UNLOCK THE POWER OF CULTURE. the cultural innovation company

Transcription

1 UNLOCK THE POWER OF CULTURE the cultural innovation company 1

2 we believe that unlocking the full power of culture accelerates relevance, innovation and growth 2

3 what leaders need in an every-changing marketplace: Cultural Intelligence The ability to understand, embrace and apply cultural competence into every day decisions. 3

4 OUR IMPETUS: AMERICA S SHIFTING DEMOGRAPHICS. A new market reality calls for new ways of doing business. 69% 100% 64% U.S. POPULATION GROWTH IS DRIVEN BY MULTICULTURAL SEGMENTS 2% 3% 3% 4% 4% 5% 4% 5% 6% 6% 7% 8% 13% 16% 19% 22% 12% 25% 12% 28% 13% 13% 13% 13% 60% 55% 51% 47% 6% 8% 31% 13% 43% est est est est est. White African American Hispanic Asian All other U.S. POPULATION 4

5 REDEFINING HUMAN-CENTERED Shifting demographics call for a shift in mindset and approach DEMOGRAPHIC REALITY CLINICAL REALITY BY 2040 MAJORITY MINORITY POPULATION UNDER 5 MAJORITY MINORITY TODAY 40/40 GAP DIVERSE PATIENTS (WHO ARE 40% OF THE POPULATION) REPORT UP TO 40% WORST OUTCOMES LESS THAN 5% OF CLINICAL TRIAL PATIENTS HIGHER RE- ADMISSION RATES, INCIDENCE, DEATH 5

6 That is why we ve create the company we wish we could ve hired in our former corporate careers; uniting under one roof the power of data-driven methods and cultural intelligence with the agility and creativity of agencies to drive innovation and growth from the inside out. 6

7 + innovation. differentiation. growth Accelerating transformation from the inside out Delivering cultural innovation capabilities, methodologies and marketing services to successfully turn cultural trends and diversity into profits. Interventions deliver cultural economics. Internal Organizational tranformation External Marketplace impact Data science Cultural Intelligence Consulting Marketing Community 7

8 Consulting & Business Strategy service areas we combine the discipline of big consulting thinking withthe agility and creativity of ad agencies. Big Data Insights & Research Strategy DTC/ DTP Marketing Digital Development / Social Media Relations & PR Experiential & Community Content Studios 8

9 Pass: cien+ 9

10 resulting in a proven track record of impact across industries

11 2017 MM&M Health Influencer 50 recognized as an industry thought-leader 2017 Best Multicultural Campaign- DTC - Bronze 2017 Nominee Hispanicize Digital Impact Award 2016 M&M Hall of FEMME M2016 MM&M Game Changer 2016 GD USA Web Award Winner, 2016 Best Multicultural Campaign- Silver MM&M, 2016 DTC National Best Multicultural TV Campaign- Silver 2017 SUPPLIER OF THE YEAR NY/NJ 2016 DTC Best Print Campaign, 2016 Best Digital/ Social Media - Silver 2015 PM360 Top Innovator

12 Accelerating human-centered decisions and relevant interventions informed by the power of data = cultural intelligence 12

13 Enabling faster and more relevant human-centered decisions Mining the voice of the people to discover actionable insights CulturIntel is a Harvard validated method using a cocktail of AI and machine learning tools to mine the realtime digital discussion of patients and caregivers everywhere everyday to discover drivers, barriers and map patient journeys across ethnic and demographic segments, globally. HARVARD Kennedy School

14 validated & published [ With CulturIntel ] we harnessed realworld data using this novel modality for qualitative research, capitalizing on the rich conversations occurring online Future research should focus on how to further employ and learn from this type of social intelligence research. Published study using CulturIntel method to conducted with the Harvard Medial School and Dana-Farber Cancer Institute.! Learning from social media: utilizing advanced data extraction techniques to understand barriers to breast cancer treatment. Published by the on Breast Cancer ResearchTreatmentMedicalJournal-6May,

15 PSORIASIS: BARRIERS OF CARE BY SEGMENT (N= 301,749) resources beliefs emotions misinformation responsibilities DELIVERING ACTIONABLE CULTURAL INTELLIGENCE PATIENT JOURNEY MAPS ACROSS THERAPIES AND SEGMENTS BARRIERS TO CARE MAPS Rx BRAND TRACKING RANKING HOSPITAL EXPERIENCE TRACKING & RANKING And more OVERALL HISPANIC AF AM MALE FEMALE PATIENT SENTIMENT EVALUATION OF HOSPITAL EXPERIENCE (NYC) positive negative neutral MT. SINAI NORTHWELL NYU LANGONE NY PRESBYTERIAN MONTEFIORE 15

16 How can we help you unlock the power of cultural intelligence? Liliana Gil Valletta, Cofounder and CEO 16