5th Annual National Forum on PATIENT EXPERIENCE. Media Kit and Sponsorship Packages September 20-21, 2017 Toronto, ON

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1 PATIENT EXPERIENCE Media Kit and Sponsorship Packages 2017 September 20-21, 2017

2 Showcase your PX Solutions & Services Don't miss this unprecedented opportunity to connect with progressive patient experience leaders from hospitals and healthcare facilities across the country. Be a part of the growing movement dedicated to bringing patient centred care to the forefront of Canadian healthcare. WHO ATTENDS Past Participating Sponsors: Audience Breakdown Past attendees include: Bluewater Health Canada Health Infoway Care First Family Health Team Centre for Addiction & Mental Health (CAMH) Chatham Kent Community Health Centres Englehart and District Hospital Erie St. Clair LHIN Glengary Memorial Hospital Halton Healthcare Services Humber River Regional Hospital Joseph Brant Memorial Hospital Kensington Health KidsAbility Centre for Child Development Montfort Hospital Huron Perth Health Alliance North Bay Regional Health Centre (NBRHC) North East Community Care Access Centre Providence Continuing Care Centre Royal Ottawa Health Care Group Timmins and District Hospital 52% Hospitals 12% Regional Health Authorities 7% Research Institute/Association 4% Treatment Facility 13% Service Providers 7% Government 5% Clinic/Family/Mental Health Title Breakdown 50% VPs, Directors Patient Care, Experience, Quality 20% Chief Operating Officers 15% Chief Nursing Officers 10% CEOs, Presidents, Chief of Staff 5% Other Senior Management Titles

3 3 STRATEGIC WAYS TO BUILD YOUR BUSINESS Meet, network and present to a CAPTIVE audience of healthcare leaders eager to implement change! Your participation as a sponsor quickly translates to a cost-effective business development opportunity when you engage in FACE-TO- FACE interaction with key prospects and clients. Here are some key examples of how this conference, which attracts exactly the audience you want, can help you meet your business development and marketing goals. HEAR DIRECTLY FROM PATIENTS IF YOUR OBJECTIVE IS TO... BUILD CREDIBLITY & SHOWCASE YOUR EXPERTISE Consider a speaking platform customized to demonstrate your company s competencies and thought leadership. Your company executive will be in excellent company alongside our lineup of carefully selected and vetted speakers. The opportunity to participate directly in delivering educational content will increase receptivity to your brand and sales efforts. GENERATE NEW LEADS Consider hosting an exclusive cocktail reception at the end of Day One for all conference speakers and attendees. Take advantage of the conference content to initiate thoughtful conversations plus connect with leads with genuine interest in the subject area. You will also receive complimentary passes for your staff to attend and network. Access to the speaker and attendee list allows you to continue your business development and marketing efforts post-event. Strategy Institute presents the... 4th Annual National Forum on PATIENT EXPERIENCE Tuesday September 20 th & Wednesday September 21 st, 2016 Holiday Inn Toronto Airport Actionable insights from PFCC leaders to engage patients, exceed benchmarks, and improve outcomes. Meet + Network + Learn From Bonnie Adamson, Retired Hospital CEO, London Health Sciences Centre Keith Taylor, Patient Advisor, Thunder Bay Regional Health Sciences Centre Danielle Dorschner, Senior Director, Programs and Client Engagement, Accreditation Canada Craig DuHamel, VP Communications and Stakeholder Relations, Office of Patient Experience, Sunnybrook Hospital Karen Deeny, Head of Staff Experience, NHS England INCREASE BRAND RECOGNITION Critical Insights On: Using feedback to improve outcomes Rhonda Ellacott, EVP Patient Services and Chief Nursing Executive, Thunder Bay Regional Health Sciences Centre Streamlining care delivery Sustaining the culture of PFCC Meaningful engagement with patient advisors Leveraging existing resources Quality care outside the institution Impact of positive staff engagement Workshops: A Senior Friendly Care B Engaging Clinicians Platinum Sponsor: Gold Sponsor: Silver Sponsor: Bronze Sponsors: Strategic Partners: Media Partners: and Patients in Co-designing Care Register today by calling x 200 Consider the marketing exposure you will receive through our print and digital efforts to our internal database of over 10,000 healthcare professionals, as well as via our partnership with prominent industry media entities and credible healthcare associations. You will get weeks of pre-event exposure to your target audience. Think of it as a consolidated media buy! INTERESTED IN SPONSORING? DON T MISS THIS OPPORTUNITY TO BE AT THE CENTER OF ACTION! To learn more, contact Adrian Considine at x 230 or adrian@strategyinstitute.com

4 OBJECTIVE-DRIVEN PACKAGES TO ATTAIN YOUR BUSINESS DEVELOPMENT GOALS PLATINUM GOLD SILVER BRONZE DIAMOND Plenary Speakers Plenary Speakers Stream/ Panel Exhibit Cocktail/ Lunch Breaks ACHIEVE YOUR BUSINESS DEVELOPMENT OBJECTIVES Maximum Outcome (Title Sponsor) Give your target audience a comprehensive experience of your brand. Demonstrate your thought leadership, showcase your products/services, plus generate qualified leads. Be rated number one at this elite event. Thought Leadership Designed to highlight your company s authority in a specific area of your choice, and rapidly improve audience perception of your brand as a leader in its field. Thought Leadership Designed to highlight your company s authority in a specific area of your choice, and rapidly improve audience perception of your brand as a leader in its field. Branding Crafted to put your company and products/services in the spotlight in front of your corew audience. Raising awareness of your company amongst the most important decision makers in the industry. strengthening the perception and reach of your business. Networking & Lead Generation Created to quickly develop connections with current and new clients. Placing you at the heart of your community, fast-tracking your influence on your key clients, and generating high quality and instantly actionable leads. Speaking Opportunity Hospitality suite VIP dinner with key prospects and clients (exclusive) Food and beverage host Table top exhibit/booth (First choice in loaction) Conference registration Speaker and attendee list for post-event follow-up Media quotation opportunity plus acknowledgement in preconference news release One page insert in conference packet Company logo on all conference marketing and onsite collaterals Company branding and link on conference website, with permanent recognition Branding/inclusion in preconference social media communications, print and digital collaterals (Largest size and most prominent placement) (Largest size and most prominent placement) (Largest size and most prominent placement) Recognition during opening remarks 20% discount on conference registration for additional staff and guests Opportunities fill up on a First Come Basis (First mention) > Turn to benefit from more opportunities

5 PACKAGE UPGRADE OR STANDALONE OPPORTUNITIES Conference Chair Undisputedly the position with the most visibility and leadership! Help create unity for the conference from beginning to end. This position includes a 15-minutes opening speech to kick off the conference. You would be onsite for the two days, providing insights throughout the days, helping to introduce speakers, facilitate questions and answers and more. Please ask to see our Chairperson Handbook for full description of duties. Speaking Platform Dedicated 45-minutes platform for your senior executive to provide an educational presentation and Q&A. High visibility on the conference program plus an excellent way to showcase your industry leadership and expertise to a captive audience. Company Spotlight All eyes on you! Exclusive 10-minute organization presentation to the entire conference audience before Day 1 or Day 2 luncheon. Panel Speaking Participate as a panelist with other industry end-users and/or experts. Session format varies from guided discussion to minipresentations or a combination thereof. This is a dynamic platform that showcases your personality and expertise alongside other leaders. Panel Moderation Take on a leadership position in moderating a panel discussion. Opportunity to make a short intro to the topic area then guide the panelists in a lively conversation and/or introduce their mini-presentations. Facilitate the Q&A plus contribute your own insights to add value. Workshop Host Present a three-hour workshop on a specialized topic area that complements and/ or support the conference theme. This would be to a select audience who choose to sign-up for the additional learning. Option to be pre- or post-conference depending on relevancy. Rountable Moderator Enjoy an intimate discussion with a group of eight to twelve conference attendees on a particular topic. Help set up the context and facilitate knowledge sharing and exchange. A great opportunity to collect first-hand insights from industry practitioners and contribute to peer learning. Conference WiFi Keep everyone connected! Each attendee will receive a branded Wi-Fi card featuring your logo and acknowledging your sponsorship. Charging Station Keep everyone's electronics charged! Charging stations and/or power outlet strips will be set up around the main conference room with your brand highly visible. Conference Lanyard Exclusive branding opportunity. The conference lanyard will hold the registration badge given to all conference speakers, attendees and participants. Your company name or logo will be printed on both sides of the lanyard. Conference Tote High visibility branding opportunity. Include your company logo on the reusable conference tote given to all conference speakers, attendees and participants. Conference materials will be placed in the tote, including one insert from your firm. VIP Lunch An intimate, invite-only lunch for two company representatives plus eight endusers. This is held in a separate room giving you the dedicated face time to strengthen your connections with current and prospective clients. Features a special luncheon menu featuring wine. VIP Dinner An intimate, invite-only dinner for two company representatives plus clients and prospects. Held the night before Day 1, use this relaxed setting to get a jumpstart on building your relationships. Gala Dinner A night of celebration to recognize the accomplishments and successes of key industry participants. A formal event attended by sponsors, partners and conference attendees. Exclusive opportunity to provide a welcome speech to all attendees plus prominent branding and recognition leading up to the event and onsite. Cocktail Reception Host the exclusive cocktail reception after Day 1. Take advantage of the opportunity to engage attendees on topics covered during the day and network in a relaxed environment with hors d oeuvres and beverages. Hospitality Suite Own a space where conference speakers and attendees can enjoy refreshments, sit down comfortably to work and network. Luncheon Host Exclusive sponsorship of luncheon for day 1 or 2. Special recognition leading up to the event and onsite to acknowledge your support. High brand visibility for your investment. Breakfast Host Exclusive sponsorship of breakfasts for day 1 or 2 in the dedicated networking space. This is where all attendees will congregate, an excellent way to enhance your brand visibility. Refreshment Host Exclusive sponsorship of refreshments for day 1 or 2 in the dedicated networking space. This is where all attendees will congregate, an excellent way to enhance your brand visibility. Event Awards Create and recognize industry innovation, best practices and advancement. As the presenting sponsor for an award category, align your brand with industry leaders committed to excellence. An executive from your firm will announce and present to the winner. Pen and Note Pad Extend the lifetime of your branding with high utility items. Pens and notepads branded with your corporate logo will be placed at all tables in the conference room. Enjoy exclusive, high visibility branding. Water Bottles A practical and environmentally friendly gift for all conference speakers, attendees and participants. Your logo will be featured exclusively on the water bottle. Various options for water bottle style and colours. Parking Host Support both local and out-of-town conference attendees who need parking. Receive special acknowledgement in digital and print materials as the official sponsor of conference parking. Earn positive impressions toward your brand.

6 CONNECT WITH SENIOR HEALTHCARE MANAGEMENT EXECUTIVES Network with decision makers and be a supplier of choice Identify industry trends and priorities to guide your product/ service strategy Establish your leadership and expertise in mobile health solutions Drive industry innovation and progress and benefit from growth opportunities Here s what past attendees had to say about past conferences: Fantastic networking opportunity to meet the parties in patient experience in Canada. - Bernadee Koh-Bilodeau Health Quality Ontario Ideas we can incorporate into our current efforts in patient experience gives a clear picture of where we are at and other hospitals as well. The patient stories were impacting. - North Bay Regional Health Centre Great networking opportunities. Much to learn from presenters and colleagues in the room! Great content! - Bonnie Nicholas Patient Advocate Thunder Bay Regional Health Centre I have gained many tools to assist with senior friendly and patient experience and engagement. - Monika Schallenberger Kirkland District Hospital