Mobile Audience Insights Report. Q Spotlight on Retail
|
|
- Malcolm Hancock
- 6 years ago
- Views:
Transcription
1 Mobile Audience Insights Report Q2 2014
2 Research Overview Mobile Path to Purchase Trends Mobile Ad Influences on Consumer Behavior Mobile Ad Effectiveness: LCI Analysis...8 Retail Consumer Profiles Conclusion Shop Now $49.99 $24.99 $14.99 $59.99 $ $ % growth in consumers who research retail products via smartphones from 2013 Our Q2 research report focuses on understanding how mobile is impacting consumers path-to-purchase behaviors within the retail industry. Specifically, the report analyzes key trends and important industry insights in consumers location and mobile adoption. Our report delves into several key areas of analysis. The first examines how growing mobile usage is reshaping consumer behavior with respect to researching and purchasing items across the retail spectrum. The second assesses how timing, proximity, mobile ads, and in-store engagement affect consumer path-to-purchase decision-making. The third looks at ROI from retail-based mobile ads, using our Location Conversion Index and proprietary data to pinpoint key trends. Key Findings Retail mobile ads drove 51% more store traffic than non-retail mobile ads in 2014 (p. 8). Smartphones have replaced tablets as the leading mobile device that consumers use to research retail items, with a 110% growth in usage from 2013 (p. 4). Mobile engagement for retail consumers occurs earlier in the path-to-purchase than in other verticals, with 73% engaging with mobile ads and 81% researching items via mobile before they go on shopping trips as opposed to on-the-go (p. 5 & 6). While in-store, 61% of consumers would prefer to receive mobile ads with discounts or sales information, but only 49% are actually receiving these ads, indicating an opportunity for advertisers to refine their in-store strategy (p. 7). 1
3 How Retail Consumers Use Mobile for Research & Purchasing 43 % 37 % 40 % 24 % 33% 12 % 9 % 25 % 19 % % % 14 % 9 % 11 % 10 7 % % 7 % 6 % Entertainment Electronics Clothing Shoes & Accessories Sporting Goods Household Items Children s Items Beauty Jewelry Research Purchase Retail consumers use their mobile device to research (37%) and purchase (43%) entertainment-related products more so than any other retail product. Retail consumers are less inclined to use their mobile to purchase specialty items (beauty, jewelry, children s items) than generic items (entertainment, electronics, clothing). For all retail categories except jewelry, consumers are more likely to use their mobile to purchase items than to research them. 2
4 Cross-Device Path-to-Purchase Behavior Retail Consumer Research Behavior by Device Retail Consumer Purchase Behavior by Device Purchase on smartphone Purchase on tablet Purchase on laptop Purchase in-store 72% research on their smartphone Of that 72% 23 % 20 % 21 % 38 % 58% research on their tablet Of that 58% 8 % 34 % 25 % 33 % 78% research on their laptop Of that 78% 7 % 13 % 46 % 34 % 66% research in-store Of that 66% 8 % 12 % 17 % 63 % Indicates top purchasing method Retail consumers who research on their smartphones tend to purchase almost equally across smartphones (23%), tablets (20%) and laptops (21%), whereas consumers who research via laptops and tablets tend to purchase on the same device (46% and 58%, respectively). While the majority of retail consumers (63%) who research in-store also purchase in-store, 20% rely on mobile devices (smartphones and laptops) to make their final purchases. Approximately 1/3 of retail consumers who research items on their mobile devices or laptops still prefer purchase these items directly in-store. 3
5 Consumer Preferences for Researching Retail Products 2013 What devices do you use to research retail products? 20 % 37 % How do you prefer to research retail products? 7 % 3 % 2 % 1 % 1 % 45 % Retailer s Website Shopping Aggregator s Website Word of Mouth 8 % Notifications Smartphone Tablet Retailer s Mobile Site Retailer s Branded App % 16 % 15 % 18 % Shopping Aggregator s Mobile Site Shopping Aggregator s App Smartphone Tablet Push Notifications & Alerts Smartphones have replaced tablets as the leading device for researching retail items, with a 110% growth in usage from 2013, while tablet usage has declined 57%. While the majority (63%) of consumers prefer to research retail products via traditional online tools (retailer s/shopping aggregator s websites), the use of mobile as a research tool is continuing to grow, up 46% from Consumers prefer retailers own branded resources over shopping aggregators resources they are 3.5x more likely to research items using a retailer s mobile site than a shopping aggregator s mobile site. 4
6 When & Where Retail Consumers Engage With Mobile Along the Path-to-Purchase Where do consumers engage with mobile to research retail items? At Home At Work 12 % 69 % Before a shopping trip Item Price $1 - $49 $50 - $99 $100 - $249 What is the average lead time for researching retail products via mobile? Days While Commuting 7 % $250 - $ While Shopping In a Store 6 % 6 % During a shopping trip $500 - $999 $ % of retail consumers use their mobile devices to research items before they before they go on a shopping trip (either at home or at work), as opposed to on-the-go (19%). Retail consumers engage with mobile earlier in the path-to-purchase process than consumers in other verticals, beginning research of items over $1000 as much as 45 days in advance. 5
7 How Retail Consumers Engage with Mobile Ads In the last 30 days, have you purchased a retail product as a result of seeing a mobile ad? What information are you most likely to respond to in a retail-related mobile ad? 55 % 45 % 60 % Yes When are you most likely to engage with a retail mobile ad? 12 % 73 % No 36 % 35 % 25 % 21 % 13 % 7 % 15 % Before You Shop While on a Shopping Trip While in a Store Discounts/Sales Product Reviews Product Information Giveaways Directions to the Nearest Store Location Offers/Information About Other Products I Might Like Style Tips While the majority of retail consumers are most likely to respond to a mobile ad containing discount or sales information, at least 1/3 of consumers also prefer mobile ads with product reviews (36%) and product information (35%). Retail consumers are 6x as likely to respond to a retail-related mobile ad before they shop as opposed to when they are in a store. 6
8 In-Store Mobile Advertising: How Advertisers Can Increase Engagement Discount-driven mobile ads 49 % 61% 42 % Advice-driven mobile ads 28 % 17 % 13 % 20 % 25 % 8 % 7 % 9% 20 % 12 % 10 % A Coupon for a Discount on Items in that Store Notification of What Items are on Sale Store Reviews Product Reviews Style Tips Comparison Pricing from Competing Retailer Product Recommendations Based on Past Purchases Retailer-initiated Mobile Engagement Consumers Preferred Mobile Engagement Retail consumers are 37% more likely to respond to discount-driven mobile ads than advice-driven mobile ads while in-store. 61% of retail consumers want to receive mobile ads with discounts while in-store, but only 49% are actually receiving them, indicating a huge opportunity for mobile advertisers to refine their mobile ad strategy. Similarly, 42% of consumers want in-store ads telling them which items are on sale, while only 28% actually receive them. 7
9 Mobile Ad Effectiveness: How Do Retail Ads Affect Drive-to-Location? Lift in store visits for non-retail mobile ads 51 % Lift in store visits Lift in store visits for 2014 retail mobile ads % 28 % Increase from Increase from control group general pop % Increase from control group 93 % Increase from general pop General Population LCI Audience Matched Control LCI Exposed Audience LCI General Population LCI Audience Matched Control LCI Exposed Audience LCI Retail mobile ads drove a 51% greater lift in store visits than all other 2014 mobile ads. Consumers exposed to retail mobile ads visited stores 65% more than the control group of consumers who didn t see the ads. 8
10 Consumer Brand Engagement: Where Retail Shoppers Are Using Their Mobile Device Where do retail consumers engage with their mobile device the most? 10 % Retail venues: Non-retail venues: 5 % 3 33 % 8 % % 7 % 31 % 9 % 13 % 18 % 17 % 26 % 20 % Clothing Big Box Retailer Electronics Restaurants & Cafés Gyms Colleges & Universities Entertainment Venues Auto Sporting Goods Hotels/Hospitality Banks/Credit Unions Beauty Salons Other The top retail venues where consumers connect with their mobile devices are clothing stores (33%), big box retailers, (26%) and electronics stores (18%). Approximately 1/3 of retail consumers engage with their mobile devices while in restaurants & cafés (31%), followed by gyms (20%), and colleges & universities (17%). 9
11 Understanding Today s Consumer: Profiles of Electronics & Fashion Shoppers Electronics Consumer Profile Fashion Consumer Profile Demographics: Male Female Average HHI: $50-$75K Demographics: 61 % 39 % 31 % 69 % Average HHI: $75-$100K Average Age: Average Age: Male Female Top venues where they use their mobile device: Top venues where they use their mobile device: Electronics consumers are also: Fashion consumers are also: 42 % 45 % 31 % % % 27 % % % 19 % 18 % 18 % 14 % Green Consumers Casual Diners Do-It- Yourselfers Business Travelers Sports Enthusiasts Students Health Enthusiasts Fine-Dining Enthusiasts Parents Leisure Travelers Entertainment Enthusiasts Auto Intender 10
12 Q Mobile Audience Insights Report The Q Insights Report highlights recent mobile market audience usage trends for advertisers to apply to their mobile strategies and campaigns. This quarter focused on the retail industry. NinthDecimal is the leading mobile audience intelligence platform building the most comprehensive understanding of people by connecting their digital and physical lives. Our audience data is built on 1 trillion data points from over 1 billion devices, allowing us to create hundreds of customized audience segments with the scale to drive meaningful business results. NinthDecimal s precision, scale, and advanced data science allow us to build the most accurate understanding of audiences, providing clients with actionable intelligence and massive campaign reach. Our core capabilities differentiate us from any other player in the industry: Precise audience intelligence We build audiences with location as the foundation, and manage this data with the most accurate and precise approach in the industry. Audience scale With 1 billion profiled devices and 1 trillion data points from these devices, we provide relevant, recent data to create marketable moments to drive campaign success. Top-tier measurement and performance capabilities We are the only company able to measure incremental lift in foot traffic per campaign. Our audience precision delivers a 4x lift in campaign performance over other mobile targeting approaches. One audience and one integrated solution Unlike with other mobile platforms, we help marketers reach the same audience across display, video, online, and programmatic media channels. Methodology NinthDecimal s Mobile Audience Insights Report research is based on data compiled from a survey of 1,511 randomly selected mobile users, as well as the billions of data points from NinthDecimal s proprietary mobile audience intelligence platform. Location Conversion Index measures ROI by finding the normal visit rate for the general population, then comparing it against audiences both exposed and not exposed to mobile campaigns in order to measure incremental store visits. The survey data was collected from May - June 2014 while the platform data was analyzed throughout Q The Mobile Ad Effectiveness Benchmark results were from 1H
MOBILE AUDIENCE INSIGHTS REPORT MAY 2015
MOBILE AUDIENCE INSIGHTS REPORT MAY 2015 Table of Contents Mobile s Role in Product & Brand Discovery... 3 Cross-Device Trends... 4 Performance by Proximity... 5 6 Mobile Programmatic Benchmark... 7 Mobile
More informationNINTHDECIMAL. ninthdecimal.com
NINTHDECIMAL TABLE of CONTENTS WHAT is PROGRAMMATIC? 3 What Is Programmatic? 4 Why Is It so Popular? 68 Where Does the Data for Mobile Programmatic Come from? NinthDecimal Understads Physical World Behavior
More informationTHE GUIDE TO MAXPOINT CONSUMER TRAFFIC INSIGHTS
THE GUIDE TO MAXPOINT CONSUMER TRAFFIC INSIGHTS MAXPOINT FOOT TRAFFIC IMPACT STUDIES: OVERVIEW MaxPoint uses our proprietary location-powered targeting to match neighborhood locations with audiences and
More informationPROXIMITY MARKETING. Mobile Marketing Platform Geo-Location, Geo-Fences and Beacons
1 PROXIMITY MARKETING Mobile Marketing Platform Geo-Location, Geo-Fences and Beacons 2 Our team combines in-depth knowledge of software development acquired through our long-standing experience together
More informationHoliday Optimization Guide 2013
Holiday Optimization Guide 2013 Contents Yahoo! Bing Network Drives Value for the Retail Industry Audience Insights in Retail Category Optimization Strategies and Timelines Must-Haves for the Holiday Audience
More informationStore visits and Advanced Retail Intelligence. Place Conference October 2013
Store visits and Advanced Retail Intelligence Place Conference October 2013 What is PlaceIQ? recreator Analyze and extract the data to 3 The Audiences student tourist tech worker foodie define, reach and
More informationRethinking Retail: for MARKETERS
Rethinking Retail: for MARKETERS More than 80% of consumers plan to shop this Memorial Day weekend, the 4th most popular holiday for shopping. $486: the surprisingly high average shoppers reported they
More informationNINTHDECIMAL. measurement. ninthdecimal.com
NINTHDECIMAL measurement 3 4 6 8 10 12 14 16 18 20 22 TABLE of CONTENTS What Is Offline Attribution? Why Is This a Challenge for Marketers? Enter: Location Data Where Does Location Data Come from? Understanding
More informationMARKETING CLOUD. Quick Peek
MARKETING CLOUD Quick Peek Home Build and manage 1-to-1 customer journeys. Marketing Cloud is the world s most powerful 1-to-1 digital platform for marketing across email, mobile, social, website experiences,
More information.ORG. State-of-the-art advertising possibilities delivered at the right time and in the
Digital Media Kit 2015 I advertise.aarp.org/digital.org AARP.org and a growing portfolio of digital assets feature premium content, tools and activities specifically targeted to a highly engaged tech-savvy
More informationErin Madorsky SVP Sales April 26, 2017
SOLVING THE DILEMMA Erin Madorsky SVP Sales April 26, 2017 1 CMO s Face Many Challenges Source: Salesforce and LinkedIn, How Senior-Level Marketers Are Redefining Success and Integrating the Customer Journey,
More informationBehind the Methodology of LCI. A Process Overview
Behind the Methodology of LCI A Process Overview Behind the Methodology of LCI A Process Overview NinthDecimal s Location Conversion Index (LCI ) is a sophisticated offline attribution solution used by
More informationShoppertunities. Kerry Chipp 15 May 2014
Shoppertunities Kerry Chipp 15 May 2014 Note of thanks to sponsor there is extensive shopper behaviour research conducted at the level of individual malls, but limited comparative data for the category.
More informationWho we are: Why did we do it? What we do: Good is the enemy of Great. The goal was to bridge the. resources to newspapers
Happy to help YOU! Who we are: SYNC2 Media was launched in 2012 as the official rebrand of the decades-old company formerly known as Colorado Press Service Why did we do it? What we do: The goal was to
More information2018 back-to-college survey Vying for wallet share
2018 back-to-college survey Vying for wallet share Deloitte s 2018 back-to-college survey Key findings Despite ongoing digital hype, in-store sales are expected to lead the way Parent s back-to-college
More informationMARKETING OPPORTUNITIES
2018 MARKETING OPPORTUNITIES TRAVEL IS BIG BUSINESS THE VALUE OF A DMO QUALIFIED VISITOR AUDIENCE MEASURE METRICS THAT MATTER TRAVEL INDUSTRY INSIGHTS Tourism is big business in San Diego! ANNUAL VISITORS
More informationCRM 3 MANAGEMENT, MESSAGING, MEASUREMENT MICHAEL BENNETT - SVP, GLOBAL MARKETING DUANE HEPDITCH - SVP, PRODUCT MARKETING MARCH 9, 2017
CRM 3 MANAGEMENT, MESSAGING, MEASUREMENT MICHAEL BENNETT - SVP, GLOBAL MARKETING DUANE HEPDITCH - SVP, PRODUCT MARKETING MARCH 9, 2017 What s the big CRM idea? What is CRM 3? CRM 3 is the new standard
More informationCUEBIQ FOOTFALL ATTRIBUTION BENCHMARKS THE ADVENT OF ACCURATE LOCATION-BASED METRICS FOR TODAY S MARKETER
CUEBIQ FOOTFALL ATTRIBUTION BENCHMARKS THE ADVENT OF ACCURATE LOCATION-BASED METRICS FOR TODAY S MARKETER INTRODUCTION USING LOCATION-BASED ANALYSIS TO SOLVE MARKETER S ATTRIBUTION ISSUES Marketers today
More informationThe Many Faces of Mobile Marketing In A Marketer s View from the UK
The Many Faces of Mobile Marketing In 2016 A Marketer s View from the UK A UK Marketer s Perspective 30 years experience of direct marketing Over the last 15 years, specialising in digital with particular
More informationSELLING YOURSELF & CREATING A GREAT CUSTOMER EXPERIENCE
SELLING YOURSELF & CREATING A GREAT CUSTOMER EXPERIENCE Director of Business Development & Dealer Program Manager for ARI - Marine 9+ years of industry experience in Marine, RV, Powersports and Outdoor
More informationEngaging your mobile shoppers in-store. Todd Sherman, CMO
Engaging your mobile shoppers in-store Todd Sherman, CMO Omnichannel (Omni-channel) All about In-Store Opportunity Technologies/Features Results Getting started (No, we re not covering mobile payments
More informationGermany 2015 mobile retail trends
Germany 2015 mobile retail trends Foreword foreword With more than 51 million (94% of internet users aged 14+) digital consumers in 2014, Germany undoubtedly is in the premier league of worlds most sophisticated
More informationGAMER. Interpreting the data. Cross-platform activities Index comparisons
The GAMER With consumers increasingly connecting with brands on the move across multiple devices, our new research has pinpointed four distinct types of consumer who are Always On and more digitally connected
More informationBEACONS. The path to improved in-store digital experiences
BEACONS The path to improved in-store digital experiences Introduction E-commerce players have an unfair data advantage. They have first time and repeat visitors data, login frequency and purchase abandonment
More informationCivicScience Insight Report
CivicScience Insight Report Social Media Now Equals TV Advertising in Influence Power on Consumption Decisions Over the past year, a very notable trend in CivicScience s data has become apparent with regard
More informationA Global Fashion Retailer Onboards First-Party Data to Increase Second Orders and Customer Lifetime Value Through the Use of Data Science
CASE STUDY CASE STUDY A Global Fashion Retailer Onboards First-Party Data to Increase Second Orders and Customer Lifetime Value Through the Use of Data Science ASOS.com is a global online fashion and beauty
More informationAFFLUENT ASIA LAUNCH Ipsos.
AFFLUENT ASIA LAUNCH 2018 1 2018 Ipsos. Gender-balanced, highly educated, high income Europe APAC US Average Age 48 41 45 Mean personal Income (annual) 53,025 33,123 154,000 Male 58% 48% 52% Female 42%
More informationFIVE KEYS TO EFFECTIVE ADVERTISING
FIVE KEYS TO EFFECTIVE ADVERTISING MRC Luncheon: January 26, 2018 Edward Kim Vice President, Strategy Nielsen Catalina Solutions Who Is Nielsen Catalina Solutions? All Outlet Purchase TV Viewership Verified
More informationNot Too Cool for School: Who s Buying Back-to-School Apparel? {A MaxPoint Interest Index}
Not Too Cool for School: Who s Buying Back-to-School Apparel? {A MaxPoint Interest Index} The school year is over, and summer vacation has begun. But while kids can take a break, retailers can t. In just
More informationPersonalize & engage Enhance your database with key insights
Email Intelligence Personalize & engage Enhance your database with key insights Easily access the data you need to understand & delight the person behind the email address. Segment your list Create context
More informationCreating Unique Data Assets to Drive Marketing Predictions and Actions. The Second-Party Data Advantage
Creating Unique Data Assets to Drive Marketing Predictions and Actions The Second-Party Data Advantage 1 Industry Trends The second-party data movement has quickly emerged as an innovative solution for
More informationFacebook Advertising Best Practices
Facebook Advertising Best Practices Why Spend Money Advertising on Facebook? Over the last year, Facebook has changed its algorithm to make it harder for your organic (not paid) posts to show up in your
More informationConsumer Behavior on E-commerce. Mobile Apps
Consumer Behavior on E-commerce Mobile Apps June 2016 Introduction 3 Highlights 4 Methodology 5 Attention spans are waning 6 Re-engagement is a must 8 Taxi 9 Food delivery 10 Classifieds 11 Travel 12 Fashion
More informationoctave A simple overview digital Digital Marketing Guide
Digital Marketing Guide A simple overview A brief introduction Contents 1.0 Introduction 2.0 Changing Media 2.1 Internet Usage 2.2 User activity online 2.3 Social Media 2.4 Mobile 2.5 Ecommerce - Impact
More informationMillennials: An Emerging Consumer Powerhouse. Channel Engagement: RETAIL INSERTS
Millennials: An Emerging Consumer Powerhouse Channel Engagement: RETAIL INSERTS TABLE OF CONTENTS Executive Summary... 4 I. Who are the Millennials... 5 II. Media Millennials Use... 9 III. Advertising
More informationAudience Buying Across Platforms. Helen Katz, Publicis Media Caryn Klein, Time Inc.
Audience Buying Across Platforms Helen Katz, Publicis Media Caryn Klein, Time Inc. This is the old way of doing Addressable Media Mail delivered unsolicited to Helen s mailbox over 4 weeks Advertisers
More informationMEASURE. Understanding Digital Audience Measurement
Understanding Digital Audience Measurement What s Inside 4 DIFFERENCES BETWEEN PANEL BASED AND DIRECT MENT 6 CHALLENGES WITH PANEL- BASED MENT 10 QUANTCAST S UNIQUE METHODOLOGY Introduction Audience measurement
More informationMOBILE ATTRIBUTION FOR DATA-DRIVEN MARKETERS 2016 REPORT HOW FOOT TRAFFIC ATTRIBUTION WORKS
MOBILE ATTRIBUTION FOR DATA-DRIVEN MARKETERS 2016 REPORT HOW FOOT TRAFFIC ATTRIBUTION WORKS WHY IS IT SO HARD TO CALCULATE MOBILE ADVERTISING ROI? Historically, there has been a glaring problem in measuring
More informationJUSTLUXE THE AFFLUENT LIFESTYLE GUIDE SPECIALIZING IN THE CREATION OF CUSTOMIZED MARKETING SOLUTIONS FOR PREMIUM BRANDS
JUSTLUXE THE AFFLUENT LIFESTYLE GUIDE Since its inception in 2004, has grown to become the largest affluent lifestyle site on the Web with more than 800,000 Unique Visitors/Month, generating more than
More informationemma retail trends and insights
emma retail trends and insights May 2015 Having it all The in-store experience is still key to young Australian women s shopping habits, creating opportunities for retailers. ...they shop at both online
More informationLE NUOVE FRONTIERE DALL AI ALL AR E L IMPATTO SULLA QUOTIDIANITÀ
LE NUOVE FRONTIERE DALL AI ALL AR E L IMPATTO SULLA QUOTIDIANITÀ Deloitte Analytics & Information Management Torino, 26/03/2018 1 AUGMENTED REALITY FUNDAMENTALS EXAMPLES OF DEEP LEARNING ARTIFICIAL INTELLIGENCE
More informationdrive Automotive Marketing
Insights Download Using Multiscreen Programmatic Campaigns to drive Automotive Marketing 02 Using Multiscreen Programmatic Campaigns to Drive Automotive Marketing Contents: Shift Into High Gear: The Power
More informationTop 10 Retailer Wi-Fi Benefits
Top 10 Retailer Wi-Fi Benefits Retailers who haven t yet embraced Wi-Fi as part of their overall branding and customer service strategy run the risk of losing out to their competitors who have. Here are
More information- Empowering Real-Time Marketing -
- Empowering Real-Time Marketing - About Smart.bid is the most advanced platform in user acquisition and digital marketing. Our unique campaign management solution enables agencies and advertisers to predict
More informationQ Retail Foot Traffic Snapshot
Q2 2018 Retail Foot Traffic Snapshot From Q1 through Q2 2018, GroundTruth observed offline visits to over 250 top retail brands across the Apparel, Department Store, Luxury, Beauty, Footwear, Kids, Big
More informationTHE DIGITAL LANDSCAPE IN SOUTH AFRICA A data driven look at South Africa s relationship with digital.
THE DIGITAL LANDSCAPE IN SOUTH AFRICA 2017 A data driven look at South Africa s relationship with digital. Introduction Digital in South Africa has always been an interesting and diverse discipline. We
More informationALIVE MEDIA GROUP Creativity, community and conversation in the heartland.
ALIVE MEDIA GROUP Creativity, community and conversation in the heartland. ALIVE Magazine ALIVEmag.com Relationship-Driven Marketing Solutions Creative Services 2017 MEDIA KIT We tell stories about interesting
More informationBack to School E-Commerce
The Retailer s Guide to Back-to-School E-Commerce....................................................... 2 The Retailer s Guide to Back to School E-Commerce Students are still soaking in the summer sunshine,
More informationJune 2015 LUXURY GOODS RESEARCH PRESENTATION
June 2015 LUXURY GOODS RESEARCH PRESENTATION 2 293 RESPONDENTS 389 RESPONDENTS 180 RESPONDENTS 199 OTHERS RESPONDENTS ABOUT THE RESPONDENTS TOTAL RESPONDENTS: 1,061 MALE: 86% FEMALE: 14% 80,000 /$100,000+
More informationCombine attribution with data onboarding to bridge the digital marketing divide
Combine attribution with data onboarding to bridge the digital marketing divide Understand how online marketing impacts offline sales Google Inc. 360suite-info@google.com g.co/360suite 1 Digital marketing
More information2017 SHOPPER PROFILES
2017 SHOPPER PROFILES Discount Dependent Luxury Loyalists Impulse Led Couch Converters LOOKING BEYOND DEMOGRAPHICS: FOUR MODERN SHOPPER PROFILES The modern shopper is becoming increasingly complex and
More information2012 U.S. Online Retail Holiday Shopping Report
2012 U.S. Online Retail Holiday Shopping Report E A R L Y E D I T I O N Covering Search Advertising Trends in the United States Updated through Release Date: December 7th, 2012 Ke nsh oo, Inc. 20 12 CO
More information2014 MEDIA KIT FOOD & DINING MAGAZINE
2014 MEDIA KIT FOOD & DINING MAGAZINE EDITION (502) 509.3287 P.O. BOX 665 Louisville, KY 40206 info@foodanddine.com 2014 ABOUT The interest in food has gone beyond mere fad and become a lifestyle shift.
More informationLOCATION SCORE INDEX Q MOBILE ADVERTISING S GUIDE TO LOCATION ACCURACY
LOCATION SCORE INDEX Q3 2014 MOBILE ADVERTISING S GUIDE TO LOCATION ACCURACY LOCATION ACCURACY MATTERS THIS REPORT FOCUSES ON HELPING MARKETERS UNDERSTAND: The current state of location data quality in
More informationAdvanced Advertising: What Companies Need to Know About Programmatic Buying and Cross-Device, Cross- Platform and Cross-Screen Tracking
Advanced Advertising: What Companies Need to Know About Programmatic Buying and Cross-Device, Cross- Platform and Cross-Screen Tracking Greater New York Chapter Association of Corporate Counsel December
More informationFor Mobile Success. Defining Benchmarks MOBILE AD MEASUREMENT. Global Headquarters 401 Park Ave S New York, NY 10016
MOBILE AD MEASUREMENT Defining Benchmarks For Mobile Success Global Headquarters 401 Park Ave S New York, NY 10016 1 MOBILE AD MEASUREMENT Despite tremendous growth in mobile advertising, it s still a
More informationCLOSING THE GAP BETWEEN PEOPLE S EXPECTATIONS & RETAIL REALITIES
CLOSING THE GAP BETWEEN PEOPLE S EXPECTATIONS & RETAIL REALITIES Sponsored by Survey E-Book TABLE OF CONTENTS 03 INTRODUCTION 20 INFLUENCE SALES ACROSS DEVICES 06 SERVE PEOPLE, NOT TARGETS 10 ALLEVIATE
More informationan engaging platform for a fast-paced lifestyle delivering news at the right time, the right place and in the right format.
metrox digital media kit 2017 an engaging platform for a fast-paced lifestyle delivering news at the right time, the right place and in the right format. Total US Boston New York Philadelphia circulation
More informationSocial. The. Interpreting the data. Cross-platform activities Index comparisons
The Social Butterfly With consumers increasingly connecting with brands on the move across multiple devices, our new research has pinpointed four distinct types of consumer who are Always On and more digitally
More informationNINTHDECIMAL Television
NINTHDECIMAL Television TABLE of CONTENTS 3 The Changing TV Landscape 4 Marketers Digital-Inspired Demands 5 Defining Your Audience 8 Reaching Your Audience The CHANGING TV LANDSCAPE Much has been written
More informationNINTHDECIMAL Television
NINTHDECIMAL Television TABLE of CONTENTS 3 The Changing TV Landscape 4 Marketers Digital-Inspired Demands 5 Defining Your Audience 8 Reaching Your Audience The CHANGING TV LANDSCAPE Much has been written
More informationYOUTH ODYSSEY. Page 1
2014 YOUTH ODYSSEY Page 1 2014 Youth Odyssey is a study that focuses on youths aged 15 21, a group that represents 6.1 million people in Great Britain (source: GB TGI). This is a time of change in the
More informationHi, I am Saša Djunisijević, Founder of The Whiteboarder. Years
Hi, I am Saša Djunisijević, Founder of The Whiteboarder. Years of dealing with the most demanding small, mid-sized and large companies helped me to form excellent understanding of different businesses.
More informationEarn up to a total of 30% commission; 15% for your host location, 15% for your advertiser. No cost to locations
2 JOIN The Network. As an affiliate Tap into the growing expansion of digital media advertising by partnering with Oversea Digital Media Network as one of growing group of regional affiliates. The affiliate
More informationAN INTRODUCTION TO HYPERLOCAL MOBILE DISPLAY ADVERTISING. How to Maximize the Chances of a Click on Mobile Display Ads. September 2013 Mediative.
AN INTRODUCTION TO HYPERLOCAL MOBILE DISPLAY ADVERTISING How to Maximize the Chances of a Click on Mobile Display Ads September 2013 Mediative.com 1 About Mediative Mediative is a digital marketing company
More informationan engaging platform for a fast-paced lifestyle delivering news at the right time, the right place and in the right format.
metrox digital media kit 2017 an engaging platform for a fast-paced lifestyle delivering news at the right time, the right place and in the right format. Total US Boston New York Philadelphia circulation
More informationThe WORKING. Interpreting the data. Cross-platform activities Index comparisons
The WORKING PROFESSIONAL With consumers increasingly connecting with brands on the move across multiple devices, our new research has pinpointed four distinct types of consumer who are Always On and more
More informationFACEBOOK TARGETING TACTICS Demographics
BENN Solutions presents FACEBOOK TARGETING TACTICS Demographics based on content users have shared about themselves in their Facebook profiles. Age Select the minimum and maximum ages of users who would
More informationDIGITAL MEDIA NETWORK
DIGITAL MEDIA NETWORK 2 JOIN The Network. As an affiliate Tap into the growing expansion of digital media advertising by partnering with Oversea Digital Media Network as one of growing group of regional
More informationFIVE KEYS TO EFFECTIVE ADVERTISING
PLEASE WAIT. THE WEBINAR WILL BEGIN SHORTLY. FIVE KEYS TO EFFECTIVE ADVERTISING MAXIMIZING CREATIVE WITH CONSUMER NEUROSCIENCE TOOLS Leslie Wood, Ph.D. Chief Research Officer, Nielsen Catalina Solutions
More informationYes, Advertising Works. Now, What s My ROAS Across Media Platforms?
Yes, Advertising Works. Now, What s My ROAS Across Media Platforms? Leslie Wood PhD - Nielsen Catalina Solutions Britta Cleveland - Meredith Corporation Dave Poltrack - CBS Corporation Tony Marlow - Yahoo
More informationHow To Spend It Media Kit 2018
How To Spend It Media Kit 2018 Introduction Distributed globally with the Financial Times, How To Spend It is a glossy lifestyle magazine and the ultimate in luxury reading for a discerning, high net worth,
More informationRetail Mobile platform for retail
Retail 2.0 ---- Mobile platform for retail Pantheon pro GmbH is a mobile software development company with offices in Germany and Russia. We specialize in custom mobile application development, Augmented
More informationAcquire, Convert, Develop and Retain
Acquire, Convert, Develop and Retain Increasing The Lifetime Value of Your Customers White Paper October 2015 Now Part of CSG How Does Your Company Acquire, Convert, Develop and Retain The Customers You
More informationMOBILE LOCATION AND THE TALE OF RETAIL ROI
MOBILE LOCATION AND THE TALE OF RETAIL ROI MOBILE LOCATION AND THE TALE OF RETAIL ROI MATTHEW DAVIS VP Marketing mdavis@revealmobile.com CAMERON VAN PEEBLES CMO cameron@inmarket.com MOBILE LOCATION AND
More informationDeloitte s 2012 Annual Holiday Survey Will retailers registers jingle this holiday season? October 2012
Deloitte s 2012 Annual Holiday Survey Will retailers registers jingle this holiday season? October 2012 2012 holiday survey themes There is a clear rise in optimism in 2012 versus 2011 -- on the economy,
More informationSeptember Consumer Spending and Saving. A research report prepared for:
September Consumer Spending and Saving A research report prepared for: September 16, 2011 Research Method This research was completed online among a random sample of consumers aged 18+. A total of 2,009
More informationTargeting on derstandard.at
Targeting on derstandard.at Precise advertising Three types of targeted advertising The aim of targeted advertising is to address an exact target audience in order to increase the success of your campaign,
More informationBefore the Last Click: How Programmatic Media Fuels Search
Before the Last Click: How Programmatic Media Fuels Search Michelle Alfano Director, Display Media Megan Pagliuca General Manager, Digital Media Digital Media lives in a VAST space with a lot of players
More information2018 Mobile Coupon Consumer Research Results. How today s shoppers want to acquire, store and redeem coupons
2018 Mobile Coupon Consumer Research Results How today s shoppers want to acquire, store and redeem coupons About CodeBroker CodeBroker has been a mobile marketing solution innovator for more than a decade,
More informationTARGETING LOW & HIGH INCOME CONSUMERS AT RETAIL
TARGETING LOW & HIGH INCOME CONSUMERS AT RETAIL THERE ARE MANY WAYS FOR MARKETERS TO SEGMENT THEIR AUDIENCE: Age, gender, interest and location being quite common. That said, consumer behavior weighs heavily
More informationAPRIL 18, 2018 NEW SHOPPER ENGAGEMENT SOLUTIONS SEGMENT WILL EMERGE, REACHING $38B BY 2021 WITH A 36% CAGR
APRIL 18, 2018 NEW SHOPPER ENGAGEMENT SOLUTIONS SEGMENT WILL EMERGE, REACHING $38B BY 2021 WITH A 36% CAGR 2018 TECHNOLOGY BUSINESS RESEARCH, INC. MARKETERS WILL ABANDON POINT TOOLS AND SHIFT TO INTEGRATED
More informationGlobal Media Intelligence Report
Q3 2013 Neustar Aggregate Knowledge Global Media Intelligence Report TABLE OF CONTENTS THE GLOBAL MEDIA INTELLIGENCE REPORT Where Math Men Meet Mad Men 3 About the Report 3 EXECUTIVE SUMMARY 4 COST INDEX
More informationOvercoming Mobile Measurement Challenges to Drive Sales Growth
Overcoming Mobile Measurement Challenges to Drive Sales Growth Published January 2017 Topics Mobile, Measurement Mobile has become an extension of consumers, and a critical tool in every marketer's toolkit.
More informationTable of Contents. Executive Summary Major 2014 Trends Facebook Trends Twitter Trends LinkedIn Trends Credits Appendix
Table of Contents Executive Summary Major 2014 Trends Facebook Trends Twitter Trends LinkedIn Trends Credits Appendix 03 04 06 12 13 14 16 2 Social Advertising Benchmark Report Executive Summary Social
More informationWebsite Usability & Effectiveness October 2014
Website Usability & Effectiveness October 2014 Background As Visit California shifted its paid media creative and execution for 2014, the organization began to transition its owned marketing sources, including
More informationWHY VERTICAL SELLING?
VERTICAL SELLING WHY VERTICAL SELLING? Clients expect more than just a snapshot of Programmatic Competition is fierce separate yourself from the herd Customize your pitch, find ways to grow the budget
More informationHOW TO LEVERAGE FACEBOOK TO SUCCESSFULLY GROW YOUR BUSINESS PUBLISHED BY:
HOW TO LEVERAGE FACEBOOK TO SUCCESSFULLY GROW YOUR BUSINESS PUBLISHED BY: Index 3 Introduction 5 Facebook Statistics 6 Top 7 Benefits Of Facebook Advertising 10 Types of Facebook Ads 17 Conclusion Introduction
More informationInvestor Presentation
Investor Presentation May 2018 Copyright 2018 Quotient Technology Inc. All Rights Reserved. Quotient, the Coupons.com logo and the Quotient logo are trademarks of Quotient Technology Inc. All other trademarks,
More informationMarketing Solutions Built with People in Mind
Marketing Solutions Built with People in Mind Tailored emails, site recommendations and data-driven digital advertising designed to engage new prospects and excite customers. MAGNETIC MISSION To understand
More informationPay Per Click Advertising
Pay Per Click Advertising What is Pay Per Click Advertising? Pay Per Click (PPC) is a model of advertising where you pay each time your ad is clicked, rather than earning clicks organically (like SEO).
More informationMRI s National Cannabis Study
MRI s National Cannabis Study A Roadmap for brands & marketers GfK 2018 1 WHAT we do in MRI and WHY it matters 24,000 respondents per year Area probability sample In-person interview Product book 600+
More informationRetails News - Retails Insights - Retail Updates MEDIA KIT
Retails News - Retails Insights - Retail Updates MEDIA KIT THE NEWS THAT MAKES YOU LOVE WHERE YOU WORK. 1 INTRODUCTION Retail News is a place where retailers can come for all their advice, daily news and
More informationDriving Influence and Purchase in a Multichannel World
Driving Influence and Purchase in a Multichannel World John Ross President, Promotion Network Radha Subramanyam President of Insights, Research and Data Analytics We Need to Fundamentally Rethink Data
More informationTHE FOUR SHOPPER PROFILES YOU SHOULD BE TARGETING
THE FOUR SHOPPER PROFILES YOU SHOULD BE TARGETING Discount Dependent Luxury Loyalists Impulse Led TABLE OF CONTENTS Looking Beyond Demographics: Four Modern Shopper Profiles... 5 Their Behaviour Discount
More information2017 SHOPPER PROFILES
2017 SHOPPER PROFILES Discount Dependent Luxury Loyalists Impulse Led Couch Converters LOOKING BEYOND DEMOGRAPHICS: FOUR MODERN SHOPPER PROFILES The modern shopper is becoming increasingly complex and
More informationCivicScience Insight Report. The New Generational Divide: Generation Z vs. Millennials
CivicScience Insight Report The New Generational Divide: Generation Z vs. Millennials Over the past few years, it was all about Millennials. Companies and retailers wanted to know everything they could
More informationMEDIA KIT. ONE SOURCE for optimizing and integrating PRINT & DIGITAL
MEDIA KIT ONE SOURCE for optimizing and integrating PRINT & DIGITAL who we are quick facts Valassis: a leader in consumer activation providing influence along the path to purchase via our unique intelligent
More informationACCESS TO MEDIA: Your One Stop Shop for All Things Advertising 2018 MEDIA KIT
ACCESS TO MEDIA: Your One Stop Shop for All Things Advertising 2018 MEDIA KIT Access to Media is an advertising and media buying agency offering clients creative marketing solutions to see real results
More information