CREATIVE BRIEF (WEBSITE DESIGN)

Transcription

1 Pg 1 ( DESIGN) COPYRIGHT NICTE DESIGN LLC. ALL RIGHTS RESERVED.

2 Pg 2 WHY DESIGN? A decade ago, branding was only used as a tool to enhance the external perceptions of an organization. It was tied to the subject of communications, fundraising and marketing departments. Today, the role of a brand has become a strategic role to an organization s core performance. In addition, it plays a conceptual role in the purpose, methods and its values. A strong brand is critical to building operational capacity, maintaining focus on the mission and exhilarating support. It incorporates a strategy to the use of graphic design elements, photography, typography and messaging. However, it s important to understand that a brand is not a logo. It expresses the beliefs of an organization. Who you are, what you do and WHY you do it, are the driving force to a memorable brand. Understanding how to leverage these methods requires an understanding of how Maslow s Hierarchy of Needs applies to the market, as well as psychological needs of the user. The task in design strategy, is to synthesize and navigate through this information in order to create a harmonious connection to the brand. While this may sound like fun, dissecting information from research, authors, editors, publishers, data, and market studies is a tremendous amount of work. It takes monumental improvement for us to change how we live our lives. Design is the way we access that improvement. Mike Davidson Twitter, Director of Design COPYRIGHT 2016 Nicte Creative Design LLC. All rights reserved. No part of this document may be reporduced, sold or redistributed in any form or by any means, mechanical, electronic, photographic or otherwise without prior written permission of the owner. COPYRIGHT NICTE DESIGN LLC. ALL RIGHTS RESERVED.

3 Pg 3 1. INTRODUCTION Please outline the time line and project contact details PRIMARY CONACT/POSITION/FINAL APPROVER: FINAL (COMPLETION) DUE DATE: BUDGET: 2. ABOUT YOUR ORGANIZATION Please state any background information that will allow us to have a deeper understanding of your project/company and well as serve as an aid in the execution of the design. MISSION STATEMENT: DO YOU HAVE AN OFFICIAL TAG LINE? COPYRIGHT NICTE DESIGN LLC. ALL RIGHTS RESERVED.

4 Pg 4 2. ABOUT YOUR ORGANIZATION (CONT.) Please state any background information that will allow us to have a deeper understanding of your project/company and well as serve as an aid in the execution of the design. SERVICES / PRODUCTS PROVIDED: WHAT IS THE DIFFERENTIATING VALUE YOU BRING TO THE MARKET? HISTORY OF YOUR ORGANIZATION: How long has it been in business, the founders, how many employees, geographic location COPYRIGHT NICTE DESIGN LLC. ALL RIGHTS RESERVED.

5 Pg 5 3. YOUR BRAND S BACKGROUND Here is where we dig deep into the core of your why, values and positioning. LIST 5 WORDS THAT DESCRIBE YOUR BRAND: For example: is it adventurous, generous, strong, faithful, energetic. DESCRIBE YOUR BRANDS PERSONALITY (OR BRAND ARCHETYPE) How does this differentiate your business from its competitors? How does it reach to your customers hopes, aspirations, feeling of belonging? IF YOU DON T KNOW YOUR BRAND ARCHETYPE, WOULD YOU LIKE TO KNOW? Brand archetypes are a powerful tool that helps you identify a strong sense of identity towards your brand. These help craft messages that evoke certain experiences/feelings for the customer s target market. IN 30 SECONDS, WHAT DO YOU WANT VISITORS TO LEARN FROM YOUR? For example: do you want them to learn about your brand values, what makes your company unique, etc. COPYRIGHT NICTE DESIGN LLC. ALL RIGHTS RESERVED.

6 Pg 6 3. YOUR BRAND S BACKGROUND (CONT.) DESCRIBE YOUR TARGET AUDIENCE: Please describe the target market segments. WHO ARE YOUR COMPETITORS? Please include website links to your competitors and list what you like/dislike about their brand (include at least 3 competitors). COPYRIGHT NICTE DESIGN LLC. ALL RIGHTS RESERVED.

7 Pg 7 4. OBJECTIVES & TASKS Please describe what are your main objectives and tasks that you would like your users to be able to perform. Please list items in order of importance. COPYRIGHT NICTE DESIGN LLC. ALL RIGHTS RESERVED.

8 Pg 8 5. NAVIGATION STRUCTURE Please outline the website menu structure (this reflects the number of pages that will need to be created/designed). Please include the sub menu items as the example below. MAIN MENU HOME ABOUT US OUR FOUNDERS WORK WITH US OUR WORK CONTACT US COPYRIGHT NICTE DESIGN LLC. ALL RIGHTS RESERVED.

9 Pg 9 6. COMPONENTS Every website has unique needs. Here are some to help us get a better understanding of what you need. WILL YOU NEED A HOST/DOMAIN SET UP? Please note that there may be some limitations and/or additional fees for working with your preferred hosts. We also offer hosting options for our clients. DO YOU NEED THE TO BE ON A CONTENT MANAGEMENT SYSTEM? For example a self-hosted site on Wordpress*. (*This is not the same as the free Wordpress site). WILL YOU OR AN EMPLOYEE BE UPDATING YOUR? WHAT IS YOUR LEVEL OF EXPERIENCE WITH MAINTENANCE (ON A SCALE OF 1-10)? For instance, do you have experience with CSS and HTML? DO YOU ANTICIPATE NEEDING ADDITIONAL TRAINING TO MANAGE YOUR? WILL YOU NEED LOGIN CAPABILITIES ON YOUR? WHAT FUNCTIONS NEED TO WORK ONCE YOUR USERS LOG IN? COPYRIGHT NICTE DESIGN LLC. ALL RIGHTS RESERVED.

10 Pg COMPONENTS (CONT.) WILL YOU NEED AN OPT-IN POP UP? For instance, this would be to acquire s to grow your list. BRAND GUIDELINE REQUIREMENTS Do you have specific typefaces, colors, logo variations that must be used? If you have brand guidelines, please include them. WILL YOU BE NEEDING CONTENT CREATION? We can certainly help you develop content that speaks directly to your market for an additional fee. Or you can provide the final copy to us. DO YOU NEED SEO IMPLEMENTATION? We can provide a starter package that is tailored to key words in your industry, Goggle analytics set-up, and more. DO YOU NEED TO LINK TO YOUR SOCIAL MEDIA? Please provide the platforms you want us to link to. We typically include these at the footer and header of your site. COPYRIGHT NICTE DESIGN LLC. ALL RIGHTS RESERVED.

11 Pg DESIGN/VISUAL REQUIREMENTS Please provide a description of your design vision for the site. This will help us provide a more accurate estimate regarding the photography and illustration needs for the site. You may also attach examples with this brief. COPYRIGHT NICTE DESIGN LLC. ALL RIGHTS RESERVED.

12 Pg ADDITIONAL REQUIREMENTS Please provide any additional requirements for the website. What are your MUST HAVES? COPYRIGHT NICTE DESIGN LLC. ALL RIGHTS RESERVED. SEND FORM