GRAPHICS PROGRAM 2014

Transcription

1 GRAPHICS PROGRAM 2014

2 THE PROGRAM: CREATING NATIONALLY CONSISTENT AND COMPLIANT GRAPHIC PROGRAMS WHILE EXECUTING THEM AT THE LOCAL LEVEL. Our approach is designed to bring a collaborative graphics and print solution that creates strategies to build better ROI, brand awareness, lead generation, consumer experiences and helps to assist with future corporate development plans. Create new brand experiences using vehicles and interior/exterior surfaces of your locations. We can help evaluate the equity that already exists and leverage that with unique applications and solutions. We bring branding to new places!

3 Base Models From $1395 Reflective From $1635 YOUR CHOICE OF 3 GENERATORS Base Models From $1375 Reflective From $ ft Base Models From $1450 Reflective From $1820 Ntl Install Average $ FULL WRAP Utilizing full photographic imagery for all sides. Customizable phone numbers, URLs, and dealer logos can also be added.

4 YOUR CHOICE OF 3 GENERATORS Base Models From $850 Reflective From $1090 Base Models From $690 Reflective From $895 12ft Base Models From $1045 Reflective From $1415 Ntl Install Average $ PARTIAL WRAP (Shown on white vehicle) Utilizing partial photographic imagery overlays for all sides. Customizable phone numbers, URLs, and dealer logos can also be added. Base Models From $645 Reflective From $885 YOUR CHOICE OF 3 GENERATORS Base Models From $495 Reflective From $700 12ft Base Models From $825 Reflective From $1195 Ntl Install Average $ LOGO KIT(Shown on white vehicle) Utilizing partial photographic imagery overlays for all sides. Customizable phone numbers, URLs, and dealer logos can also be added.

5 UTILIZING 3M VAS TECHNOLOGY What is VAS? VAS is a new software service from a trusted innovator. It enables us to quickly test creative designs and identifies what s likely to be noticed in the first 3-5 seconds. VAS also helps to create designs that draw attention to key messages and is based on 3M s 30 years of Vision Science experience 1% 20% 40% 60% 80% 99% PROBABILITY OF GETTING ATTENTION DURING FIRST 3 5 SECONDS. 2 3M VAS is a web-based scanning tool that digitally evaluates the visual impact of graphic designs, advertising and other creative projects. VAS indicates which design elements will attract attention during the critical first few seconds. You can use VAS to evaluate almost any type of creative execution, including print ads, websites, banner ads, signage, packaging design, direct mail/ , billboards and more. Increase your ROI by maximizing visual impact. Based on decades of vision research, the proven technology of VAS can confirm and strengthen design decisions. Results are completed in seconds and are inexpensive enough to use multiple times throughout the creative process. Starting from scratch or jumping into the middle of a program, we are ready and willing to work in the capacity that you need. We have award winning talent that we can't wait to share with you, your brand, and your franchisees. Our creative team uses the newest technology to create designs that are not only eye-catching and appealing but also scientifically proven to garner results. We utilize a new system which is a cutting-edge scanning tool that allows us to scientifically analyze design effectiveness, based on how the average human eye reacts. This system works on virtually any visual design banner ads, print, signage, retail spaces, and more. It provides scientific data showing where we can improve on existing graphics or even retail/commercial layouts and better yet, test the design before implementation taking the guess work out of the equation. TECHNOLOGY

6 VISUAL SEQUENCE Visual Sequence shows the most likely path that the human eye will follow when viewing the image. The numbers indicate fixation points; successive spots where the visual gaze is maintained on a single location. AREAS OF INTEREST (aoi) Processes the area and returns the score. The AOI score indicates the probablilty each AOI will get attention during the first 3-5 seconds. HEATMAP Heatmaps show the distrubution of visual attention within the first 3 to 5 seconds. Red areas are likely to draw the most immediate attention followed by yellow to green to blue areas which are least likely to draw attanetion.

7 Window Graphics in GA National Marketing Kits Wall Mural in CA Do you really need just another supplier? We like to think of ourselves as partners, part of the team, part of the family. The processes that we go through are comprehensive and intimate regarding your business. Understanding how your company operates is so critical that we create a program that fits your company specifically. With dozens of clients and hundreds/thousands of dealers under them we have the experience and the knowledge of the this relationship and how the dealer channel operates. This experience sets us apart. We don t want to just print things - we want to help you award more dealers, grow your Ad Fund and increase lead generation at both corporate and local levels to boost revenues for everyone.

8 ACCOUNT

9 Online Ordering Digital Signage Banner Systems DESIGN SERVICES PROGRAM PRICING INSTALLATION FETCH ALLIANCE PARTNER CONCIERGE SUPPORT ONLINE ORDERING CORPORATE APPROVED PROGRAM GUIDE FULL GRAPHIC PROGRAM Quarterly Marketing Kits

10 JUST SOME OF WHAT FETCH CAN BRING TO YOUR DEALERS VEHICLE GRAPHICS Consistent branding across various coverage options for maximum franchisee buy-in WINDOW GRAPHICS Utilize wasted space for increased marketing and branding exposure WALL ART Wallpapers, canvas and murals using GREENGUARD certified for use in Children s facilities POINT OF PURCHASE Posters, ceiling hangers, displays. Engage the consumer at the point of sale QUARTERLY MARKETING KITS Promotional items to all locations for consistent roll out and maximum exposure to increase sales TRADESHOW GRAPHICS Franchisees use consistent displays to enhance brand recognition and sales at Trade-Shows. Your franchise development team and sub-franchisors can utilize these to help award more franchises too! BANNERS & DISPLAYS Versatile, re-usable and cost effective, different types of stands are also available for easy transport & setup or as permanent displays FLOOR GRAPHICS Indoor/outdoor for out-of-the-box branding COUNTER WRAPS rest of your environment Enhance your decor and coordinate with the Fetch offers a wide variety of products and materials to suit any need that may arise in your branding package. STATIC CLINGS Use on windows, doors and food shields - easy to install SEE-THRU WINDOW POSTERS Printed graphic outside, seethru from inside. Re-usable, easy install! No more covering your windows! DIGITAL SIGNAGE Managed from the corporate level with customization at the local level, total customization DIGITAL MENU BOARDS Proven to increase sales and revenue by day-parting, scheduling, and visual attraction

11 LARGE 50 w x 8.5 h MEDIUM 34 w x 5.75 h SMALL w x 3.5 h Standard: $30 Reflective: $45 Standard: $25 Reflective: $30 Standard: $15 Reflective: $20 LOGOS (With SALES PARTS SERVICE text) Pretinted opaque vinyl in rich black and Generac Orange. Perfect for add-ons to existing graphics! LARGE 50 w x 8.5 h MEDIUM 34 w x 5.75 h SMALL w x 3.5 h Standard: $27 Reflective: $42 Standard: $22 Reflective: $27 Standard: $12 Reflective: $17 LOGOS ONLY Pretinted opaque vinyl in rich black and Generac Orange. Perfect for add-ons to existing graphics!