Lead Generation: Finding Buyers and Sellers
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1 Lead Generation: Finding Buyers and Sellers Workshop 3 of Million Dollar Pipeline Program
2 Why are we here? To take your business to the next level. How will we do that? Coaching with proven strategies so YOU can set, achieve, and exceed YOUR transaction goals.
3 MDPP Team Travis Robertson, Robertson Coaching International Coach & Lead Presenter Top real estate coach, Travis Robertson will weave proven success strategies with the Trulia tools you have invested in for the highest return on your investment. Travis has coached thousands of agents around the world, specializing in coaching agents into becoming 7- figure earners. Dwight Braswell Host & Product Expert Jessica Grimes Producer Bringing over 4 years of training, coaching and real estate experience, Dwight will be hosting all live webinars and he is your go-to for all Trulia product related questions. Jessica has been with MDPP since conception and produced all six seasons of the program, including: marketing, member Q&A and website content.
4 A little about me Travis Robertson CEO and Founder of Robertson Coaching International travisrobertson.com
5 @travisro
6 Quick Review: Workshop 1 - How to Set Million Dollar Pipeline Goals
7 Quick Review: Workshop 2 Converting Leads Into Clients
8 Today: Workshop 3 How to Get More Buyer and Seller Leads
9 Dangerous Thinking: 1. I tried and it doesn t work. 2. Leads from don t convert. 3. I can t compete with [insert popular agent s name here] using [insert strategy here]. 4. I don t have the time/money/ team/resources/etc.
10 100% of your excuses are 100% invalid.
11 Lead Gen Fact: Most leads are anywhere from 6-26 months from being ready to make a decision to buy or sell. Yet most agents need business in 6-26 days.
12 Lead Gen Fact: The majority of lead generation platforms and sources take at least 6 months to start creating a return on your investment. If that sounds like it s a long time to do something without a reward, you should quit now.
13 Developing an Integrated Marketing Program
14 An integrated marketing program is one where each activity appears to be tied together with the others.
15 Sample Integrated Marketing Program Zillow/ Trulia Direct Mail IDX Website Phone Call FB Ads Txt Msg CMA Website
16 The more integrated your marketing is, the more effective your marketing will become.
17 Pro Coaching Tip: Don t try to setup the entire program at once. Start with no more than 3 strategies and build from there.
18 How to Choose Your Marketing Strategies
19 5 Primary Lead Source Groupings 1. Free vs. Paid 2. Online vs. Offline 3. Inbound vs. Outbound 4. Short Term vs. Long Term 5. High Time vs. Short Time
20 Pro Coaching Tip: Newer agents should focus more on free, outbound strategies. Experienced agents should focus more on paid, inbound strategies
21 3 Offline Marketing Strategies
22 1 Open House w/ Neighbor Invites
23 Holding the Ultimate Open House 1. Drive More Traffic 2. Hold a Neighbor Preview 3. Send an Invitation Mailer (EDDM) 4. Slow Down the Pace 5. Incentivize Registration 6. Be Inquisitive - Not Creepy
24 2 Client Parties
25 Biggest Fear: But what if nobody shows up?!
26 Ultimate Client Parties 1. Create your party around an existing event. 2. Match the party to your client base. 3. Incentive attendance. 4. Tell people to bring friends. 5. Promote frequently. Then promote again. 6. Hire a videographer.
27 3 Direct Mail
28 Biggest Mistakes: 1. Choosing more homes over higher frequency. 2. Cramming too much onto your mailers. 3. No clear, singular CTA.
29 Direct Mail Done Correctly 1. Select neighborhoods with higher turnover rate. 2. Mail at least 2x/mo. 3. Don t talk about yourself. 4. Only ask them to do one thing. 5. Give them a compelling reason to take action
30 3 Online Marketing Strategies
31 1 Zillow/Trulia Paid Leads
32 How to Do Zillow/Trulia 1. Paid profile 2. Request reviews 3. Invest in key zip codes 4. Setup your lead preferences 5. Create a follow up campaign
33 2 IDX Websites
34 IDX Websites 1. Supplement your Trulia/Zillow leads. 2. The greatest control over the playground. 3. Do your own research. 4. Look for comprehensive systems and integrations. 5. Should run ads as part of service.
35
36 3 Facebook Ads
37
38
39 TEXT FBLEADS to 33444
40 Pro Coaching Tip: Take action right now! Design your integrated marketing plan. Pick 1 strategy and start this week.
41 Next week Effectively Marketing to Your Sphere Go to the website and register for the series!
42 Q & A Travis Robertson CEO and Founder of Robertson Coaching International travisrobertson.com
43 Maximize your investment
44 MDPP Resources Login to your Trulia agent account and register for the entire webinar series! Includes: Webinar recordings Notebooks & handouts Tip of the Week Member Resources Success Stories
45 Access the recording and workshop materials Login to Trulia agent account will redirect to MDPP website Click on workshop to access materials
46 How to find me Travis Robertson CEO and Founder of Robertson Coaching International travisrobertson.com See you next week!
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