BRAND FOCUSED QUILL CREATIVE

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1 BRAND FOCUSED Our goal is to help our clients discover the voice and messaging to make their brands stand out, connect with customers, and remain relevant. We do it by creating powerful experiences across all collateral. The result? WE ARE THE Over time, brands are better known, better understood, and create an emotional and lasting relationship with customers. QUILL CREATIVE 136 JACKSON ST., STE 3 OSHKOSH, WI info@quillcm.com quillcm.com

2 CREATE OLLABORATE C ORATE COLLABOR E COLLABORATE COL ABORATE COLLABORA TE COLLABORATE COL PLAN ABORATE COLLABOR E COLLABORATE CO BORATE COLLABO OLLABORATE 3 ANALYZE ACTIVATE 4 SIMPLE & CONSISTENT The creative process is simple, however, the thought that goes into it isn't. Every project starts the same, with planning. Establishing timelines, creating goals, defining the target, and setting a course of action are all essential parts of the planning phase. During the second phase, we roll up our sleeves and produce the award-winning creative that we're known for. The creation process is strengthened by the collaboration of not only our talented Art Directors and Designers but the client as well. Activation is where all the elements created come to life and pull their weight for you and your brand. The goal is always to produce positive results that are traceable and trackable. With analytics in-hand, we evaluate the effectiveness and adjust for future efforts in order to make the most of every marketing dollar.

3 DEFINE CUSTO MERS ADD VAL UE CREA TE MI SSION SUPPORT MISSION CUSTOMER DEVELOP TOOLS MAKE PLAN EXEC UTE REVOLVING AROUND THE CUSTOMER A successful brand begins with a simple idea. The idea needs to be full of potential to add value to the organization as well as your customer. In order to arrive at that idea, we work with you to develop a worthy brand strategy that focuses on the customer and pairs with the values of your organization. A great brand strategy is more than just a mission statement, it's a promise to provide functional and emotional benefits to you and your customers. It's our mission to be a partner that can give your organization the roadmap, tools, and support that it needs to ensure that your brand will succeed. Positioning Archetype & Brand Voice Customer Experience Employee Involvement Alignment & Consistency Competitive Awareness Touchpoint Mapping

4 VISUAL EXPERIENCE MEDIUMS COLLATERAL TYPOGRAPHY AND LAYOUT O OGO LOGO LO LOGO LOGO LO LOGO LOGO LOGO LOGO LOGO LOG LOGO LOGO LOGO LOGO LOGO LOG PHOTOGRAPHY GO LOGO LOGO COLORS AND TEXTURES ADVERTISING TONE OF VOICE AND MESSAGING EXPERIENCE INVOLVES EVERY DETAIL A visual identity represents the brand across every piece of visual collateral. The key to a successful visual identity is appealing to your customer through visual strength and consistency. We have a tried and tested method to develop visual identity packages that appeal to the customer and represent your organization. A successful visual identity is more than just a logo, it's a system that embodies the mood that you want your customer to feel when they're interacting with your company. Logo Creation Brand Guidelines Brand Collateral Package Design Sales Materials Print & Digital Design Tradeshow Materials

5 IDENTIFY PLAN EVALUATE ACTIVATE YOUR AUDIENCE DEVELOP IMPLEMENT AGE ENGAGE ENGAGE ENGA E ENGAGE ENGAGE ENGAGE AGE ENGAGE ENGAGE ENG E ENGAGE ENGAGE ENGAG AGE ENGAGE ENGAGE EN ENGAGE ENGAGE ENG ENGAGE ENGAGE GE ENGAGE E Advertising is the art of pairing the right message with the right vehicle and sending it roaring down the track. Our process pairs real-world statistics with clever and clear communication that is sure to speak to the right audience. Once the message is dialed in, we work with our local and national partners to oversee media buying and implementation, and simplify campaign analytics to help you understand how we can improve the campaign to be even more successful the next time. Market Research Campaign Creation Artwork Production Media Buying A/B Testing Campaign Analytics

6 THERE WHERE YOU NEED US MUNICA COMMU MMUNICATION C COMMUNIC MMUNICATION COM COMMUNICAT ICATION COMM COMMUNICATION & REVISIONS PROVEN CREATIVE PROCESS OMMUNICATIO TION COMMU MUNICATIO ION COMM In-house marketing professionals are placed under a lot of pressure to develop and oversee the company initiatives. Sometimes, working with a full-service marketing agency tests your trust as well as budget. SOLUTION STRATEGIC When you work with Quill, we collaborate with you and your team to leverage everyone s true strengths. We stay in our lane and provide creative solutions to ensure that the marketing plan you ve spent countless hours developing gets executed with attention to every detail. More than just designers, we make sure that every piece of the puzzle is something to be proud of. Graphic Design Campaign Creation Annual Reports Infographics Brand Consulting Event Collateral & Promotion Photo Retouching Package Design