DIZOLVE. Brand Name Strategy

Size: px

Start display at page:

Download "DIZOLVE. Brand Name Strategy"

Noreen Lewis
6 years ago
Views:

1 DIZOLVE Brand Name Strategy

2 GOAL OF THE DOCUMENT

3 GOAL OF THE DOCUMENT PROPOSE A BRAND NAME ABLE TO COMMUNICATE THE BRAND IDENTITY, VALUES, PRODUCT FEATURES AND THAT IS FERTILE ENOUGH TO INSPIRE PEOPLE TO BUY AND TO TAKE ACTION

4 THE BRAND

5 BRAND VALUES RESPECT THE WORLD WE LIVE LOVE THE SEAS, THE OCEANS, THE MOUNTAINS, THE FORESTS OF THE EARTH BUT ALSO OUR CITIES TAKE CARE OF PEOPLE WE LOVE FAMILY, KIDS AND FRIENDS ARE PEOPLE WHO WE LOVE AND WE WANT THEM HEALTHY BE HUMAN, BE OPEN MINDED EVERY PERSON IS DIFFERENT FROM ANOTHER. IN EACH ONE THERE S SOMETHING TO LEARN, TO APPRECIATE, TO LOVE. TRAVEL THE WORLD OUR EARTH IS BEAUTIFUL. TAKE A BACKPACK AND SEE IT ALL OR STAY AT HOME AND HELP TO KEEP IT SAFE.

6 BRAND COMMUNICATION AREAS NATURE VEGETARIAN/VEGAN TRAVEL FAMILY

7 TONE OF VOICE We are: WARM What we mean: inclusive, close to people, lively What we don t mean: too soft, no focus How does warm sound? It derives from Canadian roots that are deeply linked to hosting traditions. We connect with people in a human way and are inclusive. We re informal and straight-talking. TIPS Inclusive: what active steps do we tale to make people feel involved in our cause (respect the world we live). Use inclusive language. Warm: bring some warmth to the way you write. Write as you speak. Close to people: Think of examples of how we help the nature, how we make thing easier. Give advice, be helpful, encourage feedback. Lively: put some sparks in the way you communicate with people. Don t be flat.

8 BRAND NAME PROPOSALS

9 1ST PROPOSAL WaVe

10 1ST PROPOSAL WaVe Wash LoVe

11 1ST PROPOSAL MEANING THE WAVE IS A NATURAL ELEMENT, A RAISED LINE OF WATER THAT MOVES ACROSS THE LIQUID SURFACE. WAY OF GREETING SOMEONE. URBAN DICTIONARY: GROUP OF PEOPLE BELONGING TO A SOCIAL CATEGORY THAT FOLLOWS SPECIFIC TRENDS.

12 1ST PROPOSAL WHAT DOES IT CONVEY PURPOSE WASH - IT IS THE REASON WHY YOU BUY THIS PRODUCT VALUES WATER - IS THE NATURAL ELEMENT WE NEED TO WASH TARGET LOVE - THIS IS THE VALUE SHARED BY ALL OUR TARGET, IN FACT THE CONCEPT IS RELATED TO TAKE TAKE OF SOMETHING LIKE FAMILY FOR MUMS, NATURE FOR VEGAN AND VEGETARIAN PEOPLE, THE TRAVELLERS WHO CARE FOR THE WORLD WE LIVE.

13 1ST PROPOSAL WHY WAVE THERE S A STRONG AND DIRECT CONNECTION WITH WATER AND THE PURPOSE OF THE PRODUCT IN ITSELF. THE ACT OF GREETING OCCURS WHEN YOU FEEL TO BE WELCOMED IN A PLACE YOU ARE WILLING TO RESPECT. THIS CONCEPT CAN BE APPLIED TO THE TYPICAL ATTITUDE OF TRAVELLERS, BUT CAN ALSO HAVE A BROADER MEANING.

14 WaVe wash different, make the difference #washnlove

15 2ND PROPOSAL Leef

16 2ND PROPOSAL Leef Feel liːf

17 2ND PROPOSAL MEANING WITH THIS NEOLOGISM, CREATED BY READING THE WORD FEEL ALL THE WAY AROUND, WE WANT TO CONVEY THE CONCEPT OF THE LEAF. 1) LEFT TO THE RIGHT: LEEF THE PHONETIC PRONOUNCE OF THIS NEOLOGISM CAN BE PRONOUNCED AS /LIːF/ 2) RIGHT TO THE LEFT: FEEL /FIːL/ TO HAVE A PARTICULAR OPINION ABOUT OR ATTITUDE TOWARDS SOMETHING.

18 2ND PROPOSAL WHAT DOES IT CONVEY PURPOSE & TARGET FEELING THAT REPRESENTS THE AWARENESS OF THE PEOPLE WHO CHOOSE TO OPT FOR SUSTAINABILITY. VALUES & PRODUCT LEAF IS A SYMBOL OF NATURE AND ITS FLAT AND THIN STRUCTURE REMINDS THE SHEETS OF OUR SOAP.

19 1ST PROPOSAL WHY LEEF IF YOU USE LEEF, YOU ARE A PERSON WHO WANTS TO TRY AN INNOVATIVE AND CREATIVE PRODUCT. YOU DECIDE TO MAKE THE DIFFERENCE CHOOSING SOMETHING FOR YOUR HEALTH, YOUR FAMILY AND THE PLANET. THE REASON WHY YOU USE LEEF IS BECAUSE YOU NEED SOMETHING PRACTICAL, LIGHT AND SPACE SAVING.

20 Leef wash different, make the difference #washnlove

21 3RD PROPOSAL Lyf

22 3RD PROPOSAL Leef With this name we want to play around with the word and the way it would be pronounced.

23 3RD PROPOSAL MEANING THIS NEOLOGISM IS THE RESULT OF THE MIXTURE OF SOME KEYWORDS THAT WE CONSIDER ESSENTIAL TO THE CORE CONCEPT OF OUR PRODUCT. IT HAS THE SAME PRONOUNCE OF LEAF /LIːF/ IF WE READ LYF ALL THE WAY AROUND WE WILL HAVE THE WORLD FYL WHICH CAN BE CONSIDERED A ABBREVIATIONS OF THE GREEK WORLD ΦΎΛΛΟ (FÝLLO) THAT MEANS LEAF. URBAN DICTIONARY: LYF IS THE ACRONYM FOR LOVE YOU FOREVER

24 3RD PROPOSAL WHAT DOES IT CONVEY PURPOSE & TARGET THE FEELING OF LOVE IS IMPORTANT BECAUSE IT IS ONE OF THE BELIEFS SHARED BY OUR TARGET AND ALSO IS OUR CLAIM #WASHNLOVE. VALUES & PRODUCT THE REDUNDANCY OF THE WORLD LEAF OCCURS BECAUSE REFLECTS THE FACT THAT MOST OF THE INGREDIENTS ARE FROM PLANTS AND WE LIKE CONSIDERING THE LEAF AS A SYMBOL OF THAT.

25 3RD PROPOSAL WHY LYF IF YOU USE LYF YOU ARE READY TO WELCOME INNOVATION AND YOU ARE PART OF THAT WAVE THAT WANTS TO CHANGE THE DESTINY OF THE ENVIRONMENT AND THE FUTURE OF NEXT GENERATIONS. THE SIMPLICITY OF THIS NEOLOGISM REMINDS US THE SAME SIMPLICITY AND SIMPLE WAY HOW YOU US IT.

26 Lyf wash different, make the difference #washnlove

27 CONCLUSIONS

28 CONCLUSIONS WAVE PROS # IS MORE RELATED TO WATER AND THE PRODUCT PURPOSE BUT AT THE SAME TIME THE LINK WITH THE ETHIC TOPICS IT S EASY TO MAKE. # IT S VERY FERTILE IN TERMS OF COMMUNICATION CONS # THE URL COST COULD BE EXPENSIVE BECAUSE THERE ARE SOME BRAND THAT HAVE ALREADY TAKEN THE URL NAME LEEF/LYF PROS # THEY RE BOTH A NEOLOGISM THAT CONVEY THE INNOVATION OF THE PRODUCT CONS # THE LEAF AS SYMBOL AND COMMUNICATION AREA HAS BEEN USED A LOT BY ETHICAL BRANDS # LEAF IMMEDIATELY LINKS TO PLANTS AND TO EARTH (GROUND) INSTEAD OF WATER LYF PROS # IT S A NEOLOGISM AND COULD BE GOOD FOR THE URL BUYING CONS # IT SOUNDS A BIT LESS NATURAL BECAUSE OF THE Y

29 THANKS.

Leadership. Common Goal. TCI Expo /2/2017. Todd Kramer, Kramer Tree Specialists 1. Leadership for Crew Leaders & Managers

Leadership. Common Goal. TCI Expo /2/2017. Todd Kramer, Kramer Tree Specialists 1. Leadership for Crew Leaders & Managers for Crew Leaders & Managers Todd Kramer, IL-1189AT, CTSP #039 Kramer Tree Specialists Training & Performance Manager The ability of an individual to influence, motivate and enable others to contribute