SOCIAL MEDIA CHEAT SHEET

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Shanon Wilcox
5 years ago
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1 2017 SOCIAL MEDIA CHEAT SHEET In this section: List of Online Social Media Assets *Consider duplicating with your online brands*

2 Social Media Assets Platform What Is It? Number of Users Globally Company/Org Website Seniorservicea merica.org Username (ex.) How to Get Started N/A N/A N/A Regularly send SSAI success stories for posting and share Employer Honor Roll with prospective stakeholders. Lingo N/A Twitter Twitter.com Twitter is a service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages. People post Tweets, which may contain photos, videos, links and up to 140 characters of text. These messages are posted to your profile, sent to your followers and are searchable on Twitter search. Create a Twitter handle (username) that either is your business name or a name your audience will recognize. Follow other users that are in your field clients, customers, and other potential stakeholders. Allows real time participation in cultural events. Publish high quality visual and text content. Ask questions and have 1:1 conversations with consumers & influencers. Host twitter chats. Respond to customer service inquiries. Aim to always include #SCSEP in tweets. Follow your district aka Direct Reply: Use this to address a public message to a user. RT aka Retweet: This indicates a posting is a tweet from another user. DM aka Direct Message: Use this to send a private message to someone who is following you. # aka Hashtag: Used to categorize tweets. Click the hashtag to view other user tweets. Follow: The users that follow you will see your tweets and you will see the tweets of the users you follow. Followers are people who receive other user s Twitter updates.

3 Facebook Facebook.com LinkedIn LinkedIn.com Facebook is a social networking website and service where users can post comments, share photographs and links to news or other interesting content on the Web, play games, chat live, and even stream live video. Shared content can be made publicly accessible, or can be shared only among a select group of friends or family, or with a single person. LinkedIn is the world's largest professional network with hundreds of millions of members, and growing rapidly. Our mission is to connect the world's professionals to make them more productive and successful Billion 500 Senior Service America Senior Service America Set up a personal profile in order to create a company page. Create company page and add company contact information, photos, videos, upcoming events, and links back to your website or other social media. Invite friends to like your page or promote your page. Publish high quality visual content. Share news and keep up with social happenings. Discover content. Set up a personal profile in order to create a company page. Create company page and add company contact information, history, and additional relevant details. A platform for interaction between business professionals across the globe. Like: This allows fellow users to know you appreciate a post. Status: A microblogging feature to inform fellow users of your actions or thoughts. Tag: Marks a photo or video with text to identify a person. Never name someone without their permission. Connect: Build your network by connecting to people you know or want to know in various professional industries.

4 YouTube YouTube.com YouTube allows billions of people to discover, watch, and share originallycreated videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. 1 Billion SSAIorg Set up a personal profile through Google account. Distribute commercials and other video content to keep stakeholders aware of SCSEP happenings. Views: A record of how many people watch your video. Subscribe: Get notifications every time the user posts a new content. Your subscribers will receive notification whenever you post new content. Instagram Instagram.com Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. 700 SSAIorg Create a company username. Publish high quality photographic and short video content. Browse content of similar users. This asset is more conducive to visual posts versus text. : Click the heart to indicate appreciation for a fellow users post. Follow: The users that follow you will see your post activity and you will see the posts of those you follow. NOTE: Always keep the content you post professional and aim for a non-partisan, non-lobbying approach. Emphasis should be on education and showing value of SCSEP in your community. Know and adhere to your agency s Media/Communications policies if they exist.

5 Twitter How To Guide How to Create an Account and Find People 1) Go to twitter.com. Click the blue Sign Up button on the right-hand side of your screen. 2) Fill in the information: name, , username, and password. Make sure you pick a username that is relevant to you and/or your organization: Senior Service America, Inc. (SSAI) ; our CEO Tony Sarmiento is tsarmiento22. You may have to add a number or two after your name like Tony did! You can always change your name later. 3) Once you have your account, you can search for people to follow from your homepage. SSAI is a good start type SrSvcAmerica into the search bar at the top of the screen and click on our name, then click Follow on the right-hand side of the screen. You can also search for your friends and colleagues this way if you know their usernames. SSAI follows and is followed by a lot of our members you can go to twitter.com/srsvcamerica, then click on Followers and Following to find the people who follow SSAI and whom we follow if you want ideas of whom to follow. How to Tweet in General from Your Computer 1) This is easy! When you re signed in, click Home in the upper right hand corner of any Twitter page. There will be a box at the top of the page that says What s happening? Click in that box and type something! It has to be 140 characters or less. It will tell you how many characters you have left and if you have gone over. 2) Or, you can click the Tweet button in the right hand corner and do the same thing! 3) To add a picture, click the camera logo in the box and upload a picture. How to Change Your Logo and Information 1) Go to Edit profile from your profile page (that is twitter.com/yourusername) 2) There are boxes you can click on that are labeled with all the things you can change! Most Importantly How to Tweet about SCSEP! 1) Follow the instructions to tweet. Here s what you have to do to make sure that SCSEP is trending: a. Put #SCSEP in your post. Anywhere! Beginning, middle, end. Just make sure #SCSEP is in it. b. Some great examples can be found here: Advanced: How to Tweet from Your Phone 1) for iphone. Click Get the App and sign in once it downloads! Here are detailed instructions: 2) Android users: Get the app: (If this link does not work, search for twitter in the Google Play store.) Here are detailed instructions:

How to Set-Up a Basic Twitter Page

How to Set-Up a Basic Twitter Page 1. Go to http://twitter.com and find the sign up box, or go directly to https://twitter.com/signup 1 2. Enter your full name, email address, and a password 3. Click Sign