Drastic Times Call for Statistics! VALERIE HORTON, MINITEX

Transcription

1 Drastic Times Call for Statistics! VALERIE HORTON, MINITEX

2 The Landscape

3 10% of households don t have cars 30% of yearold's don t have a drivers license Source: U.S. Public Interest Group ction%20vus.pdf

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5 Computer Purchasing is Changing TABLET purchases are holding LAPTOP and DESKSTOP purchases are dropping Source: Statista.com

6 Internet use 88% Broadband at home 73% Smartphone owner 77% Tablet owner 51% Use social media 69% Source: Pew

7 Smartphone ONLY users are younger, less-educated, lower-income, & more diverse Workaround Ecology find broadband at work, shops, libraries, friends -but-dont-necessarily-bridge-the-digital-divide/

8 69% Americans use Social Media : 5% use 2006 Source: PEW

9 Americans Use Social Media to: Source: Pew Connect Share information Watch news Entertainment Does your library s social media post reflect this?

10 Age & Education Impact Social Media Source: PEW Age Education Race Gender Community

11 Facebook Remains Dominant Overall Users Daily use Source: PEW

12 The Library Landscape

13 They like us, they really like us 76% of Americans say: Libraries well serve the needs of their community Source: PEW

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15 Graying of the Profession Medium age of credentialed librarians is 50.5 (oldest in 29 years) "45% of US [ARL] directors were aged 65+ in 2015 Source: ALA & ARL

16 Funding Growth is Tepid Public Libraries Budgets up moderately 3.7% Academic Libraries Budget growth is lukewarm Source: LJ 07 Library Resource IMLS

17 Source: IMLS

18 Academic Expenditures Overall, 48% of the budget is used for online [resources] across all institution types Source: ARL

19 Patrons use Libraries Less 2016: 44% of American visited a public library 2013: 53% high water mark Source: Pew & The Atlantic

20 One Library One Statistic

21 Declining National ILL Rates Source: OCLC , 5/ ,000,000 OCLC BORROWING REQUESTS 10,000,000 8,000,000 21% Drop 6,000,000 4,000,000 2,000, / / / / / /16

22 Minitex Resource Sharing Source: Minitex

23 Power of Funding Direct Relationship between Library Investment and Library Use Source: IMLS

24 Ebook Landscape

25 The Hype Cycle Source:

26 Sales of Ebooks Overall U.S. E-Book Unit Sales Millions Popular: paperbacks, audiobooks & coloring book. Hardcovers outselling ebooks Source: =dbw-smo-nl &utm_content=915542_dbw+daily apex&utm_medium= Year

27 Ebooks Sales by Billions of Dollars Source:

28 2016 Ebooks Sales down 16%* * Projected Sept 2016 Why are Sales Dropping? 1. #1 reason people buy ebooks Big 5 Publishers raised ebook prices by $3.00 Average commercial ebook price: $ People not wanting to spend more time on screens 3. Cheaper content found elsewhere 6% increase in Indie sales, including 45% increase for Indies on Amazon s Kindle Average Indie title price: $3.00 Source: nl&utm_campaign=dbw-smo-nl &utm_content=915542_dbw+daily apex&utm_medium=

29 Fast Rise in Indie Ebook Sales Big 5 375% increase in ISBN s for selfpublished titles since 2010 Source:

30 Self-Publishing & Libraries 20% of libraries purchase or license Source:

31 Minnesota Libraries Publishing Project mlpp.pressbooks.pub/

32 Communities of Interest

33 Public Library Ebook Statistics Large public library use grew 25% Source: LJ 2015 lj.libraryjournal.com/downloads/2015publicebooksurvey/

34 196 million digital books borrowed UP 21% over 2015 Audio up 34% Children up 19% Non-English titles up 40%

35 SimplyE: Flatten the Demand Curve Source: James English, NYPL, presented ALA Midwinter 2017

36 Academic Ebooks Use 2016 usage statistics for over 75,000 ebooks from more than sixty platforms

37 Academic Ebooks Purchasing Generally flat spending with ebooks accounting for a slightly greater percentage of the overall acquisition budget Smaller and public colleges buying less, large institutions buying more Source:

38 Academic Ebooks Source: Source: _EbookUsage_AcademicLibraries.pdf 016_EbookUsage_AcademicLibraries.pdf Source:

39 Digital Fatigue 62% of 16- to 24- year-olds preferred print books to ebooks Why: I like to hold the product A break from their devices or social media Source:

40 Academics & Ebooks Students Prefer: Print when reading scholarly monographs % e-formats Print textbooks % online textbooks Digital reference materials % print reference Source; LJ s Ebooks Usage in US Academic Libraries, 2016

41 K12 School Use 61% of children know what it's like to read an e-book - up from 25% in % of children ages 6 to 17 agreed they would always want to read in print, up from 60% in to 8- year-olds prefer print for pleasure reading: 77% 15- to 17- year-olds prefer print: 62% 56% of school made ebooks available in 2015 Focus on curriculum support Source: Scholastic and Library/SchoolLibraryReport_2015.pd

42 Final Thoughts about Telling a Story with Statistics

43 Format Agnostic Old technologies never die, they just fade into a smaller, niche offering. Neil Irwin

44 Resources find your GO-TO sources ALA s LARKS (public) PEW Internet & American Life Project - Libraries (public) IMLS (academic and public) ARL Publications and Resources LRS Minnesota Library Publishing Project mlpp.pressbooks.pub/

45 Actor-Observer bias, Authority Bias, Defensive attribution hypothesis, Egocentric bias, Extrinsic incentives bias, False consensus effect, Forer effect (aka Barnum effect), Fundamental attribution error, Group attribution error, Halo effect, Illusion of asymmetric insight, Illusion of external agency, Illusion of transparency, Illusory superiority, Ingroup bias, Just-world hypothesis, Memory Bias, Moral luck, Naïve cynicism, Naïve realism, Outgroup homogeneity bias, Self-serving bias, Shared information bias, Sociability bias of language, System justification, Trait ascription bias, Ultimate attribution error, Worse-thanaverage effect, Processing difficulty effect, Reminiscence bump, Rosy retrospection, Self-relevance effect, Source confusion, Spacing effect, Spotlight effect, Stereotype bias, Suffix effect, Suggestibility, Telescoping effect, Testing effect, Tip of the tongue phenomenon, Travis Syndrome, Verbatim effect, Von Restorff effect, Ziegarnik Effect

46 Data and High Touch