CREATING A BUSINESS PLAN FOR YOUR FASHION BRAND

Transcription

1 CREATING A BUSINESS PLAN FOR YOUR FASHION BRAND

2 8 OUT OF 10 FASHION COMPANIES GO OUT OF BUSINESS IN THE FIRST TWO YEARS Top 5 reasons: Not enough capital Not clear on their target market Production and fit problems Inexperienced management Insufficient selling process

3 OUR SOLUTION 1. Human B and Vibe Consulting have joined forces to offer a program for emerging brands and start up fashion companies to help you navigate the waters of starting your business. This is a one on one program that guides you through the process of developing your concept to creating a business plan.

4 HUMAN B BOAZ DAVID B.A in Fashion Design + over 20 years fashion industry (NYC) design, development & production. Owned a women s contemporary line, sold around the world + Lucky, Instyle, People Mag, daily Candy etc. Founder of Human B - A full service business consulting, development and production company for the fashion industry. Specializes in start-up brands / emerging designers. Covering every aspect of fashion design, product development and production. Brands: Yigal Azrouel, Alice & Trixie, Nili Lotan, Alvin Valley, Raven, Pret A Surf, Daniel Vosovic, ADEAM and more. The most valuable aspect of his services is that he doesn't just guide you towards where you should be going, but he tells you HOW to get there. He gets into all the specific details (and there are many) that you really need help with when you are a new designer. Kate Wood, MinkaBinx Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I ve done with this business is to engage with you! Sophie Burkart, SoffiaB

5 VIBE CONSULTING MARIA PESIN 25 years+ years launching and building multimillion dollar businesses in the fashion industry! Overseeing every aspect from design to sales and profitability. As Divisional Vice President of Siena Studio (Division of GIII Apparel Group) for 17 years and President of Jessica Simpson, Vince Camuto, Kensie, and Mac & Jac Coats for 6 years. CEO and Founder of Vibe Consulting A consulting company which focuses on the business of fashion. Vibe Consulting works with small and startup manufacturers to develop their brands into category leaders by establishing best business practices. I really enjoyed my time working with Maria. She was full of information, and dedicated to getting the best out of not only our project, but ourselves. During my time working with her, she never hesitated to share her knowledge of fashion, as well as in business. She will be a great asset to anyone, or business, that she comes in contact with, and I look forward to working with her again in the future. -DeMarcus Rush, Founder & President, Dapper Media LLC Maria Pesin is very professional, experienced and well connected in the garment industry. She has a positive, can do approach to the issues that small and growing companies face. Lisa Gaffney, Jennie Maag

6 SETTING UP YOUR CONCEPT AND DEVELOPING YOUR BUSINESS PLAN In this program all aspects of your business will be clarified. The result will be a complete business plan that gives you a clear map on how to proceed and execute your vision.

7 PROGRAM INCLUDES: Start up questionnaire and in-depth interview Deciding on your goals and dreams for your business Developing your USP Researching the market and product positioning Deciding on your entity (Corporation, LLC, Sole Proprietor ship, etc.) Intellectual property (trademark, designs, etc.) What is your business model ( methods of production, distribution, margins) Making a financial plan Design logo How to fund your business/cash flow

8 HOW WE WORK WITH YOU This program consists of one on one hour phone strategy sessions 3X a month (2 months). and phone support will be available for quick questions that may come up between sessions. Client will be responsible to complete focused assignments between sessions. Human B and Vibe Consulting will function as a consulting organization. Client will be responsible for execution.

9 COST PROGRAM $1,800 payment is due at the time of signing up CLICK HERE to BUY NOW

10 COMMITMENT The success of this program relies on a mutual commitment and a strong partnership between your team and Human B / Vibe Consulting. You bring your vision and we show you the how to execute it. We understand the challenges that emerging fashion brands and entrepreneurs like you face in today s market therefore using our combined 40+ years of industry experience we are committed to provide your business personal care, close attention and honest advise as if it is our own brand! Our mission is to make your business successful and we are committed to help you turn your fashion dream into a successful business!

11 DESIGNER S FEEDBACK The business timeline really helped. Assignments were great--helped keep me accountable to have a deadline. I had never fully understood the importance of having an ideal customer--which seems so obvious now! Lizzie Cook The difference this program made in my business is monumental. Prior to the consulting sessions, I was very confused about my potential customer, my positioning, timing of when to launch, and my initial line plan. After the consulting sessions, I m much more clear on my business and now see it as a real business that I m preparing to launch. Christine Kim The one on one attention is great for keeping me on track &keeping me accountable. Both Boaz and Maria raised great points when discussing every step along the way & offered valuable advice. Before, I was like a chicken with my head cut off not knowing which aspect of the business to tackle first. Having this consulting has given me clear direction and solid steps to take. I believe this is laying a solid foundation for my next steps. Amber Isaac The calls worked great knowing I was answerable to someone gave me a deadline to work with and kept me on track. Also every time I talked with Boaz or Maria I felt motivated with a new energy to keep working on my line. Simran Rihal

12 SIGNING UP To sign up CLICK HERE NOW: Keep in Touch: Twitter: humanbdesigner Facebook: humanbdesigner LinkedIn: Boaz David Instagram: humanb12 #fashbrand