Social Media Intensive Jessica Gwynne & Georgia Lane

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Adela Charles
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1 Social Media Intensive Jessica Gwynne & Georgia Lane

2 What you ll get from this session The Purpose of Social Media How to use LinkedIn Effectively How to use Facebook Effectively Content Marketing and how to do it 2

3 The purpose of Social Media Generate new business Attracting new clients is a constant challenge for advisers Social Media allows you to attract on a one-to-many basis Build Know, Like and Trust People will only use an adviser they know, like and trust Social media can build this for you on mass Targeted Advertising Social channels hold significant data on its users (yes, you!) Advertising can be specifically & intricately targeted to your unique target market making it the most effective ROI 3

4 Why LinkedIn? TOP LINKEDIN STATISTICS FOR ADVISERS IN AUSTRALIA LinkedIn has 6 million+ members in Australia. There are 200,000+ Engineers 78,000+ Accountants 25,000+ Doctors 78,000+ Business Owners 113,000+ Managing Directors 9,700+ Electricians Business to Business AND Business to Consumer Number 1 search engine

5 Using LinkedIn Generate new business Referral Partners Industry Experts New Business Connections Build Know, Like and Trust Professional Profile Helpful Content be an expert Targeted Advertising Target based on industry, job title, company, age, location.

6 Why Facebook? TOP FACEBOOK STATISTICS FOR ADVISERS IN AUSTRALIA 14,000,000 Active Users in Australia 46% of Australian Users are 45+ Heaviest users in the world 1.7 hours per day Biggest online traffic referrer 60% click to learn more / 35% have discovered a product or service Business to Consumer

Using Facebook Generate new business Direct to Consumer garner email addresses Build Know, Like and Trust Helpful Content be an expert Converse with your target

7 Using Facebook Generate new business Direct to Consumer garner addresses Build Know, Like and Trust Helpful Content be an expert Converse with your target market Be a human! Targeted Advertising No.1 Reason to use Facebook Target based on age, location, marital status, income, homeowners, employment status, interests, devices

8 Content Marketing What is it? 1. Helpful information 2. To educate and attract 3. To demonstrate your expertise 4. To share your personality 5. To solve their problems 6. To address their fears 7. Their passions Your content builds your Know, Like, Trust 8

9 How to create interesting content Identify your target client s pain points You ask questions about your client s financial affairs Identify areas where your client seems under-serviced or concerned Your client may not realise they have a need for that advice, or that you can help them Look beyond the scope of your advice to identify needs 9

10 Keep record of questions and problems Comments to listen out for I really should sort out my super I have been thinking I should do some investing I ve just been preparing my tax returns myself I m looking into buying a new home I m thinking of starting my own business I m in a business partnership with my brother-in-law 10

11 Build your website funnel s FaceBook LinkedIn Business to Consumer is the highest converting online tool for businesses when selling to consumers at a 54% conversion rate. Website Address 11

12 Create your expertise Knows the right people to help me Sorts out my super Protects my wealth Helps me buy my new home Gives me advice on starting a business 12

13 Questions?

Digital Marketing Customer Workbook

Digital Marketing Customer Workbook Your First Step in Digital Marketing Success! Table of Contents: Introduction 3 Why Target My Audience 4 Questions to Answer 6 Business Goals 8 Customer Descriptions