business Plan (EIB) (1-2 members) Fri- 10/06 Step 2- Problem: List the top three problems your product/service is addressing. Step 3- Customer Segments- Who are the target customers? TR/ 10/12 Step 4- Unique Value Proposition What is the single, clear, compelling message that states why your product/service is different and worth buying? Step 5- Solution: What are the top three features of your product/service? Fri. 10/27 Step 6- Channels: What are the pathways to customers? TR- 11/02 Step 7- Revenue Streams AND Step 8- Cost Structure TR-. 11/16 Step 9- Detailed Financials A. Projected Income and expenses (parts 1-5) TR- 11/30 B. Proposed plan to meet capital needs (parts 1-5) Fri- 12/07 Step 10- Key Metrics, Step 11- Competitive Advantage, Step 12- Conclusion, Step 13- Bibliography; Step 14- Appendix; Step 1- Executive Summary.

2 Business Operations Research Events (5-Categories to choose) Fri 10/06 Step 2- Introduction (parts A,B & C) TR 10/12 Step 3- Research Methods used in the Study (parts A & B) Fri- 10/27 Type your Marketing Survey TR. 11/02 Administer your typed survey to students and local community TR- 11/16 Calculate results from survey findings; and Step 4- Findings and Conclusions of the Study (parts A & B) TR- 11/30 Step 5- Proposed Strategic Plan (parts A,B & C) Step 6- Proposed budget, Step 7- Bibliography and Step 7- Appendix (pictures), and Step 1- Executive Summary. Note: All (6) Chapter Projects (team of 3 members) must implement their campaigns during the month of October. Every Friday the project manager must submit to teacher a Weekly Job Description for ALL members of the team. Any member of the team not fulfilling his/her duties described will receive a lower weekly grade and may be removed/replaced out of the team! Community Service Project (CSP) Fri- 10/06 Step 2- Introduction (Parts A & B) TR- 10/12 Step 3- Contributions to A Needed Community Service or Charity. (Parts A, B C TR- 11/02 Step 4- Organization and Implementation, (Parts A,B & C) TR- 11/16 Step 5- A. Evaluation and Recommendations (Parts A,B & C) TR- 11/30 Step 6- Bibliography & Step 7- appendix (pictures) Step 1- Executive Summary (1-3 pages) Public Relations Project (PRP) Fri- 10/06 Step 2- Campaign Theme or Focus, (Parts A,B & C) TR- 10/12 Step 3, Local Media and Other Promotional Possibilities (Parts A,B & C) TR- 11/02 Step 4- Campaign Organization and Implementation (Part A) TR- 11/16 TR- 11/30 Parts B- Description of the Campaign AND Part C- Estimated Impact on the target population. Step 5- Evaluation and Recommendations.(Parts A & B), Step 6 Bibliography, Step 7- Appendix, & Step 1- Executive Summary (1-3 pages)

3 Learn and Earn Project (LEP) Fri- 10/06 Step 2- Introduction TR-10/12 Step 3 Analysis of the Business Situation (Parts A & B) TR- 11/02 Step 4 Planned Operation (Parts A & B) TR- 11/16 Part C- Proposed marketing strategies & Part D- Projected budget (parts 1 & 2) TR- 11/30 Step 5- Outcomes (parts A, B, C, D parts 1 & 2) And Step 6- Bibliography, step 7- Appendix (pictures) and Step 1- Executive Summary (1-3 pages!) Creative Marketing Project (CMP) Fri- 10/06 Step 2- Introduction (parts A,B & C) TR-10/12 Step 3- Procedures and Research Methods Used (Part A) TR- 11/02 Part B- Primary Research conducted (Typed Survey) and Part C- Description of involvement of chapter members and business people TR- 11/16 Step 4- Findings and Conclusions (Parts A & B) TR- 11/30 Step 5- Recommendations parts A, B, C & D) and Step 6- Bibliography and Step 7- Appendix (pictures) Step 1- Executive Summary Entrepreneurship Promotion (EPP) Fri- 10/06 Step 2- Introduction (parts A and B) Fri- 10/27 Step 3- Management of Activities Targeted at Outside Audience (Part A & B) TR- 11/16 Continue Step 3- Part C- Implementation of Activities Step 4- Evaluation and Recommendation (Part A) TR- 11/30 Continue Step 4- Part B- Recommendations. Step 5- Bibliography, Step 6- Appendix (charts) Step 1- Executive Summary

4 Financial Literacy Promotion Program (FLP) Fri- 10/06 Step 2- Introduction (Parts A & B) TR- 11/02 Step 3- Management of Activities Targeted at Outside Audience (Part A & B) TR- 11/16 Continue Step 3- Part C- Implementation of Activities. TR- 11/30 Step 4- Evaluation and Recommendation (Parts A & B) Step 5- Bibliography, Step 6- Appendix (pictures), and Step 1- Executive Summary See Due Dates for 11-Page Participating manuals on next page!

5 Due Dates for DECA Manuals Begin Oct. 16 th for 11-page manuals (7 weeks to complete) Tip- Skip Step 1 (Executive Summary) until the last step, since you are writing a synopsis of your entire manual. Turn-in 2-3 typed pages (double spaced) size 12 and each section bolded. Advertising Campaign (ADC) (team of 1-2 students) TR- 10/26 Steps 2-Description, step 3-Objectives & Steps 4 Target Market parts A & B TR-11/09 Step 5- Advertising Media, Step 6 Schedules of Advertising and Step 7-Schedule of Sales Promotion TR.- 11/16 Step 8- Budget and Step 9-Statement of Benefit to Client & Step 10- Bibliography Fri- 12/01 Step 11- Appendix (optional) Step 1-Executive Summary and turn-in your Fashion Merchandising Promotion Plan (FMP) (team of 1-2 students) TR- 10/26 Step 2- Description of the Store and Step 3- Objectives TR.-11/09 Step 4- Schedule of Events (Parts A-E) and Step 5- Responsibility Sheet TR- 11/16 Step 6- Budget, Step 7- Statement of Benefits & Step 8- Bibliography Fri- 12/01 Step 9- Appendix (optional) Step 1-Executive Summary and turn-in your Sports and Entertainment Promotion Plan (SEPP) TR- 10/26 Step 2- Description of Company & Step 3- Objectives of the Plan TR.-11/09 Step 4- Schedule of Events (Parts A-D) and Step 5- Responsibility Sheet TR- 11/16 Step 6- Budget, Step 7- Statement of Benefits & Step 8- Bibliography Fri- 12/01 Step 9- Appendix (optional), Step 1 Executive Summary and turn-in your Innovation Plan (5-Page individual project) TR- 10/26 Step 2- Problem and Step 3- Customer Segments TR- 11/09 Step 4- Unique Value Proposition and Step 5- Solution Step 6- Conclusion, Step 7- Bibliography TR- 11/16 Step 8- Appendix, Step 1- Executive Summary and Turn-in Complete DECA manual with all 5 pages numbered.

HS Marketing and Advertising Business and Technology

HS Marketing and Advertising Business and Technology Scope And Sequence Timeframe Unit Instructional Topics 1 Week(s) 4 Week(s) 9 Week(s) 2 Week(s) 2 Week(s) Course Description Marketing and Advertising is an instructional program that describes the creation,

More information

MARKETING (MKT) Marketing (MKT) 1

MARKETING (MKT) Marketing (MKT) 1 Marketing (MKT) 1 MARKETING (MKT) MKT 201. Foundations of Marketing. 3 Credit Understanding and satisfying consumer need through product planning, pricing, promotion, and distribution. Students identify

More information

The INJAZ Al-Arab MENA Region. Company Program Competition. Guidelines & Criteria for Participants 2014/2015

The INJAZ Al-Arab MENA Region. Company Program Competition. Guidelines & Criteria for Participants 2014/2015 The INJAZ Al-Arab MENA Region Company Program Competition Guidelines & Criteria for Participants 2014/2015 1 Introduction Common Aims of INJAZ Al-Arab To foster an understanding of the world of work and

More information

The Rock Center for Entrepreneurship

The Rock Center for Entrepreneurship The Rock Center for Entrepreneurship Sample Pitch Deck 1 @HBSRock Goal The goal of your pitch deck is to give a snapshot of your investment opportunity, taking into consideration your impact, growth potential,

More information

PR 222 Introduction to Advertising Revised 9/09 D. Bober

PR 222 Introduction to Advertising Revised 9/09 D. Bober Ursuline College Accelerated Program CRITICAL INFORMATION! DO NOT SKIP THIS LINK BELOW... BEFORE PROCEEDING TO READ THE UCAP MODULE, YOU ARE EXPECTED TO READ AND ADHERE TO ALL UCAP POLICY INFORMATION CONTAINED

More information

Marketing Solution with Entercom

Marketing Solution with Entercom 2017-2018 Marketing Solution with Entercom WNVZ-FM WPTE-FM Norfolk-Virginia Beach-Newport News, VA Metro WVKL-FM WWDE-FM Campaign Background Chanello s is a 40 location locally owned Pizza company spending

More information

THE STATE OF MOBILE ADVERTISING - Q2, 2015

THE STATE OF MOBILE ADVERTISING - Q2, 2015 LatAm THE STATE OF MOBILE ADVERTISING - Q2, 2015 Among all of the markets in the mobile advertising space, Latin America is the fastest growing region. In the second quarter of 2015, Latin America (LatAm)

More information

PERFORMANCE INDICATORS

PERFORMANCE INDICATORS PERFORMANCE INDICATORS MARKETING CAREER CLUSTER THE MARKETING CAREER CLUSTER PERFORMANCE INDICATORS ARE USED FOR THE FOLLOWING EVENTS: ADVERTISING CAMPAIGN ADC APPAREL AND ACCESSORIES MARKETING SERIES

More information

High School Course Guide Marketing

High School Course Guide Marketing 8N970 Advanced Marketing 2 credits Gr: 11-12 8N975 Advanced Marketing (DC) GRCTC Prerequisite: One credit from the courses in the Marketing Cluster Description: In Advanced Marketing, students will gain

More information

Leaders and Lessons in Native Advertising

Leaders and Lessons in Native Advertising Leaders and Lessons in Native Advertising There s a reason native advertising is growing rapidly. Native is a compelling and profitable way for publishers to offer custom ad opportunities to advertisers

More information

Marketing _ Entrepreneurs

Marketing _ Entrepreneurs Marketing _ Entrepreneurs Concepts and Applications for New Ventures SECOND EDITION Frederick G. Crane Northeastern University tsage Los Angeles London New Delhi Singapore I Washington DC Contents Preface

More information

Commercial Sales & Marketing Manager Job Description and Person Specification. The Union of UEA Students. We re the heart of student life at UEA:

Commercial Sales & Marketing Manager Job Description and Person Specification. The Union of UEA Students. We re the heart of student life at UEA: Commercial Sales & Marketing Manager Job Description and Person Specification The Union of UEA Students We re the heart of student life at UEA: We re right in the middle of campus We re full of life, energy,

More information

Introduction to Retail Readiness. May 2016

Introduction to Retail Readiness. May 2016 Introduction to Retail Readiness May 2016 Learning objectives Develop recommendations to clients to create successful campaigns Utilize best practices for campaign development in order to create successful

More information

Trusted Analytics An Analytical Framework That Aligns Your Organization For Better Decision Making

Trusted Analytics An Analytical Framework That Aligns Your Organization For Better Decision Making Trusted Analytics An Analytical Framework That Aligns Your Organization For Better Decision Making 1 Contents ZAP Enterprise Analytics... 3 Sales... 4 Benefits for Sales Teams.... 5 Metric Highlights....

More information

SYLLABUS MARKETING COMMUNICATIONS

SYLLABUS MARKETING COMMUNICATIONS SYLLABUS MARKETING COMMUNICATIONS PURPOSE Marketing Communications is a subject with much depth, as it explores this one element of the marketing mix in great detail. Students should be able to apply their

More information

Marketing, Sales and Service Pathway Courses

Marketing, Sales and Service Pathway Courses RCOE No. Title Hours Primary Pathway Sequence Level Suggested Grade Level(s) 12603 Introduction to Marketing, Sales & Service 12546 Sports Marketing Class = 180 10023 Retail Sales, and Marketing Class

More information

Digital Tracking Playbook:

Digital Tracking Playbook: Digital Tracking Playbook: Putting Digital Tracking into practice December 2017 DigitalTracking Purchased cinema tickets Looked up restaurants With Digital Tracking, you can accurately gauge customer behavior

More information

Virtual CFO Strategy Sample Company

Virtual CFO Strategy Sample Company Document prepared on XX/XX/XXXX Virtual CFO Strategy Sample Company This document was prepared for ContactName, on behalf of CompanyName Sample Document prepared by MAUS Business Systems VIRTUAL CFO STRATEGY

More information

JOB DESCRIPTION. Direct Marketing Manager

JOB DESCRIPTION. Direct Marketing Manager JOB DESCRIPTION Direct Marketing Manager Location: Nene Hall, Peterborough Reporting To: Head of Individual Giving Salary: Grade 4 Hours: 37½ per week Job Summary: The Direct Marketing Manager be responsible

More information

Favourite Advertisements Chart

Favourite Advertisements Chart Appendix A Advertising Grade 9 or 10 Introduction to Business (BBI10/2O): Business Studies Favourite Advertisements Chart Favourite Advertisements Type of Ad (e.g., Radio, TV) Company Product/Service Key

More information

NOT a Normal Social Media Presentation. What You ll Learn

NOT a Normal Social Media Presentation. What You ll Learn NOT a Normal Social Media Presentation Presented by Rebecca Mountain Impetus Social Inc. What You ll Learn What is a Unique Selling Proposition? Understanding your audience and their motivators Remarkable

More information

COURSES IN ADVERTISING AND PUBLIC RELATIONS

COURSES IN ADVERTISING AND PUBLIC RELATIONS Courses in Advertising and Public Relations 1 COURSES IN ADVERTISING AND PUBLIC RELATIONS Advertising and Public Relations Courses APR100 Professional Exploratory The Professional Exploratory provides

More information

Postgraduate Diploma in Digital Marketing

Postgraduate Diploma in Digital Marketing 2017 1 Postgraduate Diploma in Digital Marketing Awarded by University of California Irvine Extension 2017 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma

More information

John Biancamano Inbound Digital LLC InboundDigital.net

John Biancamano Inbound Digital LLC InboundDigital.net John Biancamano Inbound Digital LLC 609.865.7994 InboundDigital.net About Me Owner of Inbound Digital, LLC: Digital Marketing Consulting and Training Website Design Content Development SEO/PPC Social Media

More information

Selling Through Retail in the Age of the Digital Consumer

Selling Through Retail in the Age of the Digital Consumer Selling Through Retail in the Age of the Digital Consumer Keith Henry VP, Global Industry for Manufacturing keith.henry@teradata.com Discussion Topics for this Presentation The CPG World Today > Massive

More information

Portfolio Marketing. Research and Advisory Service

Portfolio Marketing. Research and Advisory Service Portfolio Marketing Research and Advisory Service SiriusDecisions Team Jeff Lash VP and Group Director, Go-to-Market Christina McKeon Service Director, Portfolio Marketing Tyler Anderson Team Leader, Account

More information

Mastering Google AdWords

Mastering Google AdWords Mastering Google AdWords MKTG03; 3 Days, Instructor-led Course Description Ready to take your Google AdWords skills to the next level? Take this comprehensive Google AdWords training course to become more

More information

MARKETING EDUCATION FASHION MARKETING GRADES 10-12

MARKETING EDUCATION FASHION MARKETING GRADES 10-12 PARENT/STUDENT COURSE INFORMATION MARKETING EDUCATION FASHION MARKETING GRADES 10-12 Counselors are available to assist parents and students with course selections and career planning. Parents may arrange

More information

Branding: MAGAZINE MEDIA KIT

Branding: MAGAZINE MEDIA KIT Branding: MAGAZINE MEDIA KIT 2013 about Branding Magazine Founded in March, 2011, Branding Magazine is an independent, daily updated online magazine, which intends to deliver the most useful and freshest

More information

12 Years of Effective Christian Campaigns.

12 Years of Effective Christian Campaigns. 12 Years of Effective Christian Campaigns www.frontgatemedia.com Award Winning 2012 WebAwards Standard of Excellence in Marketing Standard of Excellence in Faith-based 2013 Internet Advertising Competition

More information

The template. Slides. Try to use images where possible to convey your message.

The template. Slides. Try to use images where possible to convey your message. The template Use this template to begin crafting the presentation and pitch around your venture. Feel free to augment, rearrange, etc... but this is the general outline most investors are expecting to

More information

What can Lava Boost do for your online sales?

What can Lava Boost do for your online sales? What can Lava Boost do for your online sales? Who are we? LAVA BOOST is a Internet marketing company and contextual network that is comprised of over 250,000 high traffic popular websites that are utilized

More information

Lesson Plan. Course Title: Sports and Entertainment Marketing Session Title: Marketing Information Management for Sports and Entertainment

Lesson Plan. Course Title: Sports and Entertainment Marketing Session Title: Marketing Information Management for Sports and Entertainment Lesson Plan Course Title: Sports and Entertainment Marketing Session Title: Marketing Information Management for Sports and Entertainment Performance Objective: After completing this lesson, the student

More information

Operational Policy CODE OF ADVERTISING STANDARDS 1. STATEMENT

Operational Policy CODE OF ADVERTISING STANDARDS 1. STATEMENT Page 1 of 5 1. STATEMENT The Corporation 1 aims to responsibly and efficiently manage games of chance in a controlled and measured fashion, in the interest of all Quebecers. 2. SCOPE To this end, the Corporation

More information

How Non-Profits Can Leverage Social Media To Drive Measurable Business Results

How Non-Profits Can Leverage Social Media To Drive Measurable Business Results A division of How Non-Profits Can Leverage Social Media To Drive Measurable Business Results February 13, 2013 Everyone is saying that Social media creates a tremendous opportunity for non-profits: 1.

More information

SEGMENTATION BENEFITS OF SEGMENTATION

SEGMENTATION BENEFITS OF SEGMENTATION SEGMENTATION BENEFITS OF SEGMENTATION Segmentation is an analytical process that identifies key segments within a target market and determines which segments are of higher or lower priority for a brand.

More information

Three Reasons Your Influencer Marketing Campaign Failed... and how to make sure it doesn t happen again

Three Reasons Your Influencer Marketing Campaign Failed... and how to make sure it doesn t happen again Three Reasons Your Influencer Marketing Campaign Failed... and how to make sure it doesn t happen again www.findyourinfluence.com Three Reasons Your Influencer Campaign Failed... and how to make sure it

More information

HS Marketing Concepts Business and Technology

HS Marketing Concepts Business and Technology Course Marketing Concepts is an instructional program designed for students who are interested in a career in the field of marketing and management. This course includes instructional areas designed to

More information

Assignment Guide: Marketing Mix Case study- Ben Sherman

Assignment Guide: Marketing Mix Case study- Ben Sherman Assignment Guide: Marketing Mix Case study- Ben Sherman Table of Content Summary/ Abstract...2 Introduction... 2 The Understanding of Marketing Mix: 4 P s and 7 P s...2 Product...3 Place... 3 Price...3

More information

Case Study. With Access comes Insights. How Atlantic Re:think s art directed native campaigns are driving enormous engaged time.

Case Study. With Access comes Insights. How Atlantic Re:think s art directed native campaigns are driving enormous engaged time. Case Study With Access comes Insights How Atlantic Re:think s art directed native campaigns are driving enormous engaged time. BACKGROUND Atlantic Re:think In 2012, The Atlantic launched their creative

More information

Text Ads Optimization Guide

Text Ads Optimization Guide Text Ads Optimization Guide Table of contents Take your campaigns to the next level 03 04 Optimizing Bids 10 Key drivers for advertising success 04 05 Landing Pages 11 01 Creating Multiple Campaigns 05

More information

Monotype. Investor Update September 2017

Monotype. Investor Update September 2017 Monotype Investor Update September 2017 1 Safe Harbor This presentation contains forward-looking statements, including those related to our investment thesis, including scale and expansion, the growth

More information

advertising x strategy

advertising x strategy advertising x strategy basic element x campaign planning Advertising strategy = plan? Advertising strategy = plan? YES! An advertising strategy is a plan to reach and persuade a customer to buy a product

More information

Ad funded programmes. Programmes that are fully or part funded by an advertiser, e.g.

Ad funded programmes. Programmes that are fully or part funded by an advertiser, e.g. A Advance Booking Deadline The date by which campaign approvals must be given by agencies to the sales department for bookings related to a given month. Our portfolio of channel deadlines can be found

More information

SOCIAL MEDIA MARKETING (413)

SOCIAL MEDIA MARKETING (413) DESCRIPTION Students will understand the role of social media in marketing; how to use social networks as a marketing tool, including Facebook, LinkedIn, advertising promotions, and setting up a campaign;

More information

RETAILING (409) DESCRIPTION STANDARDS, OBJECTIVES, AND INDICATORS STUDENTS WILL UNDERSTAND THE RETAILING BUSINESS AND THE FUNDAMENTALS

RETAILING (409) DESCRIPTION STANDARDS, OBJECTIVES, AND INDICATORS STUDENTS WILL UNDERSTAND THE RETAILING BUSINESS AND THE FUNDAMENTALS DESCRIPTION Retail Management is a program that will prepare the student to operate businesses that sell, rent, or lease goods and services. This course will provide insight into the theory and application

More information

2018 MEDIA KIT Main Street, Wheeling, WV

2018 MEDIA KIT Main Street, Wheeling, WV 2018 MEDIA KIT 1500 Main Street, Wheeling, WV 26003 304-233-0100 www.theintelligencer.net Our Mission The Intelligencer/ Wheeling News-Register has built the largest audience of any media serving Ohio

More information

Promotion Is Communication

Promotion Is Communication Promotion Promotion Is Communication Marketing communications that inform and persuade consumers (perceptions = quality) Categories of Promotional Communication Internet and social media Personal selling

More information

MULT MUL I T CHANNEL CUSTOMER ENGAGEMENT

MULT MUL I T CHANNEL CUSTOMER ENGAGEMENT MULTI-CHANNEL CUSTOMER ENGAGEMENT Agenda What is Multi-Channel Engagement? Definitions of Engagement Merkle s Definition Multi-Channel Engagement g in Our Industry Examples of Engagement Why We Believe

More information

TIPS All Steps for MARKETING RESEARCH EVENT

TIPS All Steps for MARKETING RESEARCH EVENT TIPS All Steps for MARKETING RESEARCH EVENT 2. Introduction A. Description of the business or organization Explain the type of business you are starting. Background history of the company. Explain the

More information

5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS

5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS 5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS PRESENTED BY Satisfying the consumer s need for useful content requires an authentic, organic, and dedicated voice that leverages the reputations

More information

2015 Hills Advertising. All rights reserved.

2015 Hills Advertising. All rights reserved. Copyright 2015 Hills Advertising. All rights reserved. The Success Story In January 2015, Hills Advertising won the exclusive advertising rights of the LED on Sheikh Zayed Road for a duration of 10 years

More information

Top 10 Marketing Mistakes Even the Smartest Companies Make And How You Can Avoid Them

Top 10 Marketing Mistakes Even the Smartest Companies Make And How You Can Avoid Them Top 10 Marketing Mistakes Even the Smartest Companies Make And How You Can Avoid Them By Susan LaPlante Dube & Maureen O Grady Condon, MS www.precisionmarketinggroup.com Top 10 Marketing Mistakes Even

More information

Marketing & Communications Manager Position Description

Marketing & Communications Manager Position Description Marketing & Communications Manager Position Description Position Title Reports to Manages Key Internal Liaisons Key External Liaisons Location Term Marketing & Communications Manager Executive Director/Producer

More information

What Is Sports and Entertainment Marketing? Sports and Entertainment Marketing Thomson/South-Western

What Is Sports and Entertainment Marketing? Sports and Entertainment Marketing Thomson/South-Western 1 What Is Sports and Entertainment Marketing? Winning Strategies From $50 to $4 Million A determined athlete A supportive family Slide 2 Lesson 1.1 Marketing Basics Goals Describe the basic concepts of

More information

Mexico Spring 2014 Advertising Awareness Wave. August 2014

Mexico Spring 2014 Advertising Awareness Wave. August 2014 Mexico Spring 2014 Advertising Awareness Wave August 2014 Insights Visit California (VCA) implemented its first consumer direct marketing campaign in the Mexican market this spring. This effort was part

More information

BUSINESS. Unit 7 Marketing campaign Suite. Cambridge TECHNICALS LEVEL 3. L/507/8154 Guided learning hours: 60. ocr.org.

BUSINESS. Unit 7 Marketing campaign Suite. Cambridge TECHNICALS LEVEL 3. L/507/8154 Guided learning hours: 60. ocr.org. 2016 Suite Cambridge TECHNICALS LEVEL 3 BUSINESS Unit 7 Marketing campaign L/507/8154 Guided learning hours: 60 Version 3 Assessment guidance and Opportunities for applying learning across units updated

More information

Three Ways to Improve your Website to Meet the Brave New World of Digital Marketing

Three Ways to Improve your Website to Meet the Brave New World of Digital Marketing Three Ways to Improve your Website to Meet the Brave New World of Digital Marketing B2B companies don t tell good stories My company Has a product That has a feature With a benefit That solves a problem

More information

Elements of a Successful Marketing Plan Part 2. Outbound Marketing Strategies

Elements of a Successful Marketing Plan Part 2. Outbound Marketing Strategies Elements of a Successful Marketing Plan Part 2 Outbound Marketing Strategies 4 Main Considerations 1. Identify your marketing strategy 2. Understand which tactics will help you achieve your marketing goals

More information

The Power of Shared Data Consortiums

The Power of Shared Data Consortiums The Power of Shared Data Consortiums INFORMS New York April 14, 2010 Lee Russo IXI Corporation, an Equifax Company www.ixicorp.com Summary Through the pooling of data, data consortiums or exchanges, can

More information

e-newsletter Best Practices Creating successful content for GlobalSpec e-newsletter Ads

e-newsletter Best Practices Creating successful content for GlobalSpec e-newsletter Ads e-newsletter Best Practices Creating successful content for GlobalSpec e-newsletter Ads Outline of e-newsletter Best Practices 1. How Subscribers Read Newsletters 2. Types of Ads a. Educational b. Product

More information

PITCHING TO INVESTORS OR PARTNERS PITCH THEN PLAN

PITCHING TO INVESTORS OR PARTNERS PITCH THEN PLAN PITCHING TO INVESTORS OR PARTNERS PITCH THEN PLAN Arthur A. Boni, Ph. D. John R. Thorne Distinguished Career Professor of Entrepreneurship Tepper School of Business Carnegie Mellon University 2017, Arthur

More information

Chapter 17. promotional concepts and strategies. Section 17.1 The Promotional Mix. Section 17.2 Types of Promotion

Chapter 17. promotional concepts and strategies. Section 17.1 The Promotional Mix. Section 17.2 Types of Promotion Chapter 17 promotional concepts and strategies Section 17.1 Section 17.2 Types of Promotion Section 17.1 IMAGINE What might happen if business did not promote their products? Section 17.1 Explain the role

More information

Tesco Poland: Quick facts

Tesco Poland: Quick facts Tesco s digital signage network in Poland proves its worth and looks to the future Case study executive overview DDS Poland, a Scala Certified Partner, provides network owner/operator Atvertin with operational

More information

A WebAttract Webinar User Case Study Bright Hub, Inc. Live Webinar Was Delivered on June 17, 2009

A WebAttract Webinar User Case Study Bright Hub, Inc.  Live Webinar Was Delivered on June 17, 2009 A WebAttract Webinar User Case Study Bright Hub, Inc. www.brighthub.com Live Webinar Was Delivered on June 17, 2009 The Company New York based Bright Hub, Inc. is the fastest growing expert writer community

More information

BUSINESS FINANCE SERIES EVENT PARTICIPANT INSTRUCTIONS

BUSINESS FINANCE SERIES EVENT PARTICIPANT INSTRUCTIONS CAREER CLUSTER Finance CAREER PATHWAY Corporate Finance INSTRUCTIONAL AREA Financial Analysis BUSINESS FINANCE SERIES EVENT PARTICIPANT INSTRUCTIONS PROCEDURES 1. The event will be presented to you through

More information

Marketing Accountability

Marketing Accountability Marketing Accountability Critical success factors for greater marketing effectiveness and efficiency Marketing is increasingly under pressure to make the most of its brands, its investments, and its organization.

More information

Creative Media Product

Creative Media Product Creative Media Product Through the Creative Media Product, you have an opportunity to showcase both your knowledge and understanding of your ISP novel and your knowledge of the conventions of media. It

More information

Monetizing Blogs Your Host web twitter facebook

Monetizing Blogs Your Host web twitter facebook Monetizing Blogs Your Host: Darren Rowse web: ProBlogger.net twitter: @ProBlogger facebook: facebook.com/problogger Our Webinar Hashtag is #PBWebinar To Be Notified of Future ProBlogger Webinars signup

More information

AD PULSE ADVERTISING DISRUPTION BEIRUT FEBRUARY -HOW TO RE-INVENT THE AD BUSINESS- PRESENTS

AD PULSE ADVERTISING DISRUPTION BEIRUT FEBRUARY -HOW TO RE-INVENT THE AD BUSINESS- PRESENTS PRESENTS ADVERTISING DISRUPTION -HOW TO RE-INVENT THE AD BUSINESS- PANEL: ON THE AGENCY OF THE FUTURE So how will advertising agencies evolve and ensure they continue to act in the best interests of their

More information

PELLISSIPPI STATE TECHNICAL COMMUNITY COLLEGE MASTER SYLLABUS ADVERTISING & PROMOTION ADV 2500

PELLISSIPPI STATE TECHNICAL COMMUNITY COLLEGE MASTER SYLLABUS ADVERTISING & PROMOTION ADV 2500 PELLISSIPPI STATE TECHNICAL COMMUNITY COLLEGE MASTER SYLLABUS ADVERTISING & PROMOTION ADV 2500 Class Hours: 3.0 Credit Hours: 3.0 Laboratory Hours: 0.0 Date Revised: Spring 02 *NOTE: This course is designed

More information

The Business Times MEDIA KIT 2013

The Business Times MEDIA KIT 2013 The Business Times MEDIA KIT 2013 The Business Times CONTENTS o About The Business Times o Facts & Figures: Readers Profile o Benefits to Advertisers o Creative Options o Advertising Rates o Appendix ABOUT...

More information

Recruitment Pack Marketing Manager Battersea Dogs & Cats Home

Recruitment Pack Marketing Manager Battersea Dogs & Cats Home Recruitment Pack Marketing Manager Battersea Dogs & Cats Home Dear Applicant, Thank you for requesting further information for our Marketing Manager vacancy (Ref BDCH792). Please find enclosed the below

More information

High School Marketing Concepts Curriculum

High School Marketing Concepts Curriculum Grade 9 th 12 th, 1 Credit Elective Course High School Marketing Concepts Curriculum Course Description: This is an introductory marketing class designed for business-minded students interested in knowing

More information

Combine attribution with data onboarding to bridge the digital marketing divide

Combine attribution with data onboarding to bridge the digital marketing divide Combine attribution with data onboarding to bridge the digital marketing divide Understand how online marketing impacts offline sales Google Inc. 360suite-info@google.com g.co/360suite 1 Digital marketing

More information

Microsoft Publisher What is it?

Microsoft Publisher What is it? What is it? Microsoft Publisher is a desktop publishing program. You can make a variety of publications with Publisher, including: brochures, business cards, invitations, newsletters, and coupons. Desktop

More information

This document details RAOTM promotional opportunities available to exhibiting members of the Rockwell Automation ParnterNetwork.

This document details RAOTM promotional opportunities available to exhibiting members of the Rockwell Automation ParnterNetwork. Rockwell Automation On The Move (RAOTM) PROMOTIONAL OPPORTUNITIES This document details RAOTM promotional opportunities available to exhibiting members of the Rockwell Automation ParnterNetwork. TM Promotional

More information

Recognised for Excellence

Recognised for Excellence Recognised for Excellence Applicant Guide The objective of this guide is to help you prepare a submission document for Recognised for Excellence. Recognised for Excellence Guidelines These guidelines have

More information

Marketing Communication Strategy. W. Rofianto

Marketing Communication Strategy. W. Rofianto Marketing Communication Strategy W. Rofianto Defining IMC IMC is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communication programs

More information

Is Your Online Streaming Profitable?

Is Your Online Streaming Profitable? Is Your Online Streaming Profitable? 4 Questions Radio Publishers Should Ask to Make it Happen. Page 1 Saga Communications, a broadcaster with over 100 radio stations in 29 US markets is considering ending

More information

Facebook One day training course. Private Course

Facebook One day training course. Private Course Facebook One day training course Private Course Introduction What started off as a bedroom project by Mark Zuckerberg and his Harvard roommates, Facebook is now not just the biggest social network but

More information

The secret to successful influencer marketing? Letting go of control

The secret to successful influencer marketing? Letting go of control The secret to successful influencer marketing? Letting go of control Author Kate Stanford Published Aug 2017 Topics Video, Food & Drink, Content Marketing Influencer marketing is notoriously difficult

More information

PowerUP Lite Guide Book -1-

PowerUP Lite Guide Book -1- PowerUP Lite Guide Book -1- TABLE OF CONTENT I. FAQs II. CAMPAIGN OVERVIEW AND TIME TABLE III. DEFINE YOUR CAMPAIGN 1. Complete your company profile 2. Plan your Campaign a. E-mail b. Banners c. Social

More information

DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS

DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS A. The Role of Marketing Communications B. Developing Effective Communications C. Deciding on the Marketing Communications Mix D. Managing the

More information

Scottish Rugby Marketing Guide for Clubs

Scottish Rugby Marketing Guide for Clubs Scottish Rugby Marketing Guide for Clubs First things first, what is marketing? Here is a very basic definition: The action or business of promoting and selling products or services, including market research

More information

$50M+ enterprise brands choose BigCommerce

$50M+ enterprise brands choose BigCommerce $50M+ enterprise brands choose BigCommerce Table of contents 3 Introduction 9 B2E + internal collateral self-service 4 Direct-to-consumer deployments 10 Education and publishing vertical 5 Streamlined

More information

VALUES Our values reflect our commitment to delight and inspire all New Zealanders; enthusiasts, participants and partners.

VALUES Our values reflect our commitment to delight and inspire all New Zealanders; enthusiasts, participants and partners. OUR STRATEGY VALUES Our values reflect our commitment to delight and inspire all New Zealanders; enthusiasts, participants and partners. Keep the balance We collaborate - fluidly balancing individual,

More information

Ideafoster. Innovation Deconstruction Program

Ideafoster. Innovation Deconstruction Program Ideafoster Innovation Deconstruction Program The Innovation Deconstruction Program: FAST INNOVATION TO TRANSFORM A BUSINESS FUTURE in 1 DAY, 1 WEEK or 1 MONTH The Innovation Deconstruction Program Introduction

More information

Postgraduate Diploma in Social Media Studies

Postgraduate Diploma in Social Media Studies 2017 Postgraduate Diploma in Social Media Studies Awarded by University of California Irvine Extension 2017 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma

More information

Marketing Plan Template

Marketing Plan Template Marketing Plan Template Created by {INSERT NAME} Last reviewed {INSERT DATE} CONTENTS 1. Introduction... 3 2. Executive Summary... 3 3. Marketing Vision & Mission... 3 4. Target Market... 4 5. Marketing

More information

A just World free from Poverty Positive change through the power of entertainment. Senior Fundraising Officer, Schools & Youth

A just World free from Poverty Positive change through the power of entertainment. Senior Fundraising Officer, Schools & Youth JOB DESCRIPTION Job Title Senior Fundraising Officer, Schools & Youth Grade 4 Department Reporting to Marketing Schools and Youth Manager PURPOSE OF ROLE Drive and implement fundraising strategy to maximise

More information

4 Media-Planning Tips for Online Video Advertising Success

4 Media-Planning Tips for Online Video Advertising Success 4 Media-Planning Tips for Online Video Advertising Success Written by Kate Stanford Published September 2016 Topics Advertising In-stream video creative As fall approaches, planning season for the coming

More information

CERTIFICATION EXAM BLUEPRINT CONTENTS: GENERAL ASSESSMENT INFORMATION COMPETENCIES ASSESSED SAMPLE QUESTIONS

CERTIFICATION EXAM BLUEPRINT CONTENTS: GENERAL ASSESSMENT INFORMATION COMPETENCIES ASSESSED SAMPLE QUESTIONS CERTIFICATION EXAM BLUEPRINT CONTENTS: GENERAL ASSESSMENT INFORMATION COMPETENCIES ASSESSED SAMPLE QUESTIONS GENERAL ASSESSMENT INFORMATION TEST OVERVIEW: The DECA School-based Enterprise Certification

More information

Branding and Marketing ONCOR RESIDENTIAL PROGRAMS KICK-OFF MEETING

Branding and Marketing ONCOR RESIDENTIAL PROGRAMS KICK-OFF MEETING Branding and Marketing ONCOR RESIDENTIAL PROGRAMS KICK-OFF MEETING December 11, 2014 About Us Marketwave is a 16-year-old national strategic marketing agency. Strategic Planning Branding Marketing (digital,

More information

Leaderboard Ad Position 728 x 90 pixels. Large Ad dominates page! Skyscraper Ad Position 160 x 600 pixels

Leaderboard Ad Position 728 x 90 pixels. Large Ad dominates page! Skyscraper Ad Position 160 x 600 pixels Automotive Real Estate Employment LA.com Research Introducing the San Bernardino Sun homepage. San Bernardino Sun prominently features positions in the most dominant locations on the Web site. You can

More information

Table of Contents. Table of Contents

Table of Contents. Table of Contents Galen T. Trail Table of Contents Ch. 1 Marketing Theory 2 Introduction 2 Marketing Theory 4 Modern Marketing 5 Post-modern Marketing 8 Relationship Marketing 8 Societal Marketing 9 Green/Environmental

More information

How to Plan and Implement an Effective Billboard Campaign

How to Plan and Implement an Effective Billboard Campaign CAP TIPs is a series of periodic messages to assist in the planning and implementation of NCVRW Community Awareness Projects. Please feel free to send your individual questions or requests for assistance

More information

Northern Kentucky Chamber of Commerce Leading Businesses. Leading Communities.

Northern Kentucky Chamber of Commerce Leading Businesses. Leading Communities. ACE Awards Application Page 1 of 8 Summary The Northern Kentucky Chamber of Commerce identified a need to reach out to area businesses and communities in a non-stereotypical format educating the region

More information

TNS Brand and Communications Digital Media Effectiveness California Travel and Tourism Commission. March 12, 2010

TNS Brand and Communications Digital Media Effectiveness California Travel and Tourism Commission. March 12, 2010 TNS Brand and Communications Digital Media Effectiveness California Travel and Tourism Commission March 12, 2010 2009 1 INTRODUCTION AUDIENCE ANALYSIS EXPOSURE EFFECTIVENESS APPENDIX 2009 2 INTRODUCTION

More information

PAY PER CLICK. Directing Your Market Towards Goal Ful llment

PAY PER CLICK. Directing Your Market Towards Goal Ful llment PAY PER CLICK Directing Your Market Towards Goal Ful llment TABLE OF CONTENTS Introduction 01 Chapter I PPC Campaign Management 03 Chapter II Funnels Optimization 06 Chapter III Ad Group Segmentation 07

More information