With Susan Friesen. Introduction Personal Branding Q & A Your Action Assignment

Transcription

1 With Susan Friesen Introduction Personal Branding Q & A Your Action Assignment

2 Producing Your Video: Camera iphone Android Phone Video enabled DSLR Camera GoPro Hero Computer Webcam Video Camera Software applications for non-person videos

3 Producing Your Video: Lighting Super Important Poor lighting can be distracting on viewers Dull, grey and grainy Adversely affects brand presentation

4 Producing Your Video: Lighting 1. Back Light Spotlight behind the head 2. Fill Light Softer, diffused light to the side 3. Key Light Spotlight in front of you

5 Producing Your Video: Lighting 1. Natural Light Use as fill light Have camera between you and window Avoid direct sunlight Bright but cloudy day is ideal

6 Producing Your Video: Lighting 2. Lamps Add more fill light Key light LED works well

7 Producing Your Video: Lighting 3. Studio Lights 2 fill lights Key light Placement is important; experiment Ring lights Not so great with glasses

8 Producing Your Video: Audio 1. Camera Microphone Keep distance within arms length 2. Ear Buds Can be used in a pinch; not ideal visually 3. Lavaliere Lapel Mic Quality counts Avoid crackling, fading in & out, sounding tinny etc Can t be used with web cam without a mixer

9 Producing Your Video: Audio 4. Headset Find one that wraps behind your neck Avoid typical headsets with muffs that sit on head 5. Handheld or Desktop Mic Desktop sits on desk or mounted in swinging arm Great for Radio shows or podcasts but get in the way for videos

10 Producing Your Video: Framing Framing the shot

11 Producing Your Video: Framing Rule of Thirds

12 Producing Your Video: Editing 1. Camtasia Studio 2. ScreenFlow 3. imovie 4. Filmora Video Editor 5. Adobe Premiere Pro

13 Producing Your Video: Editing Shoot video first at a wide angle Use zoom feature during editing to mask the edits Looks like a normal camera cut Jump Cuts

14 What is Personal Branding? Essential for Business AND Personal success Single most important way to stand out Is the means by which people remember you How do YOU want to be remembered as? How do you want clients to perceive you as?

15 What is Personal Branding? Is not about SELLING Being authentically available to others Reflects the person you are and the person you try to be Is with you every minute of the day online and off You have FIVE SECONDS to make an impact on someone

16 What is Personal Branding? How you look is only part of the equation WHO you are is also a factor Personality Values How you speak Voice inflections What you say Beliefs

17 What is Personal Branding? Being Careful on Social Media Hateful messages Whining about life Complaints about clients and government Drinking habits Scatterbrained All makes lasting impressions on a personal brand

18 Personal Brand Awareness Popularized by Tom Peters: A Brand Called You Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.

19 Personal Brand Vs Business Brand Business brands are logos and trade marks Personal branding is how you present yourself on and off line Every entrepreneur is the central focus of their business Personal branding is a major factor in business success Nielson Consumer Survey: 33% of buyers trust messages from a business brand 90% of buyers trust messages from an individual

20 Be a Guide of Your Personal Brand Opportunities will appear Better, richer online connections More out of in-person networking efforts Business will flourish Achieve personal goals Make new friends! Greater confidence

21 Creating Your Personal Brand Think of yourself as a brand Personal Association How do you want people to associate with your name? How do you want to be perceived? What do you want them to say about you? Professional Association Field of expertise? Personality Traits What are your beliefs? Stand for? Strengths and weaknesses?

22 Creating Your Personal Brand - Authentically Authenticity is the key in the digital age. ~ Michael Simmons Your brand should be a reflection of who you are Enhance your strengths Minimize your weaknesses

23 Creating Your Personal Brand Taneane Twele and Judy Doduk Felt much better about myself Took better care of myself Confidence grew Social media presence grew New opportunities began to appear Dropped 90 pounds Dress nicer. Business is booming!

24 Creating Your Personal Brand You already have a personal brand Google: Your Name + Your Local City You CAN manage your brand

25 Creating Your Personal Brand 1. Get Professional Headshots Done 2. Upgrade Your Wardrobe Patti Morrison 3. Work on Self Care Eat healthy Exercise Gratitude Journal

26 Personal Branding on Social Media All information across all platforms is current and accurate Logo, profile photo, banner images are sharp, professional and consistent Post at LEAST once a day, consistently Posts are interesting and of value rule 80% quality, value-driven posts 20% promotional posts

27 Personal Branding on Social Media Comment from personal profile on business page posts Be selective on who you become friends with Be conscious of what you post and respond to others Spelling & Grammar! Address complaints with professionalism Be aware of what you post Everything you say, do share and communicate has a lasting impression on everyone Share only posts that are accurate and not fake

28 Personal Branding in Public Clothing, grooming habits, personal hygiene and hairstyle all affect success Keep wardrobe updated Stain free, pressed and properly fits Hair style is current and suits you Watch your body language

29 Personal Branding in Public Personal pitch Who am I? What am I great at? What am I passionate about? How do my strengths and expertise provide value?

30 Q & A

31 Your Action Assignment Do a self assessment of your personal traits to get a deep understanding of who you are Assess your social media profiles and ensure your professional image is in place Work on what you can do to improve your personal brand by means of personal appearance, professional presentation and making note of what and how you communicate Write in a gratitude journal every night and focus on what you are most grateful for Create a personal pitch to use when networking