Merch Manual UK 8/24/05 9:49 am Page 177. Module 9: Using a planogram to set retail areas

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1 Merch Manual UK 8/24/05 9:49 am Page 177 Module 9: Using a planogram to set retail areas

2 Merch Manual UK 8/24/05 9:49 am Page 179 Module 9 Contents Planogramming: timing and opportunity 9.01 Planogramming: complete reset or periodic revision 9.03 Complete planogram reset 9.06 Resetting the new planogram 9.10 Optimising packaging cartons 9.15 Finishing off 9.16 The final touch 9.17

Merch Manual UK 8/24/05 9:50 am Page 180 Planogramming: timing and opportunity Trying to set display areas during peak selling periods is counterproductive: Customers trying to buy goods are

3 Merch Manual UK 8/24/05 9:50 am Page 180 Planogramming: timing and opportunity Trying to set display areas during peak selling periods is counterproductive: Customers trying to buy goods are obstructed by the planogrammer The planogrammer is frequently interrupted whilst trying to do his work During busy times the planogrammer would be best utilised in his normal retailing role e.g. assisting customers, working the tills etc. 9.01

4 Merch Manual UK 8/24/05 9:50 am Page 181 Planogramming: timing and opportunity Planogramming is best done during quieter periods or after hours. Work across standard widths of retail units: Gondolas are typically structured in sections of 4 width It may be easier and more time effective to set an entire section of 8 or 12 in one go. 9.02

utilisation, to be able to assess accurately whether a

5 Merch Manual UK 8/24/05 9:50 am Page 182 Complete reset or periodic revision It is important, in terms of resource utilisation, to be able to assess accurately whether a particular retail area requires a reset or a revision. Revision Reset 9.03

Merch Manual UK 8/24/05 9:50 am Page 183 Complete reset or periodic revision Reset: Involves striping existing retail area (including stock, POP, shelf labels), thorough cleaning and rebuilding

6 Merch Manual UK 8/24/05 9:50 am Page 183 Complete reset or periodic revision Reset: Involves striping existing retail area (including stock, POP, shelf labels), thorough cleaning and rebuilding according to new planogram. Reset may also occur due to relocation of product category to different area of store. Involves greater time resource than revision, but generally makes stronger visual impression. 9.04

Merch Manual UK 8/24/05 9:50 am Page 184 Complete reset or periodic revision Revision: Involves replacing certain selected products within the display, typically to substitute them with

7 Merch Manual UK 8/24/05 9:50 am Page 184 Complete reset or periodic revision Revision: Involves replacing certain selected products within the display, typically to substitute them with brand new or updated alternatives. Shelf labels may be changed and cleaning/display maintenance done as appropriate. Generally saves time as complete rebuild of retail area not undertaken. 9.05

8 Merch Manual UK 8/24/05 9:50 am Page 185 Complete planogram reset Three stages are involved: 1. Removing the old planogram 2. Resetting the new planogram 3. Finishing off. 9.06

Merch Manual UK 8/24/05 9:50 am Page 186 Removing the old planogram Discontinued product should be pulled from shelves and, ideally, removed from retail areas.

9 Merch Manual UK 8/24/05 9:50 am Page 186 Removing the old planogram Discontinued product should be pulled from shelves and, ideally, removed from retail areas. Alternatively, old/damaged stock may be sold in a designated Reduced Price area that is clearly identified and well separated from prime retail areas. Remove all product that will still remain in the new planogram reset, group it on the floor nearby and clean/dust as necessary. 9.07

10 Merch Manual UK 8/24/05 9:50 am Page 187 Removing the old planogram Do not cause an obstruction or a safety hazard: Keep product, cleaning supplies and additional shelving out of the main aisles and away from customers. The work area must remain safe and shoppable at all times. 9.08

Merch Manual UK 8/24/05 9:50 am Page 188 Removing the old planogram Whilst shelves are empty, take the opportunity to give retail areas a thorough clean: Use suitable cleaning

11 Merch Manual UK 8/24/05 9:50 am Page 188 Removing the old planogram Whilst shelves are empty, take the opportunity to give retail areas a thorough clean: Use suitable cleaning materials and wear any protective equipment if applicable. Remove stickers, price tags and POP material. Replace damaged or outdated POP re-use current POP in good condition. 9.09

Merch Manual UK 8/24/05 9:50 am Page 189 Resetting the new planogram The new planogram may require you to re-set shelf height: Height is usually indicated by centimetres above

12 Merch Manual UK 8/24/05 9:50 am Page 189 Resetting the new planogram The new planogram may require you to re-set shelf height: Height is usually indicated by centimetres above the base or notches along the side of standard mounting units. To be sure shelf height is correct, test with tallest SKU from that shelf and re-adjust height if necessary. 9.10

13 Merch Manual UK 8/24/05 9:50 am Page 190 Resetting the new planogram Work on each section separately: Starting from the bottom shelf, work upwards one shelf at a time Work through line item numbers (facings) from left to right. 9.11

), it is likely that the planogram will include peghooks: Take the time to count the holes

14 Merch Manual UK 8/24/05 9:50 am Page 191 Resetting the new planogram System Selling: to accommodate ancillary products, (brushes, masking tape etc.), it is likely that the planogram will include peghooks: Take the time to count the holes on the pegboard to ensure correct spacing As there are a variety of peghooks: make sure you have the appropriate type. 9.12

15 Merch Manual UK 8/24/05 9:50 am Page 192 Resetting the new planogram Dry run : ensure that all product fits on the shelves and peghooks as per the planogram: Place one unit of each product on the relevant facing Make any adjustments to shelving or peghooks to ensure the fit of each product. 9.13

16 Merch Manual UK 8/24/05 9:50 am Page 193 Resetting the new planogram Before completely filling up each facing, attach all POP material to its assigned location on retail structure. Finally, stock each facing according to specified quantity and attach new shelf-edge labels to shelving, ensuring they correspond with SKUs. 9.14

17 Merch Manual UK 8/24/05 9:50 am Page 194 Optimising packaging cartons Tins of paint should always be removed from their packaging carton before they are placed on the shelf. Arrange facings so that products are stocked on shelves in units of half cartons (e.g , 2 1 2, cartons etc.) This means that when it comes to replenishing tins later, shelves can be quickly re-stocked with the remaining half carton Unnecessary return trips to the store room with half-empty cartons are also avoided. 9.15

18 Merch Manual UK 8/24/05 9:50 am Page 195 Finishing off Double-check that the display area has been reset according to the planogram. Clean up: Clear all debris, stock and materials from aisle and surrounding area Dispose of damaged/out of date POP material Return excess stock to stores. 9.16

19 Merch Manual UK 8/24/05 9:50 am Page 196 The final touch... Don t forget to leave occasional starter gaps : You don t want your customers to feel intimidated about removing goods from a retail display that looks too perfect to disturb! 9.17

Merch Manual UK 8/24/05 9:49 am Page 161. Module 8: Planograms: an introduction

Merch Manual UK 8/24/05 9:49 am Page 161 Module 8: Planograms: an introduction Merch Manual UK 8/24/05 9:49 am Page 163 Module 8 Contents Retailing in a perfect world... 8.01...and in the real world 8.02