YMCA Annual Campaign Family Campaign Board and Staff

Transcription

1 YMCA Annual Campaign Family Campaign Board and Staff

2 Today s Agenda Celebrate success! 30 seconds to share your progress/plans to date Staff Giving Board Giving Benchmarking Your Campaign Consider a Mid-Campaign Rally Bonus Tip Q&A

3 Staff Giving: Group Sharing Status of campaign Past Successes and challenges Departmental Incentives What motivates each department? Fitness Dept microphone for instructors Aquatics Dept staff party Youth Sports Dept New Staff shirts Setting 100% caution Are staff donating $1 per staff to achieve this or thoughtfully asking each staff person to donate? Should this % be based on % of dept giving for the previous year?

4 Staff Giving Face to Face Teams To Accomplish Things to Consider in Face to Face staff asks: Staff are some of our most dedicated donors. We spend a lot of time thinking about how to ask donors face to face - why don t we treat staff with that same level of consideration? Asking staff face to face role models to them how to talk with members about the campaign. How To Implement: Do you have a team of staff solicitors to ask Each staff person face to face? Team should consist of staff from all time/day segments. Post list with 15 min visits during all shifts and have staff sign up. Set timeline and track weekly - recognize accomplishments by staff solicitors weekly.

5 Staff Giving Incentives Create a Staff Donor wall - each staff who donates, gets their name on the wall. Place staff quotes about the importance of the campaign under their names. Staff receive their campaign t-shirts when they pledge. Share staff Y stories in weekly staff donor newsletter during staff giving campaign. Others?

6 Staff Giving: Keys to Success Motivated leadership Team structure Face to face peer solicitations Friendly competition Constant communication on progress Recognition and celebration Opportunity for departmental banner

7 Board Giving: Group Sharing Status of campaign Past Successes and challenges Board leadership challenges/incentives What motivates your Board? Setting board giving goals Does your group have an overall board giving goal?

8 Board Giving Current Branch Board Giving Status Board giving goal National benchmark Personal gifts = 30% of branch campaign goal Board members Give and Get Board/Staff/Major Gifts = 60% of branch goal

9 Board Giving Solicitation Team Things to Consider in Face to Face Board asks: Board members are some of our most dedicated donors. We spend a lot of time thinking about how to ask donors face to face - why don t we treat Board members with that same level of consideration? Asking Board members face to face role models to them how to talk with donors and prospects about the campaign. Ways to Implement and Challenge: Challenge from board leadership Association tracks branch board giving in associationwide newsletter weekly Association extends a challenge and reward to first branch with 100% board giving Tight timeline

10 Board Giving Recognition Recognize your board with the level banner of their cumulative gifts - hang before year end to communicate dedication of your In addition, encourage board members to give at the banner recognition level for their own banner - hang before year end. Pushbacks on personal board banners - Why is it important for board members to have their own banner?

11 Benchmarking Your Campaign Sample Calendar December 31 Board and Staff Giving Completed January Major Gifts Begins February Community Campaign Begins Mid-February Mid Campaign Rally??? February 15 First Member Donor Week March 15 Second Member Donor Week April 15 Victory 100%! Dec 31 40% Jan 31 60% Feb 28 80% Mar 31 95% Apr %

12 Mid-Campaign Rally - now is the time to consider Purpose: Thank you to board leadership Celebrate board and major gift successes Re-energize branch leadership to motivate community teams to complete campaign Award branch board accomplishments 100% board giving Most productive board campaigners Highest increase in $1,000+ gifts Others? (Awards intended to encourage completion of board/major gift work before end of campaign)

13 Mid-Campaign Rally Keys To Success: Engage board leadership in purpose and planning; their buy-in is critical. Set award recognitions at beginning of campaign and communicate to board members Track branch progress toward recognitions and communicate association-wide Invite branch leadership - make it special and concise Example: Breakfast at downtown club - very nice breakfast - leadership leads meeting (leaders talking to leaders), includes thank you for their efforts, awards, motivational tips to take back home to motivate Community Teams Bottom Line - make it important!

14 Communication Reminder Found in Campaign Manager/Resource Library/ Newsletter Templates

15 Quick Check-In Bonus 08 Pledge Payments Campaign Manager Resource Library Pledge Payment Best Practices Monthly Communication Take Major Donors Who Haven t Paid to Lunch! Other Ideas

16 Summary The 5 F s Family First Face to Face Finish On Time Fun Fun Fun FORWARD!

17 Questions?