The Seven Functions of Marketing Power Point

Transcription

1 The Seven Functions of Marketing Power Point Students will use a PowerPoint to demonstrate their acquired knowledge of the seven functions of marketing through classroom discussion research activities. Students will first decide on a product they are going to sell their peers (MSMSS7-6: Utilize elements of the marketing functions to develop a new product.). An introduction slide will be followed by 7 additional slides with each slide representing a function of marketing: Slide 1 Introduction The introduction slide will consist of the product name a brief description of the item. The slide must have a price for the item along with a sketch of the product or an actual/similar picture. Slide 2 Finance Function The finance function slide should describe how the entrepreneur (the student) will get the money to start making designing their product. The student should also research the possible cost to make their item have this represented on this slide. Slide 3 Information Management Function The management slide should discuss show how the design of the product (color, size, need, etc) was decided through data collection. At least two different means of data collection should be represented on this slide with one of those being in graph form. Slide 4 Distribution Function The distribution slide will demonstrate how the product will be shipped to its selling locations. Students will need to decide on a distribution/manufacturing center location (town state). The

2 Slide 5 Product Management The product management slide should have discussion of at least 5 possible ways to make the original product better. These 5 ways should be actual improvements to the product not in pricing or advertising as these two fall into other categories. The five different ways of improvement should be shown using a bullet system along with an image of the product or an image showing the improvements. Slide 6 Pricing Function The pricing slide should once again mention the cost of making the product as it did in slide 2. Using the price from slide 1, discuss show what the profit will be using the profit formula (Price cost = profit). How much money would be made if you sold 150,000 items? The student will also need to discuss the reason for reducing or increasing the price of the product. Slide 7 Promotion Function The promotion slide should show at least two different ways in which the product will be promoted (advertisements, give aways, additions to other products, etc.). There also should be two locations for the promotion or more (TV, Internet, Sporting Event, product demonstrations, etc.) Slide 8 Selling Function The selling function slide should demonstrate the different methods you will use to collect from your customers that have bought your item regarding quality, price performance, etc. The communication techniques used should include (but not limited to) customer service, sales s, e- commerce, use of the telephone product demonstrations. All of these methods help to gather customer comments to improve your product, or adjust your price.

3 Slide requirements Rubric: The slides must have the same background. The introduction slide is an exception. The background on this slide can be different, but it must product if it is. All slides must have animation (objects or text on the slide moves) transitions (the slide itself changes as it goes to the next slide) All slides must have images relating to the slide.

4 Points Information Student presents in an interesting sequence, all is factual. Student presents in logical sequence which audience can follow. Audience has difficulty following because student jumps around. There is no sequence of. Some is not true There is no sequence of is not based on facts No is present. Text Animation Organization Images Fonts on all distance. They do not clash with or blend in the background is attractive showcases the text pictures is the same as all of the are present on every slide are smooth All in the correct order flow smoothly present message of the slide slide. Fonts on all distance, but are hard to see due to the color. is visible does not conflict with the text pictures is the same as all of the are present on every slide. Slides are in correct order. present message of the slide. Fonts are not distance, they are hard to see due to the color. is visible does not conflict with the text pictures but it is different from all other but are missing from some slides One or two in the incorrect order the flow is erratic present current slide. Fonts are not enough to be distance, they are hardly visible due to the color. is visible conflicts with the text pictures it is different from all other but are missing from most slides Almost all out of order, but are part of the not present on all Fonts are too small to be distance, they are hardly visible due to the color. is plain it is different from all other or transitions are missing create an unpleasant experience Some slides are missing out of order. Some images but do not slide Font cannot be ll or is completely missing. The background is simply white. No animation or transitions are present. More than half the slides are missing. No images are present.

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