Marketing Lesson Plan History Unit. Era Research of a Century

Transcription

1 Lesson Plan History Unit Era Research of a Century OBJECTIVES: The student will be able to: Research a given time period in American History Identify trends, fads, and customs of that time period as related to marketing Relate information to customer buying preferences based on the customer experiences Display a backboard explaining the history through the different time periods Prepare a 5-7 minute class presentation on the time period using the appropriate visual aids (i.e. PowerPoint,) Understand the role of promotion in marketing Apply the concept of the promotional mix Recognize characteristics of advertising Incorporate the concepts of visual merchandising and display Consider the artistic aspects involved in display preparation SHOW-ME STANDARDS: Goal 1.2 Conduct research to answer questions and evaluate information and ideas. Goal 1.4 Use technological tools and other resources to locate, select and organize information. Goal 1.8 Organize data, information, and ideas into useful forms. Goal 1.9 Identify, analyze and compare the institutions, traditions and art forms of past and present societies. Goal 2.1 Plan and make written, oral and visual presentations for a variety of purposes and audiences. Goal 2.4 Present perceptions and ideas regarding works of the arts, humanities, and sciences. Goal 4.5 Develop, monitor and revise plans of action to meet deadlines and accomplish goals. Goal 4.6 Identify tasks that require a coordinated effort and work with others to complete those tasks.

2 SHOW-ME KNOWLEDGE GOALS: CA1 Speaking and writing standard English. CA5 Comprehending and evaluating the content and artistic aspects of oral and visual presentations. FA1 Process and techniques for the production, exhibition or performance of one or more of the visual or performed arts. FA4 Interrelationships of visual and performing arts and the relationship of the arts to other disciplines. FA5 Visual and performing arts in historical and cultural contexts. PROCEDURE: 1. Students will divided into groups of Each student group will be assigned (or choose) a time period to research 3. Time periods will range (by decade) form Students will find information on the following topics Dress, fashion trends Popular toys Popular foods, restaurants Any new inventions in your decade Popular automobiles or form of transportation Popular music Movies or films, plays, entertainment, etc. Famous personalities of the decade 5-6 popular household products with pictures where possible (download from the internet and print in color If possible) Popular color scheme choices for appliances, home decor. Etc. Major historical events on the economy ( ex. WW11- women entered the workforce) Example of an advertisement from the decade (more than one if possibledownload and print in color) Example of product packaging from the decade (more than one if possible - download and print in color) Example of company logos from the decade (more than one if possible download and print in color) Example of technology (typewriters, computers, etc.) from the decade (more than one if possible download and print in color) International influences on American culture that were prominent during your decade should be included where possible)

3 5. Students will prepare a power point presentation (make power point colorful, easy to read font, bullets, not too much writing on each slide) 6. Students will prepare a standing tri-fold presentation display board illustrating the decade and all the things you have found in your research. Students should assemble all information in a typed format, illustrations, pictures, etc. (identify all pictures) mount and get ready to arrange in a creative manner on the tri-fold board, before bringing in the board and preparing the final presentation. Two class days will be given for arranging the materials on the presentation boards, everything must be present in class for the group to work together to do this phase of the project. If you can decorate it according to the time period that will add to the overall impression of your report. (Ex. 60 s Austin powers look of mod color, daises, etc.) 7. Student groups will present their decade to the class in a 5-7 minute talk with all group members participating. You must also prepare a PowerPoint presentation to go with the tri-fold presentation. Extra credit will be given for extra credit or any unique visual aids. 8. Students will include a Works Cited page in their PowerPoint, citing internet sites used, books, magazines and any other materials used in their report. This is similar to a bibliography page but will be labeled Works Cited. 9. Students will prepare assessments from Chapters 17 and 18 to determine mastery of promotional concepts including advertising and visual merchandising. MATERIALS PROVIDED: Students will be allowed to use the computers in the classroom and the Library for research on the Internet and downloading information to print in color. Books and materials from different decades are in the classroom and library. You may make copies. HELPFUL INTERNET SITES: Adds- adflip.com Product- diamondbeauty.com/4050.html Inventions- timeline.html Inventors.about.com

4 Students Decade

5 DECADE PROJECT RATING SHEET GIBSON TECHNICAL CENTER DISPLAY PORTION Descriptive Area Poor Fair Good Excellent Total Points Overall Coverage of Decade _ Creative / Decorative Touches _ Identified at least one trend _ Identified customer buying _ preferences for: Clothing _ Toys _ Food _ Entertainment _ Household products _ Example of an advertisement _ Example of product packaging _ Example of company logos _ Example of technology _ Neatness _ Total Points Earned _ Comments:

6 Students Decade DECADE PROJECT RATING SHEET GIBSON TECHNICAL CENTER MARKETING PRESENTATION PORTION Descriptive Area Poor Fair Good Excellent Total Points Overall Coverage of Decade _ All members participated _ Professionalism: Voice _ Eye contact _ Enthusiasm _ Poise _ Utilized visual aide _ Presentation length 7 minutes 20 6 minutes 18 5 minutes 17 4 minutes 15 3 minutes 10 2 minutes 6 1 minute 3 Did not present 0 _ EXTRA EFFORT (class handout, video) Total Points Earned _ Comments:

7 Students Decade DECADE PROJECT RATING SHEET GIBSON TECHNICAL CENTER MARKETING POWERPOINT PORTION Descriptive Area Poor Fair Good Excellent Total Points Overall Coverage of Decade _ Creative / Decorative Touches _ Identified at least one trend _ Identified customer buying _ preferences for: Clothing _ Toys _ Food _ Entertainment _ Household products _ Example of an advertisement _ Example of product packaging _ Example of company logos _ Example of technology _ Timing of slides _ Total Points Earned _ Comments:

8 Examples of Student Created Assessments:

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11 Examples of Teacher Created Assessments: Test Chpt 17 True/False Indicate whether the statement is true or false. 1. In November, some supermarkets offer consumers a free turkey if the consumers purchase $200 worth of groceries during the month. This offer is an example of loyalty marketing programs. 2. A company s news releases should have a variety of themes so that the public doesn t become bored and lose interest in the company s activities. 3. An advantage of publicity is that its costs are lower than other forms of promotion. 4. Some companies foster community relations by giving their employees leave from job responsibilities in order to head large-scale charitable efforts. 5. Businesses spend more money promoting to consumers than to other businesses. Multiple Choice Identify the choice that best completes the statement or answers the question. 6. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris directly involved in? a. personal selling c. publicity b. sales promotion d. advertising 7. The business often has the least control over which type of promotion? a. publicity c. personal selling b. advertising d. sales promotion 8. As Marianna opened a new box of tissue, she noticed a card inside listing prizes she could win if she wrote her name and address on a piece of paper and mailed it to the tissue manufacturer, who would pull 10,000 names of winners out of an enormous collection bin. What is the tissue manufacturer promoting sales through? a. premiums c. product samples b. licensing d. incentives 9. By combining bland CDs with it's CD Burner Excellent Mega Speed CD recorder is practicing what type of promotion? a. incentives c. deal b. product sample d. sponsorship 10. What is a special price discount that is given as an incentive to wholesalers and retailers? a. slotting allowance c. promotional allowance b. product incentive d. rebate

12 Completion Complete each statement. 11. Sales promotion activities that are targeted for manufacturers, wholesalers, and retailers are called promotions. 12. is the type of promotion that allows a business to choose a variety of media in which to present its message a message that can be repeated several times. 13. Miles Malone works for Star Computing. One of Miles s duties is to coordinate the Star Scholarship Program through which the company awards college and technical school scholarships to local high school seniors. Miles ensures that members of the press attend Star s annual scholarship dinner, and that the company s name is mentioned in any news stories about the scholarship winners. Miles works in the area of promotion called. 14. A promotional is a carefully planned combination of techniques designed to persuade customers to purchase and support a business s products. 15. Ronald McDonald House is an example of a(n) promotional medium. 16. Mrs. Itashi received a small box of Nutritio cereal in the mail. She tried the whole-grain cereal and found she liked it. On her next trip to the market, Mrs. Itashi bought a box of Nutritio. The cereal company convinced a new customer to purchase its product by using the sales promotion technique called product. 17. At times, two companies such as an airline and a hotel chain combine their promotional resources to create a campaign that increases sales for both companies. This arrangement is known as a promotional. 18. selling is the only type of promotion that involves communicating with customers through the direct contact of an oral sales presentation. 19. A sales is an award given to managers and employees who meet or exceed their company s set sales quota for a product or product line. Matching Match each item with the correct statement. a. premium g. image b. institutional promotion h. sales promotion c. slotting allowance i. advertising d. push policy j. publicity e. advertising k. pull policy f. product placement l. news release 20. form of non-personal promotion 21. create consumer interest and demand 22. positive communication about a business

13 23. news presentations that create awareness of an organization in the market place 24. money a manufacturer pays a retail chain to place a product on store shelves 25. a story sent to the media which is written by and about a company or organization 26. an item such as a coupon or factory pack that is free to consumers as a condition of purchase 27. featuring a specific product on TV shows or in the movies 28. incentives that encourage customers to buy products or services 29. convince a retailer to stock products being promoted

14 Chapter 18 Test True/False Indicate whether the statement is true or false. 1. The visual element that projects an appropriate store image, distinguishes a store from its competitors, and attracts potential customers is the storefront. 2. Visual merchandising is a form of personal selling because its artistic aspects focus on the customer s emotional buying motives. 3. Display lighting should be only slightly stronger than store lighting to avoid creating a glare on the merchandise. 4. In department stores mannequins are examples of functional props. 5. Hot Stuff will be a new retail clothing store whose target market is girls, ages The store owners should use strong colors and bright lighting to attract their target customers. Multiple Choice Identify the choice that best completes the statement or answers the question. 6. According to the textbook, what is the one visual merchandising element that influences customer behavior more directly than any other? a. the style of the store s merchandise c. the strength of the store s lighting b. the width of the store s aisles d. the shape of the store s displays 7. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings for such displays? a. abstract c. institutional b. semirealistic d. realistic 8. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To create this effect, the visual merchandising specialist should create what type of lines? a. curved c. horizontal b. diagonal d. straight 9. Something s Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all the utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display would this be considered? a. related merchandise display c. variety display b. line-of-goods display d. one-item display 10. A music store s display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed, sales of the CDs improved. What is the artistic element that most likely caused the display s failure? a. balance c. shape b. direction d. proportion

15 Completion Complete each statement. 11. is an artistic display element that is very popular for holiday and children s merchandise displays, but which can become distracting if overdone. 12. The primary purpose of visual merchandising is to coordinate all of a business s physical elements in order to project a particular of the business to its customers. 13. Dusting and cleaning are an essential part of display because those activities keep displays looking attractive to potential customers. 14. For a floral display, Ellen put two pots of daffodils on each side of a table. In the middle of the table, she put a tall vase of sunflowers. Then she scattered rose petals over the remaining table space. The type of balance achieved in Ellen s display is called balance. 15. A(n) is a good geometric shape for a display because it creates a focal point and keeps the customer s eye moving up and center. 16. Colors that are next to each other in the color wheel such as green, yellow-green, and yellow are known as colors. 17. The two most important characteristics of entrances are their abilities to promote customer convenience and to assist in store. 18. A(n) setting does not imitate reality. 19. space is store space that is devoted to restrooms, dressing rooms, phone booths, and drinking fountains. Matching Match each item with the most appropriate statement. a. interior display g. display b. proportion h. storefront c. adjacent colors i. focal point d. setting j. fixture e. shape k. texture f. complimentary colors l. marquee 20. the physical outline of a display 21. a spot to which the eye is drawn 22. a display case, counter, or bench 23. the relationship between and among objects in an arrangement 24. an artistic arrangement that uses fixtures and props to showcase merchandise

16 25. a background arrangement 26. found on opposite sides of a color wheel, they create contrast 27. the combination of entranceways, window awnings, and other exterior building characteristics 28. the visual and artistic aspects of presenting a product 29. the sign stating a business name