Effectively Communicating Complex Data. Jeremy Clopton, CFE, CPA, ACDA Director BKD, LLP

Transcription

1 Effectively Communicating Complex Data Jeremy Clopton, CFE, CPA, ACDA Director BKD, LLP

2 Effectively Communicating Complex Data Presented by: Jeremy Clopton, CPA, CFE, ACDA, CIDA

3

4 Source: Volume of Data is Increasing

5 Confusion is Increasing

6 The signal is the truth. The noise is what distracts us from the truth. Nate Silver Five Thirty-Eight

7 Is Big Data the Problem or Solution?

8 Our Focus is the Problem

9 {"created_at":"wed Apr 13 05:14: The Hillary Victory Fund raises money for her campaign, the DNC, and state Dem parties. href=\" rel=\"nofollow\"\u003etwitter for iphone\u003c\/a\u003e","truncated":false,"in_reply_to_status_id":null,"in_reply_to_status_id_str":null,"in_reply_to_user_id":null,"in_reply_to_user_id_str":null,"in_reply_to_screen_name":null,"user":{"id": ,"id_str":" ","name":"Vcondley","screen_name":"Vcondley2","location":null,"url":null,"description":"Mother, grandmother, horse owner, living the ranch life, licensed addiction clinician, cancer survivor. Blessed.","protected":false,"verified":false,"followers_count":216,"friends_count":335,"listed_count":56,"favourites_count":9097,"statuses_count":9033,"created_at":"Thu Feb 18 07:45: ","utc_offset":null,"time_zone":null,"geo_enabled":false,"lang":"en","contributors_enabled":false,"is_translator":false,"profile_background_color":"F5F8FA","profile_background_image_url":"","profile_backgro und_image_url_https":"","profile_background_tile":false,"profile_link_color":"2b7bb9","profile_sidebar_border_color":"c0deed","profile_sidebar_fill_color":"ddeef6","profile_text_color":"333333","profile_use_ba ckground_image":true,"profile_image_url":" ages\/default_profile_1_normal.png","default_profile":true,"default_profile_image":true,"following":null,"follow_request_sent":null,"notifications":null},"geo":null,"coordinates":null,"place":null,"contributors":null, "retweeted_status":{"created_at":"wed Apr 13 02:59: ","id": ,"id_str":" ","text":"The Hillary Victory Fund raises money for her campaign, the DNC, and state Dem parties. href=\" rel=\"nofollow\"\u003etwitter Web Client\u003c\/a\u003e","truncated":false,"in_reply_to_status_id": ,"in_reply_to_status_id_str":" ","in_reply_to_user_id": ,"in_reply_to_user_id_str":" ","in_reply_to_screen_name":"AlanKestrel750","user":{"id": ,"id_str":" ","name":"Alan Kestrel","screen_name":"AlanKestrel750","location":null,"url":null,"description":"Some guy on social media with an Also, #ImWithHer.","protected":false,"verified":false,"followers_count":2485,"friends_count":498,"listed_count":59,"favourites_count":489,"statuses_count":4889,"created_at":"Tue Jan 19 03:17: ","utc_offset":-14400,"time_zone":"Eastern Time (US & Canada)","geo_enabled":false,"lang":"en","contributors_enabled":false,"is_translator":false,"profile_background_color":"F5F8FA","profile_background_image_url":"","profile_background_image_url_https":"","profil e_background_tile":false,"profile_link_color":"2b7bb9","profile_sidebar_border_color":"c0deed","profile_sidebar_fill_color":"ddeef6","profile_text_color":"333333","profile_use_background_image":true,"profile_i mage_url":" Yyf_normal.jpg","profile_banner_url":" The Hillary Victory ations":null},"geo":null,"coordinates":null,"place":null,"contributors":null,"is_quote_status":false,"retweet_count":13,"favorite_count":20,"entities":{"hashtags":[],"urls":[{"url":" ed_url":" Fund raises money for her campaign, url":" l":{"w":340,"h":118,"resize":"fit"},"thumb":{"w":150,"h":150,"resize":"crop"},"medium":{"w":600,"h":208,"resize":"fit"},"large":{"w":1024,"h":355,"resize":"fit"}}}]},"extended_entities":{"media":[{"id": the DNC, and state Dem parties ,"id_str":" ","indices":[112,135],"media_url":" l":{"w":340,"h":118,"resize":"fit"},"thumb":{"w":150,"h":150,"resize":"crop"},"medium":{"w":600,"h":208,"resize":"fit"},"large":{"w":1024,"h":355,"resize":"fit"}}}]},"favorited":false,"retweeted":false,"possibly_sensitiv e":false,"filter_level":"low","lang":"en"},"is_quote_status":false,"retweet_count":0,"favorite_count":0,"entities":{"hashtags":[],"urls":[{"url":" com\/politics\/articles\/ \/clinton-rakes-in-millions-through-statechannels","display_url":"bloomberg.com\/politics\/artic\u2026","indices":[108,131]}],"user_mentions":[{"screen_name":"alankestrel750","name":"alan Kestrel","id": ,"id_str":" ","indices":[3,18]}],"symbols":[],"media":[{"id": ,"id_str":" ","indices":[139,140],"media_url":" \/Cf5AfATWQAAAUF-.jpg","media_url_https":" l":{"w":340,"h":118,"resize":"fit"},"thumb":{"w":150,"h":150,"resize":"crop"},"medium":{"w":600,"h":208,"resize":"fit"},"large":{"w":1024,"h":355,"resize":"fit"}},"source_status_id": ,"source_stat us_id_str":" ","source_user_id": ,"source_user_id_str":" "}]},"extended_entities":{"media":[{"id": ,"id_str":" ","indices":[139,140],"media_url":" l":{"w":340,"h":118,"resize":"fit"},"thumb":{"w":150,"h":150,"resize":"crop"},"medium":{"w":600,"h":208,"resize":"fit"},"large":{"w":1024,"h":355,"resize":"fit"}},"source_status_id": ,"source_stat us_id_str":" ","source_user_id": ,"source_user_id_str":" "}]},"favorited":false,"retweeted":false,"possibly_sensitive":false,"filter_level":"low","lang":"en","timestamp_ms": " "} One Major Challenge

10 analysis methods designed to extract useful information for answering strategic questions... The Solution is Analytics

11 The Other Major Challenge

12 The Solution is Data Visualization

13 Creativity is Critical

14 Success Requires a Shift in Mindset

15 Ask a Strategic Question Define Objectives Obtain Data Develop & Apply Procedures Analyze Results Manage (Use) Results The Data Analytics Process

16 Key Design Elements

17 Message

18 What Is the Message?

19 When Where What Why Who Critical Data How Important Questions

20 Simplicity

21

22 Accessories

23 Color Selection

24 Predefined Meaning

25 Visual Type

26

27 Consider Small Multiples

28 Communication Principles

29 Purpose

30 Goals

31 Audience

32 Be Selective

33 What s the Point?

34 How About Now?

35 Go Beyond the Traditional Systems

36 Focus on What s Important

37 People

38 Topics

39 Events

40 Sentiment

41 Emotion

42 Think Visual

43 Show Your Audience the Results

44 An accrual is created, just in case earnings come up short. We need earnings. Balance Sheet Income Statement Accrued Liabilities Accrued Liabilities Earnings Earnings Explaining Complex Accrued Accounting Topics Liabilities

45 Role of Data

46 What s Your Plan?

47 Applications to Fraud Examiners

48 Examples

49 Reputational Risk Management

50 Evaluating Culture

51 Straw Vendor $$$ $$ $ Legit Vendor Straw Vendors Company Employee

52 Corruption

53 Source: Step 1

54 Source: Step 2

55 Source: Step 3

56 Source: Step 4

57 Source: Step 5

58 Source: Step 6

59 The wonderful thing about data, is data are wonderful things.

60 New Mindset

61 The data is neutral, it s the people using it that have the agenda. Manoush Zomorodi Note to Self

62 My Challenge to You

63 Thank You Jeremy Clopton, CPA, CFE, ACDA, CIDA Director BKD, LLP Practice Leader Big Data & Analytics, Digital Forensics E: W: L:

64 Data Fluency Zach Gemignani & Chris Gemignani Data Points Visualize This Nathan Yau Flowing Data Edward Tufte Nancy Duarte Resources

65 Effectively Communicating Complex Data Jeremy Clopton, CFE, CPA, ACDA Director BKD, LLP