Your Professional Legacy

Transcription

1 Your Professional Legacy What do you want to be known for? Mike Duff Penske Truck Leasing CO., L.P. Rachel Krol Doug Raymond Drinker Biddle & Reath LLP DELVACCA Business Skills Institute September 18, 2013

2 What do you stand for? What is your current professional brand? How is it being communicated to others? What do you want to do differently? 2

3 Purpose Starts With Your Values Know what your values are. Values are the anchors we use to make decisions so we can weather a storm. Values keep us aligned with our authentic self. They keep us true to ourselves and the future we want to experience. The more ambiguous the future, the clearer one s values need to be. 3

4 Part 1: What do you stand for? What values do you base your Personal Brand on? - Think about some words that best describe you as a person, a lawyer and as an employee 4

5 5 Handout: - Step 1: Pick 10 traits that best describe you. 5

6 Part 2: Legacy If I asked your clients, boss, peers, direct reports, would they come up with the same list? - If they did match, what would that mean? Pick a key relationship, a peer relationship - Do the values sort for them - Put the list beside your list converge? Diverge? - Do you approach that relationship from your value set or theirs? - A compelling component of strong relationships is to approach from their value set 6

7 Part 3: Your Professional Brand What do you want to be known for? 7

8 Personal Branding and Legacy. Is not about... Being someone you aren t Charisma Popularity Is about Differentiation Consistency Clarity Authenticity 8

9 What do you associate with these brand images? 9

10 Building and Communicating your BRAND 10

11 Building Your Personal Brand and Legacy Step 1: What results do you want to achieve in the next year Step 2: What traits and accomplishments do you wish to be known for professionally Step 3: Define your brand identity Step 4: Construct your brand philosophy statement Step 5: Make your identity real Adapted from Five Steps to Building Your Personal Leadership Brand. Dave Ulrich and Norm Smallwood, Harvard Business Review 11

12 Step 1. The Results you Want to Achieve WHAT In the next twelve months What am I and my team accountable for? What are the major results I want to deliver? FOR WHOM? - Clients - Your Team - Colleagues - Your Boss - The Organization Adapted from Five Steps to Building Your Personal Leadership Brand. Dave Ulrich and Norm Smallwood, Harvard Business Review 12

13 Step 2. What do you wish to be known for? What 6 descriptors best capture what you want to be known for? Accepting Accountable Action-oriented Adaptable Agile Agreeable Analytical Approachable Assertive Attentive Benevolent Bold Bright Calm Caring Charismatic Clever Collaborative Committed Compassionate Competent Concerned Confident Confrontative Conscientious Considerate Consistent Creative Curious Decisive Dedicated Deliberate Dependable Determined Diplomatic Disciplined Driven Easygoing Efficient Emotional Energetic Enthusiastic Even-tempered Fast Flexible Focused Forgiving Friendly Fun-loving Good listener Happy Helpful Honest Hopeful Humble Independent Innovative Insightful Inspired Integrative Intelligent Intimate Inventive Kind Knowledgeable Lively Logical Loving Loyal Nurturing Optimistic Organized Outgoing Passionate Patient Peaceful Pensive Persistent Personal Playful Pleasant Polite Positive Pragmatic Prepared Proactive Productive Quality-oriented Reality-based Religious Respectful Responsible Responsive Results-oriented Satisfied Savvy Self-confident Selfless Sensitive Service-oriented Sincere Sociable Straightforward Thorough Thoughtful Tireless Tolerant Trusting Trustworthy Unyielding Values-driven Adapted from Five Steps to Building Your Personal Leadership Brand. Dave Ulrich and Norm Smallwood, Harvard Business Review 13

14 Step 3: Define Your Identity Combine the six words you selected into three twoword phrases that reflect your desired identity. Tirelessly Curious Adapted from Five Steps to Building Your Personal Leadership Brand. Dave Ulrich and Norm Smallwood, Harvard Business Review 14

15 Create Your Brand Philosophy Statement Construct, Test and Adjust I want to be known for being (what you selected in steps 2 and 3) so that I can deliver (results you identified in step 1) I want to be known for being interested, creative and collaborative so that I can deliver An innovative template for Real Estate leases for my leasing team. Adapted from Five Steps to Building Your Personal Leadership Brand. Dave Ulrich and Norm Smallwood, Harvard Business Review 15

16 Key Takeaways Your brand is something you can influence Think carefully about what you want to project Be authentic true to your core self and values Make sure that your words and actions are congruent with your statement Adjust your perspective as needed, based on situation and/or feedback 16

17 Making This Real With actions and words, at Multiple Levels How will you communicate and live your difference? - Verbally. - Non-Verbally Adapted from Five Steps to Building Your Personal Leadership Brand. Dave Ulrich and Norm Smallwood, Harvard Business Review 17