Making RFID Work for You. Geoffrey Barraclough Marketing Director, Auto-ID Services

Transcription

1 Making RFID Work for You Geoffrey Barraclough Marketing Director, Auto-ID Services 1

2 Agenda About BT Auto-ID Services Case studies: Marks & Spencer automated receipt/despatch in food Marks & Spencer automated stock counting, clothing Laing O Rourke mobile asset management, plant hire Top 10 tips for successful RFID implementation 2

3 About BT One of the world s leading networked IT services providers Present in more than 120 countries across five continents $30b + turnover Strategy is to expand through IT services 3

4 BT portfolio Business services Network outsourcing Business process outsourcing Enterprise security Systems integration Business & technology consulting IT services & applications E-commerce Auto-ID CRM applications Managed desktop Web services Value added services Hosting & storage Multi-media call centre Outsourced call centre Messaging Hosted IP Telephony Network services Managed WAN Managed LAN MPLS IP Voice Managed security Managed mobility Network products Voice Frame/ATM MPLS Bandwidth Internet Network & access Wireless Optical Leased line DSL Ethernet 4

5 2 June 1896 in the City of London? 5

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7 26 June 1974 in Troy, Ohio? 7

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9 The technology is simple to use Antenna Reader System Tag Computer 9

10 Just think of a better barcode Tags can be read at any orientation automatically in hostile environments without line of site simultaneously many times over They allow physical objects to contain a unique, machine-readable serial number (EPC) 10

11 Many factors are driving RFID adoption Prices are falling RFID Acceptance & Adoption Performance is improving Customers are demanding RFID Governments and regulators are demanding traceability Standards are agreed 11

12 Including a strong business case for retailers Range of expected RFID impact (pallet and case levels) Low High Reduction of stock levels Reduction of labour costs Reduction of shrink Reduction of out-of-stocks 10% 25% 5% 10% 10% 20% 10% 30% Even low estimates predict that RFID will have a significant impact on most current pain points of the retail industry Source : KSA from industry research papers and press releases 12

13 BT offers scalable, affordable, and complete RFID solutions Complete solution Data capture, data management, professional services Unrivalled track-record Technology agnostic 24/7 service Flexible commercial options Engineering and integration expertise Global networking and hosting infrastructure 13

14 BT has been involved in RFID for some time Marconi demonstrates wireless to Postmaster General First roadpricing trials BT sponsors Chipping of Goods Auto-ID Launch of Auto-ID Auto-ID Centre Initiative Platform built Services Pulse Ker ching 14

15 And has a vision to connect the supply chain with a shared infrastructure Complete, cost-effective, scalable solutions Enabling our customers to increase efficiency and reduce risk 15

16 Built around the BT Auto-ID Platform Event source source Data capture BT Auto-ID Platform Enterprise applications RFID Devices Services management ERP (e.g. SAP) Barcode devices Sensors Device management Signal management Messaging Event management EPC Info. Services Analytics SCP SCE GPS locators Security Etc. Design Solutions design Hardware testing Procurement Install Engineering services Communications Systems integration Manage Platform hosting 24/7 service Repair Maintenance 16

17 Available as a managed service Event source source Data capture BT Auto-ID Platform Enterprise applications RFID Devices Barcode devices Sensors Managed Service Services management Analytics Collaboration Event management Messaging Signal management Security ERP (e.g. SAP) SCP SCE GPS locators Device management Etc. 17 Quick & Easy Your system up and running in weeks not months Optimise existing networks Flexible Financing options to suit your needs Match costs with benefits Affordable No need for new s/w licenses Hardware agnostic Buy a service not man days

18 18 Our track record

19 Smart trays at M&S food Tags as barcode replacement in reusable food trays circulating in semi-open supply chain Key benefits: Truck loading time down (from 17mins to 5 mins at GIST) Inbound delivery accuracy up (from 99.4% to 99.9% at Worldwide Fruit) BT is one-stop shop for RFID equipment, installation and maintenance Customers include G s Marketing, Uniq, Kates Cakes etc 19

20 Smart trays at M&S food Tags as barcode replacement in reusable food trays circulating in semi-open supply chain Key benefits: Truck loading time down (from 17mins to 5 mins at GIST) Inbound delivery accuracy up (from 99.4% to 99.9% at Worldwide Fruit) BT is one-stop shop for RFID equipment, installation and maintenance Customers include G s Marketing, Uniq, Kates Cakes etc 20

21 Smart trays at M&S food Tags as barcode replacement in reusable food trays circulating in semi-open supply chain Key benefits: Truck loading time down (from 17mins to 5 mins at GIST) Inbound delivery accuracy up (from 99.4% to 99.9% at Worldwide Fruit) BT is one-stop shop for RFID equipment, installation and maintenance Customers include G s Marketing, Uniq, Kates Cakes etc 21

22 Smart trays at M&S food Tags as barcode replacement in reusable food trays circulating in semi-open supply chain Key benefits: Truck loading time down (from 17mins to 5 mins at GIST) Inbound delivery accuracy up (from 99.4% to 99.9% at Worldwide Fruit) BT is one-stop shop for RFID equipment, installation and maintenance Customers include G s Marketing, Uniq, Kates Cakes, Grampian, etc 22

23 Intelligent labels at M&S Automated stock-counting in 53 stores by Jan 2006 Tags on garments; mobile RFID readers Linked to stock-files and overnight replenishment More sales Better availability Labour-saving BT is prime technology contractor working with Intellident and alongside Paxar Standard ticket 90 x 46 mm Over-rider 160 x 46 mm 23

24 Intelligent labels at M&S Automated stock-counting in 53 stores by Jan 2006 Tags on garments; mobile RFID readers Linked to stock-files and overnight replenishment More sales Better availability Labour-saving BT is prime technology contractor working with Intellident and alongside Paxar 24

25 25 M&S video

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27 Proof of delivery in plant hire Laing O Rourke - 2b t/o construction company 100 sites, items of plant Active tags, fixed and hand-held readers Reduces order processing time from 20mins to 5mins Went live 1 October 2005 Reduces order processing time by 75% BT providing complete solution 27

28 Proof of delivery Entry Exit Reader Reader 28

29 Better customer service Sample tags sent through sorting offices to produce Quality of Service information Information used to improve workflow and speed postal deliveries Rolling out to 20 sites nationwide BT working with CSC 29

30 Combating pharmaceutical fraud New venture from PA consulting Four month pilot 50 pharmacies in UK covering cross-section of market individual packets of medicines from 6 manufacturers Focused on human factors not technology We chose to work with BT because of their proven track record of providing exceptional IT and communications systems - Ian Rhodes, CEO, Aegate 30

31 Top Ten Tips for Success Have the right policies in place What s the best implementation approach? Get the business case right Ensure your project has a senior sponsor Avoid the silo mentality Top Ten Tips RFID or barcodes? Be cautious Of vendor advice Be realistic Avoid pilots for the sake of pilots Re-evaluate the risk 31

32 More information Visit auto-id.bt.com Geoffrey Barraclough