Barcelona. 2015, Amazon Web Services, Inc. or its affiliates. All rights reserved

Transcription

1 Barcelona 2015, Amazon Web Services, Inc. or its affiliates. All rights reserved

2 Company Building Keeping your startup DNA Claudio Piras, Startup Account Manager Iberia

3 Customer discovery process

4 Company Building

5 And yet

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7 Total # AirBnB Guests

8 Brian What is the single most important piece of advice for us? Peter Don t mess up the Culture

9 The culture is what creates the foundation for all future innovation. If you break the culture, you break the machine that creates your products. Brian Chesky, Founder

10 The product is the product, the culture is the next hundred products Phil Libin, CEO

11 How do you keep Startup DNA? How do you build it into your Culture as you scale your business?

12 Biggest Challenge = Finding People # 1 Customer Pitch Deck # 2 Employee Pitch Deck # 3 Investor Pitch Deck

13 Who should share your Culture? Founders Employees

14 Organization Propagate the culture across departments

15 Who should share your Culture? Founders Employees Investors Customers / Partners

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17 Social Point Mobile Free to Play Gaming Company Founded in Barcelona in employees 2 Hits: Dragon City and Monster Legends > 6 million of DAUs ( +3.5M) ( +1,5M)

18 Growth Social Pointers: 4 Social Pointers: 8 Social Pointers: 46 Social Pointers: 119 Social Pointers: 167 Social Pointers: 219 SP Point has received US$ 14M in two financial rounds

19 What was kept and what not in Social Point Things that we kept Motivation Commitment Transparency Founders accessibility Things we couldn t keep Moving so fast Easy communication with only 1 weekly meeting :) Benefits of growing More people = more experience in all fields = more learning Initial people have grown with the company (becoming much more mature) More resources = more and better projects Better decisions (more time to take them and more people involved) Lots of new service teams (tools, mobile platform, backend services,...) More quality

20 How do we motivate our people? How to keep the motivation? Align expectations: accept that you can t change the company every week anymore Be satisfied with every little change or improvement Have long term plans Set goals and not tasks Coach, train, grow our people Delegate ownership Give compensation and recognition But most importantly: have a challenge in every project!

21 Challenges in Social Point Build to handle millions of DAUs Provide high quality shared components Build high quality multiplatform 3D games Collect and analyze 3 billion analytics events per day Give access to data to 250 employees Develop low-latency realtime multiplayer servers Manage more than 1000 AWS servers We are still hiring talent! Come to Social Point to enjoy all these challenges!

22 When you are at scale

23 f(innovation) = (org * arch) (mechanisms * culture)

24 amazon leadership principles have backbone; disagree & commit customer obsession invent and simplify think big dive deep bias for action ownership deliver results insist on highest standards vocally self critical hire and develop the best earn trust are right, a lot frugality

25 Ownership Leaders are owners. They think long term and don t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say that s not my job."

26 dive deep Leaders operate at all levels, stay connected to the details, and audit frequently. No task is beneath them.

27 Amazon has a very metrics-driven culture Weekly ops metric meetings a scorecard for each service team a graph for every metric that customers care about each graph has a line fitness function Correction of Error (COE) process

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29 customer obsession Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.

30 #1 #2 Press release to capture the customer perspective FAQ to answer any questions a customer might have

31 #1 #2 Press release to capture the customer perspective FAQ to answer any questions a customer might have #3 Start finding the right primitives #4 Launch, then iterate fast & often

32 Innovation Methodology Work backwards from the customer Customer obsession Narrative process Dive deep Primitives Think Big Single-threaded teams Teamwork Release Deliver results Measure Dive deep Iterate Bias for action

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34 Barcelona