Revision of Product Map

Transcription

1 Market Analysis Section Trade and Business Promotion in SADC Training of Trainers Workshop in Market Analysis and ITC Tools Business information for going global Gabriela Alvarez and Bastiaan Bijl Market Analysis Section

2 Business Information for Going Global RevMA-PMap-Zambia i2

3 Applying Product Map to Market Research Presentation guide: 1. The rationale behind Product Map 2. In what area of market research can Product Map help? 3. Product Map a closer look 4. Product Map live connection 5. Conclusion: How to access Product Map and how to make the most of it RevMA-PMap-Zambia i3

4 How Product Map can help? Provides a guide for more effective market research Creates a centralised industry specific information platform Facilitates market research by regrouping quantitative and qualitative market information Takes care of time consuming tasks allows user to focus on analysis rather than data hunting Gives trade support institutions and businesses a head-start in their market research efforts Gives businesses a targeted audience worldwide RevMA-PMap-Zambia i4

5 Product Map Analyze the market Define the product to to trade and its its uses Go in-depth: Find out more on on the market Get the business contacts Quantitative Analysis Market positioning tools Learn and apply the trade practices Initial commercial links Networking tools Qualitative Analysis Market Intelligence Tools RevMA-PMap-Zambia i5

6 Product Map Analyze the market Define the product to to trade and its its uses Go in-depth: Find out more on on the market Get the business contacts Learn and apply the trade practices Networking Market Intelligence Market Positioning RevMA-PMap-Zambia i6

7 Agricultural machinery Animal feed Art, collection, decoration and cultural goods Automotive components and accessories Beverages Carpets and wall covering Cellulose derivatives and specialties Cereals and cereal products Chemicals Coffee products Cleansing and polishing preparations Clocks and watches Clothing and accessories Cocoa and cocoa products Coffee and coffee products Colouring substances Construction materials Cut flowers and ornamental plants Dairy products Electrical machinery and equipment Electronic equipment and components Engines and motors Fertilizers and plant protection products Fishery products Food ingredients Footwear Fragrances and flavours Fruit and vegetable juices Fruit and vegetables Furniture and components Glass and glass products Gums, resins and extracts Hand tools Hides, skins, furskins and leather Honey and apicultural products Household and furnishing textiles Fruit and vegetables Household utensils and appliances Image and sound equipment and accessories Industrial machinery and equipment Lamps, lighting and visual signaling equipment Wood products Leather products Live animals Machine tools Measuring, checking and precision Footwear instruments Meat and animal products Medicinal plants Metal and metal products Automotive components Mineral and mineral products Medical and laboratory equipment and instruments Musical Instruments Nuts Oilseeds and products Optical and precision instruments, spectacles and glasses Packaging materials Paper and printing Perfumery, cosmetics and toiletries Pets, pet food and accessories Pharmaceutical and medicaments Photo - cinematographic film Plastics and plastic products Precious, semi-precious stones and jewellery Rubber and rubber products Specialty Food Products Spices and culinary herbs Sports wear, sports and leisure goods Stationery, office machine and supplies Sugar, molasses and sugar confectionery Tea and tea products Telecommunications equipment Textile fibres, fabrics and specialty textiles Toys and games Clothing Transport equipment Wood and wood products Plastic products RevMA-PMap-Zambia i7

8 Select a sector Register or Enter your Username: Password: RevMA-PMap-Zambia i8

9 Market Positioning Quantitative market data for each of the 72 sectors, 5300 products and over 180 countries RevMA-PMap-Zambia i9

10 Quantitative Tools World trade flows Best performing countries Best positioned products Product Map on the Textile Industry RevMA-PMap-Zambia i10

11 Selection menu RevMA-PMap-Zambia i11

12 Country trade performance comparison in the textile industry RevMA-PMap-Zambia i12

13 RevMA-PMap-Zambia i13

14 Textile Industry Product Champions RevMA-PMap-Zambia i14

15 Market Intelligence Published market research, links to information sources and to ITC s trade inquiry service RevMA-PMap-Zambia i15

16 Qualitative Tools Market Studies MNS Price News / Smart Links ITC trade inquiry service The Product Map on the Carpets and Wall Covering Industry RevMA-PMap-Zambia i16

17 Market Studies Bibliography and option to download or print directly RevMA-PMap-Zambia i17

18 Gateway to Market Information on the Web : Trade events Packaging Standards News RevMA-PMap-Zambia i18

19 Networking facilities Create company storefronts & identify business contacts RevMA-PMap-Zambia i19

20 Business Contacts: Carpets and Wall Covering Company Web Sites Country and Product Directories Other Web Sources Association Web Sites RevMA-PMap-Zambia i20

21 How to make the most out of Product Map Use Product Map search engine Focus on analysis and interpretation of data Use Product Map to save time Use Product Map suggest a link facilities Disseminate access to your business community RevMA-PMap-Zambia i21

22 To conclude Product Map is a unique Web-based tool integrating all key elements of market research - available for 72 individual product sectors helps Trade Support Institutions to provide better services for their traders assists businesses in developing more effective international marketing strategies supports educational institutions in teaching international trade is a valuable, structured information resource for libraries, research and reference centres RevMA-PMap-Zambia i22

23 For more information on Product Map please contact: or RevMA-PMap-Zambia i23