Mapping of Manufacturers and Importers by GPC and GLN

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1 Mapping of Manufacturers and Importers by GPC and GLN Denis Ayzikovich, Foodgate Oleg German, Foodgate Mike Mowad, GS1 GO Olga Soboleva, GS1 Russia 12 Oct 2015

2 Agenda What is GPC? Mike Mowad, GS1 GO GS1 Russia implementation of GPC Olga Soboleva, Kamilla Kurmanova, GS1 Russia Map of Companies by GPC- Denis Ayzikovich, Foodgate 2

3 What is GPC 3

4 What is GPC? A system that gives buyers and sellers a common language for grouping (or categorising) products in the same way, everywhere in the world Improves the GDSN data accuracy and integrity, speeds up the supply chain's ability to react to consumer needs, and contributes to breaking down language barriers. Since 2007, GPC adoption has grown in coverage and in implementation (in parallel with the use of GTINs) in GDS GPC is published in Oxford English and translated by Member Organisations to 12 other languages

5 How does it Work? GPC is a rules-based, four-tier classification system for grouping products The four tiers are Segment, Family, Class, and Brick (with attributes and attribute values) A Brick identifies a category incorporating products (Global Trade Item Numbers - GTINs) that serve a common purpose, are of a similar form and material, and share the same set of category attributes 5

6 How to use it (1/2) Segment Family An industry Segmentation or Vertical A broad division of a segment An industry Segmentation or Vertical Level Segment Example Food, Beverages, & Tobacco Class A group of like categories Family Milk, Butter, Cream, Yoghurts, Cheese, Eggs, & Substitutes Brick Categories of like products A group of like categories Class Milk and Milk Substitutes Brick Attribute 1 Attribute Value 1 Brick Attribute 2 Attribute Value 1 Categories of like products Brick Milk and Milk Substitutes (Perishable) 6

7 How to use it (2/2) Bricks and their Related Attributes Example Bricks Brick Attributes Brick Attribute Values If Animal Animal Milk Non Animal Milk Unidentified Milk and Milk Substitutes (Perishable) Level of Fat Claim Organic Claim Full Fat Low Fat Non Fat Unidentified No Yes Unidentified Probiotic Claim No Yes Unidentified Refrigeration Claim Can be Refrigerated Must be Refrigerated Unidentified 7

8 GPC Releases GPC uses a Consolidated Release strategy to publish twice per year, (every June and December) Each GPC release is implemented into GDSN 6 months after publication (allows impacted Data Pools and Trading Partners time to update their systems) Website: 8

9 GPC Translations GPC is officially published in Oxford English and is currently translated to 14 other languages Arabic Chinese Dutch Finnish French German Hungarian Italian Japanese Portuguese Russian Serbian Swedish Spanish 9

10 GS1 Russia implementation of GPC 10

11 Products database Collecting information about products GS1 Russia has been collecting information about products of GS1 Russia Members since it was founded in And now products database has considerable amount of unique information about products which is used range of GTINs. Implementation of GS1 standards Products database was updated due to business process reengineering in Results of reengineering: A set of attributes is updated according to GS1 TSD Internal classification system is replaced with GS1 GPC Usage of GS1 GPC Implementation of GS1 GPC standard drove us to create GPC project team working on the following: Localization of GPC into Russian language Handling suggestions and requests from GS1 Russia Members to improve GPC 11

12 Localization process Translation & Editing Consistency check Quality Assurance Expert Review 12

13 Result of localization Quantitative estimation 100% 90% % % 60% 50% 40% Remain sections to translate Translated sections 30% % 10% 0% Segments Families Classes Bricks 13

14 Result of localization Expert review terminology check Bread/Bakery Products: 42 corrections Prepared/Preserved Foods: 39 corrections Seasonings/Preservatives/Extract: 34 corrections Confectionery/Sugar Sweetening Products: 34 corrections 14

15 Result of localization Expert review mapping GPC to Local Standards Change suggestions: Bread/Bakery Products: 92 issues Prepared/Preserved Foods: 128 issues Seasonings/Preservatives/Extract: 189 issues Confectionery/Sugar Sweetening Products: 47 issues 15

16 GPC and Local Standards Local standards GOST - State Standard OKP All-Russian Product Classifier OKPD2 Russian Classification of Products by Economic Activities 16

17 GPC and Local Standards Problems in mapping Local standards use different principles to classify products. Some sections of local standards don t separate products by consumable life. Local standards classify production waste (e.g., perfume base, animal skin), which are not described in GPC. These products are usually used to produce other products. OKPD2 standard classify not only products, but services too. GPC does not describe services now. 17

18 Implementation GPC in GS46 Today we use GPC as a main classifier in GS46. Each brick is connected with set of GDSN attributes. We help GS1 Russia Members to classify their products according to GPC and improve GPC to meet MO s objectives. 18

19 Implementation GPC in GS46 Automated classification We work on implementation of automated classification in GS46 based on the following: Find GPC brick for product by searching key words in product s attributes. Find code of Local Standards for product by using results of mapping GPC to Local Standards. Automated classification will facilitate classification of products into GPC in GS46. 19

20 Implementation GPC in GS46 How many FMCG products is classified now? 20

21 GPC introduction material We ve localized a new e-learning module Basics of Global Product Classification (GPC) into Russian. You can watch it here. And we keep working on localization of introduction material for GPC. 21

22 Using of GPC in Russia Information System Mercury wants to use GPC as a main global classification system. Mercury is a state information system of Federal Service for Veterinary and Phytosanitary Surveillance ( which controls agriculture and animal areas. Information about Mercury is available only in Russian now: 22

23 B2B Online Trading Platform Map of Companies by GPC for e-commerce 23

24 What is the FOOD Gate? B2B Online Trading Platform Map of Companies by GPC Who sells, What and Where it is sold? Who buys, What and Where it is bought?? Who produces? Where it is located? 24

25 What is FOOD Gate? Part 1/3 B2B Online Trading Platform GS1 [Country]

26 Trade system principals Buyers Sellers Buy offer Sell offer Buy offer FOOD GATE Sell offer Buy offer Sell offer Buyers and sellers puts their commercial offers to the same system 26

27 Trade offer information Buy \ Sell Company details Title Volume GPC Trademark GTIN Price Taxation system Payment method Billing terms Delivery basis Location 27

28 Create trade offer by GTIN User Trade offer Business details GTIN GS1 Data Pool GTIN GPC GLN Product details GPC classifier Company details 28

29 Search criteria Buyer Sell offer Sell offer Sell offer FOOD GATE Search criteria GPC FOOD GATE GEO LOCATION DELIVERY BASIS PAYMENT POLICY

30 Counteroffers (Searching through the offer) Buyer Sell offer Sell offer Sell offer FOOD GATE Buy offer GPC FOOD GATE GEO LOCATION DELIVERY BASIS PAYMENT POLICY

31 GPC level intersection criteria Buy offer Sell Offer Segment - A A Segment - A Family - AA AA Family - AA Class - AAA Class - AAB Brick - AAAA Brick - AABC Brick Attribute AAAA1 Brick Attribute - Empty

32 Location criteria Sell Buy 32

33 International commerce terms Criteria 33

34 Offer relevancy Buy offer/search criteria Sell offer Sell offer Sell offer GPC Segment A Family AA Class AAA Family AA Segment B Class AAB GEO LOCATION DELIVERY BASIS EXW EXW EXW FCA PAYMENT POLICY PREPAY PREPAY PREPAY PREPAY

35 Deal Workflow Buyer Seller Search Booking Criteria or Sell offer Buy offer Deal

36 Deal information Buyer Company details Seller Manager details Company details Offer details Manager details 36

37 Deal lifecycle Buyer Seller Booking Deal Waiting 3 days to discuss with a partner Finished No claims within 3 days Cancelled Buyer or Seller refused to Deal 37

38 User friendly GPC selection user interface 38

39 Fast registration with GS1 credentials GS1 Members GS1 Data Pool FOOD GATE One click access with GS1 Member credentials. (Currently implemented with GS1 Russia). 39

40 What is FOOD Gate? Part 2/3 Map of Companies by GPC 40

41 Map of Companies GS1 Member manufacturers or distributors GLN GTIN GLN GTIN GLN GTIN 41

42 What is GTIN? Manufacturer GLN Location GTIN Products GPC Company details Product details 42

43 Automatic synchronization with GS1 data pool Manufacturers GTIN GTIN GS1 Data Pool FOOD GATE GPC classifier GLN- Location Company details Product details Geocoding + indexing 43

44 Search criteria User Search criteria Result Location area Companies list GPC selection on any level Product Keywords Company Keywords Company information Company products list Products information 44

45 Map of Companies user interface Countrywide 45

46 Map of Companies user interface and detailed view 46

47 Search results 47

48 Company information details 48

49 Product information details 49

50 Multiple data sources GS1 Russia GS1 Macedonia GS1 Data Pool FOOD GATE GS1 Data Pool A common information area 50

51 Current stats Companies FOOD GATE Goods Only in the segment FBT (food, beverages, tobacco) 51

52 What is FOOD Gate? Part 3/3 Future Plans 52

53 EDI data collection, analysis and visualization EDI members GLN GTIN GLN GTIN GLN GTIN 53

54 EDI data collection Sellers RECADV Receiving Advice Message EDI provider Buyers FOOD GATE 54

55 RECADV information details Buyer Geocoding GLN GTIN Date GPC Segment Seller Volume Family Geocoding GLN Price Class Brick 55

56 Consent for data processing Participant EDI My GLN My Product - GTIN My Volume My Price Partner GLN Allow Allow Deny Deny Deny The user provides consent for public data 56

57 Search User Search criteria Result Location area Companies list GPC selection on any level Keywords Volume Company information Delivery information Time interval 57

58 New market tool Sellers, Buyers EDI provider A Analyst or potential client Results Search criteria EDI provider B 58

59 The End Thank you for your attention! 59

60 Contact Details Michael Mowad Director, Global Classification & Standards GS1 GO Denis Ayzikovich CEO Gate LLC, Russia T +7 (495) denis.ayzikovich@foodgate.ru T Michael.Mowad@gs1.org Kamilla Kurmanova Project Manager GS1 Russia T +7 (495) k.kurmanova@gs1ru.org Olga Soboleva Director, Information Systems GS1 Russia T + 7 (495) o.soboleva@gs1ru.org 60

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