SOCIAL MEDIA. Provided By:

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1 SOCIAL MEDIA Provided By: &

2 LET S GET STARTED! SOCIAL MEDIA FOR PATIENT ACQUISITION

3 AGENDA INTRO: Battle for Attention & Micro-Moments Modern Patient Journey & Shareable Content Add Value! MEDIA TOOLS Social Platforms Social Media Etiquette Questions? Thank you!

4 A BATTLE FOR ATTENTION... As of 2016, humans have a shorter attention span than goldfish! (Source: Time Magazine. (9 secs vs. 8 secs))

5 CAPTURE YOUR AUDIENCE IN MOMENTS THAT MATTER I-want-to-watch what-i m-into moments I-want-to-know moments I-want-to-do moments I-want-to-buy moments Be There Identify your moments, understand your share of intent, be where your user is. Be Useful Tap into passions, create educational content, provide how-to content. Be Quick Eliminate steps, anticipate needs, load like lightening. Connect the Dots Measure across marketing efforts, screens (desktop/tablet/mobile)

6 PATIENT ACQUISITION HAS CHANGED: THE DECISION MAKING PROCESS Read articles on the topic Read reviews Mobile search for local chiropractors Research the options They have assessed the options, researched the topic, read reviews. They are ready to contact a chiropractor.

7 YOU NEED TO BUILD TRUST & VALUE 69% Of patients reach out to sites that help them easily answer questions. 58% Of patients reach out to websites that make it easy. 88% Of patients trust online reviews as much as personal recommendations. source: shopify 78% source: search engine land Of patients said that companies social media post impact their decision

8 HOW TO BUILD TRUST THROUGH CONTENT Answer commonly asked questions Create how-to guides Start a conversation Respond to questions and complaints

9 HOW TO BUILD TRUST THROUGH SOCIAL MEDIA Communicate Thought Leadership Be Quick & Responsive Be Accountable Fun & Simple Engagement Social Responsibility

10 WHAT MAKES CONTENT SHAREABLE? THERE ARE 6 STEPPS: S T E P P S SOCIAL CURRENCY TRIGGERS EMOTION PUBLIC PRACTICAL VALUE STORIES Source: Contagious, How Things Catch On. Written by Jonah Berger.

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12 SOCIAL MEDIA EXECUTION SOCIAL MEDIA PLATFORMS

13 SOCIAL MEDIA POST CHECKLIST Define your Audience: Create Shareable Content: Get Started! Identify your target customer's demographic, including: Age Gender Occupation Income Level Educational Level Type of Industry # of Employees Type of Business Revenue Keep these tips in mind: Keep posts words Include a featured image on post Optimize posts to include target keyword Make sure you have a call to action Make sure you have a social sharing button These tips will help you dominate Social Media: Figure out how many times you want to post a day Use paid ads to promote content, increase awareness and offer discounts Respond to fans Tag relevant pages if you're discussing about them. Check out for more info!

14 SOCIAL MEDIA POST CHECKLIST Facebook: These tips will help you dominate Facebook Figure out how many times you want to post a day Use paid ads to promote content, increase awareness and offer discounts Respond to fans Tag relevant pages if you're discussing about them.

15 SOCIAL MEDIA POST CHECKLIST Twitter On twitter, you need to know these tips. How many tweets to send on daily. Tweets should include Blog posts circulation Content offers Call to action Attach image Retweet influencers Follow new people everyday Monitor keywords and mentions Respond to tweets

16 SOCIAL MEDIA POST CHECKLIST Google+ Make sure you use these tips Share your content a few times a week Promote posts from influencers in your industry Circle new people everyday Offer hangout sessions Make sure your posts are public

17 SOCIAL MEDIA POST CHECKLIST Pinterest Pinterest will be useful when you use these tricks Add keywords in your pins Add boards clients would be interested in Follow new boards each week Make sure pins and linked back to your website

18 SOCIAL MEDIA POST CHECKLIST Youtube When marketing on youtube, keep this in mind Create a video that showcases your expertise Ask questions from fans and create videos to address them Add fun in your videos Use a videographer for events

19 SOCIAL CHECKLIST WHAT TO CONSIDER BEFORE YOU POST

20 SOCIAL MEDIA ETIQUETTE ASK YOURSELF THE FOLLOWING QUESTIONS 1. Should I target a specific audience with this message? 2. Will anyone really care about this content besides me? 3. Will I offend anyone with this content? If so, who? Does it matter? 4. Is this appropriate for a social portal, or would it best be communicated another way? 5. How many times have I already posted something today? (More than three can be excessive.) 6. Did I spell check? 7. Will I be okay with absolutely anyone seeing this? 8. Is this post too vague? Will everyone understand what I m saying? 9. Am I using this as an emotional dumping ground? If so, why? Is a different outlet better for these purposes? 10. Is this reactive communication or is it well thought-out? Check out for more info!

21 SOCIAL QUESTIONS? LET S DISCUSS!

22 SOCIAL THE END THANK YOU!