SAFETY. Sponsorship Lead Generation Guide April 2-3, 2019 Old Mill Toronto, ON
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1 Annual North American Summit on FO D SAFETY April 2-3, 2019 Old Mill Toronto, ON Sponsorship Lead Generation Guide 2019 FoodSafetyCanada.com FoodSafetyCanada.com 1
2 Leading Brands at the Food Safety Summit Confirmed Speakers Include: Confirmed Speakers: Sylvanus Thompson, Associate Director, Food Safety & Human Resources, Division of Healthy Environments, City of Toronto Shannon McCoy, Director of Food Safety and Quality Assurance, Maple Leaf Foods Lawrence Goodridge, Associate Professor and Director, Food Safety and Quality Program, Food Science and Agricultural Chemistry, McGill University Anthony Morello, President, Aurora Importing & Distributing Adib Farah, President, Richmond Traders Inc. Dan Hays, Vice President, Sales & Marketing, National Importers Inc. Joe Darden, Vice President, Food Safety & Quality, Mastronardi Produce Dr. Sylvain Charlebois, Professor, Food Distribution and Policy, Faculty of Management, Interim Scientific Director of the Institute of Agri-Food Analytics, Dalhousie University Ron Judge, Senior Food Safety Professional, Maple Lodge Farms Jason Hlywka, Global Toxicolog, Scientific & Regulatory Affairs North brook, Illinois Kraft Heinz Canada Caroline Smith-deWaal, International Policy Manager, International Affairs Staff, Food & Drug Administration (FDA) Christeen Lewis, National Quality and Food Safety Manager, Molson Coors Canada Erik Hansen, Founder, DesBarres Chocolate Jennifer Marshand, Food Safety, Quality and Regulatory leader Canada, Cargill Kim Onett, Technical Manager, Training and Education, NSF International Paul Keery, President, Ippolito Fruit & Produce Limited Lesley Brennan PhD, MPH, Program Manager, Collaborating Centre in Child Health and the Environment Brenda Stradinger, Senior Manager, Food Safety & Quality Assurance, Maple Lodge Farms FoodSafetyCanada.com 2
3 The 15th Annual North American Summit on Food Safety Takes place at the Old Mill Hotel, Toronto, ON, on April It provides senior food safety, quality assurance and regulatory executives with the latest approaches strategies & action plans for being prepared & compliant with Food Safety regulations. Join us at the 15th annual edition of this exclusive event to generate high quality leads that will drive your sales pipeline. Your attending field sales team will have one on one interactions with senior buyers, who are expected to make buying decisions on Food Safety solutions over the next 12 months. Industry leaders speaking at the event include Dr. William Yan, Director, Bureau of Nutritional Sciences, Health Products & Food Branch from Health Canada, Caroline Smith-deWaal, International Policy Manager, International Affairs Staff from the Food & Drug Administration (FDA) and Christeen Lewis, National Quality and Food Safety Manager at Molson Coors Canada among many others. Agenda themes: Tackling SFCR Implementation Enhancing Traceability Protection form Food Fraud Public Health Audits Preparedness w Developing tactics to drive a better UX Managing Recalls Instilling a Food Safety Culture Avoiding Contamination FoodSafetyCanada.com 3
4 Build Your Pipeline and Drive Sales Benefits of sponsoring The 15th Annual North American Summit on Food Safety is a leading event of its kind. Delegates each with $1mm+ of likely annual budgeted spend on Food Safety solutions. The Food Safety Summit provides an engagement event solution that will: 1. Enhance your lead generation and build your pipeline 2. Drive qualified leads to your sales team 3. Enable your sales representatives to engage directly with buyers onsite 4. Generate personal meetings with your clients and prospects 5. Empower you to win business from your competitors 6. Facilitate introductions to your target list, assisted by your SI account manager 7. Improve your engagement with high quality delegates with an average $1mm annual spend 8. Ensure you receive top of funnel leads from all delegates at the event 9. Offer unique single sponsor onsite engagement opportunities (e.g. workshop, breakfast, lunch or dinner) 10. Give your company access to senior job title delegates FoodSafetyCanada.com 4
5 Who You Can Meet... Local Public Health, Federal & Provincial General managemen Others Consultants, Auditors & Laboratories Industry Suppliers & Vendors 20% 20% 5% Audience Titles 10% 45% Audience Breakdown Food Manufacturers, Processors, Retail, Distribution Sales/Marketing 12% Operations 18% 7% Industries Titles 7% 23% 15% R&D/technology Quality Assurance Food Safety FoodSafetyCanada.com 5
6 Sponsorship Options Speaking Platform Dedicated 30-minute platform for your senior executive to provide an educational presentation and Q&A. Receive high visibility on the program and showcase your industry leadership to a captive audience. One extra conference pass included. Exclusive Luncheon Meeting An intimate, invite-only lunch for 14 high quality leads. Use this setting to build your relationships and drive sales down your pipeline. Two extra conference passes included. Exclusive Dinner An intimate, invite-only dinner for 14 high quality leads. Use this setting to build your relationships and drive sales down your pipeline. Two extra conference passes included. Exclusive Breakfast Meeting Exclusive sponsorship of breakfast for 20 leads. Gain detailed insight on what solutions they are looking for to enhance your sales prospects. Two extra conference passes included. Conference Chair Undisputedly the position with the most visibility and leadership! This position includes a 15-minute opening address to kick off the conference as well as closing remarks. Provide insight, introduce speakers, facilitate Q&A s and more. One extra conference pass included. Panel Speaking This is a dynamic platform that showcases your personality and expertise alongside other leaders. 1 extra conference pass included. Cocktail Reception Host the exclusive cocktail reception after Day 1. Engage with 30 leads on topics covered during the day and network in a relaxed environment with hors d oeuvres and beverages. Refreshment Host Exclusive sponsorship of refreshments in the dedicated networking space where 60 attendees will congregate. Hospitality Suite Own a space where 20 conference speakers and attendees can enjoy refreshments, sit down comfortably to work and network. Conference Wifi Sponsor Keep everyone connected! Each of our 250 attendees will receive a branded Wi-Fi card featuring your logo and acknowledging your sponsorship. Charging Station Branded charging station will be set up at your booth, directing up to 4 leads at a time to your booth to charge their phone. Take advantage of the opportunity to have a one-on-one meeting while their phone charges. Conference Tote Include your company logo on the reusable conference tote given to all attendees. Conference materials will be placed in the tote, including one insert from your firm, ensuring 200 leads have memorable information about your organization. FoodSafetyCanada.com 6
7 Objective-Driven Packages to Attain your Business Goals PLATINUM VIP HOST GOLD SILVER BRONZE Plenary Speakers Lunch/Dinner/Breakfast Plenary Speakers Panel/ Stream Speaking Exhibitor YOUR BUSINESS OBJECTIVES Maximum Outcome (Title Sponsor) Thought Leadership Thought Leadership Branding Speaking Meetings Attendee List Passes Branding & Social Media VIP Dinner Table Top/Booth PR Opportunities fill up on a first-come, first-served basis INTERESTED IN SPONSORING? DON T MISS THIS OPPORTUNITY TO BE AT THE CENTER OF ACTION! To learn more, contact Adrian Considine at x 230 or adrian@strategyinstitute.com. FoodSafetyCanada.com 7
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