Free From concepts. Branding & packaging design \ Leena Kauppi Kalle Saarikannas

Transcription

1 Free From concepts Branding & packaging design \ Leena Kauppi Kalle Saarikannas

2 CONSUMER BEHAVIOUR People make statements about who they are through products they buy. More than 70 % of purchase decisions are made at point of sale. Packaging has incredible power over what people buy. Without properly designed package product is hard to sell regardless of how good its other attributes might be.

3 REASON TO CHOOSE A FREE FROM PRODUCT 1 2 PHYSICAL RESTRICTIONS ETHICAL VALUES vast growth potential

4 PACKAGING IS ESSENTIAL VITAL FOR GROWTH POTENTIAL REGARDING ETHICAL VALUES >> MARKETING &SALES targeted communication PROTECTION minimize food waste VITAL REGARDING PHYSICAL RESTRICTIONS >> INFORMATION legal requirements

5 UK TESCO EXAMPLES

6 TESCO FREE FROM RANGE

7 TESCO VEGAN AND VEGETARIAN KITCHEN

8 TESCO HEALTHY LIVING

9 GLUTEN FREE

10 GLUTEN FREE

11 FREE FROM GLUTEN

12 VARIOUS FREE FROM MARKINGS

13 EMPOWERING INTELLIGENT PACKAGING MARKETING &SALES targeted communication PROTECTION minimize food waste INFORMATION legal requirements

14 i n t e l l i g e n t p a c k a g i n g Bio-Chemical active films Antimicrobial packaging Oxygen, CO2, Gas-scavenging Moisture control Anti-Oxidation Temperature Controlled Packaging Time- and temperature indicators Active labels Nano-technology enabled packaging Security and anti-counterfeiting Indicators Innovative materials Sensors and Tags RFID, NFC Technologies Mobile Commerce Track, Trace and Control Systems Telecommunications IT solutions, software Hardware (logistical) Supply chain order,- controland information systems Anti-theft devices Tamper proofing, Anti Counterfeit Solutions Mobile end-user communication Transport & Logistics Printed Electronics Augmented Reality

15 Augmented reality gives the possibility to turn everything into digital magic Bring the physical and digital world together into one experience Blippar s AI is able to recognise objects around you search engine of the future is here

16 YOUTUBE IN MARKETING 2,3 million weekly users in Finland 96% of year olds are monthly users YouTube have become the most popular social media among young people (age-group: 13-17) Among young people, YouTube is more popular than the traditional TV-channels YouTuber: PewDiePie

17 YOUTUBE IN MARKETING Possibility to accurately target the message by using a social media influencer -> right audience. The top finnish YouTubers have up to 7-9 million views per month. The best result is achieved by creating a combined campaign with the use of multiple social media platforms. By using social media the same material can be shared practically forever, whereas a printed ad usually lives for one day.

18 EMPOWERING PACKAGING Unlimited packaging solutions

19 WE BELIEVE IT IS VITAL THAT YOU CAN FOCUS ON YOUR CORE BUSINESS: THE BRAND AND THE PRODUCT INSIDE THE PACKAGE Our core business at Linkit Concept is packaging and everything related to it. For us it s all about being unlimited. That means leaning forward and always being hungry for the next new. Our expertise is to choose the optimal solutions for you using our worldwide network.

20 Market research Consumer testing Sales presentations 3D design Product development with packaging Ethnographic research Mock-ups Graphic design Innovation workshops POS solutions Structural design Concept design RFID NFC Brand insight MAKING S E NS E O F Converting Augmented Reality THE WHO LE JUNG LE Material supply QR Code Packing Material expertise Environment Tendering Quality audits Palleting Testing Recycling Plant lines Re-use Piloting Logistics Die-cutting tools Contract packing Legal requirements Printing plates

21 YOUR JUNGLE GUIDES IN-HOUSE CORE EXPERTISE + GLOBAL NETWORK = THE BEST QUALITY SOLUTIONS Riitta \\ commercial guide Leena \\ visions Terry \\ chief of luxury Marika \\ design & branding Tiina \\ project driver Kalle \\ intelligent solutions Mili \\ Helsinki office Birgit \\ Stuttgart office Daniel \\ tech wizard OFFICES IN HELSINKI & STUTTGART

22 OUR EXPERTISE Comes from years of experience working with brand building and making packaging work. A few examples of companies and brands that our team members have been empowering:

23 W E E M P O W E R PA C K A G I N G marketing brand value TIME sales & revenue sales cost efficiency production

24 LIFE SPAN DESIGN O U R U N I Q U E D E S I G N A P P R O A C H C OV E R S T H E W H O L E PA C K A G I N G L I F E S PA N D RAW MATERIALS E PACKAGING CONVERTING S BRAND OWNER I DISTRIBUTION & RETAIL G C ON SUMER N MATERIAL AFTER USE

25 EMPOWER THE UNLIMITED OUR JOB IS TO KNOW THE UNLIMITED IN ORDER TO MAKE THE BEST CHOICES branding \ design \ research \ intelligent solutions latest finishing possibilities \ structural innovation material suppliers \ packaging producers \ contract packers

26 A N E X A M P L E O F A PA C K A G I N G R E N E WA L P R O C E S S ALL-INCLUSIVE d e s ig n i nsight 6 w e e k s 1A \ MODULAR c o n c e pt 5 weeks \ C O N S U LT I N G S E R V I C E S de si gn p o lis h 7 wee ks m a nuf a c turing 4-15 w e e ks BRAND INSIGHT > DESIGN INSIGHT CONCEPTING DESIGN DNA DESIGN REFINEMENT PACKAGING PRODUCER SCOUTING Multi-disciplinary Life Span benchmark, workshop and analysis produces unique Design Insight Based on the Design Insight Polishing the chosen concept Research, tendering Exploring the material jungle Finalising the visual design Recommendations TECHNICAL IMPLEMENTATION CONTRACT PACKING Material selection Scouting Technical design solutions Recommendations brand value Structural and visual design Finalising the structure TIME sales & revenue cost efficiency PRODUCTION FILES File layouts Design Insight empowers all the objectives in the triangle Production ready print files Pre-press PRESS PASS FOR PRINTING AND PACKAGING PRODUCTION

27 U N L I M I T E D PA C K A G I N G S O L U T I O N S Leena.Kauppi@linkit.fi \ Kalle.Saarikannas@linkit.fi \