Copywriting: Get Results!

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1 By Angela Murphy Stand out, add more color to your writing, and grow sales. SECRETS TO COPYWRITING THAT SELLS 25WITH BEFORE AND AFTERS! 1

2 Copywriting: Get Results! Written by Angela Murphy A JustPositionIt! TM Publication All rights reserved. No copying, reproduction, or distribution of any type in any media online or offline is permitted unless permission has been provided in writing by JustPositionIt! TM Consulting. The ideas, content, and principles in this book are provided on an advisory basis only. Results of application are entirely dependent on the abilities of individual companies or individuals. No guarantee is made regarding earnings, financial, or any other outcomes. Any and all forward-looking statements are intended to express an opinion only of any earnings potential. Many factors will be important in determining your actual result and no guarantees are made that you will achieve any results from the ideas and techniques in this material. The author assumes no responsibility or liability whatsoever on behalf of the reader of these materials. JustPositionIt! TM Consulting offers no representation, warranties, or guarantees verbally, in writing, or otherwise regarding specific earnings or results. Results for each person may vary significantly. The advice and copywriting strategies provided may not be suitable for your situation. JustPositionIt! TM Consulting shall not be held liable for any loss of profit, revenue, or any commercial damages, including but not limited to special, incidental, consequential, or other damages as a result of this publication. The ideas provided are meant to help you think differently about yourself, your product, service, marketing, or brand. If you d like a full consultation for your particular purpose, please request one. JustPositionit! TM Consulting does not provide legal advice. Please consult with your own or your company s own marketing, legal, or compliance department(s) before using any materials, copy, suggestions, or marketing ideas provided.

3 The Importance of Copywriting to Your Messaging Strategy Messaging and copywriting are like a hand and glove they are intricately linked. If you think about it, messaging drives absolutely everything; including an employer s memo delivering news about a merger to its employees, the announcement of a new product, a social media post, a bylined article, an advertisement, an promoting a sale, the sticker label on fruit, and TV commercials. Everything is driven by messaging, and here s a secret Copywriting is the lifeblood of your messaging, and messaging is the lifeblood of your brand. Finding the perfect words can be hard, but the right ones and the right justpositioningit (smile) can make a world of difference on your engagement, leads, and bottom line. There are always ways to add an extra boost to copy to make it colorful and irresistible. Think about the audience, and cater to what will drive them to take action. It could be the difference between a yes or a no, a winner or a lemon, and two or 20 million. The #1 way to drive more action, sales, and results with your copy is to tap into the emotions of your readers. This Copywriting: Get Results! guide features 25 outstanding before and after examples and secrets to help you make your copy sizzle. And these are ACTUAL before statements from various businesses!

4 1 TIP Home goods (e.g., laundry detergent, toilet tissue, paper towels, etc.) Get Stuff. Done. Your one-stop to everything home. TO REMEMBER Anytime you re selling goods related to a person s home, try to tap into the emotion and sentimentality of that. Home is where the heart is. 2

5 2 Handyman tools Quality tools at ridiculously low prices. Be the hero and fix anything. 3 Who wouldn t love to be a hero (especially men)? Tap into the ego.

6 3 Premier meats Making things seem very easy is always a benefit for customers and clients. Gourmet dinners for every family. You don t have to travel to New York to get the best steaks. 4

7 4 TIP Hair salon A great haircut starts with a great stylist. TO REMEMBER This before statement is all about the stylist. Make your headline about the customer, not YOU. A great you starts with a great haircut. 5

8 5 Again, when it comes to your customers homes, tap into those emotions. Home organizational products (e.g., offices, closets, etc.) Imagine your home, totally organized! Get organized and love your home again! 6

9 6 TIP Internet and broadband services Reliable internet and phone service isn t just an option it s a necessity. TO REMEMBER Most people don t like to feel left out or lose out on something. It s a phenomenon called loss aversion. Don t get left in the digital dust bundle and save! 7

10 7 Heating and cooling solutions Heating and air conditioning specialist. Experience Miami in July or New York in December with the touch of a button. Make it seem easy, easy, easy for your audience to get what they want! 8

11 8 Fear is an incredible motivator. Show how your product or service can reduce anxiety. Home protection services Free home security system! Having eyes in the back of your head is now possible for free! 9

12 9 Cable provider Save on the best in TV entertainment. When it comes to entertaining, impress your friends with the best. There s a sense of pride that comes with inviting others over to your home to enjoy themselves. It can be personally very satisfying. This after statement is tapping into the ego and pleasure centers of that pride. 10

10 Cellular provider We have the highest overall customer satisfaction of all mobile carriers. Does your mobile provider really make you happy?

13 10 Cellular provider We have the highest overall customer satisfaction of all mobile carriers. Does your mobile provider really make you happy? We can and we have the customer ratings to prove it. Surveying your customers and clients is a wonderful way to gather nuggets (e.g., ratings, satisfaction scores, refer-ability, etc.) to use in your marketing. 11

14 11 Hair care products Get gorgeous hair with our product. Be the show-stopper with your very own salon-in-a-bottle. When it comes to beauty products, there are many ways to tap into the desire to be, well, desired. Being a show-stopper is an ego play for women. 12

15 12 Gym membership Run laps around your schedule. First month free. Get attention, health, and longevity here free. 13 At first I wasn t quite sure what this before statement meant; it was confusing. When it comes to benefits, simple is usually better than clever. And an ego play with the attention can be a winner.

16 13 Banking services For all new customers, open a new checking account with direct deposit and get a $150 bonus. Grow your brand new checking account by $150, free. It s not necessary to be long-winded. Get to the point; people have very short attention spans. (Hello? Hello? Are you still reading?) 14

17 14 People like to feel smart. Microsoft Excel Training Think you know everything about Excel? Think again! Get smarter about Excel and cut task times in half! 15

15 Email data hygiene services Leveraging email to connect you with your customers and prospects to drive marketing results!

18 15 data hygiene services Leveraging to connect you with your customers and prospects to drive marketing results! Dispose of bad data and expose your most engaged customers. 16 Again, there s no need to use too many words to describe your product or service. In the headline, get to the point quickly.

19 16 Lingerie, gifts, pleasure products, massage essentials Find the lover in you. Put the heat back in the air. I wasn t really sure what this before statement meant; it didn t immediately resonate. Write to connect easily. 17

20 17 Photography portraits When we take photos, we do so to remember the moment. Think about what you re really selling. In this case, it s memories. Make it Last. Always remember. 18

21 18 Dental services $100 off dental services. Smile brighter. 19 Remember what it is that you re selling. People go to the dentist to have a nice smile they can feel confident about.

19 TIP Restaurant delivery services to homes Order delivery today from the best restaurants in your neighborhood. Get your favorite dinner served at your doorstep.

22 19 TIP Restaurant delivery services to homes Order delivery today from the best restaurants in your neighborhood. Get your favorite dinner served at your doorstep. TO REMEMBER Be sure to be obvious about the benefit. Ordering from the best restaurants in your neighborhood is great, but getting doorbell service from those restaurants is just sweet! 20

23 20 TIP Replacement windows How much will new replacement windows cost me? TO REMEMBER Again, when you are offering services that relate to the home, write to tap into the sentimentality and beauty of this place of peace. Brighten your home and save. 21

24 21 Office supplies Gear up to finish the year strong. We stock your office cost-effectively. So, I m not sure exactly how office supplies help you finish the year strong so keep it simple with a clear benefit. 22

25 22 Nutritional supplements Save up to 75% off plus free shipping. Order your health; we ll take care of the rest. At the end of the day, a product like nutritional supplements is all about health. Convey that simply. 23

23 Kitchen appliances Save $6,097 in free product and/or instant and mail-in rebates. Use our special incentives and make your kitchen the conversation room.

26 23 Kitchen appliances Save $6,097 in free product and/or instant and mail-in rebates. Use our special incentives and make your kitchen the conversation room. 24 Don t be afraid to use double-meanings, sparingly though. Meaning one: People will be talking about your kitchen. Meaning two: People will be talking in the kitchen, likely about how beautiful it is.

27 24 Plumbing services Need a plumber? Get your very own plumber at your beck and call. Everyone wants an immediate solution at their fingertips, especially when it comes to plumbing emergencies. 25

28 25 Community college Celebrating 20 years of growing together. Learn. Grow. Prosper. For life. Don t we all want to prosper for life? Twenty years in business is great, but show how your product or service will impact the lives of your customers now and in the long run. 26

Summing It All Up What s the real benefit?

life-easing, benefit to the consumer. A note about writing. Hey, who are we kidding here? Some people love to write, others not so much.

Want a Free Writing Sample? Free Copy Can Be Yours. Yes, you read that right. I m a big believer in try before you cry, just kidding (smile)!

29 Summing It All Up What s the real benefit? When reviewing or writing copy, make sure it expresses the benefits as opposed to simply the features of your products or services, and tout an immediate life-changing, life-easing, benefit to the consumer. A note about writing. Hey, who are we kidding here? Some people love to write, others not so much. Either way, even if you hate writing and don t want to learn (yes, it takes years, as any craft does), at least be able to recognize great copy. Want a Free Writing Sample? Free Copy Can Be Yours. Yes, you read that right. I m a big believer in try before you cry, just kidding (smile)! Seriously, I ll write copy for you for FREE! For a limited time, I m offering free copywriting services through Ang s Writing Lab TM. I ll give you up to 250 words for your next project a flyer, sales letter, postcard, advertisement, an , web copy bring it on. Get your free copy here why wait? It s free after all. Really, free. Talk to you soon! Ang SPECIAL OFFER JUST FOR YOU

30 linkedin.com/in/angelamurphy1 justpositionit.com The advice and strategies contained herein may not be suitable for your situation. The editor shall not be held liable for any loss of profit, revenue, or any commercial damages, including but not limited to special, incidental, consequential, or other damages. The ideas outlined in this ebook are meant to help you think differently about yourself, product, service, marketing, or brand. If you d like a consultation for your particular purpose, please request one JustPositionIt! All Rights Reserved.

Hi, I am Saša Djunisijević, Founder of The Whiteboarder. Years

Hi, I am Saša Djunisijević, Founder of The Whiteboarder. Years of dealing with the most demanding small, mid-sized and large companies helped me to form excellent understanding of different businesses.