Program Outcome 1 explain concepts related to the marketing mix of product, price, place, promotion and the contribution of each to an organization.

Transcription

1 Standard #4 a. Program Outcomes for the Marketing Program Graduate Marketing Students will be able to : Program Outcome 1 explain concepts related to the marketing mix of product, price, place, promotion and the contribution of each to an organization. Program Outcome 2. recognize the competitive and other external forces which impact an organization s ability to execute a marketing plan. Program Outcome 3 demonstrate knowledge of and experience with the marketing planning process and experience with data analysis for decision making purposes. Program Outcome 4 show evidence of the ability to apply marketing theory in solving practical marketing problems. Program Outcome 5 recognize political, legal, economical, and cultural forces which impact marketing around the world.

2 Complete the following table. Provide three or four examples, reporting what you consider to be the most important data. It is not necessary to provide results for every process. 1. Student Learning For Program Outcome #1 Explain concepts related to the marketing mix of product, price, place, promotion and the contribution of each to an organization. Explain concepts MKTG 290 Goal of 75% related to the percent on the was met. Goal marketing mix of The measure is a exam = 81.67% will be product, price, place, Direct, to establish a increased to promotion and the Formative, baseline. 80%. contribution of each to Internal measure. an organization. 75% of the exam in MKTG 290 Focus on the concepts related to the marketing mix of product, price, place, promotion and the contribution of each to an organization will continue. BASELINE YEAR Average Overall Exam Grade % MKTG 290

3 1. Student Learning For Program Outcome #2 Recognize the competitive and other external forces which impact an organization s ability to execute a marketing plan. Recognize the MKTG 495 Goal of 75% competitive and other percent of the was met. external forces which The measure is a course= 84.3% Goal will be impact an Direct, to establish a increased to organization s ability Formative, baseline. 80%. to execute a marketing Internal measure. plan. 495 Will continue to focus on external forces which impact an organization s ability to execute a marketing plan % MKTG 495

4 1. Student Learning For Program Outcome #3 Demonstrate knowledge of and experience with the marketing planning process and experience with data analysis for decision making purposes. Demonstrate MKTG 495 knowledge of and percent of the experience with the The measure is a course=84.3% to establish a marketing planning Direct, baseline. process and Formative, experience with data Internal measure. analysis for decision making purposes. 495 Goal will be increased to 80%. Marketing planning process and experience with data analysis for decision making purposes will continue to be a strong focus % MKTG 495

5 1. Student Learning. Show evidence of the ability to apply marketing theory in solving practical marketing problems. For Program Outcome #4 Show evidence of the MKTG 495 ability to apply percent of the marketing theory in course=84.3% solving practical to establish a marketing problems. baseline. The measure is a Direct, Formative, Internal measure. 495 Goal of 75% was met. Goal will be increased to 80%. We will continue to have assignment that applies marketing theory in solving practical marketing problems % MKTG 495

6 1. Student Learning Recognize political, legal, economical, and cultural forces which impact marketing around the world. For Program Outcome #5 Recognize political, MKTG 396 Goal of 75% legal, economical, percent of the was met. and cultural forces The measure is a course=88.4% to which impact Direct, establish a marketing around Formative, baseline. the world. Internal measure. Goal will be increased to 80%. Will continue to focus on the international aspects of marketing % 396 MKTG 396