RFID for automatic crate tracking. November 3 rd 2010

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2 RFID for automatic crate tracking November 3 rd 2010

3 Agenda Pack and Sea Company presentation The business drivers RFID on fish crates challenges and deployment The traceability system and day to day operations Next phases Video day to day operations QA

4 Company Presentation Pack and Sea A/S Background and mission Responsible for the supply of fish crates to the fishery in Denmark Main functions Sourcing / production of crates Transport / storage Harbour Collector Auction Buyer Cleaning Administration Pack and Sea is owned by fishery organizations in 10 Danish harbors Danish + international locations Fishing vessel

5 Company Presentation Organization Lyngsoe Systems Lyngsoe Systems Collection places abroad Auctions and sorting centres Local fishermens Org. Chairman, CEO and CFO Organization External consultant

6 Company Presentation Customers 500 vessels 300 buyers in- and outside DK Economy 2.1 mio. crate handed out per year Turn-around-time 12.6 times per year 6.7 mio. RFID readings per year

7 What are the business drivers? Cost reduction / optimization Reduce the losses of crates Shorter turn around time improve utilization of assets 2 types of assets instead of 25 Economics of scale Sourcing larger quantity Administration Logistic operations

8 Fish crate Key component in the system Fish crates the key component 60,000 Denmark Crate 130,000 conic crates RFID Tags Each fish crate has 2 RFID UHF EPC GEN2 tags Pack and Sea fish crates with RFID perfect as trace units Unique identifiable In the flow already Fish crate ID is the link / key to traceability information New RFID enabled products pallets and containers

9 Fish crate RFID Challenges Aggressive environment Temperature range -30 to +70 degree Celsius Crates are machine washed app. 12 times per year Detergents Saltwater Rough handling

10 Fish crate RFID tags RFID on crates 3 steps mounting Tags are sourced as raw inlays Coated Placed on a plastic plate Ultra sound welded on crate

11 Fish crate flow

12 Fish crate flow and RFID registrations Crates returned Washing Automatic registration of crates Storage Handover to vessel Fish for sorting Sorted fish ready for auction RFID and electronic data collection/handling reduces administrative and logistic costs RFID reader on washing maschine Sorting Handheld RFID reader (Crate IDs + customer) Crates for sorted fish Auction Sorting species and size etc. Sorted fish for auction Stock overview Customer overview Documentation of transactions Handheld RFID reader (Crate IDs + customer) Customer / Exporter

13 Traceability System how is the technical setup? RFID Equipment on the harbours Collector Sorting Auction WWW Support AM users Pack and Sea ERP / CRM Lyngsoe Asset Management System

14 Traceability System how is the technical setup? Reader

15 Datahandling from RFID tag to invoice Customer data Transactions Lyngsoe Systems Asset Management Systems Handling of all RFID registrations Stock and flow reports Bonnerup Data ERP System CRM System Invoicing

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18 Phase II Traceability in the fishery New EU regulation (art. 58) 1 st January 2011 Traceability vessel to consumer Labelling Waitrose Responsible Fishing Policy EU IUU-regulation (1005/2008) 1 st January 2010 Third countries (import /export and landings from countries outside EU) Documentation catch certificates

19 Phase II Traceability and Documentation in the value chain Vessel Auction Vessel Sorting Auction Retail chains Consumers Vessel Sorting Auction Eksporter Vessel Sorting Auction Processer Importer

20 Phase III Communicating with consumers

21 VIDEO PRESENTATION

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