Inclusive & Access Packaging. Feb 2016

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Abner Richard
5 years ago
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1 Inclusive & Access Packaging Feb 2016

2 Inclusive & Access Packaging Definition & Identification of Inclusive & Access Packaging Packaging Format and Material Selection Increasing & Ensuring Functionality for convenience How do you create an Inclusive & Access Packaging in an Organisation Examples of Inclusive & Access Packaging 2

3 Definition & Identification of Inclusive & Access Packaging Inclusive packaging is a process to develop packaging to meet the needs of more people. Inclusive packaging functions for the largest proportion of the population as possible. Accessible Packaging is to provide affordable access to larger demography of society Accessible Packaging is for easy access when needed. 3

4 Definition & Identification of Inclusive & Access Packaging Inclusive & Access Packaging would be to cater to a wide section of demography and population of society providing convenience and ease of access at an affordable costs. Inclusive Inclusive Access Access Access 4

5 Definition & Identification of Inclusive & Access Packaging 30% Bell Curve Typically Concentrates on 70%, misses out on the 30%. Inclusive packaging concepts takes into consideration 100%, thus increasing the range of consumption. Easy to use and relate to for a wide range of population. 5

6 Definition & Identification of Inclusive & Access Packaging Unisex Aging Population On the Go Consumers Low Income Group In Market Access 6

7 Packaging Format & Material Selection Some Packaging Formats are more suitable than others for inclusive packaging Material plays a key role to enable inclusive and access packaging Manufacturing process plays a factor 7

8 Packaging Format & Material Selection Packaging Format : Bottle Ergonomically smaller size Better Grip Easy open closure Shatter Proof ( Plastics ) 8

9 Packaging Format & Material Selection Packaging Format : Sachet Smaller size & Low unit pack Lower costs Easy to carry Easy to open 9

10 Packaging Format & Material Selection Material Selection : Plastic Shatter proof Easy to provide ribs and grips Ergonomic shape Light Weight Safe to use and handle 10

11 Packaging Format & Material Selection Material Selection : Soft Touch Good grip Anti slip Easy to open for osteo patients 11

12 Packaging Format & Material Selection Material Selection : BOPP Easy to tear Moderate barrier Matt finish for anti slip property 12

13 Increasing & Ensuring Functionality for Convenience Challenges in Functionality Grip Easy to open / Tear Dispensing / Pouring Portable Reading Instructions Shelf Life 13

Left and Right hand Small Palm Application Closure

14 Increasing & Ensuring Functionality for Convenience Challenges in Functionality : Grip Aging Consumers Left and Right hand Small Palm Application Closure Bottles Solution Design by way of ribs Soft touch material 14

tools One step opening Instruction led opening Application

15 Increasing & Ensuring Functionality for Convenience Challenges in Functionality : Easy to open / Tear Opening without use of tools One step opening Instruction led opening Application Sachets Pouches Solution Tear Notch + Material Laser scoring Adhesive 15

16 Increasing & Ensuring Functionality for Convenience Challenges in Functionality : Dispensing / Pouring Heavy / Big Container Grip to Pour Application Bottles Pouches Solution Ergonomics / Design Material Format 16

17 Increasing & Ensuring Functionality for Convenience Challenges in Functionality : Portable On the Go Easily available Application Sachets Bottles Tetra pack Solution Small Pack Pocket Pack 17

18 Increasing & Ensuring Functionality for Convenience Challenges in Functionality : Reading Instructions Eyesight Readability Application Labels Printed materials Solution Font size of 6 and above Color Contrast Font type 18

19 Increasing & Ensuring Functionality for Convenience Challenges in Functionality : Shelf life In availability of cold chain Tropical Region Reduced access Application Pouches Tetra packs Bottles Solution Barrier Packaging UHT Packaging Retort Packs 19

20 How do you create an Inclusive & Access Packaging in an Organisation R&D Marketing Supply Chain Packaging Consumer Insight Regulatory Procurement 20

21 How do you create an Inclusive & Access Packaging in an Organisation R&D : Development Marketing : Claims Supply Chain : Manufacturing Strategy Packaging Insight : Consumer Research Regulatory : FDA Regulations Procurement : Sourcing Strategy 21

22 How do you create an Inclusive & Access Packaging in an Organisation Checklist : Unisex Grip Manufacturing Aging Population Easy to open / Tear COG s On the Go Consumers Dispensing / Pouring Claims Low Income Group Portable One or Multiple SKU s In Market Access Reading / Braille Product Development Shelf Life 22

23 Examples of Inclusive Packaging Unisex Color Bottle Grip Readable Font Soft Touch Grip Cap Pharmaceuticals Color contrast of text and readable font size for low vision consumers Soft touch and bottle grip for aging consumers 23

24 Examples of Inclusive Packaging Easy Open Cap Grip Shatter proof bottle Food Nutrition Easy open cap for children as well as seniors. Shatter proof safe bottle Ergonomic bottle with good grip 24

25 Examples of Access Packaging Single Unit Sachet FMCG Products Low unit /single use access pack for emerging markets / consumers Meets target price point Increases consumer base 25

26 Examples of Access Packaging Tetra pack : Food Packaging Provides shelf life at ambient conditions Ease in distribution to in-accessible areas Provides affordable nutrition at a low cost 26

27 Conclusions Inclusive packaging enables more consumers in the product portfolio. With changing demographics inclusive packaging would be a key factor in packaging design. A single SKU may not be always possible to deliver inclusive packaging. Access packaging provides entry to emerging markets. Access packaging would be the next growth lever for packaged products. Inclusive packaging is more about demographic inclusion, access packaging is more about emerging consumers & markets. 27

Innovations in Packaging for Food Products. Dairy and Dairy Products. Date: 27 th Feb 17 Slide No: 1

Innovations in Packaging for Food Products Dairy and Dairy Products Date: 27 th Feb 17 Slide No: 1 Dairy and Dairy Industry Date: 27 th Feb 17 Slide No: 2 Great Milestones Largest Volume, Meets Per-Cap