Christina Caluda. ar t di rec t or

Transcription

1 Christina Caluda ar t di rec t or

2 Problem: College students are carrying record high credit card balances. In 2009, seniors graduated with an average credit card debt of more than $4,100, up from $2,900 just four years ago. (Sallie Mae, April 2009) Solution: This campaign reminds students the real cost of credit and rewards them for choosing cash.

3 Dorm Entrances Posters on college campuses emphasize the credit versus cash price of an item. Be reminded of the good times through photos, monthly not statements. Download the free app to make the right choice.

4 Campus Laundromat Most mistakes you ll make in college go away. Others show up in your mailbox every month. Download the free app to make the right choice.

5 Campus Transit buses Enjoy your newfound freedom. Just make sure it doesn t cripple your future. Download the free app to make the right choice.

6 Choose Cash Daily Cheaps Twitter followers get daily deals that are cash only.

7 Choose Cash App The Daily Cheaps MMS coupons are sent to your phone for cash purchases. The Barcode Scanner Compare the cash versus credit price and receive an instant discount for choosing cash. ATM Locator Find feeless cash withdrawals at participating banks.

8 Problem: Unclean skin is unhappy skin, especially when you re stuck at school. Solution: When your skin gets upset, calm it down with a portable Noxzema cleansing cloth.

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12 Problem: Logitech developed a family of computer peripherals that respond to a large number of touch commands. Solution: Entice consumers with elegant and simple step-by-step guides to all the promises the Logitech Touch family provides.

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19 Problem: People love shiny, new things. But in the current economic climate, people don t love the debt it takes to buy them. Solution: Kmart Layaway offers a better way to pay with interest-free, bi-weekly payment plans that won t break the bank.

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22 Challenge your connect-the-dot skills and win free down payments with the Layaway Guess Game. Banner Ads

23 In-store Displays

24 Problem: Cancer Treatment Centers of America wants to bring awareness of their patients success and show how personal every patients treatment is. Solution: We created a landing page for a Long Format Television spot that features three patients intimate success stories thanks to the personalized care given to them at Cancer Treatment Centers of America.

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27 Problem: In nature, we all seek to outdo. Not each other, but ourselves. Solution: It d still be nice to know that someone else is out here.

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32 Problem: The growing Hasidic Jewish community in Los Angeles needed a new centralized place to worship, learn and socialize. Solution: A non-profit organization was created with an identity package for an $8 million fundraising event.

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36 Problem: The Vortex, a gritty, adult Atlanta burger joint, is famous in the city for their big delicious burgers. However, The Vortex has seen a handful of all-natural gourmet burger chains open throughout the city. Solution: Use The Vortex s gritty image as a selling point for the brand to become the alternative to these lame-ass places.

37 WEBSITE Visitors to BurgerFetishes.com are greeted (or meated) with a wide variety of fetish genres. The site is full of meatiness, with many more options to satisfy even the hungriest meat-lover.

38 WEBSITE When a visitor clicks on a video, a burger porno plays. Like below, only way hotter because it s a video.

39 WEBSITE Users can send a video to a friend with a personalized porno song. Think bow-chickawow-wow. Mmmmm, yeah. I love that song.

40 PRINT Print ads will run in Atlanta magazines, such as Creative Loafing.

41 PRINT A second print ad. A second helping of SEXXXY.

42 In-Store Wet Naps Disposable sanitary hand wipes will point visitors to the website. They are made to look like condoms. CONDOMS. CONDOMS. CONDOMS. CONDOMS.

43 Problem: Laptops are easy prey for a growing number of shady thieves. Leaving most people thinking that getting their stolen computer back is a cold case long shot. Solution: Lojack for Laptops is simple software that aids law enforcement in the swift and successful recovery of your stolen computer.

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50 Problem: Scenery has been a selling point for so long that it s lost its luster. Solution: We created The En Route app to elevate the passenger experience and developed a campaign that complements it.

51 Virtual Tour Guide App Smartphone users text a number on their ticket to download the app. Passengers navigate their own journey by pointing the built-in camera. Points of interest are provided by GPS. Discovering more about a sight is a tap away.

52 Billboard

53 Highway Sound Barriers

54 Animated Subway Tunnel Advertising Illuminated posters break up the darkness with short animations of sights.

55 Interactive Subway Boards In underground stations, large-scale touchscreens showcase sightseeing with the app.

56 IMAGINATION will often carry us to worlds that never were. But without it we go NOWHERE. --Carl Sagan--