AN INSIDER S look AT THE RESEARCH FROM SALLY HOGSHEAD S PRESENTATION TO DALTILE ON 03/08/18

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1 AN INSIDER S look AT RESEARCH FROM SALLY HOGSHEAD S PRESENTATION TO DALTILE ON 03/08/18 BONUS GIFT: CLICK HERE TO SHARE YOUR BONUS GIFT WITH YOUR COMMUNITY DaltileShare For information, visit HowToFascinate.com or contact Hello@HowToFascinate.com. Copyright Copyright How How to Fascinate. to Fascinate. All rights All rights reserved. reserved. 1

2 7 WAYS HIGH PERFORMERS ADD VALUE CREATIVE PROBLEM-SOLVER RELATIONSHIP-BUILDER WITH STRONG PEOPLE SKILLS A LEADER WHO MAKES DECISIONS OVERACHIEVER WITH HIGH STANDARDS STABLE, RELIABLE PARTNER SOLO INTELLECT BEHIND SCENES PRECISE DETAIL MANAGER For information, visit HowToFascinate.com or contact Hello@HowToFascinate.com. Copyright 2018 How to Fascinate. All rights reserved. 2

3 DALTILE S BREAKDOWN COMPARED TO GENERAL POPULATION RESULTS FROM GENERAL POPULATION FOR FASCINATION ADVANTAGE TEST RESULTS FROM DALTILE FOR FASCINATION ADVANTAGE TEST Above charts represent average Primary Advantage breakdowns for individuals who took the Fascination Advantage Assessment. General Test Population is over one million individuals who took the Fascination Advantage Assessment. For information, visit HowToFascinate.com or contact Hello@HowToFascinate.com. Copyright 2018 How to Fascinate. All rights reserved. 3

4 THIS IS WHAT DATA LOOKED LIKE WHEN WE COMPARED YOUR ORGANIZATION S SCORES TO OUR OVERALL TEST POPULATION OF OVER ONE MILLION PEOPLE. AVERAGE RESULTS OF FASCINATION ADVANTAGE TEST DALTILE RESULTS OF FASCINATION ADVANTAGE TEST For information, visit HowToFascinate.com or contact Hello@HowToFascinate.com. Copyright 2018 How to Fascinate. All rights reserved. 4

5 CUSTOMIZED INSIGHT: DALTILE S UNIQUE PERSONALITY ADVANTAGES COMPARED TO GENERAL POPULATION YOU ARE 43.7% LESS TO HAVE AS A YOU ARE 20.4% MORE TO HAVE AS A YOU ARE 23.3% MORE TO HAVE AS A YOU ARE 76.5% MORE TO HAVE AS A YOU ARE 69.8% LESS TO HAVE AS A YOU ARE 5.4% LESS TO HAVE AS A YOU ARE 23.3% LESS TO HAVE AS A Confident Goal-Oriented Decisive Stable Dependable Familiar Ambitious Results-Oriented Respected Expressive Intuitive Engaging Independent Logical Observant Creative Visionary Entrepreneurial Proactive Organized Detailed For information, visit HowToFascinate.com or contact Hello@HowToFascinate.com. Copyright 2018 How to Fascinate. All rights reserved. 5

6 TRAITS FOR DORMANT ADVANTAGES FRUSTRATED BY CHAOS OR AMBIGUITY PERSUADED BY FACTS, NOT EMOTION UNLIKELY TO FORCE OPINIONS OR BULLY TEAMS BUILDS CONSENSUS IN GROUPS RAR THAN COMPETITION SEEKS TO EXPLORE AND EXPERIMENT, DISLIKES RIDGID STRUCTURES WANTS CLEAR, OPEN, CANDID DISCUSSION EXHAUSTED BY DETAILS; THRIVES WHEN LOOKING AT BIGGER PICTURE For information, visit HowToFascinate.com or contact Copyright 2018 How to Fascinate. All rights reserved. 6

7 DALTILE S DORMANT ADVANTAGE BREAKDOWN COMPARED TO GENERAL POPULATION DORMANT ADVANTAGE RESULTS FROM GENERAL POPULATION FOR FASCINATION ADVANTAGE TEST DORMANT ADVANTAGE RESULTS FROM DALTILE FOR FASCINATION ADVANTAGE TEST Above charts represent average Dormant Advantage breakdowns for individuals who took the Fascination Advantage Assessment. General Test Population is over one million individuals who took the Fascination Advantage Assessment. For information, visit HowToFascinate.com or contact Hello@HowToFascinate.com. Copyright 2018 How to Fascinate. All rights reserved. 7

8 WE COMPARED YOUR FINDINGS TO OUR MATRIX OF 49 PERSONAL BRAND ARCHETYPES. PERSONAL BRAND ARCHETYPES DISCOVERED BY SALLY HOGSHEAD HOWTOFASCINATE.COM SECONDARY ADVANTAGE You earn respect with higher standards You prevent problems with care ANARCHY Volatile Startling Chaotic ROCKSTAR Bold Artistic Unorthodox MAVERICK LEADER Pioneering Irreverent Entrepreneurial TRENDSETTER Cutting-Edge Elite Progressive ARTISAN Deliberate Thoughtful Flexible PROVOCATEUR Clever Adept Contemporary QUICK-START Prolific Thorough Diligent CATALYST Out-of-the-Box Social Energizing DRAMA Theatrical Emotive Sensitive PEOPLE S CHAMPION Dynamic Inclusive Engaging TALENT Expressive Stylish Emotionally-Intelligent BELOVED Nurturing Loyal Sincere INTRIGUE Discerning Perceptive Considerate ORCHESTRATOR Attentive Dedicated Efficient You earn respect with higher standards CHANGE AGENT Inventive Untraditional Self-Propelled AVANT-GARDE Original Enterprising Forward-Thinking RINGLEADER Motivating Spirited Compelling CONNOISSEUR Insightful Distinguished In-the-Know AGGRESSOR Dominant Overbearing Dogmatic VICTOR Respected Competitive Results-Oriented MAESTRO Ambitious Focused Confident IMPERIAL Arrogant Cold Superior GUARDIAN Prominent Genuine Sure-Footed BLUE CHIP Classic Established Best-In-Class MASTERMIND Methodical Intense Self-Reliant ARCHITECT Skillful Restrained Polished DEFENDER Proactive Cautionary Strong-Willed SCHOLAR Intellectual Disciplined Systematic EVOLUTIONARY Curious Adaptable Open-Minded AUNTIC Approachable Dependable Trustworthy GRAVITAS Dignified Stable Hardworking DIPLOMAT Levelheaded Subtle Capable OLD GUARD Predictable Safe Unmovable ANCHOR Protective Purposeful Analytical GOOD CITIZEN Principled Prepared Conscientious SECRET WEAPON Nimble Unassuming Independent SUBTLE TOUCH Tactful Self-Sufficient Mindful VEILED STRENGTH Realistic Intentional To-the-Point ROYAL GUARD Elegant Astute Discreet WISE OWL Observant Assured Unruffled DEADBOLT Unemotional Introverted Concentrated ARCHER On-Target Reasoned Pragmatic You prevent problems with care COMPOSER Strategic Fine-Tuned Judicious COORDINATOR Constructive Organized Practical ACE Decisive Tireless Forthright EDITOR-IN-CHIEF Productive Skilled Detailed MEDIATOR Steadfast Composed Structured DETECTIVE Clear-Cut Accurate Meticulous CONTROL FREAK Compulsive Driven Exacting DOTTED STROKE = DOUBLE TROUBLE WANT TO BUILD A HIGH-PERFORMING TEAM? CONTACT OUR FRIENDLY STAFF AT HELLO@HOWTOFASCINATE.COM 2015 SALLY HOGSHEAD For information, visit HowToFascinate.com or contact Hello@HowToFascinate.com. Copyright 2018 How to Fascinate. All rights reserved. 8

9 DALTILE S FASCINATION FINGERPRINT SECONDARY ADVANTAGES You earn respect with higher standards You prevent problems with care This diagram shows the concentration of personal brand Archetypes of your organization. S You earn respect with higher standards You prevent problems with care SECONDARY ADVANTAGES You earn respect with higher standards You prevent problems with care 2.5% 0.8% 5.0% 0.8% This is your custom measurement of Fascination Scores. The diagram to the left shows the actual percentages of each personal brand Archetype within your organization. S You earn respect with higher standards 10.7% 3.3% 4.1% 5.0% 5.0% 5.8% 0.8% 5.8% 0.8% 0.8% 3.3% 5.8% 4.1% 0.8% 2.5% 4.1% 1.7% 5.0% 3.3% 5.0% fascination fascination { 1.7% 0.8% 0.8% 1.7% You prevent problems with care 2.5% 5.8% For information, visit HowToFascinate.com or contact Hello@HowToFascinate.com. Copyright 2018 How to Fascinate. All rights reserved. 9

10 THIS IS WHAT DATA LOOKED LIKE WHEN WE COMPARED YOUR ORGANIZATION S SCORES TO OUR OVERALL TEST POPULATION OF OVER ONE MILLION PEOPLE. This spreadsheet includes data on Archetype and Primary and Secondary Advantages. These graphs include data on Primary, Secondary and Dormant Advantages. For information, visit HowToFascinate.com or contact Hello@HowToFascinate.com. Copyright 2018 How to Fascinate. All rights reserved. 10

11 HOW DOES YOUR INNER CIRCLE COMMUNICATE? We want you to share your code with your inner circle, your most trusted friends and influencers. Why? Once they know what makes them valuable to others, they ll be more authentic and confident, and more likely to make a positive impression. Click here or copy and paste the below copy to share this code for free (normally $19.99 each) 1 VISIT HowToFascinate.com/YOU 2 FOR ACCESS CODE, ENTER DaltileShare 3 THIS OFFER EXPIRES ON 03/31/18 When they take the Fascination Advantage assessment, they will discover their distinct brand of persuasion. It s what they are already doing right. Leverage this information and they can build a brand that people will love. Have questions? We re here to help! our friendly customer service at hello@howtofascinate.com. LET S START A CONVERSATION. Copyright 2018 by Fascinate, Inc. All rights reserved. No part of this document may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews. For information, visit HowToFascinate.com or contact Hello@HowToFascinate.com.