Ahmed Elafifi General Manager Coca-Cola Hellenic Polska Paul Woodward TCCC Northern & Central Europe Operations Director

Size: px

Start display at page:

Download "Ahmed Elafifi General Manager Coca-Cola Hellenic Polska Paul Woodward TCCC Northern & Central Europe Operations Director"

Cory Hood
6 years ago
Views:

Director 61 Poland is a growing economy Population: 38.

1 Coca-ColaHellenic Warsaw Field trip Our business in Poland Ahmed Elafifi General Manager Coca-Cola Hellenic Polska Paul Woodward TCCC Northern & Central Europe Operations Director 61 Poland is a growing economy Population: 38.2 m EU member since May 2004 Polish economy has shown resilience during the recent crisis GDP $13,540 per cap, +4.4% in

2 representing a very large ready to drink opportunity 2011 NARTD Market Size 1,296m uc NARTD Market Per cap Tea; 4% Juice; 17% Sport & Energy; 2% SSD; 28% Water; 48% Source: Canadean 63

3 Our presence in Poland reinforces our leadership position NARTD leader: 13% volume, 22% value 3 plants: Radzymin, Staniątki and Tylicz 130k customers served 158k coolers installed 1.2 billion bottles sold in year 2,700 employees 65 We have a diverse portfolio of products Volume split by category Water: 8% SSD Light: 2% Juice: 6% Iced tea: 9% Water: 14% Energy : Sport : Juice: 2% 1% 3% SSDs: 85% SSD Light: 5% SSDs 67% 66

4 We are the NARTD leader Shares % March YTD #1 #1 NARTD 21 SSD Water Juice #1 Iced Tea #1 Sport drinks Energy drinks Volume Value Source: Nielsen 67 Our strategic focus remains sparkling beverages Volume (m u.c.) Category share +10% +12% +14% +1% +5% Volume (%) Value (%) Source: Nielsen 68

5 Our strategic framework is built upon a foundation of Values 69 and we are walking the talk Ideal organisation OBPPC 2020 picture of success Assessment / Development centre for key managers Poland UEFA EURO 2012TM team New business model

6 with a strong focus on the key enablers UNPARALLELED TALENT Targeted Talent Acquisition Management Trainee Programme Fast Track Talent Development Programmes HIGH PERFORMANCE MINDSET Performance CalibrationSessions Consequence Management Process Performance Ambassadors Team Restructuring and Rerouting Process Development Center Consumer relevance 72

Polish Consumers 38.2m inhabitants (54% of Central Europe) 13.

value brands are selective in choices balance quality & price = The Savvy Shopper Poles want to:

7 Polish Consumers 38.2m inhabitants (54% of Central Europe) 13.5m households Key values are: family, safety, community 25% of consumer spend is on food & NARTD Importance of affordability Relatively low brand loyalty High dual usage of brands 86% of Poles eat out less thanonce a month Our Brands play strongly to Polish teen values Polish consumers: value brands are selective in choices balance quality & price = The Savvy Shopper Poles want to: enjoy new experiences have fun in life family and friends oriented Our unrivalled assets in key passion points of teens. Social networking & technology: expanding rapidly instant brand knowledge experience sharing Active utilization of social media to connect with more teens, more frequent. Over 750k FB fans and7m smartphones

Coca--Cola is our key driver Coca Owning

Coca-Cola Cup since 1999 Active livestyle 3D

revival Coke EURO & Mobile top up Refreshing

8 Coca--Cola is our key driver Coca Owning Football TV RADIO Win with the Winners Coca-Cola Cup since 1999 Active livestyle 3D mapping Strong Investment Co-op with onet.pl Ministry of Sport & Education 75 We continue expanding leadership across Core Sparkling Digital Fanta City activation PORTFOLIO PUSH Strawberry kiwi launch Lemon revival Coke EURO & Mobile top up Refreshing truth IMC Coke EURO & Mobile top up PoS ACTIVATION Teen recruitment PoS ACTIVATION

9 We Play to Win across strategic categories Build credibility by using UEFA designation Hydrating the players of EURO 2012 Recruit fans and athletes Launch Powerade Zero David Guetta promotion Burn in Snow 3* TTR event 5,000 spectators Powerade Hydrates better than water Monster + Burn 1L launch 77 We Play to Win across strategic categories WATER: Twist for good IMC TEA: Launch Nestea Green Tea with Stevia & Nestea Lemon light TEA: win in Green and Black tea & recruitment JUICES: Cappy Still Drinks re-launch New color of bottle, new flavor, new price JUICES: Drive IC packs across all Sales Channels 1L Brick 1L PET 78

Uniquely Positioned for Continued Success

Uniquely Positioned for Continued Success Athens Exchange Greek Roadshow 30 June 1 July 2008 Nik Jhangiani, Chief Financial Officer George Toulantas Investor Relations Manager Disclaimer The information