6 Mark Question Revision

Transcription

1 Name: 6 Mark Question Revision Date: Time: 45 minutes Total marks available: 36 Total marks achieved:

2 Plan

3 Questions Q1. * Some companies sell music and video as downloads rather than physical products. Discuss the effects this has on customers and musicians. (6)

4

5 Q2. Laura and Shameela are friends. They use digital devices to listen to their favourite bands and to watch music videos. * Laura has many online accounts. She uses them to shop and communicate with friends. Discuss the privacy concerns associated with individuals' use of the internet. (6)

6

7 Q3. * "Anyone in the developed world can publish anything anytime, and the instant it is published, it is globally available and readily findable" (Shirky, 2008: 71) Discuss the impact of the internet on the use of news and information services. (6)

8 Q4. * Many people blame online shopping for the demise of the high street. Discuss why high street shops find it difficult to compete with online shops. (6)

9 Q5. Michael and Ryan are athletes. They use digital devices as they try to improve their performance and when they relax. They are travelling to an overseas athletics event. * Ryan and Michael take their personal digital devices with them when they travel to international competitions. Discuss what they need to consider if they wish to use their devices when they are away from home. (6)

10

11 Q6. * Some businesses give their delivery drivers GPS-enabled smartphones. The smartphones are used to monitor drivers' movements and for communication. Discuss the advantages of the use of GPS-enabled smartphones to businesses. (6)

12 Mark Scheme Q1. (i-iii) Indicative Accessibility Consumers need particular (format compatible) devices to listen, which limits the market for the band (unless they provide for a range of formats) access to music. Digital divide (access dependent on internet access and digital literacy). Understand and use range of formats / incompatibility.copyright and piracy DRM reduces opportunity for consumers to share files / can limit storage of files to certain (numbers of) devices. DRM helps protect musicians' revenue. Consumers must abide by new laws (Digital Economy Act 2010). Downloadable content is more easily shared than physical products. Musicians may rely more on other revenue (subscriptions / concerts etc).variety Musicians may create more popular music (that sells in higher volumes) due to reduced sales caused by piracy. Only certain labels / artists distribute online.revenue/marketing Different style of advertising required for downloads. Musicians may/can choose to be independent by self promote / break from publishers.

13 Payment systems and/or payment technologies.general / Personal preference Need software and hardware to listen back to music. Download does not have same 'feel' as material product. Sound quality: some people prefer sound of vinyl/tape etc. 1) level is set based on content 2) position in level is set based on the quality of discussion 3) if at top of level, and the candidate's response does not match the Quality of Written Communication () descriptor within that level a decision is made whether to reduce the mark within the level. Candidate's responses will not be marked down a level due to. Mark Descriptor 0 No rewardable content The candidate will make a limited number of simple statements, probably with limited reference to the benefits and/or drawbacks to customers or musicians of downloadable content. Level Candidate's responses will be general. They have used everyday language and their response lacks clarity and Spelling, punctuation and the rules of grammar are used with limited Level The candidate's responses will be mostly accurate and will include a number of relevant benefits and/or drawbacks to customers and musicians of downloadable content. There is a limited

14 Level attempt to justify the identified benefits They have used some specialist terms and their response shows some focus and Spelling, punctuation and the rules of grammar are used with some The candidate will produce a factually accurate response that includes a range of appropriate benefits and drawbacks to customers and musicians of downloadable content. The benefits are clearly justified. They have used appropriate specialist terms consistently and the response shows good focus and Spelling, punctuation and the rules of grammar are used with considerable

15 Q2. (i-iii) Indicative content for a discussion Data collection and use: (Covert) Online companies gathering statistics about users' searches and browsing habits actions for marketing purposes. Cookie installation and spyware ISPs are able to view data that pass through them. Government / Police looking at individuals' computers without a warrant. (Big Brother concept) Identity theft (Overt) Filling out forms / buying goods. Users provide personal data knowingly without realising implications Requirements for users to 'opt in' to gain access to services Complicated 'opt out' methods. Privacy policiessocial (networking) concerns Personal information made available to all in social network. GPS tools now provide means to publish individual's location Individuals may appear in media when they are not aware. (eg photos/videos on social media or Google's "Street view" service) Users need to be mindful what they look at online. Fear of social 'control'. Vulnerable (at risk) groups face an increased threat.legal issues: Difficult to enforce the Data Protection Act 1) level is set based on content 2) position in level is set based on the quality of discussion 3) if at top of level, and the candidate's response does not match the Quality of Written Communication () descriptor within that level a decision is made whether to reduce the mark within the level. Candidate's responses will not be marked down a level due to. Mark Descriptor 0 No rewardable

16 Level Level Level content Candidates will make a limited number of simple statements, probably with limited reference to privacy concerns associated with individuals' use of the internet. Candidates' responses will be general. They have used everyday language and their response lacks clarity and Spelling, punctuation and the rules of grammar are used with limited Candidates' responses will be mostly accurate and will include a number of relevant privacy concerns associated with individuals' use of the internet. Candidates will have made some attempt to explain the identified concerns. They have used some specialist terms and their response shows some focus and Spelling, punctuation and the rules of grammar are used with some Candidates will produce a factually accurate response that includes a range of appropriate privacy concerns associated with individuals' use of the internet. Candidates will have clearly explained the identified

17 concerns. They have used appropriate specialist terms consistently and the response shows good focus and Spelling, punctuation and the rules of grammar are used with considerable

18 Q3. 1) level is set based on content Indicative Positives: Gives more people a voice / more people can publish more freedom of speech Increased availability of information Increase in choice of service providers (locally and globally) News stories can break more quickly Relative small cost lowers participation barrier Competition drives traditional publishers to innovate with their provision of online content News becomes interactive News can be accessed based on personal preference Readers can share articles with networks of friends Stories / information popularised by public, not editors e-democracy - information is made available to/from politically 'sensitive' areas Wikileaks style anonymity increases accountability (of governments etc.)negatives: More people can publish dilution of content / lack of credibility More difficult to filter through more content. (Students may describe this as "information overload") News sensationalised by public, not editors More difficult to track publishers of sensitive / libellous material Limits frame of reference Intellectual property rights of traditional publishers is put at risk

19 2) position in level is set based on the quality of discussion 3) if at top of level (i.e. your mark is now 2,4,or 6 marks) and the candidate's response does not match the Quality of Written Communication () descriptor for that level, then markers must reduce the mark by 1. NB can only be applied to reduce the mark within a level. Mark Level Level Descriptor No rewardable content The candidate will produce a limited number of simple statements, with limited reference to news and information services. Responses will include some accurate information. Candidate's responses will be general. They have used everyday language and their response lacks clarity and Spelling, punctuation and the rules of grammar are used with limited The candidate will suggest a number of impacts, mostly relevant to the use of news and information services. They may focus on only negative or positive impacts. The candidate's responses will be mostly accurate. There is a limited attempt to justify the impacts they suggest. They have used some specialist terms and their response shows some focus and Spelling, punctuation and the rules of grammar are used

20 Level with some The candidate will suggest a range of impacts, relevant to use of news and information services. They consider both negative and positive impacts. The candidate's responses will be factually accurate. The suggested impacts are clearly justified. They have used appropriate specialist terms consistently and the response shows good focus and Spelling, punctuation and the rules of grammar are used with considerable

21 Q4. Indicative content Indicative content discussing why high street stores are struggling to compete with online shops Convenience people don't have to go out / websites can remember previous orders Online stores offer cheaper deals due to lack of overheads such as shop fitting, staffing etc. Online stores can offer a much wider range of items by using 'just in time' (i.e. getting them from suppliers when ordered) delivery Online stores can offer wider range of products and they can sell worldwide e.g. UK made products sold to US Online stores can get customers to buy more by identifying and highlighting products based upon tracking of buying habits High street stores cannot stay open for shopping for as long due to staffing costs and availability Customers can more easily shop around for cheap deals on the internet using price comparison Customers can use cash back sites to get money back when shopping online Customers can get reduced rates by group buying Customers can read impartial reviews of the best product Some items e.g. music are available digitally online and lots of people now buy and consume music this way More and more people are gaining access to the internet which means online stores' customer increasing Shoppers sometimes don't like to be hassled by shop employees / enjoy shopping in private Level Mark Descriptor 0 No rewardable content A brief and generalised response about why high street stores are struggling to compete. Response will provide little, if any, discussion of the reasons. Everyday language is used and the

22 response lacks clarity and Spelling, punctuation and the rules of grammar are used with limited Response will be mostly accurate and will include a number of reasons why high street stores may be struggling to compete. The response must discuss some of the reasons, but these may not always be accurately justified. Some specialist terms are used and the response shows some focus and Spelling, punctuation and the rules of grammar are used with some An accurate response that identifies a range of reasons. The discussion includes valid justifications of most of the identified reasons. Appropriate specialist terms are used consistently and the response shows good focus and Spelling, punctuation and the rules of grammar are used with considerable

23 Q5. (i-iii) Indicative Suggestions of issues people should be aware of when travelling away from home with personal digital devices: Portability weight / size / robustness Multi-functionality Compatibility Power adapters / chargers Region restrictions Mobile networks Data / roaming charges Connectivity Battery life Sociocultural impacts Additional storage Availability of the internet Security of the device / insurance Personal security 1) level is set based on content 2) position in level is set based on the quality of discussion 3) if at top of level (i.e. your mark is now 2,4,or 6 marks) and the candidate's response does not match the Quality of mark by 1. NB can only be applied to reduce the mark within a level. Written Communication () descriptor for that level, then markers must reduce the Mark Level Descriptor No rewardable content The candidate will suggest a limited number of considerations, with limited reference to using devices away from home. Responses will include some accurate information. Candidate's responses will be general. They have used everyday language and their response lacks clarity and Spelling, punctuation and the rules of grammar are used with limited

24 Level Level The candidate will suggest a number of considerations, mostly relevant to using devices away from home. The candidate's responses will be mostly accurate. There is a limited attempt to justify the considerations they suggest They have used some specialist terms and their response shows some focus and Spelling, punctuation and the rules of grammar are used with some The candidate will suggest a range of considerations, relevant to using devices away from home. The candidate's responses will be factually accurate. The suggested considerations are clearly justified. They have used appropriate specialist terms consistently and the response shows good focus and Spelling, punctuation and the rules of grammar are used with considerable

25 Q6. Indicative content Indicative content discussing advantages to business of use of GPS-enabled smartphones 1. Keep records of communication Set calendared tasks and alerts / reminders Easily re-direct drivers for deliveries e.g. if there is a traffic incident / driver breakdown / unknown/unexpected route Save time / money on deliveries due to efficient routing using navigation software Can track driver location to ensure that they are on task / where they should be Use apps for productivity e.g. task lists Enhances employees' security Multifunctional, so saves money Access company documents on the move Flexible working / Employees can access work at any time Use camera for capturing product images / recording incidents / making face calls / scanning barcodes etc. Geotagging images Employees may use as marketing tool e.g. tweeting product news, updating company social network site whilst on the move Enhancing device security Keep in touch via / phone / chat / SMS Level Mark Descriptor 0 No rewardable content A brief, list-style response, with most of the suggested advantages given being valid. Response may include some discussion of the suggested advantages, not all of which is valid. Everyday language is used and the response lacks clarity and Spelling, punctuation and the rules of grammar are used with limited

26 A number of valid advantages are included Some valid discussion of the suggested advantages is presented. Some specialist terms are used and the response shows some focus and Spelling, punctuation and the rules of grammar are used with some A range of valid advantages is included, with some reference to the advantages that are provided by GPS. A valid discussion of most of the suggested advantages is presented Appropriate specialist terms are used consistently and the response shows good focus and Spelling, punctuation and the rules of grammar are used with considerable