Be sure to cover all talking points provided under Welcome, Educate and Sell.

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1 Shopper Loyalty Card EVENT NAME: JOB KR WK 14 - P4W2 Glade Spring Starter Kits and Warmers PROGRAM ID: PROG-3981 SHOPPER LOYALTY CARD NUMBER: EVENT DATE(S): May 08, May 10, 2015 SHELF TAG HEADER: DCV-GLADE Scan shopper loyalty barcode to the left, when purchasing product If card does not scan, type in shopper loyalty card number listed above Highly Audited, Bilingual event Speak these selling points in Spanish, as well as English, to shoppers when appropriate EVENT OVERVIEW Objective: Encourage shoppers to Automatic Spray Starter Clean Linen 1 ct, Clean Linen 6 ct, Glade Wax Melts Electric Warmer (Blue) 1 ct, Hawaiian Breeze 6 ct Educate them about the features and benefits Program Summary: This event features Glade products: Automatic Spray Starter Kit Clean Linen, Wax Melts Electric Warmer, Automatic Spray Refill Blooming Peony and Wax Melts Hawaiian Breeze Engagement Goal: Demonstrate the Electric Warmer to shoppers and speak to the Automatic Spray Starter Distribute 200 handouts/coupons to shoppers Sales Goal: N/A Be sure to cover all talking points provided under Welcome, Educate and Sell WELCOME Hi! EDUCATE Today I have the perfect for you to keep your home smelling like spring everyday with Glade Scented products Glad Wax Melts Warmers fill even the largest rooms with fragrance in a stylish, electric table-top warming dish Available in a wide variety of your favorite Glade scents, each individual Glade Wax Met cube delivers up to 12 hours of high quality fragrance (96 hours per 6-pack) The Spray is a battery-operated unit that time-releases fragrance automatically while you control how often it sprays Choose from a variety of quality Glade fragrances Refill lasts 60 days when set at the 36 minute setting Fits Glade and Air Wick Freshmatics sprays SELL Save $100 on any ONE (1) Glade products Which would you like to take home today? Thank you for your business! Please contact the Support Center at should you need assistance or have questions 1

2 1 GETTING STARTED Step 1: Find your event kit to identify which event you are executing today and what shelf tags you will need for the event Your kit will be located in the back room in a bright pink box marked Discoveries Step 2: Ask to meet with the store s scan coordinator to locate the shelf tags, using the shelf tag ID located on page 1 The shelf tag ID should match the sheet of tags labeled for Discoveries If your tags are unavailable or you cannot locate them, ask the scan coordinator to print shelf tags based on the items you are merchandising on the cart See the Cart Setup Section for merchandising information Step 3: While you are in the front of the store, sign into the store s vendor log 2 ITEMS IN YOUR KIT KIT NAME:KRO Kit G (SI) Verify that all the following items are in the Event Kit: Glade 2 Sided Handout (200) Brand Funded Front of Cart Sign Side of Cart/Pole Sign Event Manual Disposable Gloves (50 ct) White Paper Napkins (250 ct) 3 EQUIPMENT YOU NEED Rubber Spatula Please contact the Support Center at should you need assistance or have questions 2

3 4A ITEMS TO PURCHASE IN THE STORE Purchase only half of the recommended product for the sampling at the beginning of the event, using your credit card Enter the Shopper Loyalty Card Number located on page 1 using the key pad at the register to receive applicable discounts on items Purchase remaining amounts as needed to reach sample goal ITEM UPC PRODUCT TYPE BUY UP TO YIELD PER UNIT DEPT UNIT PRICE TOTAL PRICE Spray Starter Clean Linen 1 ct Clean Linen 6 ct Electric Warmer (Blue) 1 ct Hawaiian Breeze 6 ct Spray Refill Blooming Peony & Cherry 62 oz Spray Refill Hawaiian Breeze 62 oz Spray Refill Clean Linen 62 oz Featured 1 N/A Household Featured Household Featured Household Featured 1 N/A Household MERCHANDISE ONLY MERCHANDISE ONLY MERCHANDISE ONLY 0 N/A Household 0 N/A Household 0 N/A Household $1199 $1199 $349 $349 $1099 $1099 $349 $349 $499 $000 $499 $000 $499 $000 Total Price with Tax: $3356 4B BACKUP PLAN If you are unable to locate the products listed above, ask a Store Associate for helpif the product to be promoted and/or sampled is out of stock DO NOT leave the store Your event will become an Educational Event Intercept shoppers utilizing the Selling Points on page 1 and collateral (if any) provided in your event kits There are no back-up items for this event If you cannot locate one of the featured products above, merchandise more of another available product listed above Please contact the Support Center at should you need assistance or have questions 3

4 5 STATION SETUP Side of Cart Top Shelf Spray Starter Clean Linen 1 ct across, 3 deep Side of Cart Middle Shelf Spray Refill Hawaiian Breeze 62 oz across, 2 deep Side of Cart Bottom Shelf Set cart up near the Glade products in the Household Cleaning section of the store Utilize the merchandising instructions below to set your cart up properly Side of Cart Sign Price under the Side of Cart Sign: $1199 Glade handouts Front of Cart Sign Spray Refill Blooming Peony & Cherry 62 oz across, 2 deep Adhere 2 shelf tags that match the retail value of the product displayed on each merchandised shelf Front of Cart Top Shelf Electric Warmer (Blue) 1 ct across, 2 deep Front of Cart Middle Shelf Clean Linen 6 ct sleeves across Front of Cart Bottom Shelf Hawaiian Breeze 6 ct sleeves across Please contact the Support Center at should you need assistance or have questions 4

5 6 PREPARATION INSTRUCTIONS Step 1: Demonstrate Electric Warmer CAUTION: The Wax Melts Electric Warmer will contain hot wax DO NOT touch melted wax or allow customers to touch Remove one Clean Linen Glade wax melt from packaging and place in center of a clean and empty warmer bowl NOTE: 1 wax melt cube will last throughout the entire event Warmer will melt wax, releasing fragrance into air CAUTION: The warmer will contain hot wax DO NOT touch melted wax or allow customers to touch CAUTION: Once the wax starts melting, DO NOT move the electric warmer If you move the warmer, wax will spill out of the warmer and damage the cart Open the package of Hawaiian Breeze wax melts so customers can also smell the different fragrance offerings NOTE: You will not be placing any Hawaiian Breeze wax melts into the electric warmer If customers ask how to remove the wax, you can provide them with the following instructions Allow wax to cool completely and harden Pop wax out of warmer dish If needed, use rubber spatula to push wax out of warmer dish Dispose of wax in trash Spray Starter DO NOT insert batteries into the Automatic Spray Starter NOTE: DO NOT insert batteries into the Automatic Spray Starter You can let customers touch and feel the product but you will NOT be demonstrating how it works/sprays Let customers know it is a battery operated unit, you can control how often it sprays and 1 refill lasts 60 days Final Step: Once event is complete and you distribute all samples, all products that were merchandised on the cart shelves needs to be restocked Return all non-purchased items back to the shelves on the sales floor (where items were first found) All left over samples, product purchased for sampling, collateral (including coupons) and event supplies need to be disposed of properly following store disposal procedure Do not take items home with you or give to an employee at the store It is unlawful to resell sample product/items used during your event 7 THINGS TO LOOK FOR TODAY 1 Did you execute the scheduled event? 1 Yes 2 No 2 If you did not execute the event, why? 1 Attempted an educational event but directed by Store Management not to execute 2 No outlet, power outage, or other electrical issue 3 What reason did Store Management give not to execute? 1 Store out of product temporarily and did not want an educational event 2 Store doesn't carry product 3 Store too busy or crowded 4 Other Please contact the Support Center at should you need assistance or have questions 5

6 4 What was the Store Manager's name that directed you not to execute? 5 How many samples of Electric Warmer (Blue) 1 ct did you give away? 6 How many samples of Spray Starter Clean Linen 1 ct did you give away? 7 How many samples of Clean Linen 6 ct did you give away? 8 How many samples of Hawaiian Breeze 6 ct did you give away? 9 How many units of Electric Warmer (Blue) 1 ct did you purchase to meet your sample goal? 10 How many units of Spray Starter Clean Linen 1 ct did you purchase to meet your sample goal? 11 How many units of Clean Linen 6 ct did you purchase to meet your sample goal? 12 How many units of Hawaiian Breeze 6 ct did you purchase to meet your sample goal? 13 What was the exact dollar amount purchased on your product purchase card? 14 How many brochures/handouts did you give away? 15 Was there enough of Electric Warmer (Blue) 1 ct in stock to perform the event? 1 Yes, plenty in stock to perform entire event 2 Yes, there was enough to start event but ran out during the event 3 No, Item not available in store 16 Was there enough of Spray Starter Clean Linen 1 ct in stock to perform the event? 1 Yes, plenty in stock to perform entire event 2 Yes, there was enough to start event but ran out during the event 3 No, Item not available in store 17 Was there enough of Clean Linen 6 ct in stock to perform the event? 1 Yes, plenty in stock to perform entire event 2 Yes, there was enough to start event but ran out during the event 3 No, Item not available in store 18 Was there enough of Hawaiian Breeze 6 ct in stock to perform the event? 1 Yes, plenty in stock to perform entire event 2 Yes, there was enough to start event but ran out during the event 3 No, Item not available in store Please contact the Support Center at should you need assistance or have questions 6

7 19 After running out of Electric Warmer (Blue) 1 ct, what did you do? 1 Used backup product 2 Performed educational event 3 Used backup product, then performed educational event 4 Left the store after checking with Store Manager 20 After running out of Spray Starter Clean Linen 1 ct, what did you do? 1 Used backup product 2 Performed educational event 3 Used backup product, then performed educational event 4 Left the store after checking with Store Manager 21 After running out of Clean Linen 6 ct, what did you do? 1 Used backup product 2 Performed educational event 3 Used backup product, then performed educational event 4 Left the store after checking with Store Manager 22 After running out of Hawaiian Breeze 6 ct, what did you do? 1 Used backup product 2 Performed educational event 3 Used backup product, then performed educational event 4 Left the store after checking with Store Manager 23 In general, do you feel shoppers would recommend Electric Warmer (Blue) 1 ct to others? 1 Yes 2 No 24 In general, do you feel shoppers would recommend Spray Starter Clean Linen 1 ct to others? 1 Yes 2 No 25 In general, do you feel shoppers would recommend Clean Linen 6 ct to others? 1 Yes 2 No 26 In general, do you feel shoppers would recommend Hawaiian Breeze 6 ct to others? 1 Yes 2 No 27 Please provide shopper comments and/or feedback on the product(s) 28 Do you feel the event materials (event manual, fact card, signage) prepared you accurately to execute this event? 1 Yes 2 No 29 What could have been provided to better prepare you for the event? Please contact the Support Center at should you need assistance or have questions 7

8 30 What would have made the event better? 31 How often did the majority of shoppers indicate that they would purchase and use the Glade products? 1 Twice a month 2 Once a month 3 More than Once a month but less than once a quarter 4 Twice a year 5 Annually 32 If shoppers indicated that they would NOT purchase the Glade products, what reason was given most? 1 Dislike for the product 2 Price 3 Loyalty to Another Brand 4 No One Indicated a Reason for Not Purchasing 33 Were shoppers familiar with the Glade brand/products? 1 Very Familiar 2 Mostly Familiar 3 Somewhat Familiar 4 Not Familiar 34 What feature of the Glade products MOST appealed to shoppers? 1 Fragrance 2 Price 3 Quality 4 Convenience 5 Other 35 Did you receive an event kit? 1 Yes 2 No 36 Please upload photo #1: 37 Please upload photo #2: 38 Please upload photo #3: 39 Please upload photo #4: Please contact the Support Center at should you need assistance or have questions 8