This document details RAOTM promotional opportunities available to exhibiting members of the Rockwell Automation ParnterNetwork.

Transcription

1 Rockwell Automation On The Move (RAOTM) PROMOTIONAL OPPORTUNITIES This document details RAOTM promotional opportunities available to exhibiting members of the Rockwell Automation ParnterNetwork. TM Promotional opportunities are available to partners throughout the RAOTM season and at the events at which you are exhibiting. Annual promotions will be communicated and registration completed well in advance of the RAOTM season. Event specific promotions will be communicated in advance of the RAOTM season and registration to participate will be completed in conjunction with the invitation to exhibit. Promotions for your company must be appropriate to your relationship with Rockwell Automation and must be in compliance with your partnership program. Partner initiatives for Strategic Alliance partners Referenced products for Encompass partners Unique solution experiences for Solution partners Rockwell Automation standard machine and equipment for OEM partners ANNUAL PROMOTIONS: RAOTM Truck Logo (2014 Season Fee: $1250, Registration Deadline: November 22, 2013 ) Exhibiting partners are invited to promote their company logo on the two RAOTM equipment vehicles that carry Rockwell Automation equipment to our North American events. RAOTM Literature Bag (2014 Season Fee: $400, Registration Deadline: November. 22, 2013) Exhibiting partners are invited to promote their company logo on the RAOTM promotional literature bag that is utilized at all North American RAOTM events and at Automation Fair. Partners electing to participate in both the truck logo and literature bag promotions receive a discounted package price. The invitation to participate in both annual promotions is sent to partners in the September/October time frame for the following year. For those that miss the fall registration offering, there will be another opportunity to register for the Automation Fair literature bag when Automation Fair promotions open. Page 1 of 5

2 Partner Promotional PowerPoint for Pre-Event Sales and Channel Training (Fee: FREE, Deadline: January 10, 2014 for maximum exposure) Exhibiting partners have the option to provide 2 slides using the.ppt template provided by Rockwell Automation to be delivered to our sales teams. The following should be included in the 2 slide format: Value Statement What value you bring to Rockwell Automation customers Why should Rockwell Automation or our sales channel bring a customer to your booth at the RAOTM Logos or product/application pictures Provide any additional details on slide #2 Provide a script for each slide Include your contact information Download the template from the RAOTM Exhibitor Resources Portal: completed slides to nopalko@ra.rockwell.com Encompass Product Videos (Fee: FREE, Deadline: December 13, 2013) This promotion is specifically focused around Encompass referenced products and is utilized to educate the Rockwell Automation sales channel through short video training segments. These videos will be hosted on the Rockwell Automation sales and distributor extranet. Videos received by December 13, 2013 will also be loaded on the Rockwell Automation ipads used for internal product training held prior to each RAOTM event. Files sent after that date will only be hosted on the Rockwell Automation Sales and Channel extranet for viewing. Check with your Encompass Program Manager to find out if you already have a video on our systems and to determine if it should be updated. Submit a 2-3 minute video file to Rockwell Automation which showcases your products and messages for the Rockwell Automation sales and distributor channel (similar to the elevator speech delivered in person at the hospitality events hosted prior to each RAOTM). This video is for the Rockwell Automation sales and channel to understand your capabilities and will not be used with customers. Video content should include: A brief one-sentence summary of your company How do your products serve Rockwell Automation customers and how would it benefit Rockwell Automation and our channel to know more about you What industries do you serve What ties do your products have to Rockwell Automation products What new products are you offering (they must already be approved in Encompass) The video does not have to be professionally created. A simple video that explains your value proposition to the Rockwell Automation sales and channel team is very effective. Send video files to your Rockwell Automation Encompass Program Manager. Page 2 of 5

3 EVENT SPECIFIC PROMOTIONS: Networking Event (Fee: FREE) At many ROATM events, Rockwell Automation will host a networking event on the show floor immediately following sales channel training and exhibitor set-up. Exhibiting parters will have the opportunity to: Network with Rockwell Automation sales and our distributors Deliver your 3-5 minute elevator speech to educate them on your Encompass products Engage them in discussions on how your products could help us jointly gain more business You are encouraged to take advantage of this valuable networking opportunity and of the following FREE promotions to gain further exposure with the Rockwell Automation sales channel. DIRECT TO CUSTOMER E-MARKETING CAMPAIGNS General Campaign (2014 Season Fee: $500 per event in addition to standard exhibit fee, Deadline: January 24, 2014) Rockwell Automation will promote exhibiting partners through a general campaign that will be sent to Rockwell Automation customers 10 weeks prior to the event. Increase your visibility and connect with more customers at RAOTMs Let customers know your company will be there prior to the event Deliver your marketing message or promotions to customers, distributors and to Rockwell Automation prior to the event Target your messaging for the RAOTM audience sent to Rockwell Automation customers Announces participating partners Includes partner logo Provides link to standard partner product web page or custom link to marketing message created specifically for RAOTMs by the partner Participation is optional on a per event basis, and partners that would like to participate are required to provide the following by January 24, 2014 as a one time submission, to be used for the entire season: Custom Message: Partner company description or why should a customer visit you at the RAOTM? Web Link: This is an opportunity to be creative with your product messaging and specifically target RAOTM registrants. If you prefer, we can use the link to your Rockwell Automation partner page at your request (see examples below). Current Company Logo: High resolution required. materials listed above to nopalko@ra.rockwell.com Link to partner product page: Link to custom partner page: Page 3 of 5

4 Segmented e-marketing Campaign (2014 Season Fee: $1000 per event in addition to standard exhibit fee; this promotion includes the general campaign described above, Deadline: January 24, 2014) Exhibiting partners can participate in up to 15 different segmented marketing campaigns targeted at Rockwell Automation existing contacts and new non-customer contacts through purchased lists. Each event will have a unique set of campaign themes chosen by the local Rockwell Automation sales team from the list below: Automation Security Virtualization / Thin Client / Mobile Legacy Migrations (discrete control systems) Small Controllers / Simple Control Systems Process Plant Safety (includes machine, process, and Arc Flash) Power & Energy Management Information Solutions DCS Migrations Machine Builder Focus Power Generation Solutions Process Equipment Builder Focus (OEMs, not end users) Mechatronics (motion + development tools) Remote monitoring Oil & Gas To qualify for campaign themes: Participating partners will be required to fill out their capabilities and key messages for each applicable segmented campaign theme prior to the start of the RAOTM season in the Direct to Customer Segmentation spreadsheet found on the RAOTM Exhibitor Resources Portal Review the spreadsheet with your Rockwell Automation PartnerNetwork Program Manager Referenced products must be qualified in accordance with your partner membership to be included in specific campaign themes Deadline to complete and submit spreadsheet to your Encompass Program Manager: January 24, 2014 To be included in a specific event campaign: You must be invited to participate in the RAOTM event and be registered to exhibit Each RAOTM event will list the available direct to customer campaign themes As you register for the RAOTM check the box in your registration indicating that you would like to be included in the listed e-marketing segmented campaigns for that event. Cost is $1000 per event. You must register by the stated deadline on the registration form in order to be included in any campaigns you are pre-qualified for. Not every campaign theme will be utilized at every event, so only register for the event campaign if you are pre-qualified for the themes targeted, otherwise you should register for just the general campaign, cost $500. Page 4 of 5

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