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Aubrey Maxwell
6 years ago
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1 Thank you for joining us! We ll be starting in just a few minutes. About the Hosts Ryan Engley Ryan is our Director of Customer Success who along with his team, helps Unbounce customers boost their conversion rates. He is our resident webinar host and consummate office vegan. Joanna Wiebe Joanna is a conversion-focused copywriter and the founder of Copy Hackers, where startups learn to write copy. As well as maintaining her own newsletter, she is a contributor to the Unbounce blog. She once tried to be a vegan; that lasted 19 hrs.

2 Ryan Engley Director of Customer Success Join our chat on Twitter

3 Joanna Wiebe Founder & Copywriter Join our chat on Twitter

4 Recording and Slides Will Be ed This Week Join our chat on Twitter

5 We ll Talk About 4 copywriting tips you should implement IMMEDIATELY Why your brain is your enemy How to avoid sounding like a used car salesman while still selling like one The headline test you should run today

8 Increase your Marketing ROI Build, Publish, and Test targeted landing pages

9 Get 50% Of your first 3 months

10 FIRST! FOUR 20-SECOND AIDA COPY TIPS YOU CAN ACT ON IMMEDIATELY

11 N O I T N E T T A 20-Sec Tip #1: Gain Isn t as Powerful as Loss Generate more leads Stop losing leads

12 T S E R E T IN 20-Sec Tip #2: Don t Summarize Benefits Be Specific 24/7 Availability! 24/7 Availability! Our virtual assistants work when you do You start work at 6am, your VA stars work at 6am

13 S E D E IR 20-Sec Tip #3: Free = No Value Free Shipping We ll Pay Your Shipping

14 N O I T C A 20-Sec Tip #4: Make Calls to Action Seem Efortless Buy Sign Up Submit Get

15 N O I T C A 20-Sec Tip #4: Make Calls to Action Seem Efortless Buy Sign Up Submit s u n o B Yes, Give Me Access

16 = EVIL

17 453% Lift

18 Your messages don t come from you, your CEO, the product marketing team or a writer. They come from Visitor Surveys Customer Surveys Interviews Any UGC Amazon book reviews Blog comments YouTube, Facebook comments App Store app reviews Forum posts

19 Swiping VOC data give(s) you Natural, un-marketing phrases Access to the vernacular of your prospect Non-cliché analogies and similes Pain and delighter messages Keyword-rich copy Sticky, memorable phrases

20 = EVIL NB: Selling usually feels uncomfortable but that doesn t mean it s skeezy

21 Avoid Raising Flags about Claims (in Short Copy) 51% paid lift

22 Cushion Claims { } Could this be the best way to solve your biggest HR challenges? vs This is the best way to solve your biggest HR challenges

23 = GOOD

24 Your Value Proposition or USP: What s unique + highly desirable about your ofering, brand or org?

26 A/B Testing (always be testing) 40% lift in clickthrough

27 The milk chocolate melts in your mouth, not in your hands Unique Highly Desirable Specific Succinct Memorable X X X X X M&Ms Lending Club Investors earn better returns, borrowers pay better rates X X X X X The fastest way to great customer support X X X X X Zendesk

28 But there s nothing diferent about us Product design Product feature Business point of view Employee personalities Approach to solving X problem Types of users Point of origination Customer focus Production Innovation

29 Final Words of Wisdom Stop trying to impress yourself or your high school English teacher Focus 100% of your messages on THEM Raw words are better than polished If it feels hard, you re doing it right

30 Q&A Writing for B2B Short vs Long Copy Headlines s

31 Writing for B2B How does copywriting difer in B2B vs B2C situations?

32 Writing for B2B Is professionalism in writing copy more important than making it fun/quirky/personality-driven?

33 Long vs Short Copy What s your take on the age-old discussion of long vs shor copy? Are long sales pages really the highest converting?

34 Long vs Short Copy How much is too much?

35 Headlines Should working keywords into your landing page be a priority?

36 Headlines I ve heard numbers in headlines tent to attract interest, what say you?

37 s I get the most unsubscribes when I ofer an with value, why is this?

38 s Can you give tips and tricks on subject lines too?

39 s How do I seduce customers into opening my s?

40 Visit in the next 5 days to get exclusive freebies + save 25% Learn the essentials of writing CRO copy for short landing pages Ready to write a longform landing page? Get this ebook!

41 Get 50% Of Your First 3 Months

The Marketing Menu. Ian Brodie

The Marketing Menu. Ian Brodie The Marketing Menu Ian Brodie There are a myriad of marketing approaches you could use to generate leads for your business Website Advertising Seminars Referrals Networking Cold calling Direct mail Social