Measuring the Value of Volunteers

Transcription

1 Measuring the Value of Volunteers Bonnie Andrews for Volunteer Wisconsin AmeriCorps April 10, 2017 A collaborative initiative between Marshfield Clinic, Serve Wisconsin and Volunteer Centers statewide committed to serving as the state umbrella organization dedicated to volunteerism. Volunteer Matching Website Volunteer Wisconsin AmeriCorps Promotion and Support 1

2 Logistics Maximize your screen Type your questions in the chat box. We ll monitor them throughout the webinar Participate in the polls This webinar is being recorded. If you miss any part of it, you can access the recording at Our Presenter: Bonnie Andrews Managed Volunteer Center of Greater Milwaukee, a program of the Nonprofit Center of Milwaukee Management positions in banking and manufacturing University of Wisconsin-Milwaukee, Communications Trainer and conference presenter Trained in the Service Enterprise Initiative Active volunteer Recipient of the 2016 Governor s Service Award for Volunteer Engagement 2

3 Objectives Importance of measurement/evaluation Determine dollar value Story outline Review impact Evaluation Is the ongoing process of collecting and analyzing data to provide adequate knowledge on which to base decisions. 3

4 Importance of Measurement Track what you value Volunteers, funders, executives, stakeholders want to know Match for grants Increase funding for volunteer engagement Continued improvement Are You Successful? 4

5 Measurement Questions What do you measure now? Why? What else could/should you measure? What decisions will you/your organization make as a result? Who should see the results? Measuring Volunteer Value Hours and outputs Dollar Value $22.48 for WI Independent Sector Replacement cost Stories Impact 5

6 Return on Volunteer Investment: Expenses Expense Item Cost Volunteer Recruitment and Membership $500 Volunteer Coordinator part time $15,000 Staff Supervision 5% of 2 program salary of $30,000 $3,000 Volunteer Recognition Activities $500 Other costs overhead, supplies, computer, phone? INVESTMENT TOTAL $19,000 Service Enterprise Initiative 11 Return on Volunteer Investment: Value Number of Volunteer Hours X Value of Volunteer Hour = Value of Volunteer Contribution 2,500 X $22.48 (Independent Sector) = $56,200 Value of Volunteer Contribution / Total Investment = Return on Investment $56,200 / $19,000 = $

7 Relative Impact Tony Goodrow Determine the value of volunteer impact Volunteer time is an input, not an outcome More volunteer time is not the goal; the hours must be productive BetterImpact.com 2015 Annual Report: 4,700 Volunteers Examples 24,556 Volunteer Hours $552,018 Value of Labor We have a $3.60 return for every dollar we invest in volunteer engagement 7

8 Analyze the Data Compare year to year Compare with national data Improve your organization Find efficiencies Increase investment in volunteerism Qualitative descriptive Case study Focus group Interviews Quantitative Surveys of clientele Client success as a % Isolate one program Increase staff efficiency Impact Data 8

9 What s Your Story? Tell a Good Story 1. Intro/hook 2. The struggle/problem 3. Moment of change 4. Resolution generalize the change 5. Call to action 9

10 CASA I Am For the Child A CASA volunteer is empowered to help make a child s dream of a forever home a reality. You will be the one consistent adult in a child s life, fighting for their right to be treated with the dignity and respect that every child deserves. You will not only bring positive change to the life on one child, but also their children and generations to come. And in doing so, you will enrich your life as well. 80% of Volunteers would like to be recognized by hearing the impact of their work. 10

11 Measuring the Impact of Volunteers Balanced Scorecard Recruit, match, support Client Outcomes, staff satisfaction Evaluate volunteers Burych, Caird, Schwebel Resources Activities Outputs Outcomes To meet your goals Actions you take to meet needs Logic Model What you count after the action Include Short Term and Long Term Meaningful change $ Staff Volunteers Space Children tutored after school Children served Volunteers engaged Graduation Employment What is the impact of volunteers? 22 11

12 Impact Examples Adult students tutored by volunteers 67% reported improved self confidence 35% reported improved employment As a result of nature center volunteering, 73% of volunteers spend more time in environmental activities In one hour, a volunteer team can provide 200 meals for our neighbors in need. The Whole Story $112,400 Value of volunteer hours 5,000 Hours 120 Volunteers 74% Students increase scores $3.60 Return for $ invested 1 Volunteer Manager! 12

13 Moving Ahead Develop a team Determine what you will measure and why Who to tell How to improve Thank You! Complete the short evaluation that follows Questions contact Bandrews@volunteermilwaukee.org Kaiser.shelly@marshfieldclinic.org Final webinar: June 26, 11AM Retaining Volunteers with Bonnie Andrews Register at Coming in November 2017: Volunteer Management Essentials: The Basics. 4-hour trainings at four locations across Wisconsin. No cost. 13