FOOD PACKAGING FSTC 311 Fall 2015

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June Higgins
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1 FOOD PACKAGING FSTC 311 Fall 2015

2 Factors that affect package design

3 Packaging Design Objectives Specific to the particular product or brand Must:

4 Design Objectives 1. Who is the consumer? 2. What environment will the product compete in? 3. What price point will the product be set at? 4. What are the production costs? 5. What is the time frame from design to market? 6. What distribution methods are planned?

5 Packaging Strategy Objectives Who is the consumer?

6 Packaging Strategy 2. What environment will the product compete in?

7 Packaging Strategy 3. What price point will the product be set at? Luxury vs. regular use.

8 Packaging Strategy 4. What are the production costs? Materials, etc. 5. What distribution methods are planned? Marketing campaign, international, etc.

9 Primary Packaging Design Objective To accomplish the marketer s strategy objective (i.e., sell the product) creatively. Breaking through the visual clutter of the competition is key!

10 Packaging Design Principles

11 Symbolism of Color

12 Symbolism of Color

14 Symbolism of Color

16 Symbolism of Color

17 Symbols and Graphics Characters support brand communication, promote product attributes, and become the embodiment of the brand s personality.

18 Symbols and Icons

19 Physical Structure and Shape

21 Properties of the ideal package

22 Packaging Strategy Consumers gravitate toward product and packaging innovation that is playful while also making the product easier to use.

23 Packaging Strategy

24 Packaging Strategy

25 Packaging Strategy

26 Packaging Strategy

27 Packaging Strategy

28 The choice of the material and design must be based on:

29 Packaging Materials

30 Activity

31 FOOD PACKAGING TECHNOLOGY

32 MODIFIED ATMOSPHERE PACKAGING

33 Current methods

34 Factors to consider when deciding to implement a MAP process for a product

Selection of the gas or mixture of gases http://2.bp.blogspot.

35 Selection of the gas or mixture of gases v4nt9mcrro/s1600/atmosfera_modificada.png

36 Carbon dioxide

37 Nitrogen

38 Oxygen

39 Oxygen In some cases, oxygen is used to improve the appearance of foods

40 Successful MAP

43 Aseptic packaging Aseptic = Aseptic package Aseptic packaging =

General Aseptic processing layout HEPA filter maintains positive air pressure Raw product Packaging materials UHT Product sterilization Package manufacture Or Assembly

44 General Aseptic processing layout HEPA filter maintains positive air pressure Raw product Packaging materials UHT Product sterilization Package manufacture Or Assembly Commercially sterilized product Pre-sterilized containers with hermetic seals Packaging sterilization Package filling Filled in an atmosphere free of microorganisms Package Hermetic sealing

45 Aseptic cartons

Aseptic cartons http://www.milkunleashed.

46 Aseptic cartons Tetra Pak (Canada)

47 Aseptic cartons and recycling

48 Microwavable packaging

49 Package characteristics In most cases, the package should be of a microwave-transparent material. transparent reflective absorbent

50 Geometry

51 Microwavable packaging

52 Dielectric constants of some food materials Material ε ε dp (cm) Water Water + 5% NaCl Ice Vegetables Meats 32.1(beef)-85 (ham) Cooking oil Butter (unsalted) Butter (salted) Gravy Bread 4 2 2

53 FOOD PACKAGING AND LABELING

54 No packaging design should go to market before a legal authority approves the final design Although the client is responsible for all legal issues, the designer must apply all of the legal requirements as they relate to the packaging design

55 Ingredients

57 Key Points 1. Make sure that the product contents are represented clearly and truthfully 2. Provide protection for the contents under normal conditions (from handling and distribution to retail and use) 3. Ensure that the packaging is constructed with materials that will not have an adverse effect on the product 4. Promote consideration of the environment 5. Support the communication of the product contents 6. Protect the consumer from false claims

A Bemis ebook DRIVE MORE PROFIT PER POUND. 7 Considerations for Lowering Costs and Boosting Case-Ready Meat Profit and Appeal with Vacuum Packaging

A Bemis ebook DRIVE MORE PROFIT PER POUND. 7 Considerations for Lowering Costs and Boosting Case-Ready Meat Profit and Appeal with Vacuum Packaging DRIVE A Bemis ebook MORE PROFIT PER POUND 7 Considerations for Lowering Costs and Boosting Case-Ready Meat Profit and Appeal with Vacuum Packaging CONTENTS 03 Helping You Make Your Business Case 04 Are